9 posts and columns on Fox Audience Network

Exclusive: Myspace to Be Sold to Specific Media for $35 Million

in News on June 29, 2011 at 10:51 am PT

Closing another chapter on one of the Internet’s most iconic properties, Myspace has been sold to to Specific Media, an advertising network, for $35 million. Sources close to the situation said the deal is being completed today, although it has not been officially signed. Myspace’s owner, News Corp., will hold on to a very small [...]
imgres-2

The Bullhorn Interview Video: Twitter's Adam Bain Silences BoomTown (For One Second, At Least)

in News on November 23, 2010 at 3:31 pm PT

Last week, BoomTown interviewed Adam Bain, the longtime online advertising guy who now has the lofty title of president of global revenue at Twitter. During the onstage chitchat, the man in charge of figuring out a lucrative advertising business for the popular San Francisco-based microblogging service pulled out a bullhorn to make a point. Also to “get in a word edgewise” with me! I would say I was offended, but it was kind of a genius Sue Sylvester move.

Video: BoomTown Puts Twitter's Revenue Dude Adam Bain in the Deep Freeze

in News on November 19, 2010 at 9:30 am PT

There is no question Adam Bain is a charmer. He has to be, of course, as a longtime online advertising guy running News Corp.’s Fox Audience Network and now as president of global revenue at Twitter. It’s a big splashy job for Bain, who also has some substantive geek credentials, unlike most sales people. But it is also a really tough one being the point man behind figuring out and building a viable and lucrative advertising business for the popular San Francisco-based microblogging service.

Here's a Promoted Tweet Survey From TWTRCON

in News on November 18, 2010 at 5:30 am PT

Later this morning, BoomTown will be at the TWTRCON SF 10 conference to interview Adam Bain, Twitter’s spanking new president of global revenue, in a session titled “Show Me the Money.” I will surely make him show it! Until then, I embedded a poll after the jump that TWTRCON is releasing today on Twitter Promoted Products.

Exclusive: MySpace and Rubicon Project in FAN Swap Deal

in News on September 28, 2010 at 8:48 am PT

MySpace is trading most of the assets of its Fox Audience Network to the Rubicon Project in exchange for a significant equity minority stake, according to sources close to the situation. Under the terms of the deal, which is nearly complete with a signed term sheet, MySpace will hand over a number of parts of FAN, including most of its 300 employees.

Bain Leaves News Corp.'s FAN, Which Will Be Integrated Into MySpace: The Internal Memos

in News on August 23, 2010 at 4:29 pm PT

Adam Bain, the well-regarded exec who ran the Fox Audience Network, called FAN, is going to Twitter to head up its early but increasingly aggressive advertising revenue efforts. Here is the internal memo from News Corp. digital head Jon Miller and also one from Bain about the changes. The media giant had been working on a plan for a year to spin off FAN and sell a piece of it to private equity investors, in part to hold onto Bain, but now it is being integrated into MySpace, its main source of ad inventory.

News Corp.’s Fabled Subscription Plans a Month Away

in Media on May 4, 2010 at 2:56 pm PT

Remember Rupert Murdoch’s plan to convince other media companies to join him behind a pay wall and offer their stuff only via subscription? It’s still around, in some form. We’ll hear more about it in “three to four weeks” Murdoch said today during News Corp.’s earnings call.

Exclusive: News Corp. Digital Media Group Contemplates Spinoff and Equity Sale of FAN

in News on April 19, 2010 at 11:03 am PT

While there have been reports that News Corp. is selling off its advertising unit, Fox Audience Network, the company has actually been in talks with a variety of private equity firms about spinning it off and selling only a 20 to 30 percent chunk of it. Such a deal might not happen, of course, but the strategy behind this approach is related to a desire to create a strong consortium of advertising networks to fight the growing power of Google in the race to match display ad buyers with display ad sellers.

Digital Musical Chairs at MySpace and FIM Still Going–Exec Departures and More…

in News on July 10, 2009 at 5:23 am PT

As BoomTown previously reported, there have been a lot of exec departures and shifts at Fox Interactive Media and its MySpace unit, which seem to be continuing. Especially departures, it seems, as the massive restructuring of the digital units of News Corp. keeps shaking out. Top engineer Max Engel, who ran the social networking site’s open initiatives, for example, is leaving to join the new stealth start-up being helmed by ex-MySpace employees, including former COO Amit Kapur. And there are a lot of others too.
max_engel-150x150jpg