Flight Of The Conchords

Voices

H-P to Brandish Its Technology Credentials

Suzanne Vranica and Justin Scheck, Reporters, The Wall Street Journal in News on March 11, 2010 at 5:00 am PT

In need of an image makeover after an aggressive acquisition spree, Hewlett-Packard is launching its first corporate advertising campaign in more than five years. The company, which consumers know primarily for its printers, says it is seeking to recast itself as a broader technology concern with a campaign featuring, among others, rapper Dr. Dre and stand-up comedian Rhys Darby, star of the HBO series “Flight of the Conchords.”

How to Make a Viral Video: HBO Asks YouTube Users to Promote “Flight of the Conchords”

Peter Kafka in Media on December 14, 2008 at 11:12 am PT

Viral videos–you-gotta-see-this clips Web surfers pass along to each other without any prompting–are every marketer’s dream. Here’s HBO’s clever attempt to create one: Use an existing video that’s already popular on YouTube and try to piggyback off that to promote its excellent “Flight Of The Conchords” show.