2 posts and columns on Frank Addante

More Money for Ad Tech: Rubicon Project Raises $9 Million

in Media on September 22, 2009 at 6:00 am PT

Start-ups whose business plans are based on selling advertising are having a very hard time raising money. But start-ups that want to make money by helping other people sell advertising? That’s another story. Today’s example: Rubicon Project, a Los Angeles-based advertising-optimization start-up, has raised a $9 million C round led by Peacock Equity, the joint venture co-owned by GE Capital and GE’s NBC Universal.

Kara Visits Beta South!

in News on May 1, 2008 at 12:02 am PT

Here’s a video I did from a cool party I went to Tuesday night in Santa Monica, Calif., at the offices of ad network optimizer, Rubicon Project. Organized by Beta South, a networking organization for digital start-ups in the Los Angeles area, it’s an interesting contrast to the frenetic nature of comparable Silicon Valley parties. [...]