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	<title>AllThingsD &#187; galeforce.com</title>
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		<title>Galeforce.com</title>
		<link>http://allthingsd.com/20080414/salesforce-google-alliance/</link>
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		<pubDate>Mon, 14 Apr 2008 10:06:46 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20070521/salesforce-google-alliance/</guid>
		<description><![CDATA[Salesforce.com CEO Marc Benioff wasn't kidding when he said in May of 2007, "We're the Google of business." The customer-relationship software pioneer this morning announced an alliance with Google that will see it integrating Google’s online services into the Salesforce.com platform.]]></description>
			<content:encoded><![CDATA[<blockquote><p>
Salesforce.com will be acquired in 2007. We believe the growing importance of online delivery of software and business services will make Salesforce.com (and particularly its AppExchange hub) a very tempting target to both large players (like IBM, SAP, Oracle, Microsoft) still struggling to scale down and move online, and consumer-heavy players (like Google, Yahoo, AOL) trying to &#8216;scale up&#8217; to the business market as a way to further monetize their online presence.&#8221;</p>
<p>
&#8211;<a href="http://cdn.idc.com/downloads/204631.pdf">IDC Predictions 2007</a></p></blockquote>
<p><img src='http://digitaldaily.allthingsd.com/files/2008/04/benioff_segway.jpg' alt='benioff_segway.jpg' />Salesforce.com CEO Marc Benioff (<em>photo, right</em>) wasn&#8217;t kidding when he said in May of 2007, &#8220;<a href="http://www.marketwatch.com/news/story/salesforcecom-shares-jump-google-partnership/story.aspx?guid=%7B878805FF-8086-4BDA-8876-3D7235CE4F4D%7D">We&#8217;re the Google of business.</a>&#8221;  The customer-relationship software pioneer this morning announced an alliance with Google (GOOG) that will see it <a href="http://blogs.salesforce.com/blogs/2008/04/announcing-sale.html">integrating Google’s online services into the Salesforce.com (CRM) platform</a>.</p>
<p>Christened <a href="http://www.salesforce.com/googleapps/">Salesforce for Google Apps</a>, the offering embeds Gmail, Google Calendar, Google Talk and Google Docs directly into Salesforce.com&#8217;s core sales force automation, marketing and customer-service applications.</p>
<p>The partnership is quite an endorsement of <a href="http://www.salesforce.com/assets/pdf/misc/ReinventingtheWorkplace.pdf">business-workspace applications delivered from the cloud</a>. It&#8217;s also an aggressive move against Microsoft&#8217;s (MSFT) Dynamics Live CRM, Redmond&#8217;s customer relationship management software, which is integrated with its Office suite.</p>
<p>Together Google and Salesforce.com are clearly seeking to challenge Microsoft’s multibillion-dollar Office franchise. As Marc Benioff, CEO of Salesforce.com, told the New York Times, “<a href="http://www.nytimes.com/2008/04/14/technology/14google.html?ex=1365912000&amp;en=9ec14cf7b06376bc&amp;ei=5088&amp;partner=rssnyt&amp;emc=rss">The enemy of my enemy is my friend, so that makes Google my best friend.</a>&#8221; And perhaps even <a href="http://blogs.zdnet.com/BTL/?p=8465">a potential acquirer</a>.</p>
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