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		<title>AT&amp;T Takes Another Bite of Windows Phone, Adding Three Mango Devices to Lineup</title>
		<link>http://allthingsd.com/20110912/att-takes-another-bite-of-windows-phone-adding-three-mango-devices-to-lineup/</link>
		<comments>http://allthingsd.com/20110912/att-takes-another-bite-of-windows-phone-adding-three-mango-devices-to-lineup/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 14:26:40 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[Focus Flash]]></category>
		<category><![CDATA[Focus S]]></category>
		<category><![CDATA[HTC]]></category>
		<category><![CDATA[HTC Titan]]></category>
		<category><![CDATA[Mango]]></category>
		<category><![CDATA[Microsoft. Windows Phone]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Titan]]></category>
		<category><![CDATA[Windows Phone Mango]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=119555</guid>
		<description><![CDATA[Ma Bell plans in the fourth quarter to start selling HTC's Titan, as well as two new Focus-branded phones from Samsung.]]></description>
			<content:encoded><![CDATA[<p>After <a href="http://allthingsd.com/20110810/japan-looks-to-get-first-bite-of-windows-phone-mango/">making its first stop in Japan</a>, the <a href="http://allthingsd.com/20110621/mango-phone-a-peach-of-a-late-bloomer/">Mango version of Windows Phone</a> is now making plans to come stateside.</p>
<p>AT&#038;T on Monday announced plans for three new phones running the operating system, as well as plans to upgrade existing Windows Phone 7 devices to Mango this fall.</p>
<p><img src="http://allthingsd.com/files/2011/09/HTC-Titan-208x400.png" alt="" title="HTC Titan" width="208" height="400" class="alignright size-Medium380 wp-image-119564" /></p>
<p>The new lineup will include <a href="http://allthingsd.com/20110901/htc-unveils-two-new-windows-phones-both-with-front-facing-cameras-for-video-chat/">HTC&#8217;s recently unveiled Titan</a> and two new models from Samsung &#8212; the large-screen Focus S and the more budget-oriented Focus Flash. (Note: I initially was out of focus and had these two reversed.)</p>
<p>All the new phones are due in the fourth quarter, AT&#038;T said.</p>
<p>While other carriers have offered a limited Windows Phone lineup, AT&#038;T has been by far the most agressive, offering multiple models from different handset makers.</p>
<p>&#8220;Our customers love Windows Phones which is why we&#8217;ve sold more of them than anyone else,&#8221; AT&#038;T senior VP Jeff Bradley said in a statement. &#8220;We&#8217;re taking our leadership to a whole new level by getting the Mango update to all existing customers and rolling out awesome new Windows Phones.&#8221;</p>
<p>The Windows Phone news comes <a href="http://allthingsd.com/20110912/gearing-up-for-microsofts-big-week/">just ahead of a key Microsoft developer conference</a>, which starts Tuesday in Anaheim, Calif.</p>
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		<title>Nokia's Stephen Elop Responds to Those Who Oppose His Big Windows Phone Deal</title>
		<link>http://allthingsd.com/20110215/nokias-stephen-elop-on-microsofts-billions-and-those-who-oppose-his-big-windows-phone-deal/</link>
		<comments>http://allthingsd.com/20110215/nokias-stephen-elop-on-microsofts-billions-and-those-who-oppose-his-big-windows-phone-deal/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 13:37:13 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Android]]></category>
		<category><![CDATA[approval]]></category>
		<category><![CDATA[Barcelona]]></category>
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		<guid isPermaLink="false">http://mobilized.allthingsd.com/?p=4154</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img title="Screen shot 2011-02-15 at 12.58.32 PM" src="http://mobilized.allthingsd.com/files/2011/02/Screen-shot-2011-02-15-at-12.58.32-PM-275x188.png" alt="" width="150" height="102 class=" />Stephen Elop knows there are plenty of investors and employees who are none too happy with his plan to phase out its homegrown Symbian operating system in favor of an approach that focuses on <a href="http://mobilized.allthingsd.com/20110210/nokia-microsoft-ballmer-and-elops-letter-announcing-the-deal/">phones that are built on top of Microsoft&#8217;s software</a>.</p>
<p>Financial markets have sent Nokia shares lower, workers have been up in arms and earlier on Tuesday a group of young Nokia investors <a href=" http://nokiaplanb.com/2011/02/14/an-open-letter-to-nokia-shareholders-and-institutional-investors/">posted an open letter</a> on the Web calling for the Nokia chief executive to rethink his plans and instead opt for a &#8220;Plan B&#8221; that would have Nokia maintain ownership of the software layer of its phones.</p>
<p>But Elop said he is not surprised there has been some negative reaction. Elop noted that he has had months to <a href="http://mobilized.allthingsd.com/20110210/exclusive-nokias-stephen-elop-talks-about-how-he-made-his-big-os-decision/">weigh all the options</a> and <a href="http://mobilized.allthingsd.com/20110211/nokias-stephen-elop-talks-to-mobilized-about-the-big-microsoft-deal-video/">grow comfortable with the Windows Phone-led strategy</a>, while others are still digesting it.</p>
