One app maker is aiming to better that ordering process — by allowing customers to see in real time when a restaurant is running out of food or changing the menu.

Snapfinger, an Atlanta-based start-up that powers the online and mobile ordering of nationwide chains like Subway, Outback, California Pizza Kitchen and Boston Market, is updating its service so that it can be fully integrated into point-of-sale computer systems in restaurants.

Thanks to a new version of the app that is meant to serve — get it? serve? — both the restaurant employees and the customer who’s ordering the food from blocks away, the customer can now see menu changes and updates as the restaurant staff is entering them. So if there’s a special on the menu that night, the at-home diner can see it just as the people dining inside the restaurant can — and when the special runs out, the online or mobile menu will reflect that, too.

“We’ve realized that point-of-sale integration is crucial. As mobile ordering into restaurants gains momentum, the whole customer experience is really going to be dependent on systems like these,” Snapfinger’s CEO Jim Garrett said. He added that it is Snapfinger’s goal to be the “OpenTable of food ordering,” citing the popular reservation-making service that factors in available tables in real time as reservations are being made. Snapfinger currently powers online and mobile ordering for about 12,000 restaurants in the U.S.

Version 4.0 of the app, which is free, runs on iOS and Android devices. It also includes a map that gives directions to takeout restaurants, along with mobile prepayment features and the ability to have digital receipts sent to users’ iPhones and iPads.

While Snapfinger is spicing up its service — according to Garrett, it accounts for 70 percent of all U.S. restaurant-ordering applications — it still faces formidable competition from growing services like Seamless and GrubHub. Both sites have made acquisitions in recent months to expand their reach — Seamless bought MenuPages, which claims 35,000 menus in its database, while GrubHub acquired Dotmenu, which caters to college campus crowds and boosted GrubHub’s menu database significantly.

Garrett pointed out that both of those services are focused mainly on local markets in various cities, while Snapfinger has a foothold in big, nationwide restaurant chains and also serves as a white-label app.

Still, in recognizing the growing importance of the local market, Garrett said Snapfinger also plans to try to get more local restaurants to use Snapfinger in the coming year.

Twitter co-founder Biz Stone, who is now working on a new venture called Obvious, is taking some spare time to hang out with turkeys.

Stone, a well-known vegan, will be the special guest for the Orland, Calif., “Celebration FOR the Turkeys” next Saturday, which is being thrown by Farm Sanctuary.

According to its Web site, “Farm Sanctuary was founded in 1986 to combat the abuses of factory farming and to encourage a new awareness and understanding about ‘farm animals.’ At Farm Sanctuary, these animals are our friends, not our food.”

Thus, bird-lover Stone will lend his help to the laudable organization he has been supporting for a decade — as someone who loves turkeys, he says in the video, “just not to eat them.”

On the site, shoppers add — or “follow” — celebrities and experts who share similar interests, to receive recommendations on the latest food, fashion, design and style.

In that way, OpenSky pushes product ideas to shoppers, somewhat in the way Twitter lets people discover information versus having to search for an answer on Google.

Caplan told me OpenSky has raised $30 million in fresh capital to continue building out the business.

The New York-based company, with offices in Los Angeles and Nashville, is only six months old and previously raised $19 million in two prior rounds.

New investor Providence Equity Partners led the financing. Existing investors Highland Capital Partners, Canaan Partners and the Raine Group also participated.

Some of the company’s talent includes celebrity chefs such as Bobby Flay and Italian food expert Lidia Bastianich, and pop culture figures like actress and reality TV star Kristin Cavallari, who will advise customers on the latest fashions.

In a recent offering, Flay, who has 164,626 followers, advised shoppers to purchase a spice bundle for $23. Fitness guru and motivation speaker Gabrielle Bernstein recommended a collapsible Hula-Hoop that’s easy to travel with.

Caplan said it’s an approach that’s really resonating with shoppers, particularly women in their 30s.

He said the company will break $1 million in sales this month and is on track for a $10 million run rate. Both order volume and revenues are growing 50 percent month over month.

The company already has 600,000 members signed up; they are now connecting to millions of shopping “experts.” It took the first 14 weeks for OpenSky to hit one million connections, 10 weeks to get its second million and three weeks to reach its third million. Customers are spending $50 on the average transaction, which is more than double Amazon’s average order of $22, Caplan said.

“This feels like such a modern way to shop, compared to the search box,” Caplan said. “There’s not a lot of soul in online shopping. We are putting the soul back into shopping.”

He added that walking into actual stores is engaging and entertaining. “I think Amazon is a fantastic company, and they have a lot of things they do really brilliantly, but I don’t think it’s the best way to shop.”

Many companies right now are challenging the original e-commerce model, and for good reason. Kleiner Perkins partner Mary Meeker noted in a report last week that e-commerce makes up 8 percent of overall commerce in the U.S. today, and continues to climb.

Caplan said the capital will be used to add more shopping verticals and experts to the site. Today, it has 75, with hundreds more coming.

As the former president of About.com, which relied on a distributed workforce to contribute answers to the site, Caplan believes he knows exactly how to get the business to click.

To make money, OpenSky is splitting the gross profit from the items sold with the experts on the site. It’s free to join as a member, and there’s a 90-day money-back guarantee. So far, it has experienced a 1 percent return rate.

“I personally love businesses where you partner with talent and create talent,” he said.

With the launch of the travel vertical, the members-only flash sales site treads more heavily into the territory of others who have been working on travel packages and other experiences for much longer.

Several other daily deals and flash sales sites have already gotten into the business of offering travel packages, including Groupon’s partnership with Expedia and Gilt Groupe’s high-end, exclusive vacations on its own Jetsetter.com.

The company’s new Lot18 Experiences will offer a twist, focusing exclusively on wine and gourmet food-themed excursions, from vineyard tours to dinners at well-known restaurants.

New York-based Lot18, which has raised roughly $13 million from investors, including the founders of Amazon-owned Diapers.com, has 550,000 members and has sold more than 500,000 bottles of wine.

The capital was expected to be used for launching new verticals; the launch of Lot18 Experiences coincides with the company’s one-year anniversary.

When it goes live today, travel packages will include a seven-week trip to several of the world’s major wine regions (Bordeaux, Napa, Mendoza, South Africa, Italy, Spain, Germany and Portugal). On a smaller scale, there will be one-night-only offers, such as food and wine pairing dinners at Auberge du Soleil in Napa and Le Bernardin in New York.

It will also launch soon in Chicago, Los Angeles and other major cities, through a network of partner sites to be announced later.

In addition to wine and experiences, the site offers gourmet food products, such as olive oil, chocolate, caviar, coffee and more.

Today, after Demand Media beat Wall Street expectations, its execs got on the horn with investors to explain how it plans to beat the Panda.

