4 posts and columns on following

Local TV News + Twitter's Talking Heads = NBC's "The 20"

in Media on February 9, 2011 at 7:16 am PT

If you’re reading this, there are decent odds you don’t watch your local TV news broadcast. Would you be any more inclined if it featured a dollop of Twitter?

Twitter CEO Dick Costolo on Platforms, Reliability and Independence at D@CES

in Media on January 7, 2011 at 4:49 pm PT

Twitter has crossed the threshold from Web novelty into something substantial. Now Dick Costolo’s job is to turn it into a business–one big enough to justify the sky-high valuation investors have given the messaging company.

Tweeting to Sell Cars

in News on November 15, 2010 at 5:00 am PT

Car companies have long tapped high-profile celebrities to spread word of mouth about new cars by test driving them around town. Now they are turning to a similarly powerful but cheaper source: young social-media influencers who have strong online followings.