Demand Media, the online content company, said it had earned nine cents on an adjusted basis in the first quarter, on revenues of $100.6 million, topping Wall Street estimates of eight cents on $99.6 million in sales. On a fully diluted basis, earnings were one cent a share, or $700,000, compared to a loss of two cents, or $1.8 million, in the three months compared to a year ago.

“Strong growth from our owned & operated content and media properties drove our Q1 results, highlighting the unique capabilities of our content discovery, creation and distribution platform. Further, we accelerated our paid content strategy with the acquisition of Creativebug, a premier online destination for arts and crafts instruction, which will provide our large eHow crafts audience with an expanded learning experience. In addition, we signed up over 400 resellers to our new gTLD tools and received more than two million expressions of interest for domains to be registered with new gTLDs,” said Richard Rosenblatt, chairman and CEO of Demand Media in a statement. “We are excited about the distinct long-term growth opportunities for both of our businesses.”

Demand’s eHow site seems to have driven a lot of the gains in the content area.

Demand shares rose in trading yesterday by close to two percent, to close at $8.58, also its stock is down 7.6 percent for the year.

The company did not mention the planned split of its registar and content business that it announced in the last quarter in the current results, which might be covered on the conference call the Santa Monica, Calif. company will have with analysts at 2 pm PT.

In its last earnings release for the fourth quarter, Demand said it was spinning off its domain registrar business from its media one in a bid to better clarify the company to investors.

Since it went public several years ago, there has been some level of difficulty for each part of Demand to easily explain itself to Wall Street, given the very different natures of its key — but very different — revenue units. In a statement at the time, Demand said that it was “our intent to spin off our registrar business and separate into two independent, publicly traded companies.”

The company noted that the two units “divergent strategic priorities and opportunities” would be better in the new configuration with a pure-play media company and domain services company. At the time, the company said the transaction was expected to take place in the next nine to 12 months, although it required a number of company and regulatory approvals to do the tax-free spin-off to create two different stocks.

In a different kind of transaction, Demand had talked a little more than a year ago to a private equity company about taking the company private. The effort was abandoned, in which Boston-based Thomas H. Lee Partners would have purchased Demand for a price of up to $1.2 billion, due to a number of challenges. Its current market valuation is now about $744 million.

Until we hear more about the spin-off plans from Demand execs, here’s the full release from Q1 to peruse:

1Q 13 FINAL RELEASE

Despite a large uptick in the stock earlier today, Groupon’s fourth-quarter results caused its shares to plunge 23 percent in after-hours trading.

The Chicago-based company said its revenues were $638.3 million in the three months, just below expectation of $640 million and up 30 percent from a year ago.

But the fourth-quarter GAAP loss was 12 cents per share, or $81.1 million, which included a loss of seven cents from a non-operating item. That compares to a 12 cent loss a year ago, but was well over the two cent loss Wall Street had expected.

This comes after Groupon’s third-quarter miss, which puts the fate of CEO Andrew Mason into some question. He and several board members had a bit of a kerfuffle several months ago over this management abilities.

Still, on a conference call on the results today, Mason struck a positive tone on the poor results.

In addition, the company’s guidance was also disappointing, with first-quarter revenue between $560 million and $610 million. That’s much lower than the $650.3 million, that investors were estimating. Groupon also said it would have a possible operating loss in Q1 up to $10 million.

Groupon shares were down to $4.63 after the markets closed, after a nearly eight percent run-up earlier in the day.

Here is the company’s official press release on Q4:

GRPN

Demand Media said today that it planned to split its company in two parts, spinning off its domain registrar business from its media one in a bid to better clarify the company to investors.

Since it went public several years ago, there has been some level of difficulty for each part of the Santa Monica, Calif.-based Demand to easily explain itself to Wall Street, given the very different natures of its key — but very different — revenue units.

In a statement, Demand said that it was “our intent to spin off our registrar business and separate into two independent, publicly traded companies.”

The company noted that the two units “divergent strategic priorities and opportunities” would be better in the new configuration with a pure-play media company and domain services company.

The transaction is expected to take place in the next nine to 12 months, Demand said. But it still requires a number of company and regulatory approvals to do the tax-free spin-off that will create two different stocks.

The move makes a lot of sense on many levels, given the company’s two divisions have not coalesced in any way that has made much sense to investors.

As part of today’s announcement, Demand also released its fourth-quarter earnings.

Minus traffic acquisition costs, the company’s revenue for the three months was up 19 percent to $96.8 million, on net income of 12 cents of adjusted earnings per share.

Here are Demand’s two press releases from today, including its Q4 earnings:

Spin Off Announce FINAL 02.19.13

4Q.12 Results FINAL 02.19.13

With three out of four of the best-selling digital toys of the last year, LeapFrog is expected by Wall Street to announce solid fourth-quarter returns today, buoyed by robust holiday sales. Analysts are looking for the Emeryville, Calif., educational toy company to earn 49 cents a share on revenue of $223 million in the period.

Strong Q4 earnings are typical, since LeapFrog usually has strong seasonal sales. This year, its LeapPad 2 sold out on Amazon, Target, Toys “R” Us and Walmart at the full $99 price.

The performance is a small beacon of light in the overall flagging state of the toy sector, which is quickly shifting to digital products, such as the tablets that LeapFrog makes.

With an increasingly tech-savvy generation of children to satisfy, LeapFrog is in a comfortable position to focus on considerable expansion in 2013, particularly internationally. It recently inked deals with Viacom International Media Networks to expand its Nickelodeon content to overseas markets in the U.K., Ireland, Australia, New Zealand and Canada.

LeapFrog will have to invest in substantial R&D in 2013, and it faces more competition, as other kid-centric tablets have flooded the market recently.

LeapFrog will announce its fourth-quarter results at 2 pm PT.

But there’s another interesting tidbit that Zynga is sharing for the first time ever: Nearly one quarter of the company’s monthly active users are playing Zynga’s games on mobile devices.

“With 298 million monthly average users, including 72 million on mobile alone (emphasis mine), Zynga already has the largest social gaming audience and remains the best positioned company to lead in building the future of social gaming,” CEO Mark Pincus said in the company’s earnings release.

Those numbers are likely bolstered by the four mobile titles Zynga launched in the quarter — two new ones and two mobile versions of Web products — though we can’t directly attribute it to that, considering it’s the first time Zynga has pushed out any mobile-only MAUs.

But either way, it’s a big moment for Zynga, a company that has risen to prominence on the backs of casual desktop gamers the world around. Just like Facebook, Zynga is facing an industry-wide shift as users migrate from desktop gaming to mobile devices. Problem is, most of Zynga’s blockbuster titles in the past either weren’t suitable for playing on mobile or just weren’t there in the first place.

Not to mention the rising mobile-centric app economy; it’s tough for Zynga to compete with literally thousands of developers producing games strictly for the phone, available on Apple’s App Store, Google Play and now Facebook’s App Center.

And now that Facebook has dampened its reliance on Zynga as the big gaming platform and begun to diversify across multiple gaming studios, Zynga can’t expect the traffic fire hose from Facebook that it once enjoyed.

It’s worth noting that total MAUs are down on a consecutive quarterly basis, from 311 million in the third quarter to 298 this most recent one. So not all is wine and roses in Zynga user land — despite a healthy number of mobile users, it wasn’t enough to offset a quarterly decline in overall users.

Also, I can’t tell you whether that number on mobile is a growing statistic or not, mostly because again, this is the first time the company is breaking these numbers out for us.

Still, it’s promising for a company which has largely been seen as bleeding out over the past year. And what we should really be watching for is Zynga’s “With Friends” network, which it announced at its “Unleashed” event last year. We haven’t heard a bunch more about it since mid last year, but it reads like a giant initiative: An attempt to connect the entire Zynga gaming network across multiple platforms. We’ll see how that goes when it finally arrives.

Oh, and the Street seemed to like today’s news, too; shares of Zynga were trading up five percent at $2.88 during after-hours.

In after-hours trading, the stock was up nearly 6 percent to $2.90 a share.

The fourth-quarter and year-end results provide a bit of relief to the social games company, which has been trying to turn things around for the past three quarters.

On the call today, we heard from Zynga’s management team, including CEO Mark Pincus, but also from its new COO David Ko and CFO Mark Vranesh, who replaced Dave Wehner after he left for Facebook.

The call had two strong themes: How Zynga plans on driving additional revenue in the future, and how it will spend less money to do it.

Not unlike Facebook, mobile was one avenue where it expects to grow sales. As a testament to the company’s efforts in the space, Ko said that Zynga has grown the number of dedicated mobile employees from 20 a year ago to more than half the company today. Additionally, Zynga said 21 percent of its fourth-quarter bookings came from mobile, up from 8 percent a year ago.

On keeping expenses down, the company said it intends to spot games earlier in the development process that are unlikely to be hits. As part of that, it will be shutting down three duds, including the recently launched CityVille 2 sequel.

Here is the liveblog from earlier today:

——-

2:02 pm: Things should kick off any second. Pretty cute of Zynga to make the hold music the FarmVille 2 theme song. Too bad it’s looping tirelessly in the background.

Ahh, relief. The call has begun with the usual forward-looking warnings.

2:06 pm: Pincus introducing the new faces on the call, including David Ko, COO, and Mark Vranesh, CFO.

He’s proud of everyone at the company for reducing operating expenses, and exceeding bookings forecast and adjusted EBITDA forecast.