That would be the beastly name for Google’s rejiggering of its search algorithm, in order to rid search results of poor quality content.

Along with many other sites, Demand has gotten smacked by its raging paw.

Still, the Santa Monica, Calif.-based company reported revenue of $79.5 million and six cents a share in adjusted net income.

Wall Street was expecting the company to report about $69.6 million in revenue for the three months, with four cents a share in adjusted profits.

On a GAAP basis, net loss per share was 13 cents compared to 94 cents a year ago.

Here’s the liveblog of the conference call:

2 pm PT: Demand’s investor relations dude came on and I immediately tuned out until CEO Richard Rosenblatt got on the line to talk about the results.

He was as perky as ever, launching right into the meat of the situation–how Demand was going to pretty up its offerings, such as a redesign of its flagship eHow site and its new editorial arrangement with another perky person, food lady Rachael Ray and the also perky fashionista/talk show lady Tyra Banks.

Gone will be user-generated content that Demand used to let people post at will on its eHow site that was, well, less than good.

As in, bad.

Instead, it’s “curation,” “editorial innovation” and feedback cycles.

We old-timers like to call that journalism and copyediting, complete with mean old editors who spiked said copy when it was crappy.

“Let me be clear,” said Rosenblatt, the Google changes did negatively impact Demand’s traffic. But Rosenblatt said the company dug into its content and has been improving it since.

2:17 pm: Now it was CFO Charles Hillard reading the results themselves. I am sorry, Mr. Finance Guy, but I can read it myself, so this is always the time in earnings calls when I check out and spend my time improving my content.

So when I heard words such as “stock-based comp,” I moved on to fixing all the typos that a very nice reader alerted me to, since I was writing too quickly.

Then, I briefly considered writing a high-quality post for eHow on how to write earnings and fix typos at the same time. I am that good.

2:30 pm: The CFO dude finished up and the Q&A with analysts started.

All Panda questions, natch!

Rosenblatt seemed calm, cool and collected.

“We think on this one, they did a very good job,” he said of Google’s search-fixing efforts, trying to soothe the savage beast. “We all continue to evolve.”

Which translated to: Google says jump and we say: “How high?”

Which is then followed by: “Please sir, can I have some more (traffic)?”

More Google algo change questions.

I suspect there is a new tactic afoot by Demand: Bore us into submission about the traffic devastation from Larry Page’s minions with endless questions about algo.

Finally, a question about mobile and international expansion. Apparently, Demand content is going to be translated into five different languages.

Yay! I am readying my version of “How to Boil Water” in French! (“Comment Faire Bouillir L’eau”!)

Mobile is going to be big too for Demand, which it is for everyone.

Then it was onto a question about improving content, including paying its writers more moolah, which would then eat into the Demand cheaper content business model.

I liked that question! I suddenly decided I was going to shift to a lugubrious post on the history of the Maginot Line in 132 parts!

Oops, Rosenblatt said the data has to show that the peeps want those longer pieces.

Back to the boiling water opus!

It’s on to some video questions and then back to search, as in diversifying away from relying on search to get traffic and premium prices for its advertising.

As in, how much are you going to cozy up to Facebook CEO Mark Zuckerberg?

“It’s less about where traffic comes from and more about where they land,” said Rosenblatt, except you just know he sent a lovely floral bouquet plus a hefty selection of citrus to Zuckerberg’s new house in Silicon Valley right after Panda roared.

Rosenblatt deflected a lot of questions in this arena. “We still think that search is a fantastic way” to gain traffic, he said, making sure Google’s Page did not chomp off his hand as he courted his social networking nemesis at Facebook.

But as the old Kikuyu proverb goes: “When elephants fight, it is the grass that suffers.”

More likely, as Mary Chapin Carpenter sings: “Sometimes you’re the windshield. Sometimes you’re the bug.”

We’ll see which is which for Demand in the quarters ahead.

Until then, here’s Carpenter performing her song, “The Bug”:

A bevy of dedicated apps and recently launched features for existing local apps now enable smartphone users to take pictures of memorable dishes and rate them or comment on them. Here’s a sampler of the current offerings:

We’ll get to the familiar names in a moment, but first is a new iPhone app from a Seattle-based start-up called Chewsy that creates a “social menu” (pictured at right) for any restaurant, based on user rankings. Created by Microsoft employees in their spare time, the app is focused on building out ratings and comments for menu items, and does not yet support pictures. Getting critical mass for menu items has got to be even harder than getting critical mass for restaurants, but the company has already launched in 11 markets.

At the beginning of this week, the geo-social crew at Foursquare started giving users the ability to add photos to check-ins, tips and venues. That has rolled out for both the iPhone and Android Foursquare apps, and includes photos from linked accounts on Instagram, Picplz and Foodspotting. The company said in a blog post, “Tips with photos changes everything. See dishes before ordering them, figure out if a venue looks fun, or easily identify a hard-to-find spot. More info = better exploration.”

Social media local reviews leader Yelp put out its first iPad app (pictured at left) on Monday. In a blog post describing the launch, the company said the best part of the app is “our marquee feature: a fancy, schmancy new photo search results.”

The next day, Urbanspoon (the company behind that app where you shake to seredipitously find a place to eat) put out a new release that allows diners to submit a photo and review of a specific menu item directly from the app.

Foodspotting, the leading pretty app for sharing pictures of and locating nearby food, just crossed 500,000 downloads of its iPhone version on Tuesday, and said an Android beta would be out before the end of the year. It raised $750,000 in seed funding last summer and just acquired a small food blogging start-up called Eat.ly.

The incredibly addictive Instagram, which is not focused on food but is a leading distributor of the latte still-life, announcedon Tuesday its iPhone app had been downloaded one million times. It is currently raising funding.

Taking this whole concept in a different direction, NTT Communications has said it plans to release a healthy-eating app in Japan next month that will allow diners to take pictures of the food on their plate and report how many calories it contains.

Are food pictures just a feature? Sure, but you could also say food is just a feature of restaurants.

Federated Media Publishing, which recently bought a community platform aimed at parents, announced tonight that it was making another acquisition.

This time, it’s a site called Foodbuzz.

According to the site, which calls itself a “food blog community,” it has exclusive deals to sell advertising for 4,400 independent food bloggers, making it a top food property.

Foodbuzz has raised $1.75 million in funding.
FM declined to give any financial details of what it paid for the San Francisco-based start-up.

FM bought community platform BigTent earlier this month, as it seeks to create large networks of niche content to better sell premium advertising.

In an interview with BoomTown after the BigTent acquisition, FM CEO John Battelle said the move was to further strengthen its tools for both the advertisers and publishers it serves, especially to create better “content conversations.”