<p>&#8220;There is both an intellectual journey and an emotional journey through which we all need to go,&#8221; Elop told Mobilized during a chat on the sidelines of the Mobile World Congress event in Barcelona. &#8220;I&#8217;ve had four and a half months to go through the journey.&#8221;</p>
<p>As for workers walking off the job last Friday, Elop also seemed to take that in stride. &#8220;To the extent that workers need time to go through that emotional journey, that&#8217;s something I completely understand.&#8221;</p>
<p>While Elop said the main reason he went with Windows Phone was the opportunity for sustainable differentiation, he noted that <a href="http://voices.allthingsd.com/20110213/nokia-says-it-will-get-billions-from-microsoft/">the billions of dollars from Microsoft</a> doesn&#8217;t hurt.</p>
<p>Elop said that the value of the deal reflects not just the standard business terms, but also the fact that Nokia was a &#8220;swing vote&#8221; in the mobile market and  could have gone to Google and Android.</p>
<p>&#8220;That, by itself, has substantial value,&#8221; Elop said. &#8220;In addition to revenue streams one would normally calculate into a deal, there is a clear recognition of a special value that we are providing for which we are receiving compensation&#8211;value, money, however you want to describe it&#8211;measured in the &#8216;B&#8217;s not &#8216;M&#8217;s.&#8221;</p>
<p>The revenue, which was euphemistically referred to <a href="http://mobilized.allthingsd.com/20110211/live-from-nokias-investor-meeting-does-the-new-strategy-add-up/">during last week&#8217;s investor event</a> as &#8220;marketing support&#8221; will show up over the life of the deal, Elop said, and allow the company to invest more or flow through to its bottom line.</p>
<p>&#8220;To be clear it&#8217;s not about the money,&#8221; Elop said. &#8220;If we can be no different than anybody else, then at end of the day margins erode.&#8221;</p>
<p>Elop also noted that Nokia is committing fully to Windows Phone, where as Microsoft&#8217;s other partners are largely doing products for Google&#8217;s operating system as well.</p>
<p>&#8220;Some of the other OEMs do their best work for Android right now,&#8221; he said.</p>
<p>Although Nokia hasn&#8217;t committed to releasing a Windows Phone this year, Smart Devices head Jo Harlow said onstage at Nokia&#8217;s press conference that she is feeling the heat to do so.</p>
<p>Elop clarified where that heat was coming from. &#8220;From me,&#8221; he said. &#8220;From me.&#8221;</p>
<p><strong>Update</strong>: Asked for comment on the Plan B letter, Nokia offered a brief statement.</p>
<p>&#8220;We are aware of the letter being posted, but have not been directly contacted,&#8221; the company said. &#8220;Nokia’s new strategy has full approval of the Board of Directors and the Nokia Leadership Team, and our focus now is on the execution of this new strategy.&#8221;</p>
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		<title>Facebook Sets Mobile Sights on HTML5</title>
		<link>http://allthingsd.com/20110125/facebook-sets-mobile-sights-on-html5/</link>
		<comments>http://allthingsd.com/20110125/facebook-sets-mobile-sights-on-html5/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 20:15:09 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Social]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[Bret Taylor]]></category>
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		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Inside Social Apps]]></category>
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		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Liz Gannes]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[NetworkEffect]]></category>
		<category><![CDATA[platforms]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[simplifications]]></category>
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		<category><![CDATA[spam]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=2752</guid>
		<description><![CDATA["Mobile is our primary focus for our platform this year," Facebook CTO Bret Taylor told an audience of developers at the Inside Social Apps conference in San Francisco today.]]></description>
			<content:encoded><![CDATA[<p>&#8220;Mobile is our primary focus for our platform this year,&#8221; Facebook CTO Bret Taylor told an audience of developers at the <a href="http://insidesocialapps.com/">Inside Social Apps</a> conference in San Francisco today.</p>
<p>Taylor said Facebook will emphasize HTML5 development in order to have maximum impact across fragmented mobile platforms for both his company and those who build on the Facebook platform.</p>
<p><img class="alignright size-medium wp-image-2753" title="photo-1" src="http://networkeffect.allthingsd.com/files/2011/01/photo-1-e1295981540351-275x206.jpg" alt="" width="275" height="206"/><br />