They took a number of actions during the quarter, he said, including realigning the company with a mobile-first focus, with more teams now focused on mobile than Web. It closed some studios, named new managers and invested in its existing talent, with 550 people taking on greater roles and responsibilities during the quarter.

“We’ve always been a learning company, learning from our successes and failures,” he said.

2:10 pm: Pincus highlights the accomplishments of its popular Ville franchises, saying that it has generated $1 billion in revenue, exclusive of partner fees. In Q4, he said the games generated $100 million in gross bookings, the 11th quarter in a row of doing so.

He’s also talking up its newer areas of emphasis that are a bit more sexy, like social casino, including its efforts in the real-money space in the U.K., and entering in new casual genres, like arcade. In 2013, he also said its pipeline is heavily weighted to “midcore.”

2:13 pm: More on mobile: “We are creating a network that will make it easier for people to play together. It will offer a powerful distribution channel.”

As we transition to mobile opportunity, he said the company will be “calling the ball” sooner and will discontinue games that it does not think will result in a hit. It will also be investing in growing its China and India development centers.

“The No. 1 focus is to deliver the best games. 2013 is a pivotal transition year for us at Zynga; we are excited to deliver a whole new class of mobile-social games that make it easier and better to play across mobile and social platforms.”

2:16 pm: Pincus hands the call over to Ko, who we are hearing from for the first time. Since being hired as COO, he said he has been focused on execution.

He said they are planning on launching many more games on mobile, including the Invest & Express category (its Ville games) in 2013.

Ko, the former chief mobile officer, is hot on mobile gaming. He said Zynga has the fifth largest audience on iOS, behind companies like Google and Facebook. In the quarter, they launched four new mobile games and four new Web games.

While it successfully expanded the portfolio during the quarter, Ko said several games missed expectations. As a result, it is closing three games: CityVille 2, Party Friends and The Friend Game.

“We are revamping our game quality process. We need to get feedback earlier in the process,” he said. “The two biggest changes is you’ll see a shift to mobile, and we’ll be calling the ball earlier on games. We’ll double down on the games with the most potential and ship fewer games.”

2:21 pm: Now hearing about Zynga’s advertising efforts, with the sales team closing big deals with top advertisers.

On the cost side, it cut back on outside services, reduced the size of the workforce and rationalized it’s product pipeline.

And, real-money gaming: We are on track to deliver products with Bwin during the first half of this year. And, they’ll be rolling out products across a variety of platforms, including Facebook, Web and mobile.

Interesting that Zynga said its real-money efforts in the U.K. will also be on the Facebook platform, which hasn’t really done a lot on the platform to date.

2:24 pm: Vranesh is now walking through financial results for the quarter and the year. Also the first time we are hearing from him, but Vranesh had been at the company a long time before Wehner replaced him in the lead-up to the IPO.

2:26 pm: During this summary of the press release, be sure to check out Mike’s piece on Zynga’s mobile numbers, which shows how much more mobile is contributing to the company than it was just a year earlier.

2:29 pm: Vranesh notes that headcount now totals 3,058, down 251 people, quarter over quarter.

Some perspective on where Zynga’s stock is currently trading. It has $1.65 billion in cash, which is slightly below the roughly $2 billion market value. Add to that the value of the company’s San Francisco headquarters and it easily exceeds where it is trading.

2:34 pm: Opening up the call to questions.

First question about the steps Zynga is taking on mobile platform to expand the network. What gives you confidence that they will use the network vs. the random opponents?

Ko takes this one: It comes down to a couple of things. We have an advantage today in mobile because of people and the network. A year ago, we had 20 people focused on mobile, and now a majority of the company is focused on mobile. On the network side, we have 72 million monthly users, we know we have games that they will enjoy and will want to play.

2:37 pm: Did the success of FarmVille 2 make it hard for CityVille 2 to be successful?

Ko: In terms of spacing them out, we are focused on franchises, our goal is to create franchises. You’ll see us launch less titles, so they will ultimately be spaced further apart. The reality is we had a longer lead time of testing and learning for FarmVille 2, and that was a key learning experience we didn’t have for CityVille 2.

2:41 pm: A question about the review process.

Zynga says to expect a lighter slate of games in Q1, which will increase the odds of creating new franchises throughout the year — this means fewer but bigger launches that have a greater chance of being long-term, sustainable hits (like the rest of the videogame industry tries to do).

2:44 pm: Question about the new agreement with Facebook that loosened Zynga’s requirements on the platform.

A pretty vague answer by Pincus: On the strategy side, what’s important about the amendment is that in the future, we’ll have more flexibility to market our games on the Web through more distribution channels, in a way that will still work in concert with Facebook.

2:47 pm: A question about Monthly Unique Payers, which is the number of people paying inside the company’s games.

Vranesh said that Web players who paid were slightly up due to FarmVille 2, and for mobile they were slightly down due to Draw Something.

2:54 pm: A question about Zynga’s mobile daily active users: The quarter-over-quarter decline slowed in Q4 compared to Q3. Is building out the mobile network helping you grow users while Draw Something’s decline has stabilized?

Pincus: So, in terms of thinking of looking at our overall DAUs on mobile. First, the stability of existing mobile game traffic. Our team on Words With Friends did a great job of growing engagement during the quarter, as well as mobile Poker. The second driver of traffic will be our new game launches this year. We are bringing existing major franchises, like FarmVille 2, to mobile and other new launches. The third is what we can do on the network level, by driving distribution and ongoing engagement.

2:58 pm: A question on year-over-year growth for mobile DAUs.

Vranesh: On a year-over-year basis, mobile MAUs have grown 75 percent to 72 million.

This is the first time that Zynga disclosed its mobile players, but it did not say in today’s release how much they have grown, so this piece of information is particularly interesting in order to judge the company’s year-over-year performance on mobile. Obviously, when Ko says that the company has gone from 20 employees focused on mobile a year ago to a majority of employees today, this is a reflection of that.

3:04 pm: The conference call has now concluded, you may all now disconnect.

In summary, Zynga continues to make progress on its message to investors, but it’s still scattered. Executives talk about its prospects on a number of fronts, ranging from real-money gaming to mobile and advertising. Clearly, there’s lots brewing, but it’s too early to tell how the company will perform over the long-term.

Minutes after the release went out, Zynga’s stock was up nearly 5 percent to $2.88 a share. During regular trading today, Zynga’s shares were already higher based on an analyst’s upgrade.

Here’s what it reported:

The social games company said bookings for the year totaled $1.15 billion to beat the company’s forecast of $1.1 billion (bookings account for the sales from virtual goods that occur in the fourth quarter).

It also said adjusted EBITDA, which is earnings before some expenses, totaled $213.2 million for the year, which was way above its range of $152 million to $162 million. For the full year, though, it said non-GAAP earnings totaled seven cents a share, a nice beat over its forecast of two cents to three cents a share.

On a quarterly basis, Zynga beat analyst expectations, which were no doubt low for the period.

The company reported a net loss of six cents a share (or a profit of one cent a share on an adjusted basis) on revenue of $311.2 million. Analysts were expecting an adjusted loss of three cents a share on revenue of $212.1 million, according to FactSet.

Zynga’s GAAP net loss of $209.4 million in 2012 was heavily influenced by a $53.8 million restructuring charge for changes it made internationally. However, revenue was up 12 percent year over year to $1.28 billion, fueled by a 7 percent increase in online game revenue and an 84 percent increase in advertising revenue.

Over the past three quarters, Zynga has been working hard on its turnaround, so this is just another baby step along the way.

The San Francisco games company slashed expenses, including a reduction in headcount, and named an all-new executive team as AllThingsD featured in a story yesterday. We’ll be hearing at 2 pm PT from the company’s management team, including CEO Mark Pincus, along with its new COO David Ko and CFO Mark Vranesh, who replaced Dave Wehner in November.

Investors may be feeling justified, as Amazon’s revenue did come in light for the holiday quarter. (In after-hours trading, though, the stock is up nearly nine percent on strong operating income.)

Amazon said its revenue totaled $21.27 billion in the fourth quarter, falling short of analysts expectations, which were projecting revenue of $22.3 billion.

Amazon’s number, however, was in line with its own guidance. The e-commerce giant was forecasting net sales between $20.25 billion and $22.75 billion, representing a jump of 16 percent to 31 percent.

Historically, Amazon has been able to grow at twice the rate of the overall e-commerce market during the fourth quarter, and since eBay filed strong results, it was expected to do the same. But with sales growing only 22 percent year over year, the company missed that typically reliable benchmark.

According to comScore, online spending in the U.S. totaled $42.3 billion, representing a 14 percent increase over 2011. (Excluding unfavorable impact from foreign exchange rates in the quarter, Amazon net sales grew 23 percent compared with fourth quarter 2011.)

For Amazon, the story is all about its revenue, since it often invests all of its profits back into the business.

In terms of the company’s bottom line, results were also in line with Amazon’s guidance, but then again, it left itself a lot of room for error.

It had projected that results could be anywhere from an operating loss of $490 million to an operating profit of $310 million. In the fourth quarter, it reported operating income in the upper end of that range, increasing 56 percent year over year to $405 million.

Investors liked those results, and in after-hours trading, pushed the stock up $22.44, or 8.6 percent, to $282.79. That’s much closer to its recent 52-week high of $284 a share.

Its net income, however, decreased 45 percent to $97 million, or 21 cents a share. That, too, fell short of analyst expectations, which wanted Amazon to generate a profit of 29 cents a share.

