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	<title>AllThingsD &#187; Foxmarks</title>
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		<title>Password Manager LastPass Acquires Xmarks</title>
		<link>http://allthingsd.com/20101202/password-manager-lastpass-acquires-xmarks/</link>
		<comments>http://allthingsd.com/20101202/password-manager-lastpass-acquires-xmarks/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 10:10:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=37969</guid>
		<description><![CDATA[LastPass, a cross-platform password manager and form filler, has acquired the social bookmarking and browser synchronization service Xmarks.

The San Francisco-based Xmarks has been in the midst of some tumult of late, as it closed down in September and then quickly opened back up again in an effort to keep its service running for a large group of active users and to find a new home.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2010/12/xmarksannounce.jpeg"><img src="http://kara.allthingsd.com/files/2010/12/xmarksannounce-380x213.jpg" alt="" title="xmarksannounce" width="380" height="213" class="alignright size-Medium380 wp-image-38016" /></a></p>
<p>LastPass, a cross-platform password manager, has acquired the social bookmarking and browser synchronization service Xmarks.</p>
<p>The San Francisco-based Xmarks has been in the midst of <a href="http://kara.allthingsd.com/20100928/the-long-goodbye-xmarks-tried-to-sell-twice-before-closing-down-with-class/">some tumult of late</a>, as it closed down in September and then quickly opened back up again in an effort to keep its service running for a large group of active users.</p>
<p>That happened after user outcry, spurring the company <a href="http://voices.allthingsd.com/20101008/xmarks-may-not-exit-after-all">to try to stay afloat</a>.</p>
<p>SInce then, Xmarks has been trying to land itself safely.</p>
<p>The start-up had multiple offers to keep the operation running, as well as pledges from almost 30,000 fans willing to pay $10 to $20 a year for a new &#8220;freemium&#8221; business model.</p>
<p>Enter LastPass, based in Vienna, Va., whose CEO Joe Siegrist said in an interview that he wanted to help keep the service operating.</p>
<p>&#8220;They had a large dedicated audience, but their free offering and advertising model was not working,&#8221; he said. &#8220;We really want to figure something out that could keep it going.&#8221;</p>
<p>Siegrist said LastPass offered a robust free service, but relied on a small group of users who pay to upgrade to a premium offering.</p>
<p>The browser add-on for cross-platform synchronization operates in the cloud.</p>
<p>And that is going to be the fate of Xmarks&#8211;which had been called Foxmarks initially.</p>
<p>It had been seed-funded in 2006 by well-known entrepreneur Mitch Kapor and also got an additional investment from First Round Capital.</p>
<p>Xmarks garnered another $5 million in funding from Redpoint Ventures in 2008,</p>
<p>That year, it also hired Silicon Valley entrepreneur James Joaquin as CEO, whose job it was to carve out a business with Xmarks&#8217; assets, including using its mass of data.</p>
<p>Xmarks had certainly been growing its user base and bookmarked Web addresses strongly, via a browser widget that recorded bookmarking information.</p>
<p>Earlier this year, it <a href="http://kara.allthingsd.com/20100408/xmarks-the-spot-kapor-says-start-up-can-find-buried-treasure-in-bookmarks-for-advertisers">tried out an advertising product called SearchBoost</a>, which gave advertisers additional analytics about their ads, as well as organic search results.</p>
<p>But all that ultimately did not translate into a viable business for Xmarks.</p>
