2 posts and columns on Gallup

Web Surfers Troubled by Tracking, Poll Says

in News on December 21, 2010 at 4:19 pm PT

A new poll suggests most U.S. Internet users are aware they are being tracked online by advertisers, and are troubled by the practice. According to the poll, 61 percent of Internet users said they’ve noticed that some online ads appear to be targeted at them based on their Web-browsing habits. Curiously, though, 90 percent of respondents said they pay little or no attention to online ads.

Are Political Pollsters Undercounting the Unwired?

in News on October 24, 2008 at 2:50 pm PT

Voters who use only a wireless phone are being undercounted by political pollsters. Given that these voters skew young, that young voters (according to USA Today) favor Barack Obama over John McCain by a margin of 61 to 32 percent, and that many polls don’t include wireless phones in their samples, it seems there would be a discrepancy in poll results–leaning toward the Republican hemisphere. Don’t forget to vote, my friends.