Clearly, rather than making money, Amazon has continued its emphasis on investments by continuing to sink money into building more warehouses and developing new technology and services, like streaming video deals, cloud computing and its Kindle hardware division.

Investors want to know if that will continue this quarter.

For the first quarter, the company is projecting net sales to fall between $15 billion and $16.6 billion, representing growth of 14 percent to 26 percent. But again, there’s a wide range of expectations for its operating results, which are being projected to fall between a loss of $285 million and a profit of $65 million.

For the full year, net sales totaled $61.1 billion, up 27 percent year over year. The company also reported a net loss of $39 million, or nine cents a share.

Earlier today Yahoo reported fourth-quarter earnings that beat analyst estimates, on still-flattish revenue.

Still, up is up, even if it is not really that much up, so Wall Steet bid up shares of the Silicon Valley Internet giant in after-hours trading.

Now it’s onto the conference call with investors for CEO Marissa Mayer:

2:02 pm: Before the call, you can hear Mayer complaining about the goofy music played during the pre-conference call waiting time.

“We have to get better music,” she says to some minion. “This is not good music.”

Music to my ears! I say we get Beyoncé, lipsyncing or not.

The call starts quickly after that, with the ever-eager Mayer leaping right in with the fourth-quarter news, which is not all that bad.

It’s the first full year of growth in a while — though not the first quarter-to-quarter increase — even if it is only a very modest two percent increase.

That compares to industry-wide gains in revenue of many, many, many times that, but for Yahoo this is cause for a parade. A small parade, with good music, but a parade nonetheless.

“It’s hard to believe this is only my first full quarter here at Yahoo,” says Mayer in an upbeat tone.

She notes that her focus on product excellence and user experience was continuing, with some “early positive trends” in both products and people.

Mayer then list a series of moves, from the free food and better smartphones for employees to the addition of well-regarded entrepreneur Max Levchin to the board to the refreshes of Yahoo Mail and Flickr to the acquisition of some sassy new mobile startups.

Mayer also notes that the company under her purview had removed “385 of highest priority obstacles,” although she did not name any specifics.

I imagine what No. 332 is: Switching out the iceberg lettuce at the URL cafeteria on Yahoo’s Sunnyvale, Calif. HQ campus with some tasty organic mesclun as they have at Google, from whence Mayer came.

Better roughage means better returns!

2:14 pm: Mayer turns the call over to CFO Ken Goldman, also a newbie. As usual, he runs through the numbers that are already in all the releases already. But I am enjoying his New England accent, hoping he will say the slight increase in revenue was “wicked” good.

Goldman, in fact, calls the revenue increase “modest,” which is true, although it sounds like “mah-dist.”

What’s not mah-dist is how much stock Yahoo has bought back, using its windfall from the recent sale of assets in China. It’s $1.45 billion, with more that that left to use for more share buybacks. That should keep Yahoo’s stock up nicely.

Goldman also talks about increases in the company’s search business, although notes that the Microsoft relationship is still not the most fantastic.

He speaks more effusively of Yahoo’s Asian partners, including Yahoo! Japan and China’s Alibaba Group. It’s deserved, since they have been the company’s treasure trove against its meh core performance in recent years.

Not so tasty is the problem Yahoo has with a big-money contract dispute in Mexico, which Goldman reiterates is “without merit.”

2:28 pm: Goldman moves onto Yahoo’s cash position, which is strong and which he says is going to be used to make the company better.

Mayer is back on board, talking about key focuses over multiple years.

She says Yahoo needs a “chain reaction of growth,” which needs to be fueled by a dozen new products that become a daily habits for consumers to increase usage and other metrics.

A nuclear bomb explosion is not exactly the best metaphor for a company’s turnaround, but in Yahoo’s case it is probably a pretty good one, given how stubborn its decline has been.

Mayer then switches the metaphor to one she recently used about “returning to the roots” of Yahoo.

Actually, mixing the metaphors, Yahoo has to blast some significant roots that have gotten in the way of its innovation over the years.

“The best is yet to come,” promises Mayer, in what she says will be a multi-year effort.

Now onto questions from the analysts!

2:40 pm: The first question is about commercialization of its products. Mayer answers she is both pro-advertising and anti-ad — meaning they are good when they add to user experience and bad when they do not.

There will be slight margin declines due to this, which is the real point of the query, which Goldman says will not be too impacted.

The next question is on the weaker performance in display ads and whether mobile ads can ramp up quick enough or not.

Yahoo is not breaking out mobile revenue numbers as yet — it’s not impressive as yet, so that’s what’s going on there — although Mayer points to the number of mobile users increasing to 200 million now.

As to the declines in display, Mayer gives a non-answer, but it is likely due to big changes that new Yahoo COO Henrique De Castro has put into place in the way it sells ads and which AllThingsD.com previously reported on. Mayer earlier in the call had confirmed those changes.

The fact of the matter — which is just what the analyst was asking about — is that Mayer simply has to improve display revenue, which is Yahoo’s core business.

Mayer then addresses the issue of not providing usage metrics anymore. Yahoo has withheld a lot of them since she has taken over, and she says it is because they are not indicative of metrics that, well, she thinks you need to know.

Instead, Mayer points to other metrics that she feels are better, such as number of ads sold and price per click on search.

Speaking of search, the next question is about that. What can Mayer say — and she does — but that Yahoo must also improve in that area. Indeed, it is lucrative low-hanging fruit for the company.

Here comes an interesting observation she makes based on a question of mobile versus desktop, which Mayer says should not be separated as two areas as consumers don’t think that way.

Yahoo is tuning up a dozen products, she says, having started with Yahoo Mail and its Flickr photo-sharing app.

2:54 pm: Mayer is not saying which of this dirty dozen is next to get a makeover.

“We’re investing in small, nimble, excellent teams,” says Mayer, who then tries to reference a famous Margaret Mead quote, but ends up mangling it a bit.

It is, for the record: “Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”

This is true, which might make some Yahoo staffers nervous, since Mayer’s recent stack ranking of them means she can start on employee layoffs anytime she likes to separate the wheat from the chaff.

3:01 pm: Whoo-whee, this is going long and I am getting weary. Mayer has to be some kind of digital Energizer Bunny — she just flew in from the World Economic Forum in Davos, Switzerland and moved right into the prep for the Q4 earnings.

Tomorrow, she is presumably off to Las Vegas, where Yahoo’s global sales conference will start and she will doubtlessly be making an appearance.

I am exhausted simply by walking up and down the stairs at my house.

The next question is about third-party publishers and ad tech on mobile.

“Mobile monetization is new for everyone,” she says correctly, making the point that no one knows what is going to shake out.

She uses — as she has used — the example of when people thought search was not a moneymaker until Google proved otherwise.

The problem is, of course, that Google is Yahoo’s biggest rival in this new mobile ad arena, along with Facebook and many others. And Google, as its recent results showed, does know how to make money compared to Yahoo.

The next question is about mobile monetization eating into desktop revenue.

Mayer notes that Yahoo has hired 120 people with computer science degrees in the quarter to work on that area.

In other words, get ready for a symphony of geeks to return Yahoo to relevance.

Would they can pull it off, as that would be a tune worth listening to.

Speaking of something worth listening to, here is a video of Diana Ross’ song, “Chain Reaction,” to enjoy:

Yahoo reported its fourth-quarter earnings today, with earnings higher than expected, but with a continued flattish revenue.

The Silicon Valley Internet giant aid its non-GAAP net profits were 32 cents a share, compared to 25 cents in the same period a year ago. But GAAP net earnings per diluted share were 23 cents in the fourth quarter of 2012, compared to 24 cents last year.

Shares jumped just above four percent in after-hours trading to above $21 a share, given Wall Street analysts were estimating a profit of 27 cents per share in Q4.

Net revenue, without traffic acquisition costs, was expected to be $1.21 billion. It was $1.22 billion and which is essentially flat from a year ago’s $1.17 billion. Search revenue was up nicely, while display sales declined.

Overall the results showed a non-sinking but none-too-powerful ship and not very impressive given almost every other Internet company grew revenue significantly in comparison. For example, Google reported last week that core revenue was up 21 percent in the quarter.

Still, up is up, even if it is not up that much. “I’m proud of Yahoo!’s 2012 and fourth quarter results. In 2012, Yahoo! exhibited revenue growth for the first time in 4 years, with revenue up 2 percent year-over-year,” said Yahoo CEO Marissa Mayer in a statement.

In other words, she’ll take two percent, given the nearly persistent revenue declines of recent years. It is progress, of course, even if investors are looking for more robust increases ahead.

Also of note: Yahoo said it repurchased 79.6 million shares at an average price of $18.24 for $1.45 billion in the fourth quarter, which most definitely was one of the reasons for its recent stock run-up.

Yahoo did not release information on consumer engagement and traffic in the Q4 report, which it had done until Mayer took over. As AllThingsD.com had previously reported, most metrics in the quarter were down significantly over last year.

The fourth quarter was the first that was entirely under the new regime of Mayer, who arrive at Yahoo in July from Google.

She’s gotten a big break from Wall Street, which has sent Yahoo’s stock up in recent months on the hopes of her turnaround plans.

Last week, Mayer said the long-suffering Silicon Valley giant would be returning “back to its roots,” as part of an effort to finally turn it around. It’s actually part of a bigger plan which AllThingsD.com had reported on previously, to focus Yahoo on being a center of content discovery on the Web, across multiple devices, with wide-ranging and “very friendly” partnerships with other companies.

