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	<title>AllThingsD &#187; Free Press</title>
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		<title>Merger Opponent Parodies T-Mobile Ads to Attack AT&amp;T Deal</title>
		<link>http://allthingsd.com/20110726/merger-opponent-parodies-t-mobile-ads-to-attack-att-deal/</link>
		<comments>http://allthingsd.com/20110726/merger-opponent-parodies-t-mobile-ads-to-attack-att-deal/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 17:44:29 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[AT&T-T-Mobile]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[Free Press]]></category>
		<category><![CDATA[job cuts]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[T-Mobile USA]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=102736</guid>
		<description><![CDATA[A series of YouTube videos from the consumer group Free Press plays on T-Mobile's recent ad campaign to make the case that the proposed $39 billion deal will lead to less choice, higher prices and job cuts.]]></description>
			<content:encoded><![CDATA[<p>This is the part of any merger fight where reporters&#8217; eyes start to glaze over. Those in favor of the deal have made their case and those against it have made theirs and, quite frankly, it is rare that any side has much new to say.</p>
<p><img src="http://allthingsd.com/files/2011/07/Free-Press-anti-ATT-Tmo-380x220.png" alt="" title="Free Press anti ATT-Tmo" width="380" height="220" class="alignright size-Medium380 wp-image-102749" /></p>
<p>However, this morning I stumbled upon some videos on YouTube done by <a href="http://www.freepress.net/">Free Press</a>, a consumer group that opposes the <a href="http://allthingsd.com/20110320/att-agrees-to-acquire-t-mobile-usa-for-39-million/">proposed $39 billion AT&#038;T-T-Mobile deal</a>. The videos are parodies of T-Mobile&#8217;s <a href="http://allthingsd.com/20110112/t-mobile-to-verizon-congrats-on-the-iphone-now-well-make-fun-of-you-too/">recent ad campaign</a>, which was itself a parody of Apple&#8217;s Mac vs. PC ads.</p>
<p>There are several of the videos. And while the attacks are familiar &#8212; warnings that the deal will lead to job cuts and higher prices &#8212; at least the medium is inventive.</p>
<p>For those who prefer lots of text over a quick chuckle, AT&#038;T has also <a href="http://news.cnet.com/8301-30686_3-20083503-266/at-t-offers-more-data-to-fcc-for-t-mobile-deal/">made a revised filing with the FCC arguing the benefits of the deal</a> and Sprint has issued its response.</p>
<p>&#8220;AT&#038;T&#8217;s &#8216;do-over&#8217; submission is a last-ditch attempt to distract regulators, politicians and consumers from the fact that it has failed to provide any evidence that its proposed takeover of T-Mobile yields meaningful benefits,&#8221; Sprint Senior VP Vonya McCann said in a statement. &#8220;Its latest model, clearly constructed with predetermined results in mind, does nothing to change the negative consequences of the takeover for consumers in the form of higher prices, reduced innovation and decreased investment.&#8221;</p>
<p>As for me, I&#8217;d go with the videos.</p>
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		<title>Intel Establishes Its Own Free Press</title>
		<link>http://allthingsd.com/20101027/intel-establishes-its-own-free-press/</link>
		<comments>http://allthingsd.com/20101027/intel-establishes-its-own-free-press/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 07:00:23 +0000</pubDate>
		<dc:creator>Don Clark</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[chips]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digits]]></category>
		<category><![CDATA[Don Clark]]></category>
		<category><![CDATA[Free Press]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[tweets]]></category>

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		<description><![CDATA[Intel has gone into the news business, sort of.

The giant chip maker already creates and posts all the conventional press releases, blogs, tweets, presentations and marketing materials. Yet some people at Intel started hankering for something more, largely in response to a perception that a diminishing number of news outlets have the personnel, time or space to take on many technology topics in depth.]]></description>
			<content:encoded><![CDATA[<p>Intel has gone into the news business, sort of.</p>
<p>The giant chip maker already creates and posts all the conventional press releases, blogs, tweets, presentations and marketing materials. Yet some people at Intel started hankering for something more, largely in response to a perception that a diminishing number of news outlets have the personnel, time or space to take on many technology topics in depth.</p>
<p>So the Santa Clara, Calif., company has launched what it calls the Free Press, a beta news section on its website that hopes to generate articles that are good enough for professional media outlets to republish. Yes, the subject matter is generally related to Intel, or technology generally, and there is no getting around the fact that the content is likely to have a bias.</p>
<p>But the editorial team behind the effort tries to be up front about all that. “We are Intel geeks at heart, taking an editorial approach to producing stories with journalistic style and integrity, and doing it as objectively as possible while being transparent about who we work for,” according to a mission statement on the site.</p>
<p><a href="http://blogs.wsj.com/digits/2010/10/26/intel-establishes-its-own-free-press/?mod=rss_WSJBlog&#038;mod=">Read the rest of this post on the original site</a></p>
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