HTML5&#8211;which is the new browser standard that gives Web applications capabilities on par with native applications&#8211;Taylor said, &#8220;might be a little ahead of that curve, but that&#8217;s where we&#8217;re putting a huge amount of investment in the next year.&#8221;</p>
<p>Already, said Taylor, 125 million of Facebook&#8217;s 200 million-plus mobile users are using HTML5-capable devices like the iPhone and Android.</p>
<p>Even so, when Facebook introduces a new feature, it has to implement it across seven different versions: facebook.com, m.facebook.com, touch.facebook.com, its iPhone app, Android app, BlackBerry app and <a href="http://networkeffect.allthingsd.com/20110119/facebooks-mobile-strategy-its-all-about-global-growth/">custom integrations for other handset OSs</a>.</p>
<p>Facebook wants to reduce that friction for its own sake and its developers&#8217; as well. The company&#8217;s first step toward this goal was its <a href="http://kara.allthingsd.com/20101103/liveblogging-the-facebook-mobile-event-single-sign-on/">single sign-on for mobile apps</a> introduced last year, which has already had significant impact on developers like Flixster, Taylor said.</p>
<p>Facebook&#8217;s HTML5 push brings it into step with Google, which has put a major emphasis on Web apps despite its own Android mobile OS. But even so, the two companies have had major success with native apps, when they&#8217;ve chosen to build them. Facebook has the <a href="http://www.telegraph.co.uk/technology/apple/8278380/Apple-The-10-most-popular-free-and-paid-apps.html">No. 1 free iPhone app of all time,</a> while Google Mobile for iPhone is No. 3. (Coming in second is Pandora&#8217;s streaming radio.)</p>
<p>&#8220;Mobile devices are inherently social,&#8221; said Taylor, noting that he feels that the combination of mobile, social and location will be an especially fruitful area for products like Facebook Places and Foursquare.</p>
<p>Taylor said Facebook is likely to create its own &#8220;high-quality location database&#8221;&#8211;which would compete with start-ups like SimpleGeo&#8211;though it&#8217;s not something the company has specific plans for yet.</p>
<p>Addressing start-ups wary of Facebook competing with their products by making them a part of its platform, Taylor said, &#8220;Our philosophy has always been to build products into Facebook that are generally useful, which is why we built location into the platform. We felt like it would have a really big impact for developers if they could all leverage a common location infrastructure.&#8221;</p>
<p>Facebook&#8217;s platform focus in 2010 was about improving user experience, Taylor said, and he considers that effort a success. He said Facebook reduced spam (a.k.a. unwanted posts about games like FarmVille and other applications) by 95 percent last year through policy simplifications.</p>
<p>Though it shut down ways for applications to recruit users, it wasn&#8217;t like Facebook prevented games from growing, said Taylor, citing the <a href="http://networkeffect.allthingsd.com/20101224/in-less-than-one-month-cityville-beats-farmville-to-become-zyngas-biggest-game/">fantastic ascent of Zynga&#8217;s CityVille</a>, which grew to 100 million users in 40 days, compared with the four years it took Facebook itself to reach that number.</p>
<p>Please see the disclosure about Facebook in <a href="http://allthingsd.com/about/liz-gannes/ethics/">my ethics statement</a>.</p>
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		<title>Kabam Raises Serious Dough to Develop Serious Games for Social</title>
		<link>http://allthingsd.com/20110120/kabam-raises-30-million-to-bring-serious-gaming-to-social/</link>
		<comments>http://allthingsd.com/20110120/kabam-raises-30-million-to-bring-serious-gaming-to-social/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 12:30:47 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[acquisition]]></category>
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		<guid isPermaLink="false">http://emoney.allthingsd.com/?p=1786</guid>
		<description><![CDATA[Social games developer Kabam has raised a hefty round of funding to develop games for Facebook that appeal to a more traditional gaming demographic--and probably not your mother.]]></description>
			<content:encoded><![CDATA[<p>Social games developer Kabam has raised a hefty round of funding to bring games to Facebook that appeal to a more traditional demographic&#8211;and probably not your mother. The capital will be used to expand its studios, release new titles and make acquisitions.</p>
<p><img class="alignright size-medium wp-image-1787" title="kabam" src="http://emoney.allthingsd.com/files/2011/01/kabam-275x253.png" alt="" width="275" height="253" />In a third round of capital, <a href="http://www.kabam.com">Kabam</a> raised $30 million, led by Redpoint Ventures, with Intel Capital and Canaan Partners participating.</p>
<p>The Redwood City, Calif.-based company, which has such titles on Facebook as Kingdoms of Camelot, Dragons of Atlantis and Glory of Rome, is focused on developing massively multiplayer games like Activision&#8217;s super successful Call of Duty: Black Ops on Xbox.</p>