More to come at the 2 pm PT, conference call with Mayer, which I will be liveblogging as usual.

Until then, here’s the official press release and deck from Yahoo:

YHOO_News_2013_1_28_General

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At the World Economic Forum in Davos, Switzerland, last week, Yahoo CEO Marissa Mayer said the long-suffering Silicon Valley giant would be returning “back to its roots,” as part of an effort to finally turn it around.

That was among the little bits of strategery that Mayer revealed last week in an interview there. It’s actually part of a bigger plan which AllThingsD.com had reported on previously, to focus Yahoo on being a center of content discovery on the Web, across multiple devices, with wide-ranging and ” very friendly” partnering with other companies.

Given that Yahoo has little in the way of a platform at this point, or any kind of hardware business, Mayer stressed making nice with others on the Web.

“Yahoo has always been a very friendly company,” she said. “Our focus, in addition to technology, but also on media, means there is an opportunity for strong partnerships. That is what we will be focused on.”

This back-to-the-future plan is, in fact, a concept at the heart of the earliest days of Yahoo, with Mayer adding a mobile aspect now to give it current relevance.

“The nice thing at Yahoo is that we have all the content that people want on their phones. We have these daily habits,” she said. “I think whenever you have a daily habit and providing a lot of value around it, there is opportunity to not only provide that value to the end user but to create a great business.”

One can hope, as Yahoo’s revenue has been going steadily downward for years — none of which is Mayer’s fault, of course. But it is now her problem to fix, and today’s fourth-quarter report should be a good indicator about how the former Google exec is doing since she took the CEO job in July. It will be the first quarter reported that is fully under Mayer’s rule.

Wall Street analysts are estimating a profit of 27 cents per share in Q4, a rise from 24 cents in the same quarter a year ago. Net revenue is expected to be $1.21 billion, which is flat from a year ago.

The questions that will be asked on the conference call later today are likely to include: What Yahoo plans to do about its broken search relationship with Microsoft, the progress of long-running talks to shed its Yahoo Japan stake and how efforts to improve talent and cut lesser-performing employees is going.

It will be interesting to see if Yahoo surprises investors this quarter, as it did in the last one with a one-time gain from the sale of its Chinese assets. Also of interest will be to see exactly how much stock the company has bought back with the proceeds from that Asian windfall.

It has to be a lot, with Yahoo’s shares up almost 30 percent since the middle of last year, as Wall Street pins its hopes on seeing Mayer’s plan in action.

Now, Mayer is insisting by helping Internet users see more clearly, that investors will be able to discern a more lucrative path for Yahoo in the future.

“I definitely think that with the Web becoming so vast, there’s so much content and there’s so much social context, and now with mobile there’s so much location context and activity context, how do you pull all that together?” said Mayer in Davos. “The interesting way to take it is to bring some of that information … to actually make sense of the content. It’s the Internet ordered for you.”

How tall an order that is to fill, of course, remains to be seen.

But the action starts at 1 pm PT today with the results, following by a conference call with Mayer.

Until then, here’s Mayer in the video of her interview at Davos with Bloomberg TV, which is the first substantive one to date:

This week in Las Vegas, the new management team running Yahoo — including CEO Marissa Mayer — is at International CES to schmooze with big advertisers and convince them that Yahoo is the place to put large chunks of their marketing budgets.

One of the longtime selling points of the company is the sheer size of its audience, especially for the key money-making parts of the site — the homepage, Yahoo Mail and search.

But private stats from comScore show that those three areas have continued their longtime decline over the last year, in some cases dropping significantly. In November and December, for example, compared to the same two months a year ago, U.S. search was down 28 percent and 24 percent respectively, while mail was down 16 percent and 12 percent.

This matters a great deal, since the troika of homepage, mail and search have been the critical driver of the Yahoo value ecosystem for advertisers.

The impact of those drops is felt all over Yahoo, whose music, movie, games and travel site have also seen massive drop-offs in traffic year over year in those same months.

Stopping the decline is critical for Yahoo, since Mayer herself has underscored the need for size in her pushing for new businesses at Yahoo that are 100 million users in size and/or have revenue prospects of at least $100 million.

While this is a lofty vision, the reality of traffic falloffs on key properties is a vexing issue, especially since they remain its main source of revenue and also an important element in launching future products Mayer is promising will turbocharge the company.

It’s not that Yahoo is not huge, especially compared to most sites on the Web.

As one of the top Internet brands, according to a recent Nielsen report, the average number of total monthly unique visitors for the longtime Silicon Valley Internet company in 2012 was 141.6 million, No. 3 behind Google and Facebook in the U.S. market. Similar rankings were reported by comScore, which placed Yahoo at the No. 2 spot after Google, with 171.4 million monthly visitors in November.

But, for many years, traffic to those important consumer destinations of Yahoo has been on a clear and unstopping decline, statistics (usually from comScore) that the company nonetheless always dutifully puts in its earnings slides — see below — for investors to get some idea of the major and vexing issues facing the company.

That was suddenly ended in the last quarter with the engagement slide removed from Yahoo’s public deck entirely. Not all companies include such stats, so when I inquired as to why the company had made the change, Yahoo PR never returned my phone call.

But it’s not hard to guess the reason for the shift — the numbers were not good and they called more attention to Yahoo’s glaring challenge, which is getting users reengaged with its products by creating what Mayer has dubbed several times “delightful” experiences.

According to numerous sources, that has also been the case within the company too, with the new regime restricting an internal transparency initiative pushed by former Chief Product Officer Blake Irving that shared product performance numbers with the top 100 leaders at Yahoo.

And while it’s an interesting strategic choice, several sources inside the company this week urged me to get ahold of increasingly worrisome numbers from comScore — available to its private clients — comparing November 2011 to November 2012 and also December 2011 to December 2012 at home and work in the U.S.

So I did, getting the same stats from numerous sources — numbers that a spokesman for comScore confirmed were correct.

And, as promised, they are worrisome indeed.

In November 2012, compared to November 2011, the monthly unique visitors to the homepage declined 17 percent to 91.8 million from 110.9 million; Yahoo Mail dropped 16 percent (from 92 million to 77.7 million); and Yahoo search dropped 28 percent (from 93.3 million to 66.9 million).

Also off significantly for all three areas, often by one-third, were a plethora of other stats: Percentage of reach, total minutes, total page views, total visits and more.

One of the only bright spots for Yahoo was the relatively small Flickr sites, which were up 37 percent — 26.7 million versus 19.4 million — in unique monthly visitors year over year. The photo-sharing site — which has been getting a much-needed refresh — was also up in all other stats.

But Flickr — which Mayer (pictured here) has laudably touted and supported after years of inexplicable neglect — is not a money-maker for Yahoo, even if its return does burnish the company’s tech and innovation cred.

In December 2011 to December 2012, the homepage was more stable, gaining four percent in monthly uniques from 109.4 million to 114.2 million, but with other key stats both rising and falling. Total visits were up 14 percent, for example, while average minutes per visit was down 13.6 percent.

But the trouble for mail or search continued, off 12 percent (89.9 million to 78.7 million) and 24 percent (88.7 million to 67.4 million) respectively in monthly uniques, with similarly major declines in all other stats.

Mail recently got a refresh too under Mayer, despite some recent security glitches, so new stats will show if that will help stem the declines. Search is another story all together, with Yahoo in what can only be described as a dysfunctional partnership with Microsoft that numerous sources tell me Mayer is seeking to end.

The homepage, too, is undergoing a redo, with a design that has a decidedly more mobile and social feel, and pushing an ethos of Yahoo becoming a hub for content discovery. It is hoped the new look will boost traffic relatively quickly from its current downward trajectory.

To be fair, there can be lots and lots of reasons for these declines, although most of Yahoo’s competitors are, at worse, seeing a flattening of growth and not outright declines.

And sometimes Internet sites complain that services like comScore undercount, although Yahoo had previously used the firm in its public documents. More to the point, as multiple sources within the company note, the stats are directionally correct in that they closely track with internal Yahoo numbers.

Which is to say, traffic is going down rather than growing. That is clearly why Mayer has loudly stressed mobile since arriving at Yahoo, an area not included in these numbers that many sources said has strong growth to about 70 million monthly unique visitors via its apps and mobile-enabled Web offerings.

But unlike the homepage, mail and search — which push and pull traffic all over Yahoo and are responsible for most of its current monetization — mobile also makes very little money now. And Yahoo — unlike Facebook, which recently did — does not break out mobile results.

So, it will be interesting to see if the company does so when it reports fourth-quarter earnings on January 28 and also if it says anything about continued traffic declines of its traditional Web business in the period and the impact on revenue.

Still, there are lots of ways to counter declining or flat revenues, even with declining traffic — via cost cuts, efficiencies, charging more and selling assets (as Yahoo did in the last quarter). And Yahoo has ably managed to keep its operating margins growing over the years, despite both the declines in traffic and moribund growth in its revenue.

But the real and only fix is the drastic fix to existing tentpoles Yahoo has and the creation or acquisition of products that excite consumers and, therefore, advertisers.

It’s not an easy thing, of course, as well-known venture capitalist Ben Horowitz recently wrote in his blog about the need to focus on products over building and improving culture — one of Mayer’s other big initiatives at Yahoo.

