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		<title>AOL Confirms Tim Stevens as New Engadget Editor in Chief</title>
		<link>http://allthingsd.com/20110404/aol-confirms-tim-stevens-as-engadget-editor-in-chief/</link>
		<comments>http://allthingsd.com/20110404/aol-confirms-tim-stevens-as-engadget-editor-in-chief/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 14:08:37 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=42340</guid>
		<description><![CDATA[As BoomTown reported earlier, AOL has confirmed that Tim Stevens (pictured here as Speed Racer) will replace Josh Topolsky as Editor-in-Chief of Engadget.

Stevens has been working at the site since 2007, most recently as its automotive editor and also--until recently--part time.

The appointment comes as eight former staffers at the giant tech news site said they were joining together to create a competing gadget site.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/04/editor-tim-stevens.jpeg"><img src="http://kara.allthingsd.com/files/2011/04/editor-tim-stevens-150x150.jpg" alt="" title="editor-tim-stevens" width="150" height="150" class="alignright size-thumbnail wp-image-42342" /></a></p>
<p>As BoomTown <a href="http://kara.allthingsd.com/20110403/sb-nation-sacks-aol-in-raid-of-former-engadget-team-for-competing-new-tech-site/">reported earlier</a>, AOL has confirmed that Tim Stevens (pictured here in a classic Speed Racer pose, but see his real face below) will replace Josh Topolsky as editor in chief of Engadget.</p>
<p>Stevens has been working at the large tech gadget news and reviews site since 2007, most recently as its automotive editor.</p>
<p>Unusually, he was a part-timer at Engadget until a few months ago and lives several hours north of New York City, where AOL has its HQ. The company said Stevens will commute as necessary.</p>
<p>In his <a href="http://www.engadget.com/editor/tim-stevens">bio on the Engadget site</a>, Stevens noted, in part, that he&#8217;s &#8220;an avid gamer, amateur motorsports enthusiast, lover of most outdoor activities, and proud creator of the first (and possibly only) two-player game for the Sega VMU.&#8221;</p>
<p>Geek credentials&#8211;<em>check!</em></p>
<p>The appointment comes amid a fair bit of hubbub, with the announcement last night of a new competing tech site with eight new staff members, all of whom have recently left Engadget.</p>
<p><a href="http://kara.allthingsd.com/files/2011/04/imgres2.jpeg"><img src="http://kara.allthingsd.com/files/2011/04/imgres2-275x50.jpg" alt="" title="imgres" width="275" height="50" class="alignleft size-medium wp-image-42353" /></a></p>
<p>An Apple-obsessed, gadget-loving, nerdy-McNerd <a href="http://www.flickr.com/photos/craftywoman/3068682225/">Gang of Eight</a>!</p>
<p>That includes Topolsky, who is joining Jim Bankoff at his well-funded SB Nation sports and news start-up to launch the still-unnamed site.</p>
<p>Bankoff&#8211;in even more only-in-tech interconnectedness&#8211;was key to the purchase of Engadget many years ago when he was AOL&#8217;s top content exec.</p>
<p>An AOL spokesperson said in an email that &#8220;Engadget stays the same, with an obsessive focus on news.&#8221;</p>
<p>He correctly pointed out that &#8220;there&#8217;s a long tradition of handing down the editor in chief baton to someone from within: Pete Rojas to Ryan Block to Josh Topolsky to Tim Stevens.&#8221;</p>
<p>The site&#8217;s editorial director since 2009 has been Josh Fruhlinger. Recently promoted managing editor, Darren Murph, will also remain in the job at AOL.</p>
<p>In a statement to me, Fruhlinger said:</p>
<p>&#8220;As a member of Engadget since 2004, I know that we built our success on a commitment to what matters most to readers: staying focused on the latest technology news. Tim has a reputation for sharp news coverage and is a natural leader&#8211;our staffers are deeply loyal to him and stand behind him as we move on to the next generation of Engadget. Darren has an intuitive sense for discerning news and trends that matter. And we&#8217;re thrilled to be working with Arianna Huffington as part of The Huffington Post Media Group, as Arianna has a history of die-hard support for the work of journalists.&#8221;</p>
<p>Earlier Fruhlinger also tweeted: &#8220;In case anyone wondered, Engadget will be hitting tech news when we all wake up. Just like today. Just like 2004.&#8221;</p>
<p>Thus, everyone back to work as before!</p>
<p>Until more Engadget news is committed, here&#8217;s Stevens&#8211;who thinks he looks more like Racer X in the photo above&#8211;with an actual face on display (<a href="http://www.facebook.com/Stigfacts">&#8220;I AM THE STIG&#8221;</a> is yet another car-racing reference):</p>
<p><a href="http://kara.allthingsd.com/files/2011/04/tim-at-f-cell-2011-04-03-600.jpg"><img src="http://kara.allthingsd.com/files/2011/04/tim-at-f-cell-2011-04-03-600.jpg" alt="" title="tim-at-f-cell-2011-04-03-600" width="250" height="376" class="aligncenter size-full wp-image-42359" /></a></p>
]]></content:encoded>
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		<title>Nintendo Gives Itself High Fives for Wii and DS Franchises</title>
		<link>http://allthingsd.com/20110104/nintendo-records-high-scores-for-wii-and-ds-franchises/</link>
		<comments>http://allthingsd.com/20110104/nintendo-records-high-scores-for-wii-and-ds-franchises/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 16:13:31 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
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		<guid isPermaLink="false">http://emoney.allthingsd.com/?p=1132</guid>
		<description><![CDATA[Now that the year has wrapped up, Nintendo is claiming to have broken two industry-wide records in 2010 to make its portable DS franchise and the Wii two of the best-selling game systems of all time.