<p>As social gaming has ramped up, titles so far have been more mellow, focusing on attracting the largest audience possible. Therefore, many titles by category leaders like Zynga have had a wholesome flavor, focusing on activities in daily life, like farming and cooking. Typically, the games take only a few minutes per session, and users interact with friends when asking for goods or helping each other out on tasks.</p>
<p>However, Kabam has integrated more traditional features into its games, such as battles and fights, that require more strategy. It also allows players to interact with one another via real-time chat.</p>
<p>Kabam, which has been flying fairly under the radar, has 200 employees, up from 20 in the beginning of the year, and has additional studios in San Francisco, China and Germany. In October, it acquired Wonderhill, and this year it plans to launch more games, continue hiring and make additional acquisitions.</p>
<p>A $30 million round by investors signals that the social gaming market is still far from mature, with growth opportunities and niches still remaining&#8211;despite Zynga&#8217;s dominance and major acquisitions by some of the top game producers, like Electronic Arts and Disney, already having taken place.</p>
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		<title>Windows Phone 7 Prices Quietly Dropping</title>
		<link>http://allthingsd.com/20101209/windows-phone-7-prices-quietly-dropping/</link>
		<comments>http://allthingsd.com/20101209/windows-phone-7-prices-quietly-dropping/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 14:45:19 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
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		<guid isPermaLink="false">http://mobilized.allthingsd.com/?p=694</guid>
		<description><![CDATA[Although the official prices of the initial Windows Phone 7 devices remain the same, various promotions are heavily discounting the month-old models, with Amazon offering three AT&#38;T models for just a penny.]]></description>
			<content:encoded><![CDATA[<p>Although the official prices of the initial Windows Phone 7 devices remain the same, various promotions are heavily discounting the month-old models, with Amazon offering three AT&#038;T models for just a penny.</p>
<p><img src="http://mobilized.allthingsd.com/files/2010/12/Windows-Phone-penny.jpg" alt="" title="Windows Phone penny" width="200" height="274" class="alignright size-full wp-image-696" /><br />
The Samsung Focus, HTC Surround and LG Quantum are all priced at a penny with a new activation, while T-Mobile’s HTC HD7 is listed on Amazon for $139.</p>
<p>Other retailers are also offering discounts, though not as steep. I’ve seen models at Costco and Target for half their suggested $199 price, while Best Buy&#8217;s Web site lists both the HD7 and HTC Surround for $99. Retailer LetsTalk.com has two models for $49 each and another for $99, after rebates. AT&#038;T and T-Mobile are also offering nationwide promotions allowing those paying full price to <a href="http://www.microsoft.com/windowsphone/en-us/cmpn/bogo.aspx">buy one and get a second one free</a>.</p>
<p>In fairness, this is the holiday season and lots of phones are seeing discounts. Best Buy is running promotions that offer lots of different smartphones for free&#8211;not just those running an operating system from Redmond. And Amazon has lots of other cheap phones, including Android models as low as a penny and had previously put a bunch of AT&#038;T phones&#8211;including some Windows Phones&#8211;<a href="http://www.engadget.com/2010/11/12/htc-surround-and-lg-quantum-available-for-0-01-at-amazon-this-w/">on sale for a penny</a> (though that was only for a weekend).</p>
<p>Still, such sharp cuts probably aren’t an encouraging sign for phones that have been on the market barely a month. Phones&#8211;at least those other than the iPhone&#8211;typically get discounted at some point. However, hit devices tend to maintain their initial price longer, while those that are less successful tend to get a price chop sooner.</p>
<p>For its part, Microsoft has said it is <a href="http://mobilized.allthingsd.com/20101208/microsoft-happy-with-windows-phone-7-sales/">happy with Windows Phone 7 sales</a>, as <a href="http://mobilized.allthingsd.com/20101201/windows-phone-7-update-is-no-iphone-killer/">has AT&#038;T</a>, though neither has shared any actual numbers on device sales.</p>
<p>“We’re very happy with the rate of sales given the fact we’ve taken such a significant reset from Windows Mobile to a brand-new Windows Phone,” Microsoft&#8217;s Joe Belfiore told Mobilized in a interview following his <a href="http://mobilized.allthingsd.com/20101207/microsofts-joe-belfiore-talks-windows-phone-7-at-d-div/">onstage appearance</a> at this week&#8217;s <a href="http://allthingsd.com/d/dive-into-mobile/?mod=ATD_search"><strong>D: Dive Into Mobile</strong></a>. “We need people to get reacquainted with what we’re offering.”</p>
<p>And, of course, all these discounts may well boost total sales volumes. </p>
<p>A Microsoft representative declined to comment on the various price drops.</p>
