Exclusive: Yahoo’s Thompson Out; Levinsohn In; Board Settlement With Loeb Nears Completion

The final shoe — shoe store, really — drops.
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Yahoo Looking at 5to1 Purchase for $25 Million

According to sources close to the situation, Yahoo is in advanced talks to buy 5to1, a self-serve premium ad platform, for $25 million. The Los Angeles start-up is run by Jim Heckman, a well-known Internet exec. It also was co-founded and funded by Yahoo Americas head Ross Levinsohn, but he apparently divested himself from 5to1 when he joined Yahoo.

Exclusive: Mickie Rosen to Join Yahoo as Audience Head

Yahoo is hiring former News Corp. and Disney online exec Mickie Rosen to run its Audience unit, which includes the Silicon Valley Internet giant’s powerful content sites, sources said. Rosen will report to Americas head Ross Levinsohn, who has worked with her before, both at News Corp. and Fuse Capital. The move is Levinsohn’s first management rejiggering since he took over last year, and there is likely to be more to come.

It's Now Official: Yahoo Hires Ross Levinsohn to Head Key Americas Unit

As BoomTown reported yesterday as likely, Yahoo has finally hired former News Corp. digital exec Ross Levinsohn. He replaces Hilary Schneider as EVP of the Americas region, the Silicon Valley Internet giant’s most critical unit. That means Levinsohn will be in charge of both Yahoo’s powerful media properties and also its advertising business. He just signed and here is the official Yahoo press release.

Exclusive: Yahoo Courts Former News Corp. Digital Exec Ross Levinsohn as U.S. Head

He’s baaaaaack. Former Fox Interactive Media President Ross Levinsohn, that is, who is the top candidate to replace Hilary Schneider as Yahoo’s U.S. head, according to several sources close to the situation. While the deal is not completely struck, sources said Levinsohn is very close to taking the job as the exec primarily in charge of Yahoo’s powerful media properties and giant advertising business.

Ad Networks Pair Up: Specific Media Buys BBE

We’ll see more of this over time, as the overstuffed ad network industry consolidates, and this one makes some sense on paper: BBE specializes in video ads, and Specific doesn’t have any video business at all.

Tecca, Best Buy's New Shopping App, Isn't a Best Buy Shopping App

Sometimes the backstory on an app is more interesting than the app itself. Like Tecca, the first product released by the Best Buy/Fuse Capital digital media fund.

Best Buy Bets on Digital With New Venture Fund

Last fall, the consumer electronics giant bought Napster. Now it’s assembling a fund for more M&A, to be headed by digital vet Ross Levinsohn. And for good measure, it’s in the market for a chief digital officer.