<p>&#8220;We think this will make a great ending and beginning for Xmarks,&#8221; said Joaquin.</p>
<p>Both Xmarks and LastPass declined to provide financial details of the transaction.</p>
<p>Here is the <a href="http://blog.xmarks.com/?p=2033">blog post</a> by LastPass and Xmarks about the integration:</p>
<blockquote class="memo"><p>Today we&#8217;re excited to announce that Xmarks has been acquired by LastPass, makers of a leading cross-platform password manager. It&#8217;s a great opportunity that ensures the survival of Xmarks as the same service that you know and love.</p>
<p>In the last few years, we&#8217;ve attracted over 4.5 million users syncing more than 1 billion bookmarks across 5 million computers. Most importantly, we&#8217;ve provided a simple solution to help people easily access their bookmarks, wherever and whenever they needed to. We&#8217;ve had thousands of users tell us that Xmarks has become an integral part of their browsing experience. You can rest assured that LastPass will continue to build upon the service in the coming months.</p>
<p>We&#8217;re also committed to keeping Xmarks free while implementing a viable long-term plan. Xmarks is transitioning to a &#8220;freemium&#8221; business model, the same model that allowed LastPass to grow into a thriving, profitable business. The browser add-on and the vast majority of what users have enjoyed remains free. Users can then opt to purchase Xmarks Premium for $12 per year, which includes new enhanced features like Android and iPhone mobile phone apps, priority support, and more. The Xmarks and LastPass Premium offerings are also available bundled together at a reduced subscription rate of $20 per year. For those of you who pledged your financial support, you can make good on your pledge today and upgrade.</p>
<p>The restructuring of the Xmarks offerings will accelerate the introduction of new features and service improvements. The two services will continue to require separate downloads and will be administered through two distinct extensions and websites, although there are plans to integrate them in the future.</p>
<p>We believe the acquisition will prove to be a success because of the common mission shared by LastPass and Xmarks. Xmarks complements LastPass&#8217; vision of secure, universal access to the information that gives you entry to your digital life. By joining LastPass, Xmarks will also be able to accelerate the introduction of new features and developments. As the ultimate cross-browser, cross-platform team, Xmarks and LastPass will work together to help more people simplify their digital lives and access their data from anywhere, at any time.</p>
<p>We&#8217;re excited to join forces with LastPass and be a part of a team that will continue to provide the best data-syncing tools out there! We hope you will support both of these great services through your business and your Premium subscription. For more information, please see the FAQs.</p>
<p>The Xmarks &#038; LastPass Teams</p></blockquote>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Long Goodbye: Xmarks Tried to Sell Twice, Before Closing Down With Class</title>
		<link>http://allthingsd.com/20100928/the-long-goodbye-xmarks-tried-to-sell-twice-before-closing-down-with-class/</link>
		<comments>http://allthingsd.com/20100928/the-long-goodbye-xmarks-tried-to-sell-twice-before-closing-down-with-class/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 12:15:39 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=34297</guid>
		<description><![CDATA[Yesterday marked the end for Xmarks, the Mitch Kapor-backed social bookmarking start-up that was founded in 2006.

What was most remarkable to BoomTown was the classiness and honesty of the goodbye, especially in Silicon Valley, which is loath to call a failure just that.

