AllThingsD » Gawker Media

BuzzFeed Bulks Up Again, With a Tech Section Run by Gizmodo's Matt Buchanan

Peter Kafka — Tue, 31 Jan 2012 00:18:45 +0000

Do we need more Web sites writing about tech? Yes, yes we do.

Which is good, because here’s another one: BuzzFeed, the online publishing start-up that’s the toast of people who like to write about online publishing start-ups, is adding a tech section run by Gizmodo star Matt Buchanan.

This follows a now-familiar pattern we’ve seen from BuzzFeed CEO Jonah Peretti. Last month, Peretti brought on Politico star Ben Smith to start up the site’s political coverage and to run its overall editorial operations. A couple of weeks ago, he hired Doree Shafrir from Rolling Stone’s Web site to oversee “culture” coverage for the site.

Now Buchanan*, a five-year veteran of Gawker Media’s gadget-obsessed site, will start a new “vertical,” along with John Herrman from Popular Mechanics.

All of this hiring comes as Peretti is flush with cash courtesy of a $15 million funding round, and has reconnected with many of the people he used to work with at Huffington Post, which he co-founded.

Fellow HuffPo cofounder Ken Lerer is also a BuzzFeed co-founder, and former HuffPo ad boss Greg Coleman has come on as an advisor. Everyone who types about the media business likes writing about Peretti, but if you haven’t read any of this yet, I’d suggest starting with this New York Observer profile.

Buchanan and his crew will start publishing in mid-February, says Smith, who says the coverage will be something like what Buchanan did at Gizmodo, and also nothing like it. Think more “tech culture,” and less “stuff about gadgets.”

Well, maybe you should hold off on calling it “tech culture,” too, Smith says. “I guess I hesitate to call it tech culture, because I don’t think there’s a clear line between tech and culture anymore.”

Okay. So what’s next up in the BuzzFeed expansion plan? There’s got to be a bunch of cash left, right? “There will be more. Stay tuned.”

And now, a lightly edited version of a superfast exit interview I conducted via IM with Buchanan, who I gather is headed out for a couple of drinks as I type this.

Peter Kafka: Why’d you leave Gawker Media? I know lots of people have come to you in the past. Why go now?

Matt Buchanan: It’s an opportunity to build something completely new on a really exciting platform, which, even though the hallmark of Gizmodo is the immense freedom we all have, you know, the one thing I can never get here is the chance to do it all from scratch. And to do something that’s different from what a lot other tech sites are doing, I hope. I do love Gawker, and everybody here. I was from the generation that never got screwed over, so I only have good things to say about it.

Kafka: So should we be looking elsewhere for unboxing coverage, liveblogs of Android OS unveilings, and other blow-by-blow standards of tech coverage? Or will you leave all that behind?

Buchanan: Leaving almost all of that behind. I think technology deserves writing and criticism at the same level as any other aspect of culture, like film or music, because the reality of our world now is that it is just as important as those things. It is mainstream culture now. So we want to do tech for humans, as a main thing — but I also want hardcore tech readers to like what they see, too.

Like, we’ll talk about phones and gadgets to the extent that we find it interesting, and that other people might find it interesting, but no, this isn’t another gadget site. I would like to note that it is the first technology site powered entirely by ginger tears, which is what I’m most excited about.

Kafka: Curious about your take on your new employer. Seems to me that, while they’re uncomfortable saying this out loud, Jonah and crew are really setting out to build a new version of HuffPo: Build site by aggregating/curating, etc., other people’s content, then use that momentum/money to hire their own folks to build on that. The big obvious difference is that there isn’t a personality driving it from the get-go. And it’s tuned more to social than to search. Thoughts?

Buchanan: Yes! I think it’s too early to tell for some of that — even for me — but what I’m into is the fact that it’ll give John and I the freedom and flexibility to do the kind of tech writing and journalism that we want to do.

*Disclosure: I’ve met Matt a couple times, have chatted with him online a few more times, and I like him. He’s also an excellent resource if you’re planning a trip to Momofuku Ssäm (which you should definitely do, unless you’re a vegetarian) and need help with your ordering strategy.

Gawker Media's Nick Denton Wants Out of the Porn Business

Peter Kafka — Thu, 17 Nov 2011 14:37:32 +0000

Pssst. Hey. You. Want to buy a porn site?

Nick Denton has something for you: The Gawker Media owner is pawning off Fleshbot, the porn site he has operated for eight years in addition to sites like Gawker, Gizmodo and Deadspin.

