7 posts and columns on Ford Motor Co.

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Big Brands Like Facebook, But They Don’t Like to Pay

in Social on November 2, 2011 at 5:30 am PT

Everybody wants to be liked. The question for Facebook Inc. is how much advertisers are willing to pay for the opportunity.

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Ford Uses Wi-Fi to Customize Cars

in News on August 26, 2010 at 11:29 am PT

The auto industry is getting fired up about wireless technology in cars and trucks but it’s not just for connecting passengers’ laptops or streaming Internet radio stations.

Ford Motor Company CEO Alan Mulally at D8: The Full, Uncut Video

in D8 on July 26, 2010 at 12:38 pm PT

As promised, All Things Digital is posting the full videos from our eighth D: All Things Digital conference, held in early June. Here’s the last interview Walt Mossberg and Kara Swisher did at D8, but definitely not the least: Ford Motor Company (F) CEO Alan Mulally.

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Google Decides to Find Its Creative Side

in News on October 6, 2009 at 5:00 am PT

Google Inc., a champion of the belief that advertising should be less about art and more about science, is embracing its inner creative side. As it searches for new growth, the company in recent months has focused more on creating custom ad campaigns spanning multiple Google services for big spenders including Hewlett-Packard Co. and Ford Motor Co.

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Ford and Microsoft Team Up to Promote the New Taurus

in News on September 22, 2009 at 8:15 am PT

Ford Motor Co. and Microsoft Corp. are teaming up to market the auto maker’s redesigned Taurus sedan. Ford and Microsoft first teamed up a few years ago to launch the Sync telematics system, which enables drivers to hook Bluetooth entertainment and communications devices into the car.

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For Companies, a Tweet in Time Can Avert PR Mess

in News on August 3, 2009 at 10:35 am PT

A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems.

This Week in Tech: A Dull CES, but (Gasp!) an Even Duller Macworld!

in News on January 5, 2009 at 5:00 am PT

BoomTown is not saying it’s going to be like watching grass grow. But 2009 is not exactly getting off to a rousing start this week–with two underwhelming blockbuster tech events taking place that already have more of an air of whimper than of bang to them. That would be the Consumer Electronics Show, the annual egregious gadgetfest in Las Vegas, and the final appearance by Apple at Macworld. Of course, while CES tries to fend off the spate of no-one-is-going-to-CES stories–well, I am!–the absence of his digital Holiness and Apple CEO Steve Jobs at Macworld has really generated most of the glumness.