News Byte

Caesars IPO Hits Jackpot

Caesars Entertainment stock popped 82 percent on the first day of its public offering, trading at $16.39 a share. The Las Vegas company sold only 1.8 million shares, at a price of $9 each. Caesars, known for its casinos, is also betting on new online initiatives, such as social and real-money gaming. The IPO will provide an exit for some of its investors, who paid $28 billion to take it private four months ago. Because of its debt balance of $22 billion, some analysts view the deal as unattractive.

News Byte

Apple Poaches Another Xbox Marketing Vet

Robin Burrowes, former head of Xbox Live marketing in Europe, has a new job. At Apple. The exec, who served as head of product marketing for Xbox Live in Europe for three years — and before that, as marketing manager for Xbox U.K. — is heading to Apple’s European office to oversee App Store marketing. Burrowes is the latest hire in a parade of gaming executives recruited by Apple that includes former Nintendo PR manager Robert Saunders and former Xbox PR manager Nick Grange.

Videogamers Embark on Nonkilling Spree

Killing is easy in the moral vacuum of videogames. So when Daniel Mullins needed a challenge, he gave peace a chance.

Dude, Where’s My Facebook IPO Filing? (Ashton’s on Hold!)

Mr. Kutcher really wants to know what’s what this fine IPO-awaiting morning.
dude wheres my car

Nintendo Swings to Loss

Grappling with a sluggish debut for its new hand-held game system and petering demand for its flagship home console, Nintendo Co. swung to a loss for the first nine months of its fiscal year and scaled back sales forecasts for its 3DS portable system and Wii.

Hot-Button Topic: Do Women Buy More Consumer Tech Than Men?

Women spend more than men on consumer electronics. And men spend more than women on consumer electronics. Confused yet? Here’s a different way of looking at it.
In the 1986 movie "Ferris Bueller's Day Off", Ferris got a computer, while Jeannie got a car.

Xbox Accounted for 40 Percent of All Videogame Sales in 2011

Despite sales declines bringing down the overall game industry last year, Microsoft dominated the market, with the Xbox capturing nearly half of all consumer spending from physical sales.
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PlayStation Vita Sales Tank in Second Week

Youch. Down more than 75 percent from launch week.
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What Connects a PlayStation Vita to a Walkman? A Designer.

Sony’s upcoming handheld gaming device, the PlayStation Vita, was developed in part by one of the original creators of one of the most successful consumer electronics devices of all time.
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News Byte

Complaints About Sony PlayStation Vita Arise After Japan Launch

Sony issued an apologetic statement and posted a system update on Monday, after complaints emerged about its new handheld device, the Sony PlayStation Vita. The portable gaming system launched in Japan this past weekend; 321,400 units were sold in two days. Some users are reporting that the Vita has been freezing and crashing in early use of the device.