Battelle also said that the additions to FM’s offerings are moving it toward helping content makers and advertisers create more relevancy, well beyond simply serving ads.

Here is the official press release from FM:

Federated Media Publishing Acquires Foodbuzz

Combination creates the largest and best collection of independent food bloggers

SAN FRANCISCO–Federated Media Publishing (FM), a media company that powers the best of the independent web, today announced the acquisition of Foodbuzz, the leading online food property.

Exclusive relationships with more than 4,400 independent food bloggers allow Foodbuzz to reach more than 14 million unique users per month. Combined with FM’s premier food sites, including Serious Eats and Bakerella, the new offering is the best way for marketers to engage with top-quality audiences discussing food.

“There’s a reason so many people share recipes, watch their favorite chefs on TV and talk about where they ate last night,” said Deanna Brown, President and Chief Operating Officer of FM. “Food is a universal topic that everyone loves to discuss. With Foodbuzz, FM can invite brands into the very best of those discussions at significant scale.”

“When you look at the innovative display-ad units, content marketing and blogger outreach programs created by both of our companies, this combination is a natural fit,” said Ben Dehan, the Founder and CEO of Foodbuzz, who is joining the senior management team at FM. “The sales teams, product mixes and great bloggers from both FM and FoodBuzz belong together, and we can’t wait to put this new offering in front of the best brands.”

FM’s purchase of Foodbuzz comes on the heels of three other significant transactions:

• The acquisition of BigTent, the leading community platform for local groups, especially groups of parents.

• The acquisition of semantic-search technology from TextDigger.

• A partnership with the Clever Girls Collective to reach audiences on more than 1,000 top-quality lifestyle blogs.

That’s a nice outcome for 5Min’s team, and for its investors, who put in $13 million, including Globespan Capital Partners and Spark Capital. (I mistakenly identified Scott Kurnit as an angel investor in the company. He was not.) Interesting that AOL (AOL), which has extensive reach already, felt it needed to invest in a distribution play, but you can read CEO Tim Armstrong’s explanation below.

And perhaps someone can ask him about it if he makes another acquisition announcement in the near future.

AOL ACQUIRES 5MIN MEDIA, WEB’S LARGEST VIDEO CONTENT SYNDICATION PLATFORM

Combination of 5min Media and AOL’s Video Capabilities Creates Powerful
End-to-End Offering

New York, NY, September 28, 2010 – AOL Inc. [NYSE: AOL] today announced it has acquired 5min Media, the Web’s largest video syndication platform.* The acquisition allows AOL to significantly expand its consumer offering of contextually relevant, high-quality video across its sites, increasing the AOL Network’s appeal to advertisers and is expected to further enhance the distribution and monetization of AOL-produced original video content throughout the Web.** Deal terms were not disclosed.

“Our acquisition of 5min Media is the latest in a number of steps we have taken this year to better position AOL to capture the growing video opportunity on the Web,” said Tim Armstrong, Chairman and Chief Executive Officer of AOL. “AOL is building a video ecosystem for the next decade. 5min Media is the perfect complement to our powerful video capabilities — it provides a missing piece in the AOL value chain that completes our end-to-end video offering from content creation through syndication and distribution to the consumer experience and monetization.”

“AOL and 5min Media share the same excitement about the direction our industry is taking, and our complementary video capabilities make us a compelling fit and an attractive combination for content creators and publishers,” said Ran Harnevo, Co-Founder and Chief Executive Officer, 5min Media. “We’ve seen rapid and successful growth as an independent organization and becoming part of AOL is a natural next step. We’re confident that AOL’s organizational horsepower, combined with the vast library, audience and syndication capabilities 5min Media offers, present compelling opportunities for AOL as well as the content creators we work with and the publishers we serve.”

Leading Video Syndication Network and Library to Enhance AOL’s Properties

5min Media is the world’s leading video syndication network with a library of more than 200,000 categorized, tagged and rated videos from more than 1,000 of the world’s largest media companies and professional independent video producers. Founded in 2006 and headquartered in New York City with offices in Tel Aviv, 5min Media has been named the largest U.S. independent video property by comScore, with more than 20 million unique viewers and more than 130 million video streams (including ad and content videos) in the U.S. in August 2010. 5min Media’s growing network of 800 partner sites allows content creators to reach this audience of targeted viewers across 21 different verticals, including six verticals – Home, Food, Beauty / Fashion, Health, Travel and Pets – that lead their categories, according to comScore Video Metrix, August 2010. VideoSeed, 5min Media’s proprietary semantic technology, contextually matches the most relevant videos with a partner site’s text content to enhance the consumer experience and increase monetization rates.

AOL has already begun to integrate 5min Media’s video content on its sites through a commercial agreement executed prior to the acquisition. “With 5min Media we’ll be able to add more video inventory to our pages. Importantly, we’ll also be able to identify video content holes among our sites, tap our StudioNow capabilities to fill those needs and create a truly ‘demand informed’ video library,” Armstrong said.

Combination Completes Next Step in AOL’s Value Chain

With the addition of 5min Media, AOL will significantly increase its consumer offering in video programming and connect consumers with high-quality video. In January, AOL acquired StudioNow, the premier online platform for quality video content creation and distribution. With StudioNow, AOL has formed a fully functional platform to produce high-quality video content in a rapid, cost-effective and scalable way for both AOL as well as third-party publishers. In addition, AOL is forging exciting new partnerships to provide relevant content to specific audiences, including partnering with: The Ellen DeGeneres Show; Marlo Thomas; The Jonas Group and MGX Lab to found Cambio (www.cambio.com); and A Squared Entertainment LLC to create children’s content featuring Warren Buffett, Gisele Bündchen, Martha Stewart and the late Carl Sagan.

It’s been a dog’s age since BoomTown revisited Sugar Inc., the scrappy women-focused content start-up run by Brian and Lisa Sugar.

I first paid a visit to the San Francisco headquarters of Sugar three years ago to check out the flagship PopSugar (celebs), GeekSugar (tech), CasaSugar (home) and YumSugar (food) sites.

Since then, it has moved into a range of other arenas, via acquisition, such as:

ShopStyle.com for Web commerce; FreshGuide, which makes women-aimed city guides that show off daily offers in a wide rage of arenas, such as beauty, health and fitness; and video shopping start-up Shopflick, which is now a Los Angeles-based branded entertainment unit called Sugar Digital Entertainment.

And, most recently, in mid-July, it launched a fashion game on Facebook called Retail Therapy. where you run your own fashion boutique.

While mine would be all jeans, T-shirts and Puma Mostros, it is an interesting idea from a content company, injecting into the content model doses of virality, commerce and user passion.

And, of course, Sugar has launched the requisite Apple (AAPL) iPhone and iPad apps.

