Forrester

News Byte

I’ll Take “PC Disruptors” for $500, Alex. (What Is “a Tablet”?)

Lauren Goode in Mobile on April 11 at 8:37 am PT

More evidence pointing toward tablets disrupting the PC industry: According to a new Forrester Research survey of more than 5,000 U.S. adults, 35 percent of tablet owners say they use their laptops less frequently since getting a tablet, while 45 percent have no plans to buy an e-reader now that they own a tablet. The television set is faring better, however, with just 12 percent of those surveyed saying they use their TV less frequently since getting a tablet; likely because 85 percent of tablet owners cop to using their tablets while watching TV.

Report: Which Data Do People Really Care About Keeping Private Online?

Liz Gannes in Social on January 18 at 8:30 am PT

It’s never a good idea for sites and apps to abuse or lose track of users’ personal data. But not all personal data was created equal.

Enterprise Will Spend $19 Billion on Apple Hardware in 2012

John Paczkowski in Enterprise on January 9 at 4:02 am PT

Slowly but surely, Apple is making inroads into enterprise.

Checking in From the Cutting Edge: Only Six Percent Use Geolocation Apps

Liz Gannes in Social on December 6, 2011 at 8:41 am PT

Six percent of U.S. online adults use geolocation apps, up from 4 percent last year, according to new research from Forrester.

Window Closing for Windows iPad?

John Paczkowski in News on November 29, 2011 at 9:40 am PT

Consumer interest in Windows tablets plummets.

Never Mind the iPhone 5. Where’s My Windows iPad?

Peter Kafka in Mobile on October 5, 2011 at 8:19 am PT

Sure, lots of folks wanted something new and sexy from Apple yesterday. But if you start asking people what kind of gadgets they really want, you’ll get some interesting answers.

Amazon Could Sell Five Million Tablets in Three Months

Peter Kafka in Media on August 29, 2011 at 8:33 am PT

If it comes out at $300 or less this fall, says Forrester.

Want a Better Chance Against the iPad? Move to Europe.

John Paczkowski in News on August 10, 2011 at 5:00 am PT

If you’re an aspiring tablet vendor, you have a better chance of taking on Apple in Europe than you do in the United States.

Voices

RIM's BlackBerry PlayBook Tablet Stands A Chance…in 2012

Sarah Rotman Epps and Ted Schadler, Senior Analyst and Vice President, Principal Analyst at Forrester Research in News on April 18, 2011 at 7:30 am PT

Business has changed since the first BlackBerry smartphone hit the enterprise in 2002. Individual workers, rather than CIOs and IT departments, have more influence now: Forrester’s data show that more than half of U.S. employees say they have better technology at home than at work, and 37 percent of U.S. information workers bring technology to the workplace that they use first at home.

Report Finds That Mobile Payments Are Coming This Year, but It Will Be Messy

Tricia Duryee in Commerce on April 6, 2011 at 11:11 am PT

This year will finally be the year when mobile payments make it into the hands of millions of consumers, according to a new report by Forrester. And mass-market adoption? Still a long way off.