But is past prologue?]]></description>
			<content:encoded><![CDATA[<p>Now that the year has wrapped up, Nintendo is claiming to have broken two industry-wide records in 2010 to make its portable DS franchise and the Wii two of the best-selling game systems of all time.</p>
<p><img src="http://emoney.allthingsd.com/files/2011/01/nintendowii-275x236.jpg" alt="" title="nintendowii" width="275" height="236" class="alignright size-medium wp-image-1136" /></p>
<p>The company said the portable DS handheld, which originally came out in November 2004, <a href="http://www.businesswire.com/news/home/20110104005752/en/Nintendo-DS-Wii-Set-U.S.-Sales-Records">has sold an accumulated 47 million devices to become the U.S.&#8217;s best-selling videogame system of all time</a>.</p>
<p>Additionally, the Wii sold more than seven million game consoles in 2010, marking the third consecutive year of such volumes&#8211;a feat Nintendo says has never been accomplished in the history of game systems.</p>
<p>The figures are impressive for the game company, which has always focused on a family-friendly niche, with lovable characters bouncing around in imaginary worlds, rather than on complex multiplayer games focused on violence and intense graphics.</p>
<p>But whether it will be enough to sustain the company against rivals such as the Xbox is unclear.</p>
<p>The <a href="http://emoney.allthingsd.com/20101209/microsofts-kinect-drives-industry-wide-gains-in-november/">Xbox has been the best-selling console for the past few months</a>, a position that was supercharged in November when Microsoft released the Kinect, which allows users to play hands-free, similarly to how the Wii operates but taken to the next level.</p>
<p>Sales of the Kinect accessories have been strong, and <a href="http://emoney.allthingsd.com/20101220/microsoft-eyes-wider-net-as-xbox-turns-to-entertainment/">have helped expand Microsoft&#8217;s audience beyond the hard-core gamer</a>.</p>
<p>Nintendo is not expected to release a new console in the short term, and critics are unclear about the 3DS, which is the new portable handheld coming that boosts 3-D images without the need for glasses.</p>
<p>Nintendo said it&#8217;s coming to the U.S. in March, and more details will be available soon. <a href="http://emoney.allthingsd.com/20110103/gaming-at-ces-to-span-kinect-like-controls-for-pcs-but-nothing-major-from-nintendo/">Nintendo is attending the Consumer Electronics Show in Las Vegas this week</a> for the first time in 16 years, but it&#8217;s not expected to make big news at the show.</p>
<p>But it&#8217;s unclear whether the 3DS can compete as a standalone gaming device as other multipurpose devices&#8211;like Apple&#8217;s iPhone and iPod Touch, as well as other smartphones&#8211;gain market share.</p>
<p>Nintendo of America President Reggie Fils-Aime begs to differ when forecasting the trends of the future: “When we look ahead to 2011, we see new portable technology and more great Wii games that need to be seen to be believed.&#8221;</p>
<p>If he does say so himself.</p>
]]></content:encoded>
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		<title>IGN and GameStop Combine Online Content and Media Sites</title>
		<link>http://allthingsd.com/20101206/ign-and-gamestop-combine-online-content-and-media-sites/</link>
		<comments>http://allthingsd.com/20101206/ign-and-gamestop-combine-online-content-and-media-sites/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 13:15:06 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=38208</guid>
		<description><![CDATA[IGN, the online gaming content site, and the largely offline games retailer GameStop are integrating their online media and retail offerings in an effort to target videogamers from discovery to purchase.

The partnership is an unusual effort, given content and retail are not often so explicitly combined.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2010/12/gamestop.jpeg"><img src="http://kara.allthingsd.com/files/2010/12/gamestop-600x177.jpg" alt="" title="GamestopWithTextureAndTag" width="75" height="22" class="alignright size-large wp-image-38223" /></a><a href="http://kara.allthingsd.com/files/2010/12/design-your-own-skin-contest-20100210105118945.png"><img src="http://kara.allthingsd.com/files/2010/12/design-your-own-skin-contest-20100210105118945-600x202.png" alt="" title="design-your-own-skin-contest-20100210105118945" width="75" height="25" class="alignright size-large wp-image-38224" /></a></p>
<p><a href="http://www.ign.com/">IGN Entertainment</a>, the online gaming content site, and <a href="http://www.gamestop.com/">GameStop</a>, the largely offline games retailer, are integrating their online media and retail offerings in an effort to target videogamers from discovery to purchase.</p>
<p>The partnership is an unusual effort, given content and retail are not often so explicitly combined.</p>
<p>As part of the deal, said the companies:</p>
<p>* IGN will be creating branded media advertising products on GameStop.com, and will be its sales representative online. Consumer advertisers will be able to buy branded ads on the retail site.</p>
<p>* IGN content will appear on GameStop.com, with all kinds of cross-linking, and there will be copious buttons for e-commerce on IGN.com.</p>
<p>* GameStop will be buying its ads on IGN.com.</p>
<p>* The traffic of both GameStop and IGN will be combined. Currently, GameStop has 7.2 million monthly uniques worldwide and IGN&#8217;s videogame content has 28.9 million.</p>
<p>IGN, which is profitable, has been pushing hard to grow its branded advertising recently, as well as its traffic.</p>
<p>And, over the summer, it introduced IGN Social, adding social elements, such as gamers talking with each other, to its content offerings.</p>
<p>(Full disclosure: IGN is a division of News Corp., which also owns Dow Jones, which owns this site.)</p>
]]></content:encoded>
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		<title>Almost Famous: Keith Lee of Booyah Games</title>
		<link>http://allthingsd.com/20100208/almost-famous-keith-lee-of-booyah-games/</link>
		<comments>http://allthingsd.com/20100208/almost-famous-keith-lee-of-booyah-games/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 09:07:30 +0000</pubDate>
		<dc:creator>Drake Martinet</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=20927</guid>
		<description><![CDATA[This week, we took a short walk down University Avenue in Silicon Valley with Keith Lee, co-founder and CEO of Booyah Games. We talked about his time as lead developer for Blizzard, his total lack of common sense, and how he's trying to make the whole social game world "level up."