Read on.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/04/xmarks.jpg" alt="" title="xmarks" width="200" height="200" class="alignright size-full wp-image-26318" /></p>
<p>Yesterday marked the end for Xmarks, the Mitch Kapor-backed social bookmarking start-up that was founded in 2006.</p>
<p>What was most remarkable to BoomTown was the classiness and honesty of the goodbye, especially in Silicon Valley, which is loath to call a failure just that.</p>
<p>That was certainly clear in a terrific blog post about its history, titled <a href="http://blog.xmarks.com/?p=1886">&#8220;End of the Road for Xmarks,&#8221;</a> written by its CTO and co-founder Todd Agulnick.</p>
<p>After noting Xmarks&#8217; substantive growth as a browser synchronization service, he wrote:</p>
<p>&#8220;Tomorrow, however, will hardly be anything but typical, for tomorrow one of our engineers will start a script that will email each of our users to notify them that we&#8217;ll be ceasing operations in around 90 days.&#8221;</p>
<p>In the fascinating post, Agulnick did note that the company came close to selling recently. Actually, I heard it had gotten close twice and to no avail.</p>
<p>The San Francisco-based company&#8211;which had been called Foxmarks initially&#8211;had been seed-funded by Kapor, the well-known tech entrepreneur, and also got an additional investment from First Round Capital.</p>
<p>Xmarks garnered another $5 million in funding from Redpoint Ventures in 2008,</p>
<p>That year, it also hired Silicon Valley entrepreneur James Joaquin as CEO, whose job it was to carve out a business with Xmarks&#8217; assets, including using its mass of data.</p>
<p>Xmarks had certainly been growing its user base and bookmarked Web addresses strongly, via a browser widget that recorded bookmarking information.</p>
<p>Earlier this year, it <a href="http://kara.allthingsd.com/20100408/xmarks-the-spot-kapor-says-start-up-can-find-buried-treasure-in-bookmarks-for-advertisers">tried out an advertising product called SearchBoost</a>, which gave advertisers additional analytics about their ads, as well as organic search results.</p>
<p>But all that ultimately did not translate into a viable business model for Xmarks.</p>
<p>At the time of launching this money-making effort in April, Kapor said that after growing its user base of actives, this was the next logical step for Xmarks.</p>
<p>&#8220;This is the effort to move from that category to the category of sustainable enterprises,&#8221; he said. &#8220;And that is certainly a good thing.&#8221;</p>
<p>But, as Agulnick concluded:</p>
<p>&#8220;We built it and it put it front of potential advertisers. Many were interested, but ultimately the feedback was negative: our user base was too small to be worth their time and attention.&#8221;</p>
<p>After thanking investors, employees, users and others, Agulnick ended:</p>
<p>&#8220;In the words of Douglas Adams, so long and thanks for all the fish.&#8221;</p>
<p>Indeed.</p>
<p>Looking back to happier times, here is a <a href="http://kara.allthingsd.com/20081117/a-new-ceo-for-mitch-kapors-foxmarks">video interview I did with Joaquin</a> in late 2008 about Xmarks&#8217; prospects:</p>
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		<title>Using Foxmarks on Different Computers</title>
		<link>http://allthingsd.com/20090211/using-foxmarks-on-different-computers/</link>
		<comments>http://allthingsd.com/20090211/using-foxmarks-on-different-computers/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 02:07:02 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
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		<guid isPermaLink="false">http://mailbox.allthingsd.com/20090211/using-foxmarks-on-different-computers/</guid>
		<description><![CDATA[Walt answers questions about migrating bookmarks using Foxmarks and hardware requirements for the upcoming Windows 7 operating system.]]></description>
			<content:encoded><![CDATA[<p>Here are a few questions I&#8217;ve received recently from people like you, and my answers. I have edited and restated the questions a bit, for readability.</p>
<hr />
<p class="question"> <em>I have Firefox on my home laptop, but Internet Explorer on my office laptop. Can I transfer my Firefox bookmarks on my home computer to IE on my office computer using the Foxmarks bookmark-synchronization service you recommended? And how would I go about doing it?</em></p>