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		<title>Ford Uses Wi-Fi to Customize Cars</title>
		<link>http://allthingsd.com/20100826/ford-uses-wi-fi-to-customize-cars/</link>
		<comments>http://allthingsd.com/20100826/ford-uses-wi-fi-to-customize-cars/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 18:29:28 +0000</pubDate>
		<dc:creator>Matthew Dolan</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=28845</guid>
		<description><![CDATA[The auto industry is getting fired up about wireless technology in cars and trucks but it's not just for connecting passengers' laptops or streaming Internet radio stations.]]></description>
			<content:encoded><![CDATA[<p>The auto industry is getting fired up about wireless technology in cars and trucks but it&#8217;s not just for connecting passengers&#8217; laptops or streaming Internet radio stations. [Note: <a href="http://d8.allthingsd.com/20100726/ford-motor-company-ceo-alan-mulally-at-d8-the-full-uncut-video/">Check out related video from Ford CEO Alan Mulally's appearance at D8 earlier this year</a>.]</p>
<p>Here at an assembly plant outside Toronto, Ford Motor Co. (F) is using Wi-Fi transmitters to load customized phone and entertainment features into its Edge and Lincoln MKX crossovers as the vehicles chug down the production line.</p>
<p>The Dearborn, Mich., company is beaming software wirelessly to the vehicles to set up their information and entertainment systems for various markets: One Edge bound for the U.S. gets Ford&#8217;s 911 emergency assistance package while one to stay in Canada gets the option to speak in French and offers traffic information about Canadian roads.</p>
<p>Ford&#8217;s coming Explorer sport-utility vehicle and Focus compact car will have similar technology when they launch later this year.</p>
<p>But transmitting software for radio and phone systems may be just the start of the customization possibilities at car factories and dealerships.</p>
<p><a href="http://online.wsj.com/article/SB10001424052748704504204575445642013867472.html?mod=WSJ_Tech_LEFTTopNews">Read the rest of this post on the original site</a></p>
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		<title>Almost Famous: Harold Smith IV of OWLE</title>
		<link>http://allthingsd.com/20100115/almost-famous-harold-smith-iv-of-owle/</link>
		<comments>http://allthingsd.com/20100115/almost-famous-harold-smith-iv-of-owle/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 08:59:21 +0000</pubDate>
		<dc:creator>Drake Martinet</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=19788</guid>
		<description><![CDATA[We Skyped with Harold Smith IV, CEO and co-founder of OWLE, the uber-built iPhone rig that attempts to bridge the gap between a camera on a phone and camcorder. We talked gadgets, apps, "Star Trek," the Apple stores and more.

Enjoy Harold's yellow suspenders!]]></description>
			<content:encoded><![CDATA[<p>A feature wherein <strong>All Things Digital</strong> looks at up-and-coming and innovative start-ups you should know about.</p>
<p>This week: We we had a Skype visit with, asked some questions of and gathered a few pertinent stats about Harold Smith IV and <a href="http://wantowle.com/"><strong>OWLE: Optical Widget for Life Enhancement</strong></a>, a superbeefy accessory for the Apple (AAPL) iPhone that attempts to bridge the gap between a camera on a phone and professional camcorder.</p>
<p><img src="http://voices.allthingsd.com/files/2010/01/harold-tri-pic.jpg" alt="harold-tri-pic" title="harold-tri-pic" width="382" height="101" class="photo aligncenter size-full wp-image-19245" /></a></p>
<p><strong>Who</strong>: Harold Smith IV</p>
<p><strong>What</strong>: CEO and co-founder</p>
<p><strong>Why</strong>: After early prototypes and iPhoneDevCamp, Harold patented a product that uses off-the-shelf lenses and microphones coupled with nearly a pound of custom-machined aluminum to stabilize and supercharge videos taken by iPhones. Harold and his team just finished churning out the first 500 OWLE Bubos (Bubo is the model name), which shipped at the end of 2009.</p>
<p><strong>Where</strong>: <a href="http://www.wantowle.com ">wantowle.com</a> (Web site); <a href="http://http://twitter.com/WantOwle">@wantowle</a> (Twitter); Scottsdale, Ariz. (analog place)</p>
<p><strong>Who else</strong>: A Japanese company called Factron makes a case, called Quattro, with detachable lenses, although similarities are thin. The OWLE is a one-of-a-kind product at this point, but Harold sees competition on the horizon as video apps improve.</p>
<hr />
<h4 class="subhed">Five Stats You Won&#8217;t Find in His Facebook Profile</h4>
<p><strong>Worst Job</strong>: I worked at Taste of Chicago, a hot dog shop. I guess it was my first experience in the truth of what goes on behind the scenes at a restaurant. This one day, I spilled a bucket of diced tomatoes on the floor, and my manager just kicked them back into the bucket and put it back on the counter. I didn&#8217;t last very long.</p>