Don't worry--we made him translate most of the gamer lingo.]]></description>
			<content:encoded><![CDATA[<p>A feature wherein <strong>All Things Digital</strong> looks at up-and-coming and innovative start-ups you should know about.</p>
<p>This week: We walked down University Avenue to the Silicon Valley headquarters of <a href="http://www.booyah.com"><strong>Booyah Games</strong></a> to talk with co-founder and CEO Keith Lee. Booyah is the maker of MyTown, an Apple (AAPL) iPhone app that combines Foursquare and Monopoly into a novel kind of augmented-reality game. The start-up has added about 100,000 news users a week over the last two months.</p>
<p><img src="http://voices.allthingsd.com/files/2010/02/tri-pic-Lee.jpg" alt="" title="tri-pic-Lee" width="382" height="101" class="photo aligncenter size-full wp-image-20928" /></a></p>
<p><strong>Who</strong>: Keith Lee</p>
<p><strong>What</strong>: CEO and co-founder</p>
<p><strong>Why</strong>: Keith was a lead producer on Diablo III at Activision Blizzard (ATVI), but left with some colleagues to start Booyah and dip his feet into the social-gaming space. He wanted to explore ways to connect the real world to the game world. After some trial and error, he decided to build an experience around the iPhone GPS platform.</p>
<p><strong>Where</strong>: <a href="http://www.booyah.com ">Booyah.com</a> (Web site); Search &#8220;MyTown&#8221; (iTunes); Palo Alto, Calif. (analog place)</p>
<p><strong>Who else</strong>: Booyah&#8217;s MyTown competes directly with Foursquare and Gowalla as a location-based game for the iPhone.</p>
<hr />
<h4 class="subhed">Five Stats You Won&#8217;t Find in His Facebook Profile</h4>
<p><strong>Game of the Moment</strong>: I&#8217;ve just started playing Demon Soul, and it&#8217;s probably the hardest game I&#8217;ve played in the last five years. It&#8217;s very stats-based, so stuff like the weight of your sword or knowing how a halberd (a type of battle ax) works matters. It&#8217;s full of some real innovations for player interactions as well.</p>
<p><strong>Has a Geek Crush On</strong>: Rob Pardo. He&#8217;s the creator of Starcraft, Warcraft and World of Warcraft. His philosophies have really influenced how I build games.</p>
<p><strong>Gadget of the Moment</strong>: I was really disappointed in the Kindle. I got one for Christmas. I had to subscribe and pay to read TechCrunch or Kotaku. It didn&#8217;t make sense.</p>
<p><strong>Best Gamer High</strong>: It is about doing the hardest thing in the game, reaching the extra goals and doing it faster than everyone. So, when people are talking about that goal or feature I can be like, &#8220;Yeah, I already got that.&#8221; I played Mass Effect twice, just to get the highest score in our group. It&#8217;s all about the bragging rights.</p>
<p><strong>Fails At</strong>: I&#8217;m a total fail at a lot of things&#8211;basically everything that involves real life. I have, like, zero common sense. A perfect example is this one time I was supposed to take care of my girlfriend&#8217;s little dog. Without thinking, I set the dog down on the top of this high speaker, and I went off to do something else. Well, the dog decided to jump down and she broke her leg. When I called my girlfriend, she knew what I&#8217;d done. She just picked up the phone and said, &#8220;What did you do to the dog?&#8221; It&#8217;s all the normal-living stuff I can&#8217;t do.</p>
<hr />
<h4 class="subhed">Bio in 140 Characters</h4>
<p>Globetrotted growing up. Educated at Exeter and Stanford. He went into finance at parent&#8217;s request, but his internal gamer won out.</p>
<hr />
<h4 class="subhed">The Five Questions</h4>
<p class="question"><em>You seem like a pretty hardcore gamer. Where does that come from?</em></p>
<p><a href="http://voices.allthingsd.com/files/2010/02/PropertyScreen.png"><img src="http://voices.allthingsd.com/files/2010/02/PropertyScreen-146x300.png" alt="" title="PropertyScreen" width="146" height="300" class="alignright size-medium wp-image-20962" /></a></p>
<p>We moved around a lot when I was growing up. I was born in Hong Kong, then we moved to the Netherlands, lots of other places. My parents were very strict. I was forced to play piano and violin two hours a day. We never had any videogames; I could only play them over at friend&#8217;s houses. I wasn&#8217;t allowed to read sci-fi or fantasy books either. I was only allowed to read biographies and classics&#8230;.I think because I was never allowed to read that stuff, that&#8217;s all I ended up reading when I went to Exeter and college, and why I needed to be a part of making games.</p>
<p class="question"><em>So, what makes MyTown worth playing? </em></p>
<p>From the very beginning, we wanted to get into this to forge a new category of social games. We don&#8217;t really see ourselves as being in competition with Farmville or any of the others because the games are so different, but maybe just in terms of mindshare. We want to be the leader in location-based gaming, or real-world gaming. With MyTown, we&#8217;ve created a way, by partnering with Citysearch, to let people have virtual ownership of real places. Our strategy moving forward is about widening the gap between us and our competitors in certain metrics and trying to be very agile. It&#8217;s sort of like in World of Warcraft. You can work methodically on something until someone comes and scouts you and sees what you are doing. Then, you have to build like mad so you can rush them.</p>
<p class="question"><em>What are you making that hasn&#8217;t been scouted yet?</em></p>
<p>As for future stuff, I&#8217;m pretty sure we&#8217;re going to be doing something music-related. We have a few products that are already in the works for Facebook that are a totally new type of social game. They have real-world tie-ins like MyTown. We could leverage GPS from a smartphone, but also focus on tie-ins with music, celebrities and businesses.</p>
<p>We&#8217;re actually 70 percent done with that, and we are pretty close to announcing. Probably early Q2. I really feel like [in this arena] there are a lot of Atari-style games, in that everyone is just cloning each other. I think we have the opportunity to be a Nintendo and bring that killer Super Mario Brothers game that changes everything.</p>
<p class="question"><em>How heavily are the personalities of the developers here affecting the products?</em></p>
<p>Yeah, I mentioned the music thing before. I don&#8217;t know it you saw when you came in, but that was my DJ equipment in the corner. I&#8217;m really into the house and electronic music scene&#8211;I fly down to Los Angeles to DJ pretty frequently. That&#8217;s a pretty direct link.</p>
<p>There are a lot of interesting people here. We have a developer who used to be a Buddhist monk and then became a sort of Indiana Jones figure. He has this amazing skill to think not just deeply but laterally and connect things in games that wouldn&#8217;t normally be thought of as associated with each other. That alternative way of thinking lends itself to our strength.</p>
