69 posts and columns on Forrester Research

Voices

Smart Body, Smart World: The Next Phase of Personal Computing

in Voices on October 29, 2012 at 12:16 pm PT

The next wave of growth in personal computing won’t come from PCs (obviously) or even phones, but from sensor-laden devices.

Numbers

Tablets in the Workforce

in Numbers on July 19, 2012 at 3:45 pm PT

There are more and more of them, and more of them are iPads.
forrester_tablets

Numbers

My Other Phone Is a Phone

in Numbers on May 24, 2012 at 4:30 pm PT

A new study from Forrester Research on technology adoption by urban Chinese consumers illustrates the ubiquitousness of the mobile Internet in China.
china_smartphones

Numbers

Are You “Always Addressable”?

in Numbers on April 24, 2012 at 11:04 am PT

A recently completed study from Forrester Research says a lot about the persistence of your online habits.
addressable

Voices

Amazon “Primes” Pump for Loyalty

in Commerce on November 13, 2011 at 11:30 pm PT

As Amazon.com Inc. battles traditional retailers such as Wal-Mart Stores Inc. and digital rivals like Apple Inc.’s iTunes store, the company is raising its bet on its Amazon Prime customer-loyalty program.

Voices

Tablets: Ultimate Buying Machines

in Commerce on September 28, 2011 at 12:00 am PT

Retailers have found an interesting characteristic of consumers who browse their websites using tablets: They’re much more likely to pull the trigger on purchases than other online shoppers.