BoomTown just could not resist making the obvious literary pun on the debut of Peter Kafka’s new daily blog, MediaMemo, on AllThingsD.com.

(He is pictured here.)

For those who were not dragooned into reading existentialist writers in college, I am referencing “Metamorphosis,” about a man who turns into a bug–except that the process is fraught with so much more meaning.

And thus it will be in Peter’s column, as the most excellent writer and reporter plunges into the topic–as he writes in his first explanatory post–of “the ongoing battle between the established media business and the technology that is reshaping it day by day.”

It is transformative, to say the least, from someone who will lead you through it with the kinds of standards, accuracy, great writing and insight that I hope you have come to expect from this site.

While Peter’s impending arrival to ATD was announced in mid-September, he actually debuts today and will be posting many times daily.

As I have previously written, Walt Mossberg and I have long wanted to bring in someone located on the East Coast and away from the echo chamber that Silicon Valley can be, because we both feel the ongoing digital revolution is taking place over a number of key industries all over this country and the world.

With extensive connections across the media, advertising, entertainment and tech sectors, Peter will be doing original reporting, getting scoops, doing interviews, making videos and providing much needed and clear-headed analysis that he is so well-known for.

Peter has been working at Silicon Alley Insider, most recently as its managing editor, since mid-2007. The first hire at the start-up tech business analysis site, he has focused on enterprise and beat reporting, as well as breaking news.

Previously, he spent 10 years as a reporter and editor at Forbes and Forbes.com covering media and technology. (You can read more of his bio here, along with his ethics statement.)

Walt and I are thrilled that Peter is coming onboard to join the rest of the strong ATD team, which includes: John Paczkowski, author of the rocking Digital Daily column, who formerly wrote the award-winning blog, “Good Morning Silicon Valley” at the San Jose Mercury News; and Wall Street Journal reporter Katherine Boehret, who writes the most excellent weekly Mossberg Solution column.

And we hope you will soon find–via following Peter regularly–why we are so very excited to welcome MediaMemo to the site.