<p class="question"><em>What was your &#8220;Living in the Future&#8221; moment in gaming, when you knew the arena had come of age?</em></p>
<p>Its hard to say. I think it was probably the first time I played an MMO [massive multiplayer online] game. It wasn&#8217;t anything like crazy &#8220;Minority Report&#8221; technology stuff. It was when I played Dark Age of Camelot and everything afterward. I actually felt like I was completely in the a community environment, like a virtual world. Before, when I went in and came back out of the game, it went with me. But now, even if I&#8217;m not there, it keeps moving. Like it was something that would evolve without me. I felt like I had to get back in there, because I wouldn&#8217;t even know what it would be like 20 days later.</p>
<hr />
<h4 class="subhed">The In Living Color Interview</h4>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=44C10432-CDA9-450A-9255-78210C3ABD99&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={44C10432-CDA9-450A-9255-78210C3ABD99}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Filtering Junk Mail and Buying Laptops</title>
		<link>http://allthingsd.com/20091202/filtering-junk-mail-and-buying-laptops/</link>
		<comments>http://allthingsd.com/20091202/filtering-junk-mail-and-buying-laptops/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 01:32:32 +0000</pubDate>
		<dc:creator>Walt Mossberg</dc:creator>
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		<guid isPermaLink="false">http://mailbox.allthingsd.com/?p=507</guid>
		<description><![CDATA[The columnist answers questions about filtering junk mail from the iPhone and buying a laptop for a middle school student.]]></description>
			<content:encoded><![CDATA[<p class="question"><em>How can I filter junk mail on my iPhone?</em></p>
<p>A: The iPhone&#8217;s email program doesn&#8217;t include a junk-mail filter. It relies on your email service&#8217;s junk-mail filtering system, such as the ones built into Gmail, Yahoo Mail or your company&#8217;s email system, to clear out the spam before it gets to the phone. Obviously, these server-based filtering systems aren&#8217;t perfect, so you&#8217;ll still get some spam. But you might experiment to select the email service you feel does the best job. Once you decide, you can make that the main, or the only, service you use on your iPhone, and forward all the email from accounts that receive a lot of spam into an account on that relatively spam-free service.</p>
<p class="question"><em>What model of laptop do you recommend for a student of middle-school age, at the $500 price range?</em></p>
<p>A: At that price range, you have several broad choices, so it depends on how the student will be using the machine. If it will be mainly staying on a desk or just used around the house, you should be able to find a standard-sized laptop with a 14&#8243; or 15&#8243; or even larger screen, and adequate speed, memory and hard disk capacity, for around $500, or even less, depending on sale prices. If the student wants more mobility, then a high-end netbook, or a low-end &#8220;thin and light&#8221; or &#8220;ultrathin&#8221; machine would work, though their screens and hard disks might be smaller and their processors slower.</p>
<p>However, if the student is a hard-core gamer, or does sophisticated video production, the graphics on any $500 laptop might prove inadequate, and you may have to spend more.</p>
<p>I have no particular model to recommend, since the best way to do this is to have the intended user try various models, to be sure she is comfortable with the screen and keyboard, and that the machine has whatever specific features she wants for the price.</p>
<p class="question"><em>I understand that the new Motorola Droid phone has a GPS function. I was considering a Garmin unit but wonder if I would be just as well off with the Droid and Google maps. What do you think?</em></p>
<p>A: The Droid not only has GPS and maps, which are common on many other phones, but it has a free voice-prompted, turn-by-turn navigation system powered by Google, which isn&#8217;t common. This is very similar to what you&#8217;d get in a stand-alone unit sold by companies like Garmin and Magellan, or in a paid, add-on app for the iPhone.</p>
<p>However, in my tests of this new feature on the Droid, I ran into two occasions when the Google voice-promoted navigation system gave me completely erroneous directions. On Garmin products, I have often encountered directions I considered too roundabout or time-consuming, but I have personally never received absolutely wrong directions. So you might bear that in mind when deciding if the Google capability in the Droid is a good enough substitute, at least in this stage of its development.</p>
<p>You can find Mossberg&#8217;s Mailbox, and my other columns, online free at the All Things Digital web site,<em><a href="mailto:http:/walt.allthingsd.com">http://walt.allthingsd.com</a>.</em></p>
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		<title>Operating Systems Offer New Choices in PC Shopping</title>
		<link>http://allthingsd.com/20091028/operating-systems-offer-new-choices-in-pc-shopping/</link>
		<comments>http://allthingsd.com/20091028/operating-systems-offer-new-choices-in-pc-shopping/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 01:02:04 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
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		<guid isPermaLink="false">http://ptech.allthingsd.com/?p=1061</guid>
		<description><![CDATA[Walt Mossberg gives tips on purchasing laptops with the latest pre-installed operating systems in his annual fall computer-buying guide.]]></description>
			<content:encoded><![CDATA[<p>Now that both Microsoft and Apple have finally shipped the new versions of their operating systems, <a href="http://ptech.allthingsd.com/20091007/a-windows-to-help-you-forget/">Windows 7</a> and <a href="http://ptech.allthingsd.com/20090826/apple-changes-leopards-spots/">Snow Leopard</a>, respectively, it&#8217;s time for my annual fall computer-buying guide.</p>
<p>This guide stresses laptops, which have become the prevalent choice, but most of its specs also apply to desktops. As always, it is aimed at average consumers doing typical tasks, such as Web surfing, email, social networking, word processing, photos, video and music. It doesn&#8217;t apply to businesses, hard-core gamers or serious media producers—groups that need specialized or heftier hardware.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=6873DA0C-91C7-4E14-88BE-183C1EB6E5B4&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={6873DA0C-91C7-4E14-88BE-183C1EB6E5B4}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Consumers shopping for new computers this fall have a wide variety of choices with the new operating systems pre-installed, making the machines faster and better. Windows PCs are no longer burdened with the disliked Vista OS.</p>
