4 posts and columns on FreeWheel

Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

in Media on May 10 at 11:41 am PT

New data says the game player serves up more video than the iPad, iPhone or Android. Google TV or Apple TV are so far behind they don’t even make the cut.
xbox_dash_search

You Are Watching More Web Video Ads, and You Are Okay With That

in Media on December 1, 2011 at 6:42 am PT

And the Web video business, which has been waiting for this for a long time, is pretty psyched.
poltergeist

“DoubleClick for Web Video” Start-up FreeWheel Raises $12 Million

in Media on April 29, 2009 at 3:01 pm PT

Yes, investors are still betting on Web video. Just not in the way they used to: FreeWheel, one of the buzzier online video start-ups you’ve never heard of, has raised a $12 million C round from Battery Ventures, which had provided financing for the company’s first two rounds, and Foundation Capital.

A Little Boost for Joost: Mobile Ads on the iPhone

in Media on April 7, 2009 at 12:25 pm PT

Web video publishers are still trying to get their heads around their existing sites, which attract plenty of eyeballs but not much in the way of ad dollars. But at some point they’re going to have to figure out what will happen as video moves from the PC to the phone. Here’s one small step in that evolution: Joost, the once-hyped video site, is going to start selling ads for stuff it shows via its iPhone app. Doing the heavy lifting will be FreeWheel, a well-regarded start-up that already handles ad-serving for some of the Web’s biggest video players.
joost_iphone