Last summer, Sugar also cut its ties with NBC Universal by buying back its shares and got a Series C funding of $16 million from Sequoia Capital.

Sequoia has been an existing venture investor, having put $5 million into Sugar in late 2006. NBC invested $10 million in 2007.

And while Sugar has had serious acquisition flirtations with Yahoo (YHOO), it currently remains on the road to building a new media content company of the future from scratch.

Here’s a talk I had with Brian Sugar last week about that and more, as well as a tour of Sugar’s office.

Also below, a very funny video called “The Zoeinator,” which Sugar did for Rachel Zoe’s Zoe Report, as an example of its branded content efforts:

Enjoy:

]]> http://allthingsd.com/20100921/ladylike-fun-and-games-boomtown-visits-sugar-hq-for-an-update/feed/ 0 http://allthingsd.com/20100622/conde-nast-brings-gourmet-but-not-its-staff-back-from-the-dead/ http://allthingsd.com/20100622/conde-nast-brings-gourmet-but-not-its-staff-back-from-the-dead/#comments Tue, 22 Jun 2010 15:19:43 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=20848 Last fall, Condé Nast shuttered Gourmet, its beloved but unprofitable food title. Now the publisher is bringing Gourmet back, with a new plan to turn it into a moneymaker: Keep the brand, lose the staff.

Condé will revive Gourmet as Gourmet Live, an app/magazine designed to be consumed on devices like Apple’s (AAPL) iPad. In a presentation at the publisher’s headquarters this morning (promotional clip below), Condé executives and consultants talked up the app’s digital selling points, such as social gameplay, e-commerce opportunities, etc.

But they didn’t spend much time talking about the people who were going to fill the app with content. That’s because Condé Nast will be relying primarily on the magazine’s 70 years of archives for that–the demo makes frequent reference to David Foster Wallace’s great “Consider the Lobster” essay–plus whatever a small staff of “producers” rounds up from outside.

Gourmet used to employ dozens of people, many of whom made a lot of money (for editorial types). How many people will be working on Gourmet Live? The number “won’t be significant,” says Condé Nast distribution executive Bob Sauerberg. “You can’t compare the two things because they’re completely different.”

He’s right in at least one way: Condé and Activate, the boutique consulting firm Michael Wolf and Anil Dash launched this year, don’t expect many of Gourmet’s print subscribers to spend time on the app this year–they’re courting tech-savvy users who probably didn’t read the magazine but who may spend a lot of time on Foursquare, etc.

Leveraging brand equity–and decades of content–with a new property may turn out to be a great idea. It’s certainly better than letting all that stuff lie fallow. But it won’t appease people who loved the old magazine. Then again, people who love old print brands are learning to live with disappointment these days.

]]> http://allthingsd.com/20100622/conde-nast-brings-gourmet-but-not-its-staff-back-from-the-dead/feed/ 0 http://allthingsd.com/20100326/viral-video-and-must-see-tv-jamie-olivers-food-revolution/ http://allthingsd.com/20100326/viral-video-and-must-see-tv-jamie-olivers-food-revolution/#comments Fri, 26 Mar 2010 20:52:47 +0000 Kara Swisher http://kara.allthingsd.com/?p=26096

Tonight at 9 pm, ABC is premiering a television show that all you computer potatoes need to see: “Jamie Oliver’s Food Revolution.”

Oliver, a well-known chef from Britain, is taking his war against unhealthy eating habits to American shores, starting in West Virginia. The U.S. is suffering from an obesity epidemic and he aims to stop it, one pizza for breakfast at a time.

The scene of kids in a classroom thinking a tomato is a potato and school bureaucrats calling french fries a vegetable is really rivetingly sad.

Oliver won this year’s TED Prize at the high-profile conference–you can add your name to his online petition here to “save cooking and improve school food.”

You can also watch the show online here.

Here’s the video of his speech at TED, as well as the trailer for “Food Revolution”:

]]> http://allthingsd.com/20100326/viral-video-and-must-see-tv-jamie-olivers-food-revolution/feed/ 4 http://allthingsd.com/20091208/video-google-real-time-search-event-plus-noshing/ http://allthingsd.com/20091208/video-google-real-time-search-event-plus-noshing/#comments Tue, 08 Dec 2009 09:03:34 +0000 Kara Swisher http://kara.allthingsd.com/?p=21660

Please see this disclosure related to me and Google.

Here is a short video BoomTown did at the Google search event yesterday, where the company launched a number of new features to its flagship offering–most of all, comprehensive real-time search.

Innovations also included a hopped-up mobile translation service, voice-querying in Japanese and Google Goggles, which searches from pictures you take on your mobile device.

This video includes one of the real-time data partners that Google (GOOG) announced today, MySpace’s Chief of Products Jason Hirschhorn, as well as Google PR dude Nate Tyler and a view of the superior spread the company put out for the occasion–unlike the food-free Bing search event by Microsoft (MSFT) a week ago.

Here is the video of Google’s presentation, which took place at the Computer History Museum in Silicon Valley:

]]> http://allthingsd.com/20091208/video-google-real-time-search-event-plus-noshing/feed/ 2 http://allthingsd.com/20091112/is-google-scary-not-to-silicon-valley-even-at-a-party-for-a-book-about-how-scary-it-could-be/ http://allthingsd.com/20091112/is-google-scary-not-to-silicon-valley-even-at-a-party-for-a-book-about-how-scary-it-could-be/#comments Thu, 12 Nov 2009 09:21:47 +0000 Kara Swisher http://kara.allthingsd.com/?p=20552

While at a book party for author Ken Auletta in San Francisco last night, BoomTown took the opportunity to ask those gathered whether they were scared or not of Google and its growing power.

The Auletta book covers a lot about the search giant, but also drills in on how traditional media and advertising, as well as the government, have all become increasingly wary of Google’s hegemony over key businesses on the Web.

But as it turned out, the Silicon Valley types I queried had nothing but attaboys for Google (GOOG). Oddly enough, many mentioned how they love the food served up at the Googleplex.

Here’s the video of the interviews, with scary up-close shots, with investor–including in Google–Ron Conway, almost-not CBS (CBS) Web dude/almost investment dude Quincy Smith, online classified czar Craig Newmark, Slide CEO Max Levchin and Google PR honcho David “I love my Soylent Green” Krane (see pertinent movie video clip below):

Please see this disclosure related to me and Google.

]]> http://allthingsd.com/20091112/is-google-scary-not-to-silicon-valley-even-at-a-party-for-a-book-about-how-scary-it-could-be/feed/ 2 http://allthingsd.com/20091111/bing-keeps-the-changes-coming-but-will-it-work/ http://allthingsd.com/20091111/bing-keeps-the-changes-coming-but-will-it-work/#comments Wed, 11 Nov 2009 18:00:15 +0000 Kara Swisher http://kara.allthingsd.com/?p=20503

It certainly is good to see Microsoft working the innovation thing, especially in the consumer space with its Bing search service.