<p class="answer"> Yes. You start by uploading your bookmarks from Firefox at home to your Foxmarks Web account, using the Firefox version of Foxmarks. That will establish the bookmark collection on the Web site as identical to your Firefox collection. Then, you install the IE version of Foxmarks on your office computer, and, when it prompts you to sync, you can either merge the Web-based bookmarks you previously uploaded from Firefox with the ones already on IE, or choose the option to overwrite the IE bookmarks entirely with the ones online.</p>
<p class="question"> <em>Does the Foxmarks service work with AOL&#8217;s browser bookmarks?</em></p>
<p class="answer"> AOL&#8217;s browser is not supported. Neither are some other browsers, such as Opera or Google&#8217;s Chrome. Foxmarks currently comes in versions only for Internet Explorer, Firefox and Safari (Mac version only). The Firefox version also works with Flock, which is a browser heavily based on Firefox.</p>
<p class="question"> <em>Do you have any idea what the realistic hardware requirements will be to run Windows 7?</em></p>
<p class="answer"> Microsoft hasn&#8217;t announced these yet. But the requirements for the current beta version are likely to be similar to those for the final release. The beta hardware requirements are: a 1 GHz 32-bit or 64-bit processor; 1 GB of system memory; 16 GB of available disk space; support for DirectX 9 graphics with 128 MB memory available for graphics; and a DVD-R/W Drive.</p>
<p>In the past, Microsoft&#8217;s minimum requirements have tended to understate what&#8217;s needed to run Windows well, even when doing typical tasks. It&#8217;s too early to say if this will be true of Windows 7. But I can say that, in my testing so far, the beta of Windows 7 runs much more quickly and smoothly than Vista on the same hardware.</p>
<ul>
<li>You can find Mossberg&#8217;s Mailbox, and my other columns, online free of charge at the new All Things Digital Web site, <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a>.</li>
</ul>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>&quot;Has Your Head Exploded Yet?&quot; BoomTown Queries TEDsters on What They Learned</title>
		<link>http://allthingsd.com/20090211/has-your-head-exploded-yet-boomtown-queries-tedsters-on-what-they-learned/</link>
		<comments>http://allthingsd.com/20090211/has-your-head-exploded-yet-boomtown-queries-tedsters-on-what-they-learned/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 19:30:41 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9615</guid>
		<description><![CDATA[While at the TED conference last week, I asked a variety of people in attendance at the elite gathering which presentation had blown their head off--figuratively, of course!

TED, which feels like a four-year college in four days, had an eclectic range of speakers, many focusing on the awful state of the earth. But there were also less-dire presentations, such as one on how Brad Pitt's head and range of facial expressions are now stored in a Sony database for all eternity.

That's a cold comfort amid all the global melting down, but BoomTown will not refuse it.

Here's some more TED reaction from the digerati.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/button.jpg"><img src="http://kara.allthingsd.com/files/2009/02/button-300x225.jpg" alt="" title="button" width="275" height="200" class="alignright size-medium wp-image-9616" /></a></p>
<p>While at the TED conference last week, I asked a variety of people in attendance at the elite gathering which presentation had blown their head off. <em>Figuratively, of course!</em></p>
<p>TED&#8211;for Technology, Entertainment and Design&#8211;had an <a href="http://kara.allthingsd.com/20090202/a-new-location-for-an-iconic-conference-and-here-come-the-ted-fellows/">eclectic range of speakers</a> and <a href="http://kara.allthingsd.com/20090209/the-billionaires-dinner-at-ted-readjusted-for-the-2009-econalyspe/">tony digerati parties</a> at its new location in Long Beach, Calif.</p>
<p>Onstage, there were a lot of talks about the awful state of the earth at TED, which sometimes feels like a four-year college in four days.</p>
<p>But there were also less-dire presentations, like the one from &#8220;Eat, Pray, Love&#8221; hit author Elizabeth Gilbert about genius, and another on how Brad Pitt&#8217;s head and range of facial expressions are now stored in a studio database for all eternity (as part of his work on the movie, &#8220;The Curious Case of Benjamin Button&#8221;).</p>