<p>That&#8217;s the good news. The bad news is that the Windows hardware makers and retailers generally are trying to nudge you to spend more. They are anxious to guide consumers away from the popular, but low-profit, stripped-down netbooks to somewhat larger Windows 7 laptops from which they can make more money. This larger-size category goes by a variety of names, which can be confusing.</p>
<p><strong>Windows vs. Mac: </strong>The arrival of Windows 7 makes PCs from Hewlett-Packard (HPQ), Dell (DELL) and others much better choices than their Vista-equipped predecessors were. Microsoft (MSFT) has closed most of the gap with Apple&#8217;s (AAPL) Mac OS X operating system. Also, Windows PCs are often priced hundreds of dollars lower than Macs, and offer many more choices.</p>
<p>But Apple&#8217;s hardware is stylish and sturdy, and, in my tests, Macs usually boot faster than Windows machines. Plus, Apple&#8217;s chain of retail stores offers a better buying experience and strong post-purchase support. Also, in my view, Apple&#8217;s built-in software still has the edge. Snow Leopard is fast and reliable. And it comes with a full suite of excellent built-in programs, including email, photo and video software. Microsoft has stripped Windows 7 of such programs. Some PC makers have restored some or all of these in certain models, although I consider Apple&#8217;s counterparts better. Another huge plus: The Mac isn&#8217;t susceptible to the vast majority of viruses and spyware.</p>
<p><strong>Cost: </strong>Prices on Windows PCs are creeping upward. You can buy a Windows PC for under $500, but many stores are pushing costlier models. And those $250 netbooks are much scarcer. Now, they typically run between $300 and $450. Apple has mostly stuck with its same, higher, prices, though it has boosted the specs on many models. The cheapest Mac desktop, the minimalist Mac mini, is $599. The cheapest Mac laptop, the new MacBook, is $999. The heart of Apple&#8217;s line starts at $1,199.</p>
<p><strong>New category:</strong> Windows PC makers this season are pushing a category of laptop that is meant to fit between a netbook and a full-size laptop. It goes by a variety of confusing names, such as &#8220;ultrathin&#8221; or &#8220;thin and light,&#8221; though these models are often no thinner or lighter than some laptops of the past. They typically cost between $500 and $800, and often have 13-inch  screens.</p>
<p><strong>Memory: </strong>All Macs come with at least two gigabytes of memory, which is plenty for running Snow Leopard well. Mainstream Windows PCs have at least three gigabytes. But the cheapest Windows machines sometimes come with less. I recommend at least two gigabytes.</p>
<p><strong>64-bit: </strong>PCs have long been based on something called a 32-bit architecture, but many models now use a 64-bit architecture, allowing properly written software to use more memory and run faster. If possible, buy a 64-bit computer, which is likely to dominate eventually, even though some software and add-on hardware may be incompatible at first.</p>
<p><strong>Graphics: </strong>The new operating systems allow software makers to speed up some tasks by offloading them from the main processor onto the graphics chip. So, if possible, get a &#8220;discrete&#8221; graphics processor, which has its own memory. Otherwise, find a potent &#8220;integrated&#8221; graphics chip, which shares your main memory.</p>
<p><strong>Processor: </strong>Mainstream Windows PCs sport fast, dual-core processors from Intel (INTC) or its rival, AMD (AMD). These pack the equivalent of two brains onto one chip. But many lower-price Windows PCs have slower processors, such as the Intel Atom, which are best suited for light duty. Apple models all use Intel&#8217;s dual-core processors, except for the highest-priced desktops, which come with quad-core chips.</p>
<p><strong>Hard disks:</strong> A 250-gigabyte hard disk should be the minimum on most PCs. On a netbook, look for at least a 160-gigabyte disk. Solid-state disks are faster and use less battery power, but often add hundreds of dollars to the price tag.</p>
<p><strong>Touch: </strong>Windows 7 lets you control the computer by touching the screen with your fingers, and some PC makers add their own touch-screen features. But this only works fully with newer types of touch screens, adding cost. Make sure any touch-screen model you buy has a full multitouch screen that supports all Windows 7 gestures. Apple uses the laptop touch pad, or its new mouse, as the multitouch, finger-gesture mechanism, instead of the screen. </p>
<p>As always, don&#8217;t buy more machine than you need.</p>
<p class="tagline">Find all of Walt Mossberg&#8217;s columns and videos online, free, at the All Things Digital Web site, <a href="http://walt.allthingsd.com">walt.allthingsd.com</a>. Email him at <a href="mailto:mossberg@wsj.com">mossberg@wsj.com</a>.</p>
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		<title>Computer Buyers Have to Consider System Upgrades</title>
		<link>http://allthingsd.com/20090422/computer-buyers-have-to-consider-system-upgrades/</link>
		<comments>http://allthingsd.com/20090422/computer-buyers-have-to-consider-system-upgrades/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 01:02:07 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Personal Technology]]></category>
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		<guid isPermaLink="false">http://ptech.allthingsd.com/20090422/computer-buyers-have-to-consider-system-upgrades/</guid>
		<description><![CDATA[This year, with Microsoft and Apple set to upgrade operating systems, Walt Mossberg's spring computer buyer's guide focuses on buying a machine for the new OS you may soon want.]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re shopping for a computer now, there&#8217;s an added factor to consider. Later this year, both of the major computer operating systems, Microsoft&#8217;s Windows Vista and Apple&#8217;s Mac OS X Leopard, will be replaced with major new versions: Windows 7 and Mac OS X Snow Leopard. And that affects what PC hardware you should choose.</p>
<p>So, in this annual spring computer buyer&#8217;s guide, I&#8217;ll pay particular attention to buying a machine for the new OS you may soon want.</p>
<p>This guide covers both laptops and desktops and is aimed at average users doing typical tasks. It doesn&#8217;t apply to hard-core gamers or video, audio or photo professionals.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=63B07AE3-F461-4C83-BC01-AF0CA1BB9927&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={63B07AE3-F461-4C83-BC01-AF0CA1BB9927}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><strong>Cost:</strong> Prices on Windows PCs have plummeted. You can buy a Windows desktop for under $300, without a monitor, and a low-end, full-size Windows laptop for around $500. If you are willing to settle for a so-called netbook &#8212; essentially just a small, cheap laptop running the aging Windows XP operating system &#8212; you can get a decent one for $350, or less. Even Apple, which has resisted this cut-rate trend, is offering modestly lower prices or higher specs for the same prices as before.</p>