The ultimate goal is to gain market share for Bing, from striking deals with hotter companies like Twitter and Facebook to doing a massive advertising and marketing campaign to making constant feature upgrades.

This is one of those weeks for Bing, which started off yesterday by renaming its video properties on MSN, now integrated with search, to Bing Videos. Microsoft also rejiggered its Bing Maps.

And today, the company is rolling out more features, including integration related to diet and nutrition with fancy search service Wolfram|Alpha, an “enhanced hover preview” and full-page weather and events results to add to its niche search offerings.

But whether all this will spell significant changes in market share compared to dominant rival Google (GOOG) is still an open question, with Microsoft (MSFT) eking out solid gains since Bing launched.

Today, Hitwise figures have Bing up seven percent to 9.57 percent in October, at the expense of both Google and Yahoo (YHOO).

Money is also coming in slightly better. A recent report by IDC noted that Bing’s search revenue has gained 6.1 percent to 6.8 percent from the second-to-last quarter.

But spending on advertising, as well as these new features, is also costly.

Still, Microsoft is pressing on.

The Wolfram feature, for example, adds a nutrition quick tab when searching on food items, as well as a body-mass index tool.

Here is a video on it from Bing, which might require installation of Microsoft’s Silverlight video technology (you might also want to launch full screen to see it better):

Bing will also improve the ability of users to get quick info by hovering over a link. Frankly, this annoys me more than bad clicks, but most people will probably like seeing snapshots of the actual Web sites, a search-within-this-site box and deep links.

Perhaps the most interesting iteration of this feature will be Facebook page previews. Click on arrow below:

The weather stuff is just more, more, more bells and whistles, integrating news, events, xRank results, Twitter feeds, images, Best Match results and content from sites you trust onto one page with a prettier interface. Check it out:

There will be more to come, of course, which should–at the very least–have competitors competing better.

]]> http://allthingsd.com/20091111/bing-keeps-the-changes-coming-but-will-it-work/feed/ 3 http://allthingsd.com/20091103/fitbit-sees-how-you-run-walk-and-sleep/ http://allthingsd.com/20091103/fitbit-sees-how-you-run-walk-and-sleep/#comments Wed, 04 Nov 2009 00:28:38 +0000 Katherine Boehret http://solution.allthingsd.com/?p=892 Everyone knows they ought to be eating well, exercising and getting enough sleep. But when they take the elevator up one flight of stairs, drive six blocks instead of walking and skimp on sleep to watch the end of the big game, it’s their little secret.

Not for long.

I’ve been testing Fitbit, a tiny $99 device with a motion-detecting sensor that, when worn, digitally records one’s distance (walking or running), calories burned and steps taken—as well as sleep patterns. The Fitbit wirelessly sends the data to its Web site, fitbit.com, for storing these minute-by-minute details. And the site has space where users add details like food and water consumption so it provides a more accurate picture of calories burned versus calories consumed.

I’ve been using Fitbit almost nonstop for the past week. I occasionally forgot to wear this lightweight tracking device because I was dog-sitting for a friend’s puppy and barely remembered to wear my shoes, much less Fitbit, as we dashed out the door for walks at 5:30 a.m. But after just a couple days of using Fitbit, I got hooked on the idea of keeping digital tabs on myself, and I liked looking back at my activity log over a period of time. I started taking the long way walking to and from my Washington, D.C., Metro stop. Rather than rolling my chair over to the printer to grab a printout, I stood up and walked the four feet over to it so I could log a few extra steps.

The idea of tracking one’s own fitness is nothing new, as anyone with an old pedometer will tell you. But Fitbit’s technology makes it easier to record and store data, and its corresponding Web site analyzes the data in relation to personal information like gender, age, weight and height. Unlike some other products, it attempts to track your body’s activity while you’re asleep and awake, rather than one or the other. For instance, the $29 Nike + iPod Sport Kit specifically monitors running or walking; the $399 Zeo Personal Sleep Coach records people’s brain waves to analyze sleep behavior.

The $99 Fitbit has a motiondetecting sensor and measures distance, calories, steps and sleep patterns.

But the Nike + iPod and Zeo offer Web components that Fitbit currently lacks. The Nike + iPod lets you upload your workout details to see how you stack up against others or to compete against friends. The Zeo, too, lets you upload your data to its Web site, where sleep patterns can be analyzed and daily coaching tips are offered.

Fitbit data is automatically transferred to Fitbit.com, but for now, this site isn’t particularly social and doesn’t offer as much in-depth personal analysis and coaching. The site doesn’t allow you to use your data to interact with a community of other users. The company says it plans to launch its online community by December, giving people a forum for anonymously comparing their data or working with a group toward a goal, like losing a certain amount of weight. And while the Fitbit.com site is free, the company is considering plans to charge a monthly fee for additional personal data analysis and coaching—a feature that may launch early next year.

At two inches high and a half-inch wide, Fitbit reminded me of the rectangular iPod Shuffle that clips onto clothing. It weighs just four-tenths of an ounce. The device also has a tiny holster for a firmer hold. I used this holster just to be on the safe side and the combination was still so small and weightless that I often forgot I was wearing Fitbit. While sleeping, I wore a Velcro wristband that held the device in place. Fitbit Inc. says the wrist is the best place to measure activity during sleep; let’s just hope you don’t dream about conducting the Vienna Philharmonic.

A button on the Fitbit shuffles through four blue screens that show calories, distance (in miles), steps, and a Tamagotchi-like flower that grows when your activity increases and shrinks when it decreases. This flower learns your behavior over time, so if you start working out heavily, it raises its standards and won’t grow as quickly.

Along with its holster and sleeping wristband, Fitbit comes with a base station—a small USB-connected stand for charging. The battery takes an hour to fully charge and lasts five to 10 days. Battery status can be checked through Fitbit.com.

First-time Fitbit setup isn’t as easy as it should be, though. Unlike some USB devices, this one doesn’t come with preloaded software, so you have to go to Fitbit.com/start to download software for the Mac or PC. This allows the plugged-in base station to act as a receiver: Whenever a Fitbit is within 15 feet of a base station plugged into a computer that’s turned on and has Fitbit software installed, its data is automatically sent to Fitbit.com in 15-minute intervals.

The device will hold seven days of minute-by-minute data and 30 days’ worth of daily data, so you don’t have to worry about losing everything if you aren’t near your base station for a while. Using the device is as simple as moving; it’s always on—there’s no on/off button. Setting the Fitbit to record sleep sessions is almost as easy: You press and hold its button for two seconds until “Start” appears; do the same until “Stop” appears when you wake in the morning.