<p><strong>Has a Geek Crush On</strong>: Jim Jannard, he founded Red, the digital cinema camera company. Basically, he just saw a need and a product that didn&#8217;t exist yet and he just made it. That&#8217;s basically what we are trying to do.</p>
<p><strong>Gadget of the Moment</strong>: You are gonna laugh because it&#8217;s so simple. I got this iPhone battery from Tumi for Christmas. It&#8217;s great. It holds five full charges and recharges the phone in two hours.</p>
<p><strong>Wishes There Was an App For</strong>: Well, I really want to have more control over iPhone video. There&#8217;s no reason why we can&#8217;t have control over white balance, selective focus and everything. I mean, it&#8217;s all digital, and we have the tools. Truthfully though, I&#8217;d really love to play Halo on my iPhone in augmented reality. That&#8217;s coming.</p>
<p><strong>Fails At</strong>: Spelling and grammar. I rely on the Internet to fix my mistakes. I think it would be the greatest prank ever to turn off all the spelling and grammar check in the world for one day to see how we all really type.</p>
<hr />
<h4 class="subhed">Bio in 140 Characters</h4>
<p>Split his early years between Scottsdale and San Francisco. Couldn&#8217;t decide on a college major. Sold software, sold vitamins, invented OWLE.</p>
<hr />
<h4 class="subhed">The Five Questions</h4>
<p class="question"><em>Give us the short history of how you decided the iPhone needed to be better at shooting video. </em></p>
<p>It all started with my day job at Natural Partners, a vitamin distribution company. They wanted to use video to reach customers in a way that competitors weren&#8217;t, so they started doing a Web TV show. We got into broadcasting trade shows live and wanted a mobile camera. The Nokia (NOK) N95 had just come out and Qik [online mobile streaming service] was around. I ended up building a rig to make live broadcasting with the N95 better. It just looked awful, all brackets and tape. When the iPhone came out, it was so thin and nice, I wanted to build something nice for it. That was the first OWLE prototype.</p>
<p class="question"><em>What exactly is the OWLE now?</em></p>
<p>Well, the OWLE Bubo is the current model. It is a custom-machined piece of billet aluminum, anodized black. We tried a lot of different sizes, and we settled on a version that weighs 0.9 pounds. You want it to be heavy enough so that you get stability without being a pain to carry around. The second component is the lens that it comes with. The body itself has 37-millimeter threading, the largest standard when it comes to camcorder lenses. These are things you can get at Best Buy (BBY) as add-ons for your camcorder. The lens even comes in two parts, and the first stage can be used alone for close-up shots. It also has an add-on microphone from Vericorder, so that you can hear what&#8217;s going on in front of the phone while it&#8217;s in the OWLE. You get the whole thing for $129.99.</p>
<p class="question"><em>Where do you hope people will be seeing these for sale in the future? </em></p>
<p>Well, we just launched a new Web site last week, and we are already filling orders from that. Right now, we are based out of a distribution center in Scottsdale, so we are filling orders ourselves today, but we could ramp up very quickly to larger order fulfillment. In my last job, I was running a $6-million-a-year e-commerce site, so when we are ready to ramp up, that&#8217;s my world, I&#8217;m ready for that.</p>
<p>We just struck a deal with ThinkGeek.com, so you can buy an OWLE there right now. Nothing is official yet, but we are currently in talks with Apple about selling OWLEs in Apple stores. That would be the dream location, I guess.</p>
<p class="question"><em>Picard or Kirk?</em></p>
<p>Picard for sure, I mean that&#8217;s what I grew up on&#8211;that was the touchscreen stuff. That was my first real exposure to touchscreens and HD video. It wasn&#8217;t shot in HD or anything, but Captain Picard would stand there, and there was that <em>huge</em> screen in full quality with a Klingon on it or something. We were there watching it on our little CRT televisions. That was the future. That&#8217;s what I thought when I first got an iPhone. I mean, it was a tricorder, that was &#8220;Star Trek.&#8221; I&#8217;m still waiting for my transporter.</p>
<p class="question"><em>What&#8217;s the OWLE story that beats them all?</em></p>
<p>Well, we just got this video from our marketing team&#8211;I&#8217;m not sure we&#8217;re going to release it. It&#8217;s basically of the team taking an OWLE Bubo with an iPhone inside and throwing it off a building like five times. The iPhone was, like, totally fine, but we don&#8217;t want to endorse people chucking their iPhones like that.</p>
<hr />
<h4 class="subhed">The In Living Color Interview</h4>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=42FC96EB-1113-41E0-9391-A69886D3E3E8&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={42FC96EB-1113-41E0-9391-A69886D3E3E8}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Digital Cameras That Do Thinking for You</title>
		<link>http://allthingsd.com/20080423/digital-cameras-that-do-thinking-for-you/</link>
