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A Silver Lining in E-Commerce

in News on February 2, 2009 at 3:26 pm PT

The recession is taking a serious toll on American retail, but e-commerce could emerge as a winner. According to a new report by Forrester Research, e-commerce sales (beyond travel) are likely to grow 11 percent to $156 billion in 2009. That marks a slowdown from 13 percent growth last year and 18 percent in 2007. The major factor contributing to the pace shift is, of course, declining consumer confidence.