Forrester Research

Autodesk Is All Smiles With Its Mac Software Business

Arik Hesseldahl in News on January 26 at 6:24 am PT

Autodesk proves that the Mac is a serious contender for running software in the workplace.

Microsoft: The $71 Billion Cloud Underdog

Nick Mehta, CEO, LiveOffice in Voices on December 20, 2011 at 12:31 pm PT

If I say “cloud computing,” what companies come to mind? Amazon’s Web Services? Google’s cloud-based collaboration tools, Google Apps? How about Microsoft?

Beyond Tablets: The Next Five Computing Form Factors

Sarah Rotman Epps, Senior Analyst, Forrester Research in Voices on December 19, 2011 at 11:34 am PT

With the Consumer Electronics Show (CES) 2012 a few short weeks away, it’s a good time to look ahead at what’s next for consumer technology.

Amazon “Primes” Pump for Loyalty

Stu Woo, Reporter, The Wall Street Journal in Commerce on November 13, 2011 at 11:30 pm PT

As Amazon.com Inc. battles traditional retailers such as Wal-Mart Stores Inc. and digital rivals like Apple Inc.’s iTunes store, the company is raising its bet on its Amazon Prime customer-loyalty program.

Fresh Skepticism About the Groupon Model Following IPO

Tricia Duryee in Commerce on November 7, 2011 at 12:45 pm PT

Groupon’s successful public offering last week isn’t enough to quiet the critics about the longevity of the daily deals industry.

Never Mind the iPhone 5. Where’s My Windows iPad?

Peter Kafka in Mobile on October 5, 2011 at 8:19 am PT

Sure, lots of folks wanted something new and sexy from Apple yesterday. But if you start asking people what kind of gadgets they really want, you’ll get some interesting answers.

Tablets: Ultimate Buying Machines

Dana Mattioli, Reporter, The Wall Street Journal in Commerce on September 28, 2011 at 12:00 am PT

Retailers have found an interesting characteristic of consumers who browse their websites using tablets: They’re much more likely to pull the trigger on purchases than other online shoppers.

News Byte

A More Modest Amazon Tablet Guess: Two Million in 2011

Peter Kafka in Mobile on September 13, 2011 at 3:34 am PT

Last month, Forrester started the bidding on Amazon tablet predictions and guessed that Jeff Bezos could move three to five million by the end of this year. Today Barclays analyst Anthony DiClemente offers a more modest forecast: He thinks Amazon will sell two million seven-inch Android tablets this year. But he thinks that number will jump to 6.4 million in 2012, and that Amazon will also sell another 1.5 million units of a 10-inch model he predicts will show up next year. Context: Barclays predicts Apple will sell 48.7 million iPads in 2012.

Google Delivers Catalog App for iPad; Forests, Mail Carriers Rejoice

Tricia Duryee in Commerce on August 16, 2011 at 4:03 pm PT

Today, Google released Google Catalogs, a free iPad app that enables shoppers to browse, in electronic form, the familiar glossy print publications that come in the mail.

RIM's BlackBerry PlayBook Tablet Stands A Chance…in 2012

Sarah Rotman Epps and Ted Schadler, Senior Analyst and Vice President, Principal Analyst at Forrester Research in News on April 18, 2011 at 7:30 am PT

Business has changed since the first BlackBerry smartphone hit the enterprise in 2002. Individual workers, rather than CIOs and IT departments, have more influence now: Forrester’s data show that more than half of U.S. employees say they have better technology at home than at work, and 37 percent of U.S. information workers bring technology to the workplace that they use first at home.