The data that show up on Fitbit.com reflect the device’s 3-D motion-detecting sensor. Rather than simply counting your steps, Fitbit can accurately read your motion intensity and therefore sorts motion into sedentary, lightly active, fairly active and very active. Running with the dog registered as very active movement, as did my power-walking trips to the Metro. Predictably, my time spent writing this column registered as sedentary. I got up and did five minutes of jumping jacks, which were recognized on the Web site minutes later as very active movements. If you change data on Fitbit.com, like your weight, this transfers to the device so it’s calibrating as accurately as possible.

According to my sleep records, I wake up often while I sleep—11 different times in one night—but don’t remember doing so. I wanted to know more about these different sleep states, but Fitbit doesn’t analyze that sort of thing.

Fitbit.com bases its Web-site information on biomechanical studies performed by government agencies and universities over several years. It sets goals for each person according to his or her base metabolic rate, which is determined by gender, age, weight and height—all details that users can opt to enter, or not, during setup. On a typical workday, I met 80% of my calorie-burning goal and 71% of my miles-traveled goal. All of these goals can be adjusted from what Fitbit.com sets. An easy-to-read pie chart displayed my four levels of motion in color-coded percentages.

Extra activities and food consumption can be manually added, and though bookmarking tools make it easier to do this, I opted not to do this.

Fitbits began shipping at the end of September and will continue shipping to customers who pre-ordered the devices. In January, Fitbit Inc. will start delivering new orders and Fitbits will appear in retail stores.

–Edited by Walter S. Mossberg

Email mossbergsolution@wsj.com

]]> http://allthingsd.com/20091103/fitbit-sees-how-you-run-walk-and-sleep/feed/ 0 http://allthingsd.com/20091028/food-and-gigantism-meet-in-online-competition/ http://allthingsd.com/20091028/food-and-gigantism-meet-in-online-competition/#comments Wed, 28 Oct 2009 19:31:07 +0000 Marisa Taylor http://voices.allthingsd.com/?p=17156 This Is Why You’re Fat, a Web site for food gone awry, is holding a photo competition in which contestants visit New York street vendors and shoot themselves with coronaries-on-plates.

It’s not a contest for the faint of heart. For a site whose tag line is “Where dreams become heart attacks,” each food truck will create an appropriate contest dish, like chocolate cupcakes with bacon shavings.

This Is Why You’re Fat will tweet the location of the participating vendors every 20 minutes, and competitors are to respond by sending a photo of him- or herself with the dish. The first player to post pictures from all six trucks will win a party for 25 friends catered by his food truck of choice, as well as free copies of This Is Why You’re Fat’s new book. The competition will also be filmed by VendrTV, a weekly street-food podcast.

Read the rest of this post on the original site

]]> http://allthingsd.com/20091028/food-and-gigantism-meet-in-online-competition/feed/ 0 http://allthingsd.com/20091006/the-web-helped-kill-gourmet-if-so-now-i-hate-the-internet/ http://allthingsd.com/20091006/the-web-helped-kill-gourmet-if-so-now-i-hate-the-internet/#comments Tue, 06 Oct 2009 15:39:24 +0000 Kara Swisher http://kara.allthingsd.com/?p=19142

Say it ain’t so.

Having fully embraced the Internet–sometimes to much disdain from old media colleagues back in the day–since the early 1990s as the way of the future in publishing, and even going to far as to abandon a career in print forever some years ago, BoomTown is bereft at the news yesterday that Gourmet magazine was being shish-kababbed.

Gourmet has been, since I started reading it as a young girl, one of the more perfect magazines–full of glamorous travel locales, stunning photos of food and sumptuous prose, all beautifully edited.

Let’s all agree first to blame owner Condé Nast, the famed magazine unit of privately held Advance Publications, for deciding to shutter the elegant and iconic Gourmet–which has been around since 1941–after the November issue.

While circulation remained steady at Gourmet at just under one million monthly paying subscribers, Condé Nast Chief Executive Officer Chuck Townsend pointed to a fall-off in advertising spending by luxury brands that resulted in a money-losing mess.

But, in a follow-up piece in The Wall Street Journal, titled “Gourmet Magazine’s Demise Gives Readers Empty Feeling,” plunging newsstand sales were also noted, apparently due in part to the impact of the Web.

“Gourmet has had to compete with food-related Web sites, which are often free and contain up-to-the-minute content,” said the Journal article.

In other words, the same thing that is occurring in all arenas–from food to tech to fashion to news–was left unsaid.

As in: The scourge of the Internet, laying waste to all those it comes in contact with.

But I dearly hope that this episode with Gourmet does not become another one of those death-by-digital cautionary tales, a case study that no one can sustain this kind of highbrow, expensive-to-make print media anymore, even the free-spending types at Condé Nast.

I am not sure that’s exactly true, though, since the analog experience Gourmet provided was not the same as what’s on the Web, which is what probably kept its circulation steady over the years.

It was clearly an issue of the econalypse–obviously helped along by the fact that people’s reading habits are shifting to online, thought that’s not the root issue.

That’s why Townsend added that Gourmet might live on in books, on television and, most likely of all, on the Internet.

That Gourmet already has a dullish Web site was not mentioned since it is free and not particularly different from the magazine–a decent repurposing, but a repurposing nonetheless.

Now that there is no magazine to fill that Web void, it will be interesting to see if more could be done online with the iconic foodie brand.

Or not.

(That September cover picture above is a quince, by the way, which most would never really know without–um, er–the help of Gourmet.)

]]> http://allthingsd.com/20091006/the-web-helped-kill-gourmet-if-so-now-i-hate-the-internet/feed/ 2 http://allthingsd.com/20090408/trueslant-tests-another-model-of-web-journalism/ http://allthingsd.com/20090408/trueslant-tests-another-model-of-web-journalism/#comments Thu, 09 Apr 2009 01:08:03 +0000 Walter S. Mossberg http://ptech.allthingsd.com/20090408/trueslant-tests-another-model-of-web-journalism/ As newspapers, magazines and TV stations face dire economic challenges, and journalism moves increasingly online, debates are raging about how best to preserve quality news and commentary while still making money.

There’s lots of experimentation with different approaches. Many journalists, old and new, are operating as stand-alone bloggers, but finding it hard to make a living. Web advertising has weakened with the economy, and often can’t cover the costs of expensive reporting. A couple of respected traditional publications have successfully attracted large numbers of paid subscribers online, but many others who have tried have failed.

Meanwhile, advertisers also are scrambling to figure out the best way to sell their products online, in a manner that both attracts potential customers and blends in well with the content and style of news sites. And publishers are trying to capture the conversation and sense of community that permeate services like Facebook and Twitter.