		<comments>http://allthingsd.com/20080423/digital-cameras-that-do-thinking-for-you/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20080423/digital-cameras-that-do-thinking-for-you/</guid>
		<description><![CDATA[Most people forget their digital cameras have a settings dial that can be adjusted to take pictures in specific circumstances, or don't know how to use them. Three new digital cameras claim to do the thinking for you, but how are the results?]]></description>
			<content:encoded><![CDATA[<p>Most digital cameras have more settings than the average person knows what to do with &#8212; from common adjustments for nighttime and face shots to obscure settings for sports, fireworks and snow scenes.</p>
<p>When the moment comes to take the perfect picture of a snowy mountaintop, Fourth of July fireworks or soccer goal in midkick, most people forget about these features or don&#8217;t know how to use them. And while many digital cameras can now detect faces and make sure they are in focus, they can&#8217;t tell whether that face is smiling or not. The results aren&#8217;t bad, but they could be much better.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM234_pjMOSS_20080422212817.jpg" alt="photo" height="197" width="245" /><br />Sony&#8217;s Cyber-shot DSC-W170 uses Smile Shutter Mode to snap pictures when a subject smiles.</div>
<p>This week, I tested three new digital cameras that claim to do the thinking for you. Some digitally analyze the scene you&#8217;re about to capture, automatically choosing the setting that would take the best picture. Others can detect when a subject is smiling so as to automatically know when to snap the photo. One camera even attempts to digitally alter frowning faces into smiles, with amusing results.</p>
<p>I tried out Sony&#8217;s $300 Cyber-shot DSC-W170, Kodak&#8217;s $250 EasyShare Z1085 IS and Olympus&#8217;s $200 FE-340. Only the Sony (SNE) includes all three of the aforementioned features; the Kodak (EK) has scene detection, and the Olympus (OCPNF.PK) camera has built-in smile detection. I found the automatic scene detection offered in the Sony and Kodak cameras to be the most useful feature for everyday photos. It improved my photos and didn&#8217;t require any extra adjustments. I handed the cameras to other people to take pictures, without having to change any settings.</p>
<p>The automatic smile detection offered in the Sony and Olympus cameras was fun to use and could be especially helpful for families whose young kids never seem to smile at the right moment. But it didn&#8217;t work consistently and had trouble detecting my bearded boss&#8217;s smile and even that of a beard-free colleague.</p>
<p>I found Sony&#8217;s frown-fixing tool, which is called Happy Face Retouch, to be rather unusual. It took already captured images of my friends&#8217; faces and turned their frowns or ambivalent looks into smiles, but didn&#8217;t adjust the subjects&#8217; eyes. Though this was good for laughs, the eerie-looking grins pasted on faces reminded me of painted-on clowns&#8217; mouths. And some attempts to retouch a face couldn&#8217;t detect the face to alter it. But a handful of the Happy Face Retouches looked somewhat natural.</p>
<h5 class="subhed">Similar Specs</h5>
<p>These cameras boast many similar specifications. All three use 5x optical zoom lenses, and the Sony Cyber-shot DSC-W170 and Kodak EasyShare Z1085 IS each have 10.1 and 10 megapixel image sensors while the least expensive Olympus FE-340 has 8 megapixels. The Sony and Olympus both have generous 2.7-inch viewing screens and almost identically sleek builds, though the Sony is the only one of these three cameras to have an optical viewfinder.</p>
<p>The Kodak&#8217;s viewing screen is slightly smaller than the other two digital cameras, measuring 2.5 inches, but its build isn&#8217;t nearly as compact as the others. It reminded me more of small, high-end SLR camera, with its comfortably large hand grip, a settings knob on the top edge of the camera, and a protruding zoom lens.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM237_pjMOSS_20080422212233.jpg" alt="photos" height="159" width="245" /><br />Sony&#8217;s Happy Face Retouch feature digitally changes facial expressions into smiles, but all it did was make me look unnatural and awkward.</div>
<p>Kodak&#8217;s EasyShare Z1085 IS takes Secure Digital (SD) memory cards, which are more common than the Memory Stick and xD cards that work in the Sony and Olympus cameras, respectively.</p>
<p>The Kodak and Sony digital cameras have different names for their automatic scene-detection features. By default, the Kodak camera works in Smart Capture Mode, which includes intelligent scene detection, capture control and image processing. I focused on the camera&#8217;s scene detection, which automatically determines whether the photo should be taken in Macro, Text (for shots of text in a book, for example), Face, Landscape or Night settings.</p>
<h5 class="subhed">Icon on the Screen</h5>