<p><strong>Timing:</strong> Despite the bargains, you may want to wait to buy, if you can, until the new operating systems emerge. That&#8217;s because it&#8217;s usually easier and cheaper to buy a new machine preloaded with a new OS. You don&#8217;t have to pay extra for the new OS or hassle with performing the upgrade. Neither Microsoft (MSFT) nor Apple (AAPL) has set a date for their new OS releases, but both are likely by the holiday buying season.</p>
<p>This is especially true if you are thinking of buying a Windows Vista machine. Vista is slow and filled with annoying nag screens. Based on my tests of its prerelease, or beta, version, Windows 7 will be a huge improvement.</p>
<p><strong>Windows vs. Mac:</strong> Apple&#8217;s hardware is beautiful and durable, and its OS is faster, easier and more stable than today&#8217;s Windows. Plus, the Mac isn&#8217;t susceptible to the vast majority of malicious software. Windows 7 will narrow this gap considerably, but Snow Leopard could keep Apple ahead, depending on how it turns out.</p>
<p>But Apple computers cost more upfront. The cheapest Mac desktop, the bare-bones Mac Mini, costs $599. And the cheapest Mac laptop is $999. So, if price is your top priority, buy a Windows PC. If speed, ease of use and stability matter more, buy a Mac.</p>
<p><strong>Upgrading:</strong> Microsoft promises that upgrading a Vista machine to Windows 7 will be a straightforward process, preserving all of your files, programs and settings.</p>
<p>It&#8217;s a different story for Windows XP. Upgrading from that OS will be a cumbersome, multi-step process, requiring users to offload their files, wipe out the old operating system completely, and then reload the files and reinstall their programs. This is a particular problem for buyers of netbooks, nearly all of which come with XP.</p>
<p>In addition, Microsoft&#8217;s version of Windows 7 for netbooks, called the Starter Edition, is crippled. It can run only three programs at any one time, and won&#8217;t allow any customization of the desktop or the use of Windows 7&#8242;s snazzy graphical features. Microsoft says netbook owners also will be able to run the main Home version of Windows 7, at extra cost, but given the weak processors and graphics chips on netbooks, the experience may not be optimal.</p>
<p>Apple, which doesn&#8217;t make netbooks, claims Snow Leopard will be an easy upgrade on all currently available Macs.</p>
<p><strong>Memory:</strong> Neither company has released the official specs for the two new operating systems, but both are likely to require a minimum of 1 gigabyte of memory. Such specs are usually understated, so I strongly recommend 2 gigabytes, even on cheap machines.</p>
<p><strong>Graphics:</strong> In the new operating systems, adequate graphics chips will be more important than ever, because the computers will offload some tasks typically performed by the main processor onto the graphics chip. So, if possible, spring for what&#8217;s called a discrete graphics processor, which has its own memory. If you can&#8217;t afford this, look for an integrated graphics chip, which shares your main memory, that&#8217;s as powerful as possible. One example is the Nvidia 9400.</p>
<p><strong>Processor:</strong> Microsoft and Apple say current processors will work fine with the new operating systems. The best bet is a dual-core processor. Some bargain machines use an older single-core model, which is OK for light-duty use. Netbooks, and even some laptops and desktops, come with a much wimpier processor called the Intel (INTC) Atom, which struggles at some tasks.</p>
<p><strong>Touch screens:</strong> Windows 7 will include the ability to perform many multitouch gestures on the screen. But this will require a special type of touch screen, different from the ones on most tablet PCs today. A few current models, like Hewlett-Packard&#8217;s TouchSmart desktop, support this, but not many. So, if you&#8217;d like to use multitouch on Windows 7, ask to make sure your PC can handle it.</p>
<p><strong>The bottom line:</strong> Don&#8217;t buy more machine than you can afford, or need. But protect yourself by getting one that can be upgraded to the new operating systems.</p>
<p><em>Find all of Walt Mossberg&#8217;s columns and videos online, free, at the All Things Digital Web site, <a href="http://www.walt.allthingsd.com">walt.allthingsd.com</a>. Email him at <a href="mailto:mossberg@wsj.com">mossberg@wsj.com</a>.</em></p>
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		<title>Finally, Original Online Video Done Right: Andy Samberg&#039;s Lonely Island and &quot;The Guild&quot;</title>
		<link>http://allthingsd.com/20081217/finally-original-online-video-done-right-adam-sambergs-lonely-island-and-the-guild/</link>
		<comments>http://allthingsd.com/20081217/finally-original-online-video-done-right-adam-sambergs-lonely-island-and-the-guild/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 13:30:44 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Akiva Schaffer]]></category>
		<category><![CDATA[Andy Samberg]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[comedy]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[entertainment]]></category>
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		<category><![CDATA[GE]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[J**z in My Pants]]></category>
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		<category><![CDATA[Malibu]]></category>
		<category><![CDATA[Melrose Place]]></category>
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		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Saturday Night Live]]></category>
		<category><![CDATA[The 'Bu]]></category>
		<category><![CDATA[The Guild]]></category>
		<category><![CDATA[The Lonely Island]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Xbox Live]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=7773</guid>
		<description><![CDATA[This week, "Saturday Night Live" comic and spoof video impresario Andy Samberg got some ink, because another one of his groin-focused rappish music videos--this one called "J**z in My Pants"--was racking up 6.7 million views on YouTube. But while "My Pants" is very funny in that overgrown teenaged boy sort of way that a lot of Samberg's videos are, BoomTown is much more intrigued by the short episodic online comedy videos that he is making at his production company--The Lonely Island--with his longtime partners Akiva Schaffer and Jorma Taccone.]]></description>
			<content:encoded><![CDATA[<p>This week, &#8220;Saturday Night Live&#8221; comic and spoof video impresario Andy Samberg got some ink, because another one of his groin-focused rappish music videos&#8211;this one called &#8220;J**z in My Pants&#8221;&#8211;was racking up 6.7 million views on YouTube.</p>
<p>This, despite the fact that his work is supposed to mostly be on GE (GE) entertainment unit NBC Universal&#8217;s site (it owns SNL) and also the NBC-owned Hulu video site. But it is garnering fewer views in those spots, which is why Samberg&#8217;s production company&#8211;<a href="http://www.thelonelyisland.com">The Lonely Island</a>&#8211;loaded it and more right up onto powerhouse YouTube.</p>