This week, a new Web news site is entering the fray, with a novel approach to journalistic entrepreneurship, new forms of advertising, and an effort to blend journalism and social networking.

The site, called True/Slant, at trueslant.com, is opening its doors via an odd preliminary status it calls an “open alpha.” This means it’s rough around the edges, and not yet taking in revenue, but hopes to attract enough participation to hone its design and operation.

True/Slant is run by a former news executive at America Online who worked at a variety of publications, including The Wall Street Journal. It covers a wide range of topics, such as politics, culture, sports, business, health, science and food.

It is launching with 65 journalists, or “knowledge experts,” assigned to specific topics. Each of these contributors gets a page to house their journalism and, it is hoped, an active social network of followers who will regularly discuss the articles they read there. Each page also will feature headlines of stories elsewhere on the Web selected by the contributors. These “headline grabs” link back to the originating outside site.

The initial group of contributors includes current or former writers for publications such as the Financial Times, Rolling Stone, the New York Times, Time magazine and the Boston Globe.

Readers can go directly to the page of their favorite contributor, but the site’s home page will knit together popular content and contributors, and each reader will be able to track multiple topics and contributors through a streaming feed called “I’m following.”

True/Slant will run regular Web ads throughout. But, in a highly unusual move, the site plans to offer advertisers their own entire pages where they can run blogs and try to attract a network of followers. These will have the same design and features of the journalists’ pages, but will be labeled as ad content.

The journalists are paid a small amount, but the plan is to turn them into minipublishers under the True/Slant umbrella. They will be offered a share of the advertising and sponsorship revenues their individual pages generate and, in some cases, equity in True/Slant, which is backed by venture capital.

These contributors are allowed to keep writing elsewhere, either online or in traditional media, and even to promote these outside efforts on True/Slant. But they are expected to post original commentary and analysis to True/Slant. They also are allowed to arrange for their own advertising or sponsorships, in addition to what True/Slant can sell, and even, in some cases, to add other authors to their pages.

In another unusual move, the contributors also are required to actively engage with readers on the site. They must post a minimum number of comments in reader discussions about their articles and curate the comments, giving prominence to the most interesting. They are even expected to comment on each other’s posts.

This required engagement is an attempt to capture some of the excitement of a social network, and it ties in directly with a contributor’s success. On the home page, and elsewhere throughout the site, True/Slant promotes not only the most popular contributors, but also the most active ones. High rankings in these categories can lead to higher traffic on each contributor’s page, and, indirectly, to higher income.

Readers who are active commenters can also gain prominence on the site, especially if those comments are popular or called out for special attention. A front-page panel will highlight the most active commenters, and the most called-out comments.

The layout of the site is clean and handsome, a decent effort to meld a news site and a social network. One layout flaw the company hopes to fix: There’s no easy way to find a list of all topics, only those it considers hot at any moment.

It’s way too early to know if True/Slant will succeed. For one thing, it is still dependent on advertising, not subscriptions. And ethical questions could arise, because the site’s operators don’t edit or preapprove the content, and the model of blended journalism and advertising could prove problematic.

But it’s another example of how the Web is changing traditional media, and might be worth a look.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

]]> http://allthingsd.com/20090408/trueslant-tests-another-model-of-web-journalism/feed/ 0 http://allthingsd.com/20090218/unigocom-gives-everyone-a-say-about-college-picks/ http://allthingsd.com/20090218/unigocom-gives-everyone-a-say-about-college-picks/#comments Thu, 19 Feb 2009 02:02:03 +0000 Walter S. Mossberg http://ptech.allthingsd.com/20090218/unigocom-gives-everyone-a-say-about-college-picks/ Research on choosing colleges takes many forms, including visiting campuses and studying the schools’ Web sites. But for a lot of high-school students and their parents, finding a centralized resource containing information about numerous schools still means buying one of the thick, costly printed guides to college that have been around for years. The Web versions of these books are surprisingly dry.

But there’s a new, free Web site that, while overseen by paid editors, is built on lively content submitted by current students at the colleges. The information isn’t just words and numbers, but includes numerous photos and videos for most schools. You also can create a small social network of people interested in the same schools or who share other common traits.

In other words, this is a college-information resource built for the age of YouTube and Facebook.

The site, Unigo.com, costs nothing to use and supports itself with ads. Although it’s only a few months old, it already covers about 250 colleges and universities, and claims to average dozens of student-created reviews, photos and videos for each college. Its sophisticated search engine lets applicants comb all this material to find just what applies to them. For example, Unigo would let you see all content relevant to an Asian-American female applicant with conservative political views.

I’ve been testing Unigo, and I like it. In the sampling of college profiles I read, the site seems to have struck a good balance between the immediacy and candor of student submissions, and the professionalism needed to weed out wildly biased or inaccurate claims.

The site, founded by a 26-year-old who formerly created printed college guides, says it employs 19 full-time editors. This team uses information from a nationwide network of 300 representatives on campuses to create each college’s profile. Each representative rounds up contributions from others on campus, so that the site claims that over 15,000 students contributed to the profiles of the first 250 colleges.

Reviews, photos and videos can also be submitted out of the blue, and these are also eventually reviewed by the editors.

Each profile starts with a fairly long editor-written overview, liberally sprinkled with comments from students and accompanied by basic information, statistics and rankings.

But the heart of Unigo’s look at each college is student-created, in multiple forms. For instance, the site’s section on the University of Michigan includes 92 written student reviews, some running to thousands of words; 35 photos; 36 videos; and 10 student-written “documents.” The latter are often by campus journalists and cover things like athletics or critiques of nearby restaurants.

The videos are the most interesting part of Unigo, because they provide a look at current students and at the campus that isn’t often captured in standard guides. Most of the videos are fairly short, some only containing the answer to a single question like “What’s the best or worst thing about this school?” But others include opinions on issues like what kinds of students fit in best or worst on campus, or minitours of the campus or of typical dorms.

One student video I watched was a walk down the main street of the college town. Others are reflections on the school’s reputation, or on why the student chose one school over another. Another was about a student’s biggest freshman-year mistake (he took Classical Mythology, found it boring, didn’t do the work and flunked the course.)

I stumbled on a rap video submitted by a student from Clarkson University, which doesn’t yet have a review on Unigo, in which the rapper comments on the alumni, the architecture and the weather at the Potsdam, New York, school.

Unigo also contains articles on general topics, such as how to decide what size of college is best for you, and how to get the most out of a college tour.

While the editors ban personal attacks and nudity, they don’t bar negative comments. Unigo deliberately seeks out pro and con opinions. Many of the student submissions are enthusiastically positive, but plenty are negative comments on campus social life, the costs, the food, the faculty, the dorms and other topics.