<p>That&#8217;s a cold comfort amid all the global melting down, but BoomTown will not refuse it.</p>
<p>I also got reaction from some other TED attendees to the event. Included in the video are: Reid Hoffman of LinkedIn, Foxmarks&#8217; James Joaquin, Craig Donato of Oodle, Mozilla&#8217;s John Lilly, VC Dave Hornik, Steven Levy of Wired, entrepreneur Bill Gross (showing off a future car) and techie Linda Stone.</p>
<p>Here&#8217;s the video:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={10736441001}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
<p>And here is a <a href="http://kara.allthingsd.com/20090211/kara-visits-ted-the-belated-video/">video of my tour of TED action</a>.</p>
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		<title>Weekend Update, 02.07.09</title>
		<link>http://allthingsd.com/20090207/weekend-update-020709/</link>
		<comments>http://allthingsd.com/20090207/weekend-update-020709/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 00:24:24 +0000</pubDate>
		<dc:creator>Beth Callaghan</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[25 things]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Apple Store]]></category>
		<category><![CDATA[BarelyDigital]]></category>
		<category><![CDATA[BarelyPolitical]]></category>
		<category><![CDATA[BermanBraun Interactive]]></category>
		<category><![CDATA[Bill and Melinda Gates Foundation]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=12673</guid>
		<description><![CDATA[What spreads faster than economic gloom and doom, and is more infectious than professional anxiety? That phenomenon known as "25 Things." Just in time for Facebook's fifth birthday, the record-breaking waste of time may have reached critical mass this week. Elsewhere this week...]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/02/birthdayboy.jpg" alt="" title="birthdayboy" width="250" height="152" class="alignright size-full wp-image-12676" />What spreads faster than economic gloom and doom and is more infectious than professional anxiety? That phenomenon known as &#8220;25 Things.&#8221; Just in time for Facebook&#8217;s fifth birthday, the record-breaking waste of time may have reached critical mass this week. It&#8217;s certainly been the topic of much conversation, including on <a href="http://kara.allthingsd.com/20090130/facebooks-latest-craze-tag-youre-it-repeat-24-more-times/">BoomTown</a>. Elsewhere this week:</p>
<p>BoomTown provided continuing coverage of the Yahoo (YHOO) merry-go-round. This time, <a href="http://kara.allthingsd.com/20090202/yahoo-pr-head-jill-nash-to-depart-the-company/">PR head Jill Nash</a> announced her departure. As the company&#8217;s chief communications officer, she&#8217;s had a challenging two-year run. New CEO Carol Bartz definitely has some PR ideas of her own, including offering cash prizes to employees who provide info on their colleagues who leak information to the press. Not a huge deterrent yet, apparently&#8211;it didn&#8217;t take long for BoomTown to get info on both Nash&#8217;s <a href="http://kara.allthingsd.com/20090202/hey-big-spender-the-goodbye-memo-from-yahoo-pr-head-jill-nash/">farewell memo</a> and Bartz&#8217;s bounty system. Next, New Networks, the publisher behind BarelyPolitical and its hugely viral Obama Girl videos, has widened its purview to include the tech sector with <a href="http://kara.allthingsd.com/20090203/barely-digital-mocking-geeks-instead-of-pols/">BarelyDigital</a>, which the online network has envisioned to include regular shows, tech news remixes and the like. It&#8217;s rumored that Obama Girl will be making a cameo appearance or two. If the first two features are any indication, the future looks pretty funny. In another round of executive musical chairs, Time Warner&#8217;s (TWX) AOL ad head <a href="http://kara.allthingsd.com/20090203/aol-ad-head-clarizio-out-being-replaced-by-former-yahoo-sales-head-coleman/">Lynda Clarizio</a> will be leaving the online service, to be <a href="http://kara.allthingsd.com/20090203/its-official-the-entire-internal-memo-about-aols-ad-head-switcheroo/">replaced</a> by former Yahoo ad exec Greg Coleman. Microsoft (MSFT) is launching a slick new celebrity site on MSN called <a href="http://kara.allthingsd.com/20090205/is-wonderwall-gonna-be-the-one-that-saves-msn/">Wonderwall</a>, created, designed and produced by BermanBraun Interactive, a Hollywood company run by former Yahoo media chief Lloyd Braun. And speaking of musical chairs, MSN is clearly upping its content ante&#8211;earlier this week, it hired Yahoo&#8217;s recent media head Scott Moore, who used to work at Microsoft.</p>
