That’s what Google did today, announcing that its Chrome browser will ship without native support for H.264, the video specification on which the Web is arguably standardized (certainly it’s the one prefered by folks like Apple and Microsoft). Instead it will support WebM, Google’s open-source, royalty-free codec, and Theora, another open compression developed by the Xiph.org Foundation.

“We are changing Chrome’s HTML5 video support to make it consistent with the codecs already supported by the open Chromium project,” Google said in a post to the Chromium blog. “Specifically, we are supporting the WebM (VP8) and Theora video codecs, and will consider adding support for other high-quality open codecs in the future. Though H.264 plays an important role in video, as our goal is to enable open innovation, support for the codec will be removed and our resources directed towards completely open codec technologies.”

A ballsy move on Google’s part and one that will certainly spark off the video codec contretemps once more. Sadly, it’s going to make the the HTML 5 transition even more messy than it already is. Right now, video can be encoded in H.264 and served up to pretty much any browser or mobile platform–using a Flash wrapper if necessary. But once Google ends support for H.264, video producers will have to encode their content a second time to play natively in Chrome.

Which seems unfortunate. Particularly because Google is billing its decision as a move to free, open standards and away from proprietary ones like H.264 that must be licensed. By ending support for H.264, Google is actually encumbering video producers with additional costs. Said SmugMug CEO Don MacAskill, “I’m left with two choices: Gulp and double my costs on an unknown tech, or return to Flash as primary solution. Ugh. Thanks, Google.”

But Flash isn’t free and open standard, either. If Google’s goal is to “enable open innovation” shouldn’t it be dumping Flash from Chrome as well? Evidently, that’s not part of the master plan which includes Adobe as a WebM partner …

PREVIOUSLY:

• Google’s “Royalty-Free” WebM Video May Not Be Royalty-Free for Long
• Google Open Sources VP8 Video Codec. Will Apple, Microsoft and Intel Use It?

“The world would have a new free format unencumbered by software patents,” the Free Software Foundation enthused in an open letter to Google (GOOG) earlier this year. “Viewers, video creators, free software developers, hardware makers–everyone–would have another way to distribute video without patents, fees, and restrictions.”

A new era of Web video without the patent-encumbered formats that have defined the Internet to date. That seems ideal. But like many ideals, it may prove to be unattainable. As a number of observers have already noted VP8 isn’t free from patent liability. And now that Google has open-sourced it as part of WebM, that liability is likely to become an issue.

And quickly, too.

Indeed, Larry Horn, CEO of MPEG LA, the consortium that controls the AVC/H.264 video standard, tells me that the group is already looking at creating a patent pool license for VP8. Here’s an excerpt from my email exchange with him:

JP: Let me ask you this: Are you creating a patent pool license for VP8 and WebM? Have you been approached about creating one?

Larry Horn: Yes, in view of the marketplace uncertainties regarding patent licensing needs for such technologies, there have been expressions of interest from the market urging us to facilitate formation of licenses that would address the market’s need for a convenient one-stop marketplace alternative to negotiating separate licenses with individual patent holders in accessing essential patent rights for VP8 as well as other codecs, and we are looking into the prospects of doing so.

It would seem, then, that VP8 may end up subject to the same licensing issues as H.264. If MPEG LA does create a patent pool license for the standard, the free lunch Google promised yesterday may not be free after all.

Google certainly has the market muscle to guarantee broad acceptance of WebM and the VP8 codec–if it’s a royalty-free standard. But what if it’s not truly royalty free? Who’ll foot the bill? And is the company willing to indemnify its partners from patent litigation to push WebM?

For what it’s worth, Google seems to believe that it has done its due diligence here and has the necessary patent clearance for VP8. Said Google product manager Mike Jazayeri: “We have done a pretty thorough analysis of VP8 and On2 Technologies (VP8′s developer) prior to the acquisition and since then, and we are very confident with the technology and that’s why we’re open sourcing.”

Question is, was that analysis thorough enough?

I’ve asked Google for comment on Horn’s remarks and will update here if I’m given one.

“On my birth certificate, under my father’s occupation, it says cowboy. So I will admit to being a cowboy, but not sue-happy.”

– Former SCO CEO Darl McBride, November 2003

Looks like Darl McBride, SCO’s “sue-happy cowboy” CEO, has seen his last roundup. In a new 8-K filing with the Security and Exchange Commission, the company reveals that under the order of a bankruptcy court, it has eliminated the chief executive officer and president positions and consequently sacked McBride.

Which means SCO’s seemingly endless legal campaign may have finally found its end. For though the company says it plans to pursue litigation against IBM (IBM) and Novell (NOVL), there seems little promise in it now. SCO is mired in bankruptcy. It’s evidently still unable to prove that Linux illegally contains its UNIX System V source code. And now it has fired the guy who devoted the past six years attempting to do just that.

And, frankly, SCO is better off for it. As Free Software Foundation General Counsel Eben Moglen once said, “As an amateur scholar of constitutional law, Mr. McBride is longer than he is deep.” And this does appear to be the case. Because despite vast swaths of evidence to the contrary, McBride always appeared certain that SCO had successfully defended its intellectual property in court.

“We’ve obviously overachieved on that objective,” McBride said of SCO’s efforts to defend against IBM’s alleged intellectual property infringements in 2004. “If I had to make this decision [to sue IBM] ten times over, the decision would be the same one ten times. Big Blue is no doubt a formidable opponent and we still expect to win. Keep your eye on the [court] filings. Over the coming year, one of the things that you’re going to see is that Big Blue has got big problems.”

Obviously, Big Blue wasn’t the one with the big problems.

At an event in London today, Ballmer said Microsoft (MSFT) will debut its own “cloud operating system” at its Professional Developer Conference at the end of this month. “We need a new operating system designed for the cloud and we will introduce one in about four weeks, we’ll even have a name to give you by then,” Ballmer said. “But let’s just call it for the purposes of today ‘Windows Cloud.’ Just like Windows Server looked a lot like Windows but with new properties, new characteristics and new features, so will Windows Cloud look a lot like Windows Server.”

Ballmer offered few details beyond that, saying only that it will enable “light editing” of Office documents. Presumably, that means Microsoft still doesn’t see products like Office moving entirely off desktop PCs and onto the Internet any time soon. I imagine we’ll be hearing quite a bit about Software plus Services later this month.

It’s stupidity. It’s worse than stupidity: It’s a marketing hype campaign. Somebody is saying this is inevitable — and whenever you hear somebody saying that, it’s very likely to be a set of businesses campaigning to make it true. One reason you should not use Web applications to do your computing is that you lose control. It’s just as bad as using a proprietary program. Do your own computing on your own computer with your copy of a freedom-respecting program. If you use a proprietary program or somebody else’s Web server, you’re defenseless. You’re putty in the hands of whoever developed that software.

– Free Software Foundation founder Richard M. Stallman joins Oracle CEO Larry Ellison’s Cloud Computing Skeptics Support Group