Wrote Horowitz in what I consider one of the clearest articulations of what it takes to win for startups, as well as big companies like Yahoo:

“The primary thing that any technology startup must do is build a product that’s at least 10 times better at doing something than the current prevailing way of doing that thing. Two or three times better will not be good enough to get people to switch to the new thing fast enough or in large enough volume to matter. The second thing that any technology startup must do is to take the market. If it’s possible to do something 10X better, it’s also possible that you won’t be the only company to figure that out. Therefore, you must take the market before somebody else does.”

If you want to take a gander, here are some more of those old Yahoo quarterly engagement slides, which were recently eliminated from its presentations:

(Note: I reached out to Yahoo’s outside PR firm — since they do respond to queries — and also some company execs to get a comment on this story, but so far there has been none.)

This is a massive move and also a risky one. Yahoo’s homepage sees about 170 million daily users who click in to do a variety of things. That huge traffic means that advertising placements earn big bucks from marketers — which inside sources said is typically upwards of $350,000 for a prime placement for a day, rising in price depending on complexity.

Thus, making any dramatic change to the powerful homepage is a big deal for Yahoo’s bottom line, especially in the important fourth quarter, when big advertisers spend a lot of money online and expect big results.

And the latest versions are certainly a major shift from Yahoo’s older look, with the latest using an interactive tiled approach at the very top that suggests the design spawn of Microsoft’s Windows 8 and Flipboard’s elegant social reading app.

As I noted last week, along with experiments in infinite scrolling, a simplified logo and giving search more prominence, Yahoo’s homepage change seems to be aimed at being consumed on touch-responsive, non-PC devices.

That’s no surprise, since Mayer declared in a recent earnings call that Yahoo was going to veer toward a “mobile first” sensibility. “Yahoo will have to be a predominantly mobile company,” she said.

She also has to aim at being a reliable digital company, it seems. In a bit of unlucky timing — even as Yahoo prepped the home page redo, as well as major overhauls of other products — its hugely popular Fantasy Football offering went down right as eight games were about to start at 10 am PT.

Yahoo acknowledged the slowness in its servers on Twitter, noting: “We’re still working to fix fantasy server issue & will update ASAP. We sincerely apologize for the inconvenience & appreciate your patience.”

Fantasy Football fans were livid, although this has happened before, especially to those who waited to do their lineup. But some were also funny about the screw-up, as you can see below:

Yahoo Fantasy Football site is down. The Republicans were right; America has officially collapsed. The apocalypse is upon us.

— Steve Fuller (@fullsteve) November 11, 2012

Dear Google, please develop a fantasy football platform. That will end Yahoo! as we know it. Love, Long Suffering Yahoo! Fantasy users.

— WFAN Audio Clips (@WFANAudio) November 11, 2012

As of two hours ago, Yahoo said it was still working on the problem. Presumably, it will be the first fix-it challenge for new COO Henrique De Castro, who starts this week.

Hopefully, Yahoo will not have such problems with the homepage rollout, once the final version is selected.

Until then, please check out two images of yet another version, which is similar — although not the same — as the one I posted last week. In the latest design, for example, the swooshy scroll at the top is smaller and a 300 by 250-sized ad unit is back in place at the top. Overall, it is a little bit more conservative, although still streamlined.

Here they are, along with a more dramatic one from last week and also a recent Yahoo homepage:

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(Mark Sanchez photo: Debby Wong / Shutterstock.com)

Some news cannot wait, of course, and sources at Apple said the company had planned to release news of the sudden exit of Scott Forstall, one of its major execs, this afternoon.

Maybe so, but it’s also unusual timing. Due to Hurricane Sandy — which was poised to hit landfall in central New Jersey just as Apple made its announcement about the iOS mobile software chief’s leaving, along with that of Apple Store retail head John Browett — Wall Street reaction to what appears to be a major management move by CEO Tim Cook will not take place until at least Wednesday.

That’s because the massive storm has led to the closure of the stock markets today and tomorrow, leaving investors to mull on the major reorganization without a lot of ability to react.

Apple shares closed at $604 on Friday, up about 49 percent over the past year. Its stock had declined slightly recently, after last week’s quarterly earnings did not meet the enormous profit expectations of Wall Street. Still, Apple had — for anyone else — a blockbuster fourth quarter.

The tech leader reported $8.67 per share of profit on sales of $35.97 billion.

How the departure of Forstall and, to a much lesser extent, Browett (who has been a largely unpopular exec since he was hired a year ago), will be greeted by shareholders when markets open should be interesting.

On one hand, Forstall has been a major exec at the company for a very long time, in charge of key areas of success for Apple, including the software for its hugely popular iPhone and iPad. Forstall has even been called CEO-in-waiting in some media accounts.

That said, many sources report that he has wrangled with other top execs, including Cook, and he has been known as someone with a doesn’t-play-well-with-others personality. One source told me today that Forstall had made numerous “open challenges” to the Apple leader over the last year.

While that’s not necessarily a negative at Apple — the late CEO and co-founder Steve Jobs was also someone who did not suffer fools or even simple mistakes among trusted staff — the recent troubles as it replaced Google’s mapping software with its own had clearly tarnished Forstall’s image.

In addition, while Apple does great at hardware, as well hardware/software integration, it has often fallen down in other key software efforts, such as MobileMe, iTunes and more.

This is not all Forstall’s fault, of course, but his sudden departure — which will take place officially next year — means that Cook is consolidating control over the top management.

Thus, the did-he-jump-or-was-he-pushed meme will doubtlessly increase over the next few days. Pushed seems to be the consensus so far.

But here’s a little insight into Apple’s often opaque culture to better discern management Kremlinology there: iTunes is still advertising competitors’ maps instead of its own failed product, and Forstall got no stage time at Apple iPad mini event last week.

Clearly, the removal of Browett, who had made a series of moves that were negatively greeted by Apple’s retail unit, will make Cook look decisive, especially since he had hired him. But whether that extends to how the influential Forstall was dispatched — and it looks like he was — will be another story to grok for Wall Street.

Spencer Platt | Getty Images News

According to sources close to the situation, Starbucks Chairman and CEO Howard Schultz and Accel Partners’ Kevin Efrusy will be stepping down from the board of Groupon.

Schultz’s departure will be effective today, but Efrusy — who was critical to the initial funding around the Chicago-based daily deals site — will not be standing for re-election at the company’s annual meeting in June.

The departures are voluntary, but sources said the pair will be replaced by two new directors with significantly more fiscal oversight experience, whom one source characterized as “accounting types.”

(Update: Groupon just posted a press release noting the board departures, with the names of the new board pencil pushers: Daniel Henry, CFO of American Express, and Deloitte Vice Chairman Robert Bass. Henry joins immediately in Schultz’s place. Full press release below.)

It is a move that is critical, given Groupon’s recent series of missteps around its financial reporting that have hurt both its reputation and, more importantly, its stock.

Interestingly, several sources noted that Schultz almost left the board right before Groupon’s public offering last fall, after several ongoing disputes with its management, but stayed on so as not to scuttle its IPO.

The board of the company has not involved itself as prominently in the accounting messes at the company, but it appears as if they will begin to now.

It must, given Groupon shares have been trading at a low of $11. Its stock has dipped to $10.98 today.

As Tricia Duryee wrote recently about the fall:

At that price, it is now worth just over $7 billion, down 57 percent since the company went public last November and well off the more than $10 billion it was valued at as tech’s hottest start-up of 2011.

Ironically, Groupon’s current market valuation is actually not much more than the $6 billion offered for it by search giant Google in late 2010.

The fall of Groupon has been swift, from the honorific of being the fastest-growing company ever to one that cannot keep control of that runaway growth.

That’s perhaps no surprise.

Perhaps most significantly, Groupon went public in just four years, delivering the biggest tech IPO since Google.

The quicksilver move was typical for it. In just two years’ time, the company ballooned from 37 employees to 9,625 and from serving five markets in the U.S. to 175 in North America alone. And that’s leaving out massive expansion abroad. In the past year, Groupon has acquired roughly 17 companies, including many international copycats.

The company also has entered many new segments, expanding from selling lower-priced and simpler deals on restaurants and spas to more complex and pricey arenas, including travel, physical goods and luxury items.

But Groupon is now learning that its original business does not work across just any segment, especially to more discerning customers of its higher-level and more expensive offerings.

In fact, it was those newer and potentially more lucrative markets that forced the company recently to revise the company’s fourth-quarter report after returns skyrocketed on luxury items, such as Lasik eye surgery.

The problems forced Groupon to lower revenue in the period by $14.3 million and net income by $22.6 million. It is now reporting a wider net loss of $64.9 million on revenue of $492 million, pushing it further away from its goal of profitability.

The company also disclosed at the time that independent auditors had noted “material weakness” in its financial controls. In addition, The Wall Street Journal reported that the Securities and Exchange Commission was examining Groupon’s revision. 

With many companies, investors might have shrugged off such accounting issues, but the impact on the stock has been greater since they are only the latest in a string of similar mistakes at Groupon.

In its pre-IPO period, for example, Groupon was forced to restate revenues after counting both its portion of the revenue and the revenue that goes to the merchant together. It also had to dump a controversial accounting metric that made the company look more profitable than it was, because it did not include important costs, such as critical online marketing expenses to attract new customers.

Those came after the company retracted a statement by Eric Lefkofsky, Groupon’s co-founder and executive chairman, who told Bloomberg in an interview that Groupon would be “wildly profitable.”