<p>MediaMemo asked: What happens when one of the world&#8217;s richest men lets loose a <a href="http://mediamemo.allthingsd.com/20090206/video-bill-gates-the-ted-conference-and-a-box-full-of-mosquitoes/">swarm (a small swarm) of mosquitoes</a> at a high-end conference? Nothing too exciting, really, but when you consider that the stunt was the publicity-generating part of Bill Gates&#8217;s talk at TED, which was a discussion of malaria and some of the problems the Bill and Melinda Gates Foundation is facing head-on, it gets pretty compelling. <a href="http://mediamemo.allthingsd.com/20090203/citi-says-amazon-sold-500000-kindles-last-year-12-billion-business-next-year/">Kindle 2.0</a>, the new generation of the device dubbed the &#8220;iPod of the book world&#8221; will be unveiled Monday at a New York press event, but how many of the devices have been sold thus far? Amazon&#8217;s (AMZN) not telling, but Citigroup analyst Mark Mahaney estimates the number at 500,000&#8211;and believes that the Kindle will be a $1.2 billion business next year. Obviously, a lot will depend on Monday and the new device&#8217;s reception. MediaMemo also took some time out this week to wish <a href="http://mediamemo.allthingsd.com/20090204/facebook-at-five-remembering-the-early-years-and-measuring-up-against-google/">Facebook</a> a happy fifth birthday, and to stack its track record next to Google&#8217;s at the same age, with interesting results. Even the pros are getting hit hard these days&#8211;in its quarterly earnings report this week, News Corp. (NWS) missed its estimates, recorded an $8.4 billion write-off and lowered its guidance. CEO Rupert Murdoch admitted that the downturn is <a href="http://mediamemo.allthingsd.com/20090205/news-corp-misses-estimates-huge-writeoff-murdoch-says-its-worse-than-he-thought/">worse than he thought</a>. He also admitted that he spent <a href="http://mediamemo.allthingsd.com/20090206/news-corp-we-spent-28-billion-too-much-on-dow-jones/">$2.8 billion too much</a> for Dow Jones. (News Corp. is the owner of Dow Jones and this Web site.)</p>
<p>Digital Daily followed the <a href="http://digitaldaily.allthingsd.com/20090203/google-che-diavolo-italia/">trial of four Google executives</a> this week on criminal charges of defamation and breach of privacy after a much-publicized two-year investigation. Google (GOOG) insists the charges are unwarranted and &#8220;akin to prosecuting mail service employees for hate speech letters sent in the post.&#8221; Clearly, the ultimate outcome will have a huge impact on the future of a free, open Internet. <a href="http://digitaldaily.allthingsd.com/20090203/myspace-a-place-for-friends/">MySpace</a> said this week that it has identified and ousted 90,000 registered sex offenders&#8211;and those are just the ones brilliant enough to use their real names. There&#8217;s no way of knowing how many are actually using the service or how to prevent them from re-registering once they&#8217;re deleted. A free an open Internet, indeed. DD also pondered the future (or lack thereof) of the <a href="http://digitaldaily.allthingsd.com/20090203/time-to-shutter-mobile-devices-motorola/">Motorola</a> (MOT) handset division. Co-CEO Sanjay Jha says the company is committed to making the business work, but its products are looking boring and outdated, and a turnaround would be prohibitively expensive to execute. In the words of one analyst, the company&#8217;s problems are &#8220;gruesome.&#8221; On the other end of the spectrum, Microsoft continues to <a href="http://digitaldaily.allthingsd.com/20090205/microsoft-mulling-phune-the-full-research-note/">vehemently deny</a> reports that it&#8217;ll be producing its own smartphone. In a report this week, analysts from Broadpoint.AmTech speculated that the device could be uncrated later this month at the Mobile World Congress in Barcelona. Meanwhile, it&#8217;s been up in the air for two years whether or not iPhones will ever be uncrated in historic Georgetown. Apple (AAPL) has been around the table a few times now with preservationists wary of the architectural impact of an <a href="http://digitaldaily.allthingsd.com/20090205/an-apple-falls-in-georgetown/">Apple store</a>, no matter how much the business traffic is needed in the neighborhood. Looks like perseverance may have finally paid off, though&#8211;Georgetown&#8217;s Apple store could open later this year.</p>
