33 posts and columns on Forrester
Voices
A Tiger Can’t Change Its Stripes: Three Reasons Why Vendors Can’t Do Both Legacy and Cloud
Old-school vendors that have made their names with on-premises solutions now want the best of both worlds.Your Internet Is Already on Your TV
No need to wait for convergence: More than 40 percent of Americans have already connected the Web to their flat screens.Voices
Google’s SEM Platform Is Mediocre, Which Is Fine … for Google
The marketing community really needs to ask if Google is the best business to provide the end-to-end tech stack that marketers want.Holiday Spending Online Will Again See Double-Digit Increases
Deal-seeking shoppers in the U.S. are expected to spend $68.4 billion online this holiday, according to Forrester.News Byte
Nearly Half of Online U.S. Seniors Are on Facebook
Of the 20 million United States senior citizens (65 and older) who are online, nearly half have a Facebook account, according to a recent report from Forrester Research. Other online activities — shopping, single-player games and browsing photos — hover around 50 percent. But email use is the clear winner, with 91 percent of those 65 and older using it.News Byte