At least the wild part was accurate.

Much of the blame for these missteps by Wall Street is being aimed at CEO and co-founder Andrew Mason, the iconoclastic 31-year-old entrepreneur who is largely responsible for defining the company’s culture, as well as Jason Child and Joe Del Preto, the chief financial and accounting officers, respectively.

Child joined the company in December 2010, coming from Amazon, where he held several roles over a 10-year period — including VP of finance, international, and director of investors relations. Prior to joining Amazon, he worked at Arthur Andersen as a certified public accountant.

Del Preto has been Groupon’s chief accounting officer for the past year and, before that, he was the company’s global controller for three months. Before Groupon, he was controller and VP of finance at Echo Global Logistics and also served as controller at InnerWorkings, the same company where Mason was a computer programmer in his early career.

Mason, of course, is the best known and the person most responsible for establishing the company’s whimsical culture and managing — or mismanaging, depending on how you look at it — Groupon’s hard-charging growth.

It will also be up to him to turn it all around, as the company sinks in both value and investor regard. Since the restatement, Mason has said little about how he intends to do that. In February, when Mason concluded Groupon’s first-ever earnings call, he said: “Thanks, guys, this was a lot of fun, and I look forward to many more of these.”

It’s not clear fun will be on the agenda at his next outing on Groupon’s first-quarter call in mid-May.

Here is the official press release from Groupon on the board changes:

Groupon Appoints Two Directors to Board Daniel Henry, CFO of American Express, and Robert Bass, Vice Chair of Deloitte

CHICAGO — (BUSINESS WIRE) — Groupon, Inc (http://www.groupon.com) (NASDAQ:GRPN) today announced that Daniel Henry, the chief financial officer of American Express Company and Robert Bass, a vice chairman of Deloitte LLP will join its Board of Directors. Both will serve on the Audit Committee with Audit Chair, Ted Leonsis. Daniel Henry was appointed to the Board on April 26, replacing Howard Schultz, who has stepped down from the Board. Robert Bass will stand for election at the annual stockholder meeting to be held on June 19 following his retirement from Deloitte, replacing Kevin Efrusy, who will not stand for reelection at that time. “With their deep financial, accounting and operational experience, Dan and Bob will provide invaluable expertise to the Board going forward,” said Eric Lefkofsky, Groupon Chairman.

Daniel Henry, 62, has been the Chief Financial Officer of American Express Company since October 2007. Henry is responsible for leading American Express Company’s finance organization and representing American Express to investors, lenders and rating agencies. He has also served as Executive Vice President and Chief Financial Officer of U.S. Consumer, Small Business and Merchant Services and joined American Express as Comptroller in 1990. Prior to joining American Express, Henry was a partner with Ernst & Young.

Robert Bass, 62, has been a vice chairman of Deloitte LLP since 2006, and a partner in Deloitte since 1982. He will retire from Deloitte on June 2, 2012. Bass has specialized in e-commerce, mergers and acquisitions and SEC filings. At Deloitte, Bass is responsible for all services provided to Forstmann Little and its portfolio companies and is the advisory partner for Blackstone, DIRECTV, McKesson, IMG and CSC. He has also previously been the advisory partner for priceline.com, RR Donnelley, Automatic Data Processing, Community Health Systems and Avis Budget. He is a member of the American Institute of Certified Public Accountants and the New York and Connecticut State Societies of Certified Public Accountants.

“I’m thrilled to have been a part of Groupon’s development,” said Kevin Efrusy. “The Company is well on its way to becoming the operating system for all local commerce.”

“Howard and Kevin helped guide us on our journey to becoming a public company and I want to thank them and acknowledge their contributions,” said Groupon CEO Andrew Mason.

“During my tenure on the Board, I was impressed by the game-changing opportunities that Groupon has delivered for both merchants and customers on a global scale,” said Howard Schultz. “Groupon has a strong sense of mission and purpose, and as I move on to focus on my other time commitments, I wish them the very best.”

Demand Media, which has suffered from stock weakness and worries about its traffic and costs, beat Wall Street expectations in its fourth quarter earnings report, which was released after the market closed today.

The Santa Monica, Calif., online media company said it earned eight cents per share, up one cent on analysts’ estimates of seven cents. Revenue came in slightly higher too, at $84.4 million compared to an expected $81.95 million.

Still, Demand shares were down almost five percent in after-hours trading on the news, to $5.94.

Demand said that about $50 million of that came from its content businesses, while just over $31 million was due to its registrar business.

Free cash flow was up five-fold from $3.3 million to $18.3 million, which Demand said was due to cost controls and decreased spend on its flagship eHow site, which has seen changes in its content and distribution platform.

Demand also said it is going to buy back more of its stock, upping a $25 million plan to $50 million.

Said the company:

“During the fourth quarter of 2011, Demand Media repurchased 1.9 million shares of common stock for $13.3 million under its Board-authorized $25.0 million share repurchase program. To date, the Company has repurchased 2.8 million shares of common stock for $20.1 million. On February 8, 2012, Demand Media’s Board authorized an increase of $25.0 million to the program, taking its total authorized repurchases to $50.0 million.”

In a conference call with analysts after the reports, CEO Richard Rosenblatt acknowledged it was a “turbulent year,” but noted that Demand would be enhancing its properties for higher page views and more direct traffic.

He also addressed the departure of some of Demand’s founders. “All three were very important members of our team,” he said. “But it’s the natural evolution of a young company.”

If you want more deets, read all about it here in the company’s official press release:

4Q11 Results Release FINAL02.16.12

A little more than a week ago, Morgan Stanley kneecapped Demand Media’s stock by downgrading the Santa Monica, Calif., online content company’s prospects.

Some worries: Pressure from algorithm-tweaking Google, upon which Demand relies heavily for traffic; worrisome drops in said traffic due to said tweaking; and not enough uptake on higher-quality, premium stories the company had promised in the fall.

Demand shares fell 6.5 percent that day, to close at $5.93.

It has recovered a bit to $6.13 today, but is still off almost 8 percent since the beginning of the year, and 71 percent from a year ago.

One irony to the tough call by Scott Devitt, of course, was that Morgan Stanley was the investment bank that had taken Demand public in January of 2011, at $17 a share.

In addition, the recent departure of three of the company’s six founders has also worried investors.

All this will presumably be on display today when Demand reports its fourth-quarter earnings. Wall Street analysts are expecting Demand to earn seven cents a share on an adjusted basis on an expected $81.95 million in revenue.

We’ll see after the market closes, as well as what its execs have to say about the key metrics of costs and traffic.

OpenX, the online digital advertising upstart, announced this morning that it had reached profitability for the first time, as well as “exceeding an annualized revenue run rate of more than $100M” in its fourth quarter.

It’s certainly a milestone for the Los Angeles-based start-up, which competes with a little company called Google. OpenX has raised almost $51 million in funding since 2007, the latest round being $20 million last year.

CEO Tim Cadogan — a former Yahoo ad exec who arrived at OpenX in 2008 — talked about all this, and about where the online display market online is headed, in a video interview with me last week.

Here’s the chat, and the official press release from OpenX, too:

OPENX ANNOUNCES FIRST FULL QUARTER OF PROFITABILITY

Leading provider of digital advertising technology achieves annual run rate exceeding $100M

LOS ANGELES, February 13, 2012 – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, today announced it achieved a profitable fourth quarter as well as exceeding an annualized revenue run rate of more than $100M. The company also announced that it expects to continue its record of profitability during 2012 with continued robust growth across all areas of the company’s business.

2011 was a year of extraordinary success for OpenX during which the company served more than one trillion ad impressions and now handles more than 200 billion ad transactions per month. OpenX Market, the company’s unique ad exchange platform, saw a particularly strong year-over-year rate of growth of nearly 700%. This massive growth in OpenX Market is due to a growing number of publishers and advertisers recognizing the precision and strength of ad exchanges with the quality of both buy-side and sell-side customers that OpenX attracts. The company also continues to operate and manage key global partnerships, including OpenX Market Japan, a partnership with cyber communications inc. (“cci”), a subsidiary of Dentsu Inc.

The company’s advertising technology services, which include OpenX Enterprise, achieved a Q4 year-over-year growth rate of 100% compared with the same period in 2010, due to the acceleration of OpenX Enterprise, the company’s Software as a Service ad serving platform. OpenX has made significant progress over the last year in terms of both product adoption and revenue, proving its paradigm-shifting revenue serving capabilities are not only capable of driving revenue for publishers but can also do so at scale.

“2011 was a breakthrough year for OpenX with huge growth in global adoption of OpenX Enterprise and the phenomenal expansion of OpenX Market,” said Tim Cadogan, chief executive officer, OpenX. “Providing a comprehensive revenue serving solution for publishers to make them more money is the heart of what we are building and we are clearly demonstrating that we are able to do this at massive, global scale. The quality of the OpenX team and the growth levels we’re seeing put us in an incredibly strong position for 2012.”

With the launch in early 2011 of OpenX Enterprise, the Company offered the online advertising market the first true total revenue serving platform to make publishers more money. Since OpenX Enterprise combines an ad server with an ad exchange, it enables publishers to manage exclusive, guaranteed, non-guaranteed and real-time revenue sources all in one unified platform. As a result, for the first time publishers can maximize yield across all their ad revenue channels in real-time in one place.