<p>In <a href="http://ptech.allthingsd.com/20090204/synchronizing-your-bookmarks-on-all-your-pcs/">Personal Technology</a> this week, Walt Mossberg took a look at a program called Foxmarks, which sets out to synchronize bookmarks among all of your browsers and all of your machines. Sound a little too handy to actually work well? Walt found it does a pretty good job, with a few caveats. In <a href="http://mailbox.allthingsd.com/20090204/cleaning-out-windows-xp/">Mossberg&#8217;s Mailbox</a>, Walt responds to readers who want to know more about doing &#8220;techie&#8221; maintenance on their PCs to keep them running well, whether or not to buy a 15-inch MacBook Pro, and options for email within Windows 7, which won&#8217;t ship with a built-in email program. In the <a href="http://solution.allthingsd.com/20090203/tracking-friends-the-google-way/">Mossberg Solution</a>, Katherine Boehret tests Google Latitude, an opt-in program that lets users track one another&#8217;s movements on their smartphones using GPS, Wi-Fi, and cell towers. Kind of like Gawker Stalker, only with permission and without Lindsay Lohan (unless you happen to be Lindsay Lohan).</p>
<p>Last but not least, Silicon Valley lost one of its own this week. The widely admired and much loved Mike Homer, whose rare, severe illness was a rallying point for many over the past months, passed away last weekend and was <a href="http://kara.allthingsd.com/20090205/mike-homer-laid-to-rest-today/">laid to rest</a> on Thursday.</p>
<p>More next week.</p>
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		<title>Synchronizing Your Bookmarks on All Your PCs</title>
		<link>http://allthingsd.com/20090204/synchronizing-your-bookmarks-on-all-your-pcs/</link>
		<comments>http://allthingsd.com/20090204/synchronizing-your-bookmarks-on-all-your-pcs/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 02:02:03 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Personal Technology]]></category>
		<category><![CDATA[Product Reviews]]></category>
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		<guid isPermaLink="false">http://ptech.allthingsd.com/20090204/synchronizing-your-bookmarks-on-all-your-pcs/</guid>
		<description><![CDATA[Walt reviews Foxmarks, a tool for synchronizing your bookmarks automatically among all your computers, Windows or Mac, and across all the main brands of Web browsers.]]></description>
			<content:encoded><![CDATA[<p>Lots of people now have multiple computers, at home and at work, and many use more than one Web browser. That makes it hard to keep bookmarks straight. If, for instance, you bookmark a Web site as a &#8220;Favorite&#8221; on your PC at work using Microsoft&#8217;s (MSFT) Internet Explorer, it doesn&#8217;t automatically show up as a bookmark in Apple&#8217;s (AAPL) Safari browser on your Macintosh at home.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=BF4991E5-646D-4716-AEB1-1E98959EEE90&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={BF4991E5-646D-4716-AEB1-1E98959EEE90}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>But I&#8217;ve been testing a new, free program, available now, that aims to solve this problem. It synchronizes your bookmarks automatically among all your computers, Windows or Mac, and across all the main brands of Web browsers &#8212; Internet Explorer, Safari and Mozilla&#8217;s Firefox. On PCs running Windows XP or Vista, it works with Internet Explorer and Firefox. On Macs, it works with Safari and Firefox.</p>
<p>The program is called Foxmarks, and it&#8217;s from a San Francisco company of the same name. The Foxmarks software has been around since 2006, but worked only with the Firefox browser &#8212; hence the name. Yet Firefox isn&#8217;t the dominant choice on either Windows or Mac. So the company decided to expand the product to Internet Explorer, which is the built-in browser on Windows (and thus No. 1 in the world) and Safari, which is the built-in browser on Mac.</p>
