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Voices

Women Outnumber Men on Social-Networking Sites

in News on October 7, 2009 at 3:45 pm PT

When it comes to social-networking sites, women are more plugged in than men, according to data analysis by Brian Solis, president of Silicon Valley public-relations firm Future Works. Mr. Solis used Google Ad Planner to determine the gender breakdown of users signed up for the most popular social-networking sites and found that in most cases, women outnumbered men. “The point of interest that’s worth review and discussion is that in social media, women rule,” he wrote.