The site feels surprisingly full for such a young venture, but it has some quirks and issues. Coverage is uneven. For instance, Vassar College in New York boasts 117 reviews and 42 videos, while the much larger University of Kansas has only 45 reviews and three videos. Finding the detailed search feature can be clumsy, because it’s not obvious on the home page. You can’t generate a quick comparison among colleges, and the site lacks any parent-oriented sections, although parents are free to use it.

Finally, there are just loads of colleges that aren’t yet included. The first 250 schools were “seeded,” with months of research and solicitation of student content. Unigo is confident it can get more schools, but only time will tell.

Still, Unigo is a good example of how user-generated content can do a lot to enhance an important topic, and still keep editorial standards.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

]]> http://allthingsd.com/20090218/unigocom-gives-everyone-a-say-about-college-picks/feed/ 0 http://allthingsd.com/20081021/the-app-test-rating-programs-for-googles-g1/ http://allthingsd.com/20081021/the-app-test-rating-programs-for-googles-g1/#comments Tue, 21 Oct 2008 23:30:02 +0000 Katherine Boehret http://solution.allthingsd.com/20081021/the-app-test-rating-programs-for-googles-g1/ Today, people interested in seeing the first Google-branded consumer-hardware product will get to satisfy their curiosity as the company, joining with T-Mobile (DT), unveils its $179 G1 handheld computer. This touch-screen device will compete with Apple’s iPhone, and it includes a key feature missing in the iPhone: a physical keyboard.

The G1 is built around a model of openness, enabling developers to create applications — software programs, called “apps” for short — that will succeed or fail according to the feedback from the online community. Naturally, these community-contributed programs need a marketplace where G1 users can find them, and the Android Market provides just that.

This week, I installed various applications from the Android Market on a G1 and tested them out. Google (GOOG) says it will launch with around 40 to 50 applications in this virtual store, and these and all other apps will be available free of charge from now until at least the start of next year.

BreadCrumbz makes maps.

I found these apps to be useful, entertaining and mostly straightforward. There were a few that I felt tried to jam too much into one application, such as BreadCrumbz, an app that asks users to add pictures, instructional arrows and labels to maps that they make for friends. Other apps kept it short and sweet, like Wi-Fi Toggle — a one-touch button that turns wireless capability on or off to save battery power.

The G1′s apps are more utilitarian than most apps I’ve tested for Apple’s iPhone — and not quite as visually pleasing. I even compared one G1 program, Plusmo College Football, directly with the same app running on the iPhone, and I missed the artsy touches of the Apple (AAPL) version — like menus that flipped 180 degrees when selected rather than simply opening.

One downside: Only a measly 70 megabytes of internal flash memory are reserved on the G1 for storing these third-party applications. Once you fill that limited internal storage space, you have to delete some of your apps to add more. You can’t currently store apps on the phone’s roomier removable memory card. (A one-gigabyte microSD comes with the G1.) The iPhone doesn’t set such an arbitrary limit on application-storage space. The Android Market, like Apple’s iTunes, keeps a record of each user’s installed apps so they can be easily downloaded again later at no extra charge (if they carried a fee). But, unlike the iPhone, the G1 can’t back up your apps to a PC or Mac.

The G1′s open model means extra setup steps during app installation. For example, if an application will access certain information — such as a user’s Internet connection, location data (as identified by GPS) or other personal information (calendar, contacts, etc.) — warnings appear during installation, and the user must grant permission. In addition, many apps come with license agreements that must be okayed before users can continue. If something goes wrong with an app, people can post complaints on community boards or email developers, whose email addresses appear during installation.

The Android Market home page.

To offer a general idea of what’s available, I’ve highlighted a handful of apps that I like. I broke the applications into three groups: Functional, Fun (if occasionally kitschy) and Frills.

Functional

Wi-Fi Toggle: This does what it says. Once installed, it adds an icon to the G1′s desktop that provides a quick way to turn Wi-Fi on and off without digging into the settings menu.

Locale: Like Wi-Fi Toggle on steroids, this app allows a user to set up a G1 so it dynamically changes its settings in specific conditions. The settings can respond to calls from certain people or changes in the phone’s battery power, calendar, the user’s location or the time. For instance, the Wi-Fi can automatically turn off, ringer volume can go up or down, desktop wallpaper can change or a post can be sent. Just think of all the churchgoers who could ensure their cellphone ringers are turned off on Sunday mornings or when the church’s location is sensed.

Ringdroid: Make ringtones from your own songs by adjusting bars to mark the start and end of each ringtone. Hitting Save automatically keeps the ringtone, labeled with the song’s name by default, for use on the phone.

Video Player: The G1 doesn’t have a built-in way to play videos, and this app does the trick in a clear-cut, reliable way.

Fun

Movie ShowTimes: This lets people use a finger to flick across the G1′s touch screen to page through movie poster images, titles and brief descriptions. Below each movie description, an on-screen button labeled “Showtimes Near You” uses GPS to generate lists of nearby movie times.

Pac-Man: The classic arcade game never gets old. You can move Pac-Man through his maze with one of three methods: tilting the G1 so its accelerometer moves the Pac-Man, swiping with a finger to point Pac-Man in the right direction or using the trackball to move him around the screen. I preferred the trackball.

Cooking Capsules: This program demonstrates food-making without being either too intimidating or too dull and simplified. Though there were only six “capsules” when I tested it, each includes steps for watching (an instructional video), shopping (using an on-screen list of items) and cooking (with numbered instructions on how to cook the food).

Bonsai Blast is a gaming app that’s now available for the G1.

Bonsai Blast: This colorful, Asian-themed game directs people to shoot colorful marbles at other chains of marbles, with a goal of getting three matching marbles lined up beside one another so they’ll disappear.

Krystle II: Turns your G1′s entire screen into a picture of fur that purrs and vibrates as you touch it. There’s no real point, but Krystle II is addictive and strangely comforting during long conference calls.

Frills

Ecorio: This well-intended app aims to track users’ travel carbon footprints in order to make them more responsible for the environment. It asks users to enter things like recent transit routes and carpools and suggests ways to reduce and offset people’s footprints.

Maverick: An IM program that allows people to add scribbles, location data or even photos to active instant-messaging conversations. Maverick signs users into Google Talk and Picasa simultaneously, adding IM images into an auto-generated Picasa album for later viewing.

PicSay: Add word balloons, titles, props and effects to digital photos captured and/or stored on the G1, then send the images via multimedia messaging service or email, or save one as a caller ID.

There are many more G1 apps to try, and developers are expected to keep making them for this new device. As with the iPhone, apps obtained for the G1 from the Android Market enable it to morph into a different device with different tools every day.

– Edited by Walter S. Mossberg

• Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com

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