Adoption of OpenX by major publishers, advertisers and partners has grown rapidly and is now used by thousands of customers across the world, including Groupon, cci, TheStreet.com, Turn, Invite Media, MediaMath, and [x+1].

“Reaching profitability is an important milestone in OpenX’s story,” said Rick Gombos, chief financial officer, OpenX. “What’s even more important is that we have achieved profitability by any measure of financial performance — EBITDA, cash flow and net income.”

]]> http://allthingsd.com/20120213/ceo-tim-cadogan-talks-about-openxs-first-profitable-quarter-and-where-ad-tech-is-going-next-video/feed/ 0 http://allthingsd.com/20120201/aol-beats-low-expectations-increasing-ad-revenue-and-slowing-total-decline-in-q4/ http://allthingsd.com/20120201/aol-beats-low-expectations-increasing-ad-revenue-and-slowing-total-decline-in-q4/#comments Wed, 01 Feb 2012 12:26:06 +0000 Kara Swisher http://allthingsd.com/?p=170144

AOL said it earned 23 cents a share for the fourth quarter on revenue of $576.8 million, compared to 60 cents per share on $596 million in the same quarter a year ago.

Wall Street analysts had expected the New York-based Internet company to earn 16 to 17 cents on revenue of $572 million.

While the results are still down significantly from a year ago, AOL’s stock has been rising — gaining more than 25 percent in the quarter — since CEO Tim Armstrong has improved advertising revenue.

That was up 10 percent in the quarter, the third consecutive quarterly increase.

Subscription revenue from its access business continued to fall — down 18 percent — although that was the lowest rate of decline in five years.

AOL also noted that it had encouraging improvements in certain areas of its business:

Video: AOL grew its videos, video views, video ad impressions and revenue at double-digit rates.

Brand Advertising: Project Devil advertisers, impressions and revenue grew at double-digit rates.

Local: Patch grew traffic, advertisers and ad impressions more than 100% year over year.

Traffic: Consumer usage was flat to Q3 2011, as growth in the Huffington Post Media Group sites offset declines at MapQuest and AIM.

But read for yourself — here are all kinds of charts and graphs from AOL:

AOL_Q4_2011_Earnings Release

AOL_Q4_2011_Earnings_Presentation

AOL_Q4_2011_Trending_Schedules

]]> http://allthingsd.com/20120201/aol-beats-low-expectations-increasing-ad-revenue-and-slowing-total-decline-in-q4/feed/ 0 http://allthingsd.com/20120201/amazon-sees-no-reason-to-slow-its-spending/ http://allthingsd.com/20120201/amazon-sees-no-reason-to-slow-its-spending/#comments Wed, 01 Feb 2012 11:40:15 +0000 Tricia Duryee http://allthingsd.com/?p=170021 Amazon defended its free-spending habits yesterday in a call with analysts, arguing that it continues to see new opportunities and will invest accordingly.

The comments follow a less than stellar fourth-quarter performance in which the gigantic e-commerce provider spent nearly as much money as it brought in the door — even during its busiest quarter of the year.

Profits for the quarter fell 58 percent, while annual earnings were cut nearly in half.

Some analysts were hoping that the end of the year would be a low point for margins and that Amazon would start growing in 2012 as it benefited from the steep investments made the prior year.

But that’s not part of the plan.

“We’re incredibly optimistic about the opportunity that we have, and that’s why we have invested the way we have and why we’re continuing to invest in the business,” said Amazon’s CFO Tom Szkutak in a conference call with analysts.

For clarity, Piper Jaffray analyst Charles Munster asked again: “So, your outlook in terms of investment philosophy hasn’t changed versus last quarter going forward?”

“No, no,” Szkutak said. “We are continuing to look as we always do. We learn every week, month and quarter about customer adoption. We are looking at a lot of positive things across the business in terms of adoption, specifically Kindle growth from a device standpoint and content that’s following that.”

Other categories seeing growth, he said, include clothing, consumables, consumer electronics and Amazon Web Services.

“There’s a lot of interesting opportunities that we continue to invest in. So we are pleased with the performance in Q4 and what it means going forward for us.”

Over the past year, Amazon has invested heavily in infrastructure, including 17 fulfillment centers around the globe. At the end of the year, it had 56,200 employees, up 67 percent year over year, with most of the hiring coming in operations and customer service.

It has also invested heavily in the digital content business, including the Kindle.

It’s widely assumed that Amazon is breaking even or taking a slight loss on the sale of each Kindle Fire. It’s also securing expensive partnerships with content companies across music, video and books, and giving some of that content away as part of the $80 Prime membership, which also includes free two-day shipping.

All of those are bets that Amazon is hoping will reap profits over the long term, as customers continue to consume after they purchase an e-reader or tablet or sign up for Prime.

So far, it’s too early to see how the investment is faring, especially when it comes to new categories.

“It’s very, very early,” Szkutak said, “but so far, we like what we see, so that’s why we are continuing down the path of adding more content and making Prime better. … Because we are investing a lot, we are making sure we understand it very well.”

A lot of details, like Kindle sales numbers, are still being kept under wraps, but he promised Amazon will someday share more about how it is doing.

Unfortunately, the market isn’t as patient. In after-hours trading, the stock was down almost 10 percent at one point. During the session, it ended up down, 8.7 percent, or nearly $17 , to close at $177.50 a share.

]]> http://allthingsd.com/20120201/amazon-sees-no-reason-to-slow-its-spending/feed/ 0 http://allthingsd.com/20120130/amazon-and-apple-two-tablet-makers-two-drastically-different-fourth-quarters/ http://allthingsd.com/20120130/amazon-and-apple-two-tablet-makers-two-drastically-different-fourth-quarters/#comments Tue, 31 Jan 2012 01:00:21 +0000 Tricia Duryee http://allthingsd.com/?p=168962 The Amazon Fire is selling really, really well.

So well, in fact, that the tablet market is often characterized as being a two-horse race between the tricked-out Amazon e-reader and Apple’s iPad.

But when it comes down to the numbers, the two companies couldn’t be more different, like comparing Apples to oranges.

Tomorrow, Amazon is expected to report a giant fourth quarter, but it’s guaranteed not to look anything like Apple’s monstrous results reported last week for the same period.

Here’s one data point: For the holiday period, Apple’s gross margin was an impressive 44.7 percent, up from 38.5 percent a year earlier. Meanwhile, analysts are estimating that Amazon’s operating margin will fall to 1.3 percent from 3.6 percent last year.

The specifications of the two tablets can be compared side by side, but a completely different vocabulary is needed to speak intelligently about the two businesses. Simply put, Apple is a hardware maker and Amazon is a retailer.

One has very high margins and the other doesn’t, resulting in two drastically different financial outcomes today. But over time, the idea is for that to change.

Rather than making money from hardware sales, Amazon’s approach to the Fire is to generate incremental sales from other goods and services on the device. Some analysts feel that, over time, that play can create a reliable and recurring revenue stream – and ultimately higher margins.

Tomorrow, Amazon is expected to report sales of $18.3 billion in the fourth quarter, up more than 40 percent from the same period in 2010, according to FactSet Research. Q4 earnings are expected to fall notably to 17 cents a share from 91 cents a year ago.

While revenue growth is impressive, the company’s profitability is being weighed down by losses from the $199 Kindle (which is not quite a break-even proposition), the construction of more warehouses across the globe (17 were added in 2011 for a total of 69) and other investments in infrastructure, like its cloud-computing services and media services, like video, music and e-books.

In contrast, Apple has a rich markup on its iDevices and doesn’t have much of the same overhead as Amazon.

Still, the number of consumers Amazon touches in just one quarter is staggering, and it continues to take share from brick and mortar retailers.

As J.P. Morgan analyst Douglas Anmuth points out in a report, e-commerce grew about 15 percent in Q4 in the U.S. due to strong holiday sales, but he expects Amazon’s growth rate to more than double that to 47 percent year over year.

Anmuth is also bullish that while the fourth quarter could represent a “low point for margins,” Amazon could start seeing an uptick in margin as soon as the first quarter, now that a number of services and some key infrastructure are set in place.

However, don’t expect much insight tomorrow into the company’s long-range plans. The Seattle-based company is typically short on details during its earnings release and call.

If it follows standard protocol, it could provide an update on warehouses being built next year, number of employees and other infrastructure investments, but will likely dodge answers about how many Kindles it shipped during the quarter, or how much Kindle Fire owners are purchasing on the devices.

For now, we’ll have to settle for analyst estimates.

On Sunday evening, Stifel Nicolaus analyst Jordan Rohan raised his estimate for fourth-quarter Fire sales to six million units from five million.

While only on the market for a limited time, that’s still a lot less than Apple, which sold 15.43 million iPads, up 111 percent year over year.

Amazon’s stock dropped 1.65 percent, or $3.22, today to close at $192.15 a share.

]]> http://allthingsd.com/20120130/amazon-and-apple-two-tablet-makers-two-drastically-different-fourth-quarters/feed/ 0 http://allthingsd.com/20120123/lucky-13-after-more-than-a-dozen-failing-quarters-how-will-new-yahoo-ceo-roll-the-dice/ http://allthingsd.com/20120123/lucky-13-after-more-than-a-dozen-failing-quarters-how-will-new-yahoo-ceo-roll-the-dice/#comments Mon, 23 Jan 2012 21:49:21 +0000 Kara Swisher http://allthingsd.com/?p=166262

Yahoo will report its fourth quarter earnings tomorrow, after the markets close, which most expect to be lackluster compared to a year ago.