<p>This new version, available for download at foxmarks.com, doesn&#8217;t merely synchronize your bookmarks between copies of the same browser. It synchronizes them between different browser brands, even if some are running on Windows PCs and some on Macs.</p>
<p><img src="http://online.wsj.com/public/resources/images/EK-AE515_PTECH_D_20090204143423.jpg" alt="Foxmarks" height="174" width="262" class="aligncenter" /></p>
<p>In my tests, Foxmarks worked well, with a few minor caveats. After using it for five days, I now have exactly the same set of bookmarks (or Favorites, in Internet Explorer&#8217;s parlance), arranged in the same order, on multiple computers &#8212; Windows and Mac &#8212; in a total of 12 different copies of Internet Explorer, Firefox and Safari.</p>
<p>There&#8217;s a different version of Foxmarks customized for each of the three main browsers, but each talks to the same password-protected Web account, which contains the latest version of your bookmarks. When you add, delete, rename or rearrange any bookmark in any browser on any of your computers, the Foxmarks software sends the change up to the Web account. Then, the next time any of your other browsers checks with the Web account, it receives the change.</p>
<p>For example, in my tests, I bookmarked a Wikipedia article in Firefox on my Dell (DELL) running Windows Vista. Foxmarks then caused that same new bookmark to appear in Internet Explorer on the same Dell, and in both Firefox and Safari on my Apple Macintosh computer. And, on each machine, the new bookmark for the Wikipedia article was in the same location.</p>
<p>In another case, I changed the order of two bookmarks in the Bookmarks Bar in Safari on one of my Macs, and the same re-ordering was replicated on a Windows PC in the Links Toolbar of IE and in the Bookmarks Toolbar of Firefox.</p>
<p>If you don&#8217;t want exactly the same set of bookmarks on all your machines, you can set up different profiles with different bookmarks for your work and home computers.</p>
<p>You can access the password-protected Web site containing your bookmarks from any PC, even if it isn&#8217;t one of yours, and can view a customized version of this site via the browser on an iPhone or other smart phone. You can even set up a mobile profile that will show you just a subset of your bookmarks in your phone&#8217;s Web browser, though you can&#8217;t sync bookmarks to and from a phone.</p>
<p>From the Web, you can alter your bookmarks, and these changes will then be pushed down to the browsers on your computers. You also can share bookmarks with others via email or an RSS feed.</p>
<p>There are other Web-based repositories of bookmarks, notably a service called Delicious. But none that I know of automatically synchronizes bookmarks among browsers and computers, which is the main function of Foxmarks.</p>
<p>Foxmarks has another feature: It can also sync stored passwords for Web sites you frequently visit. But this trick works only in Firefox, and in my tests didn&#8217;t work properly all the time.</p>
<p>The software has a few other limitations and glitches. The Internet Explorer version is still labeled a beta, or test, version because it still produces occasional syncing errors, especially in Vista. That was true in my tests, and I&#8217;d be wary of using it with Vista, though it performed solidly in Windows XP. It works reliably only with Internet Explorer 6 or 7, not the pre-release version of Internet Explorer 8, which the company isn&#8217;t yet supporting.</p>
<p>On the Mac, Foxmarks works only with the current Leopard version of the operating system and the current version 3 of Safari. It doesn&#8217;t work with the Windows version of Safari.</p>
<p>And syncing isn&#8217;t instant. It can take as long as an hour for each computer to check with the Web site and get the changes.</p>
<p>The company plans to keep Foxmarks free, but is hoping to make money from future, unspecified products.</p>
<p>Foxmarks is a clever, well-done product that can help users of multiple computers and multiple browsers to keep their Web lives in order.</p>
<p><em>Find all of Walt Mossberg&#8217;s columns and videos online, free, at the All Things Digital Web site, <a href="http://www.walt.allthingsd.com" rel="external">walt.allthingsd.com</a>. Email him at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a>.</em></p>
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