<p><a href="http://kara.allthingsd.com/files/2008/12/run.jpg"><img src="http://kara.allthingsd.com/files/2008/12/run-210x300.jpg" alt="" title="run" width="210" height="300" class="alignright size-medium wp-image-7774" /></a></p>
<p>But while &#8220;My Pants&#8221; is very funny in that overgrown teenaged boy sort of way that a lot of Samberg&#8217;s videos are, BoomTown is much more intrigued by the short episodic online comedy videos he is making with his longtime partners Akiva Schaffer and Jorma Taccone (the trio is pictured here).</p>
<p>Their efforts are one of the few times that I have seen professional entertainment folks truly understand the Internet medium and create new and interesting pieces of content for it.</p>
<p>While their work seems to be done cheaply and is definitely raw, there is no skimping on true talent and creativity here or its perfect online pacing.</p>
<p>There is a growing number of these kinds of examples out there, such as <a href="http://www.watchtheguild.com">&#8220;The Guild,&#8221;</a> sponsored by Microsoft (MSFT), which follows a group of dysfunctional gamers.</p>
<p>&#8220;The Guild&#8221; appears on Xbox Live, as well as on the Web. And it is headed for its second season&#8211;after getting nine million Web views for its first season.</p>
<p>So, it is indeed heartening to see that there can be a new format for original programming for the Web, well beyond short one-offs and badly repurposed television-like fare.</p>
<p>Here&#8217;s the first episode of Lonely Island&#8217;s delicious spoof of a TV soap like &#8220;Melrose Place,&#8221; which is called &#8220;The &#8216;Bu.&#8221;</p>
<p>It is described on the site as about: &#8220;Young, sexy people that live in Malibu call it The &#8216;Bu, because when you say the entire word, it takes time, and then you wouldn&#8217;t be young anymore.&#8221;</p>
<p>And below it is a holiday song from &#8220;The Guild,&#8221; which should give you a good idea of its infectiousness and involving intimacy with the quirky characters. (The quick shot of the dog in a Santa hat at the end is genius.)</p>
<p><strong>The &#8216;Bu:</strong></p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/ODz2rUXpKWw&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ODz2rUXpKWw&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
<p><strong>The Guild:</strong></p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/q21iitT0VL4&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/q21iitT0VL4&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
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		<title>Buying a PC With an AMD Processor</title>
		<link>http://allthingsd.com/20080910/buying-a-pc-with-an-amd-processor/</link>
		<comments>http://allthingsd.com/20080910/buying-a-pc-with-an-amd-processor/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 00:32:02 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Mossberg's Mailbox]]></category>
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		<category><![CDATA[AMD]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[backup]]></category>
		<category><![CDATA[book mark]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[chip set]]></category>
		<category><![CDATA[compatibility]]></category>
		<category><![CDATA[drive]]></category>
		<category><![CDATA[external hard disk]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[gamer]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[hard drive]]></category>
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		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Netscape]]></category>
		<category><![CDATA[Office 2007]]></category>
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		<category><![CDATA[Safari]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Time Capsule]]></category>
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		<category><![CDATA[Vista]]></category>
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		<guid isPermaLink="false">http://mailbox.allthingsd.com/20080910/buying-a-pc-with-an-amd-processor/</guid>
		<description><![CDATA[Walt answers questions about software-compatibility issues for AMD processors, importing bookmarks and backup drives for Windows PCs.]]></description>
			<content:encoded><![CDATA[<p>Here are a few questions I&#8217;ve received recently from people like you, and my answers. I have edited and restated the questions a bit, for readability.</p>
<hr />
<p class="question"> <em>If I buy a PC with an AMD processor instead of an Intel one, will I run into any compatibility issues with common software like Vista or Office 2007?</em></p>
<p class="answer"> No, as long as the AMD processor, and/or its accompanying graphics and other chips, called a &#8220;chip set,&#8221; are rated as being able to handle the graphics in the version of Vista you are buying. Each chip company makes some low-end models that handle certain tasks more slowly than their mainstream or top-of-line models. And gamers are often particular about which chip sets they buy. But, in my experience, roughly comparable AMD and Intel processors and chip sets are equally compatible with common software like Office and Windows.</p>
<p class="question"> <em>I have been using the Netscape Web browser for years. I am interested in shifting to using the Firefox browser. How do I transfer my extensive list of book marks from Netscape to Firefox?</em></p>
<p class="answer"> Firefox will import your Netscape bookmarks automatically during the installation process, just as it can automatically import bookmarks from other browsers like Internet Explorer, Safari and Opera.</p>
<p class="question"> <em>Friends who use Macs tell me they have a removable backup device that backs up their entire hard drive, including programs. Is there something similar for PCs?</em></p>
<p class="answer"> You appear to be referring to Time Capsule, which is an Apple hardware product that combines a hard disk and a wireless base station and is meant to work with the Mac&#8217;s built-in Time Machine automated backup feature. The answer is that there are many backup drives for Windows PCs, and that lots of them work with Macs as well. All the major hard-disk makers sell external hard disks that connect to a PC either directly, or over a network, and which come with relatively simple backup programs. Some of these programs will do complete, automated backups of everything on your PC, including applications. Even Apple&#8217;s Time Capsule can be used to back up files from Windows PCs, though it doesn&#8217;t come with Windows backup software, and setting it up for Windows is slightly trickier than doing so on a Mac.</p>
<p><em>You can find Mossberg&#8217;s Mailbox and my other columns online free at the All Things Digital Web site, <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a>.</em></p>
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		<title>Consider Your Needs, Then Use This Guide to Buying a Laptop</title>
