49 posts and columns on G1
Google has acquired AdMob for $750 million, a huge price for an innovative start-up that hass pioneered online ads on mobile and now smart phones. BoomTown visited AdMob last fall and posted about how it was likely to eventually be acquired by…Google! The move is a major one for the search giant, which has been pushing hard into the mobile advertising space as it seeks to grow its already considerable Web business. AdMob is arguably the fastest out of the gate in the nascent arena. Plus, here’s AdMob CEO Omar Hamoui in a video interview with me last November, as well as the official press release on the sale.
The more time iPhone users spend fondling their apps, the less they have for everything else. Obvious, but important, for media folks trying to figure out what the mobile movement means to them.