To call this report a surprise would be, well, wrong.

In fact, it will be the 13th quarter in which the Silicon Valley Internet giant has done worse that the previous year. (This has happened as Internet advertising has boomed for sites like Google and Facebook, as a point of reference.)

Welcome aboard, new CEO Scott Thompson! Now, what are you going to do about it?

Probably cut costs first, including staff, and try to quickly figure out an all-new, this-time-it’ll-take strategery about what to do to turnaround the much beleaguered Yahoo.

But, first, the depressing quarter to deliver again.

The estimates for that weak performance have a range, but the consensus of analysts is expecting revenue to be $1.19 billion on profits of 23 to 24 cents. If Yahoo has managed to rein in costs more than expected, some analysts are hoping for a slightly better report.

Still, all the indications are for more negative signs in user engagement, search share, display advertising stats and more.

Thus, we await the light at the end of the tunnel.

As Citigroup’s Mark Mahaney noted in his cheat-sheet analysis:

“Valuation remains intriguing, but we’re still waiting for convincing Top-Line Turnaround Story Proof. With new CEO Scott Thompson, we believe YHOO will be another wait-and-see turn-around story.”

Of course, much of the action is taking place elsewhere, with the company ferreting away at the deal to sell off a big stake in Yahoo’s Asian assets and also subtracting and adding new board members.

But tomorrow, it’s once more unto the Wall Street breach, dear friends, or close the wall up with our purple dread.

Until the results are in, here’s a recent video I did for WSJ.com’s online Digits show on the possible layoffs at Yahoo:

]]> http://allthingsd.com/20120123/lucky-13-after-more-than-a-dozen-failing-quarters-how-will-new-yahoo-ceo-roll-the-dice/feed/ 0 http://allthingsd.com/20120119/as-weak-q4-earnings-loom-yahoo-freezes-hiring-and-also-contemplates-layoffs/ http://allthingsd.com/20120119/as-weak-q4-earnings-loom-yahoo-freezes-hiring-and-also-contemplates-layoffs/#comments Thu, 19 Jan 2012 13:10:51 +0000 Kara Swisher http://allthingsd.com/?p=165267

According to sources close to the situation, Yahoo has instituted a hiring freeze across the company and is considering a reduction in force in support units of the company.

While the details of any layoffs — which are expected to be small and selective for now — are still being worked out, sources said that the stricture not to fill hundreds of open positions is the first step toward significant cost-cutting initiatives across the Silicon Valley Internet giant, in the wake of what it expects to be another weak quarterly report next week and a looming proxy fight.

Yahoo reports its fourth quarter earnings Tuesday. While the company has managed to improve the results in the last part of the quarter, sources said they will still show continued weakness in its key businesses and consumer usage.

That’s as competitors such as Google and Facebook have been showing significant growth, especially in the display advertising market.

Thus, new Yahoo CEO Scott Thompson appears to be zeroing in on costs and managing for margins, said multiple sources, much as his predecessor Carol Bartz did at the start of her tenure.

But many think Yahoo needs even more drastic changes, including massive cuts in staff and also product arenas, to give the company new life.

That includes shifts in leadership at the top levels too. In a major move this week, co-founder Jerry Yang stepped down from the company’s board and all roles there. More directors are expected to leave soon, too.

That will likely come after negotiations to sell part of its lucrative stakes in both the Alibaba Group and Yahoo Japan are successfully completed.

While not a certainty, Yahoo’s board hopes that will happen sometime before activist shareholder Daniel Loeb initiates a proxy battle against the company in the coming month.

Sound complex?

It is, and also troubling to Yahoo’s long beleaguered rank and file, who have been worried about more layoffs.

The Yahoo troops have been under intense pressure and have suffered from ongoing attrition. Just yesterday, for example, Yahoo lost one of its top advertising execs, Seth Dallaire, to Amazon.

The company can ill afford such departures of key talent, even as it seeks to pare employee numbers in other parts of its business.

At the end of its last quarter, Yahoo reported that it had 13,700 staffers, down from 14,100 in the previous year.

Yahoo, of course, declined comment.

]]> http://allthingsd.com/20120119/as-weak-q4-earnings-loom-yahoo-freezes-hiring-and-also-contemplates-layoffs/feed/ 0 http://allthingsd.com/20120109/yahapocalypse-now-q4-results-proxy-fight-board-hijinks-and-asia-solution-combine-for-busy-month-for-yahoo/ http://allthingsd.com/20120109/yahapocalypse-now-q4-results-proxy-fight-board-hijinks-and-asia-solution-combine-for-busy-month-for-yahoo/#comments Mon, 09 Jan 2012 21:12:44 +0000 Kara Swisher http://allthingsd.com/?p=161735

If you thought things were going to quiet down with Yahoo now that it has installed new CEO Scott Thompson in place, think again!

That’s because of a very unusual — well, to be fair, unusual for most companies, but not for perpetually storm-tossed Yahoo — confluence of important events about to take place all at once over the next six weeks.

And, like a very dicey game of corporate Jenga, each has the ability to upend and impact the other significantly, either for the good or, well, for the bad.

Here are the four horsemen of the possible Yahapocalypse, all riding into town very soon:

Q4 Results: Yahoo will report its fourth quarter earnings on January 24th, after the markets close. While sources said the company has managed to turn around what was looking like a first-class disaster, it’s still not going to be a pretty picture when it comes to advertising growth, consumer engagement and other key metrics.

Simply put, Yahoo needs to show investors a fast-growing business. Instead, sources said the Q4 results will likely come in at the bottom of the expected range, which should be unimpressive, even though this has been business as usual at Yahoo for some time.

If Google and others have strong reports, of course, it will make the situation worse.

Along with goosing its ad business again, Yahoo needs to spur innovation and intro some cool new products in new arenas to make Silicon Valley and others perk up.

Proxy Fight?: Weak results will give a nice lift to potential efforts by activist investor Daniel Loeb of Third Point — a major Yahoo shareholder — to wage a proxy fight for control of the company. He’s already here in Silicon Valley this week searching for possible board members for an alternate slate of directors.

As I wrote earlier today, the earliest nominations for directors can be submitted is February 24. Loeb then has a month after that to submit a competing roster.

Worse for Yahoo, many of Yahoo’s major investors are mulling backing Loeb if he initiates a battle for control of the company.

There’s no doubt that Loeb is and means to be a thorn in Yahoo’s side — he already made a lot of noise about its consideration of partial investments from private equity firms, due to low share prices — until major changes take place at the company.

And by major, Loeb’s intent seems to be along these baseball lines: Throw the bums out!

Board in Flux: Speaking of the board, it’s not the pretty picture of solidarity as you might think.

Actually, no one in their right mind thinks that. This board is about as dysfunctional as they come. (It’s like that group on “American Horror Story,” minus the bald dwarf in the basement.)

Right now, several sources report, various factions are jockeying over which board members go and which stay. The Wall Street Journal reported last week on a formal search for new board members to replace outgoing ones, but it’s much more complex than just that.

While some departures seem most obvious — longtime board members Vyomesh Joshi, Arthur Kern and Gary Wilson — the really interesting part will be the possible exit of Chairman Roy Bostock.

While it now is more of a when rather than an if, many sources report, how it goes down is the key part of the move. And who will be the chairman then will be the big conundrum — either an internal candidate, such as David Kenny, or a fresh-eyed outsider.

Another question mark: Whether co-founder Jerry Yang could also move along off the board with Bostock. While Internet company founders usually stick on boards, it’s not a given, especially with all the turmoil at Yahoo, some of which is related to Yang.

For now, make no mistake, Bostock is still in charge of the board and Yang is the only real power behind that power, despite the recent influence of director Brad Smith.

But, with all the pressure by shareholders, some sources suggest that it might finally be time for some significant change at the board level, starting with the pair most associated with all its troubles.

Or, um, not.

If there is going to be any action at all, expect it before February 24th — when Loeb can start making real trouble.

Asian Solution: A lot of the above hinges on whether Bostock and Yang can deliver the promise of a deal with its long disgruntled Asian partners, Alibaba Group and SoftBank.

The trio is now engaged on negotiations about a tax-free deal, in which Yahoo would sell back some of its stakes in its Asian properties and get money and other operating assets in return.

While it’s good news that the talks are finally proceeding with some level of normal functionality, it’s still a complex situation and one with a lot of outstanding questions.

Most important: Which operating assets will be bought in the deal to hand over to Yahoo? And also, what will the valuations be?

Sources close to the situation said that the talks remain slow-going and frustrating — “The stop-and-go of all time,” joked one person involved. But they are moving forward, which is no small thing when it comes to these three.

That’s critical for Yahoo, which can ill afford to disappoint shareholders if no lucrative, cash-rich deal happens in Asia. And, it needs to happen before Loeb can act on a proxy fight too, since a successful end to its Asian issues will negate his momentum dramatically.

Oh Yeah, Running the Core Business Stuff: As usual, a full and fraught month for Yahoo and its directors, who have other things to do, I assume.

But not me and not new CEO Thompson. By the way, the former eBay exec will presumably be very busy doing some significant rejiggering of the core Yahoo business in the meantime.

Could that mean a new product direction for Yahoo, for example, around data? Could it mean a passel of new execs? Could it mean layoffs?

Or, could it mean Thompson will finally solve the ultimate sword-in-the-stone question: What is Yahoo?

And that, in the end, will be the real victory.

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