<p>I snapped pictures around Washington, D.C., noting a tiny icon on the camera&#8217;s screen that indicated which of the five scene modes was being used to capture the photo. A flower icon indicating Macro appeared on my screen when I stooped to get a close-up shot of a tulip, and an icon of a dark sky and stars showed on the screen when I took photos at night. The camera&#8217;s flash, focus and exposure changed according to the type of photo.</p>
<p>The Sony camera uses what it calls Intelligent Scene Recognition to decide which settings should go along with certain photos. Like the Kodak, icons on the Sony&#8217;s screen indicated the scene settings that were automatically deemed appropriate, including Backlight, Backlight Portrait, Twilight, Twilight Portrait and Twilight Using a Tripod.</p>
<p>The Sony&#8217;s Intelligent Scene Recognition isn&#8217;t on by default like Kodak&#8217;s feature. Instead, it must be turned on from within a menu, but once on, it stays on until you turn it off. ISR can be used in either Auto or Advanced mode; Auto takes a single photo with automatically determined settings, while Advanced takes two shots &#8212; one with manual settings you can choose and another shot immediately following the first with automatic settings according to what the camera thinks is best.</p>
<p>I experienced surprising results with the Sony Cyber-shot DSC-W170 and Olympus FE-340 while testing their automatic smile-detecting functions. My friends thought I was joking when I told them the camera would take their picture only if they were smiling. When the flash went off multiple times as they kept smiling, they were intrigued by this feature.</p>
<p>Sony&#8217;s version, which it calls Smile Shutter Mode, is easy to switch into by turning a dial on the camera to a smiley face. Once this setting is chosen and the camera&#8217;s shutter button is pressed, the Cyber-shot will search for smiles in its subjects, and will take photos whenever it detects a smile. Settings within this mode can be set to specifically detect an adult&#8217;s smile or a child&#8217;s smile, and the degree of smile can be set to low, medium or high; I kept things simple by leaving the smile detector on default settings.</p>
<h5 class="subhed">Capturing Smiles</h5>
<p>Olympus calls this feature Smile Shot, capturing three rapid shots in a row to make sure everyone&#8217;s smiling. The idea of taking three shots would be extra helpful with an indecisive baby, but most of my friends were able to hold their smiles, which produced three almost exactly identical shots each time someone smiled. Smile Shot is harder to get to in a pinch compared with the Sony: it&#8217;s buried in a list of 13 settings on the Olympus when the camera is set in Scene mode.</p>
<p>The Olympus seemed to be a bit slower than the Sony when it came to detecting smiles, but both had trouble with bearded men and even some folks without beards. And people felt silly standing around with a smile on their faces waiting for the camera to finally work. Closed-mouth, no-teeth smiles were harder for these cameras to detect, but not impossible. In group situations, the Olympus camera will focus on whoever&#8217;s face appears largest, which could mean the person closest to the camera, while the Sony takes a picture whenever anyone in the group smiles.</p>
<h5 class="subhed">Putting a Happy Face On</h5>
<p>If someone isn&#8217;t smiling, Sony&#8217;s Happy Face Retouch tool can come in handy, but don&#8217;t count on liking the results. In a group shot of five friends, two people who weren&#8217;t smiling put a bit of a damper on the whole shot. I used Happy Face Retouch, but it picked up on only one of the nonsmiling faces, turning a confused look into a smile that looked passable. But other results weren&#8217;t usable. A serious-looking shot of me deliberately not smiling looked freakishly unnatural after the touch-up, mostly because the rest of my face didn&#8217;t join the smile. I looked more like someone who had received too many Botox treatments.</p>
<p>Sony says that, in group shots, it can detect and change up to eight faces, but in my tests it usually changed only one. This retouching tool is also difficult to find: It took me 16 button presses to change each image into a smile &#8212; or what Sony calls a smile. A few times, Happy Face Retouch couldn&#8217;t identify a face in the photo, even when just one person stood in the frame.</p>
<p>These digital cameras took good photos, overall, and are fun to use because they take pressure off the photographer. I found the automatic scene-detection tools of the Kodak and Sony to be the most realistic and useful offerings, and I&#8217;m sure it won&#8217;t be long before automatic scene detection becomes as commonplace as an automatic flash.</p>
<p><em>The chart below compares features of the three cameras described. Click on it to make it larger.</em></p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/PJ-AM236_pjMOSS_20080422210018.gif" rel="external" title="Click to enlarge graphic"><img src="http://online.wsj.com/public/resources/images/PJ-AM236_pjMOSS_20080422210018.gif" alt="chart" height="241" width="380" /></a></div>
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