		<link>http://allthingsd.com/20080410/consider-your-needs-then-use-this-guide-to-buying-a-laptop/</link>
		<comments>http://allthingsd.com/20080410/consider-your-needs-then-use-this-guide-to-buying-a-laptop/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 00:01:00 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Personal Technology]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[cellphone]]></category>
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		<guid isPermaLink="false">http://ptech.allthingsd.com/20080410/consider-your-needs-then-use-this-guide-to-buying-a-laptop/</guid>
		<description><![CDATA[With laptops outselling desktop PCs, Walt Mossberg offers a quick guide to the key factors you should consider when buying notebook computers.]]></description>
			<content:encoded><![CDATA[<p>For years, I have focused my twice-a-year computer buyer&#8217;s guides on desktop PCs, with less-frequent columns focusing on laptops. Now that the latter are outselling the former, though, I am going to center my main buying guides on laptops. Many of the specs I recommend will also apply to desktops.</p>
<p>As always, this is a general guide aimed at mainstream, nontechnical consumers who dwell on common tasks such as email, instant messaging and surfing the Web; managing and lightly editing photos, videos and music; and using basic office applications. It is not intended for heavy gamers, video producers or corporate buyers.</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1495336584}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
<p>There&#8217;s a vast variety of laptop models, but this guide is meant to cover the most common types of laptops, those with screens from about 12 inches to 17 inches, and weights ranging from around 2.5 pounds to 7 pounds.</p>
<p>For this column, I&#8217;m not including the category of tiny machines now called netbooks, with screens under 10 inches. I am also ignoring the huge, heavy laptops with screens larger than 17 inches that are primarily aimed at gamers.</p>
<p>Even the remaining mainstream machines range wildly in price, from bargain-basement models at $350 to high-end ones that can top $3,000. In my experience, the top brands for technology and reliability are <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=AAPL'>Apple</a> and <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=0992.HK'>Lenovo</a>&#8216;s ThinkPad line, but various models from <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=sne'>Sony</a>, <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=hpq'>Hewlett-Packard</a>, <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=6502.to'>Toshiba</a> and <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=DELL'>Dell </a>are also worth investigating.</p>
<p>So, here is a quick guide to the key factors you should consider when buying a laptop.</p>
<p><strong>Size:</strong> If you are a constant traveler, think about the subnotebook models, which generally weigh 3 pounds or less. There are two types of these. The classic subnotebook has a small screen, 12 inches or less, and a cramped keyboard. This year, a new type emerged, with a full keyboard and a normal 13.3-inch screen packed into a thin, light body. There are two of these: the MacBook Air from Apple and the Lenovo ThinkPad X300. All subnotebooks are relatively costly, typically ranging from $1,500 to over $3,000.</p>
<p>If your laptop will mostly stay at home, the office, or in class, a 5-7 pound machine with a screen of either 13.3 inches or 15.4 inches is the best bet. A well-equipped model in this class is likely to run you between $800 and $1,200. Typical models in this class are the Dell Inspiron 1525, the HP dv6700 and the Apple MacBook.</p>
<p><strong>Windows vs. Mac:</strong> This is the eternal question. In my view, Apple&#8217;s Leopard operating system is faster, better and far less prone to malicious software than Microsoft&#8217;s Vista operating system. And the Mac laptops also come with better built-in software. The $1,099 MacBook is a solid, fairly priced machine, and the $1,999 MacBook Pro is even better. Both also can run Windows.</p>
<p>But Windows laptops are often less expensive, tend to have a greater variety of ports and slots, and come in more styles and sizes.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/MK-AP061_PTECH_20080409180420.jpg" alt="Apple's MacBook" height="172" width="245" /><br />Apple&#8217;s MacBook</div>
<p><strong>Operating system:</strong> If you are buying a Windows laptop, be aware that Vista is slower than Windows XP, in my experience, and still has compatibility issues with add-on hardware and software. If you&#8217;d prefer to stick with XP, you will find that many fewer models are available with it. And Microsoft has decreed that after June 30, mainstream, name-brand laptops will no longer come pre-equipped with XP.</p>
<p><strong>Video:</strong> I recommend getting an LED-powered screen, which is brighter and saves power. Also, if you are choosing Vista, or if you do a lot of converting video for use on portable devices, consider getting a laptop with a separate video card inside that has its own memory.</p>
<p><strong>Memory:</strong> If you&#8217;re buying an Apple laptop, two gigabytes of memory is plenty. If you&#8217;re using Vista Home Premium, I&#8217;d consider three gigabytes for best performance.</p>
<p><strong>Processor:</strong> Any dual-core processor will be fine. Don&#8217;t pay a penny extra for faster processor speed.</p>
<p><strong>Storage:</strong> In a mainstream laptop that will be your main computer, look for a 160-gigabyte hard disk or larger. A new kind of storage, called SSD, or solid state disk, is now available. But it is still way too costly for most users, and at the moment is available only in smaller capacities.</p>
<p><strong>Battery life:</strong> Many laptops today rarely spend time away from an electrical outlet. But if yours will, look for a battery life of at least three hours between charges.</p>
<p><strong>Wireless:</strong> Make sure your new laptop has the new, faster &#8220;N&#8221; version of Wi-Fi built in. Many cheaper laptops don&#8217;t. You can also get a cellphone modem built in, but they are costly and carry a monthly fee. You can always add an external cellphone modem later.</p>
<p><strong>Other features:</strong> A built-in camera and microphone can be quite useful, and so can a feature on some Windows machines that allows you to play music and videos without fully booting up the computer.</p>
<p>Don&#8217;t let yourself be swayed by sales pitches, or by fanaticism for or against Windows or the Mac. Think hard about how you use your computer and what your budget will allow, and stick to those priorities.</p>
<ul>
<li>Email me at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a>. Find all my columns and videos online, free, at the new All Things Digital Web site, <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a>.</li>
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