In addition to, but not really “along with” — Fleshbot, which is most definitely not safe for many workplaces, has always been kept at a distance from Denton’s other properties, at least when it came to advertising and PR.

It’s not that other Denton sites are prudish — ask Brett Favre — but they’re still in the business of attracting mainstream advertisers. And Fleshbot could never do that.

“As GM has grown, its sales strategy and technology platform have ceased to effectively support Fleshbot’s needs. We think someone else could be a much better partner to grow the site with us,” editor Lux Alptraum wrote in a “for sale” post yesterday.

As with all things Denton, the move will touch off a little wave of speculation about What It All Means, etc. I figured I’d kick things off this morning by asking him myself, via IM.

Denton: “Just hadn’t fit for a long long time.”

Kafka: “y i know. so why not anytime in the last tk years?”

Denton: “Oh, I don’t know. Because I’m slow to realize the inevitable?”

Thanks to AVN for spotting, and Jim Romenesko for aggregating.

Meanwhile! In other Nick Denton news: Denton held a party in his Soho loft last night, to toast the new editors of the Guardian, the U.K. paper that’s trying to establish a footprint in the U.S. (join the club). Had you been there (I wasn’t), you would have seen bold-faced names like the New York Times’ Bill Keller, New York magazine’s Adam Moss, (rhetorical) bomb-thrower Naomi Wolf, and some of the folks who spend time figuring out how to Occupy Wall Street. “Best party ever,” Denton types.

Here’s the host (sitting on the back of the sofa), along with fellow online heavyweights Jacob Weisberg (Slate), Arianna Huffington (duh), Janine Gibson (guardiannews.com) and Henry Blodget (Business Insider). “152 million global uniques,” Denton boasts.

On The Verge of a New Tech Site, Which Finally Debuts

Kara Swisher — Tue, 01 Nov 2011 02:18:14 +0000

Tonight at 1 am PT, techies who have nothing else to do — that would be me! — can click onto a brand new tech site called The Verge.

Well, kind of — it’s the result of many months of work by the gang that defected from AOL’s popular Engadget tech powerhouse, set up temporary shop under the Web site name This Is My Next and busied themselves with creating The Verge.

I have another screenshot below of the new site that will be focused on news, reviews and features about tech, and which has been getting a final tweaking all today.

From my quick perusal, it has a vibrant and slick design, with a lot of packed boxes, swooshy movement and plenty of content.

Along with the launch, The Verge’s parent company — formerly doing business as SB Nation, focused on sports — will also transform into Vox Media.

In a chit-chat with Vox’s CEO Jim Bankoff, top exec Marty Moe and Josh Topolsky, The Verge’s Editor-in-Chief, the trio of former AOLers all said they were going to for the big time.

“We want to build the platform for talented native Web voices, in sports and tech for now, and then we plan to grow more verticals,” said Bankoff.

“We want to create more than a news site or blog about tech — the frustration at AOL was that we did not get the resources or manpower to realize that bigger vision,” said Topolsky.

(You’re speaking to the choir, brother!)

Said Moe: “We think this category has not had a large enough vision…not enough has been innovated over the years and we think it is a big opportunity.”

Topolsky said the site, along with a mass of original content from 30 writers, will also be helped by a strong database of information about all its topics and gadgets and also focus a lot on community input.

“What we want to do was graduate beyond the blog,” he said.

(Hmm…and here I just got the hang of this blog thing.)

Bankoff, who would not say how much Vox spent on launching The Verge — my back-of-the-envelope guess, several million dollars — said that costs were spread out between the tech and sports sites with centralized sales and product teams.

Initial launch sponsors are BMW, Sony and Samsung, said Moe, who is aiming to sell “major brand advertisers on the idea that we will be the premiere destination of consumer tech coverage.”

It has to grow past big sites like Engadget to do so, but Topolsky said that This Is My Next had three million unique visitors in the last month and more than 10 million page views.

“We have done that with a lot of editorials and in-depth reviews,” he said. “I think people are really hungry for great content and stories.”

As to competitors, Topolsky said that “this not to necessarily I win if you lose,” although his clear aim is to unseat sites like CBS-owned CNET, Engadget and Gawker Media’s Gizmodo and perhaps even newsier sites such as TechCrunch and AllThingsD (as if!).

“We are going to do the nuts and bolts stuff,” he said. “Somewhere between Engadget and Wired.”

Topolsky compared The Verge to a “boutique hotel — we have the same stuff everyone else has, but it is a much more elegant experience.”

Later, that will change, he promised, noting that “this is only version 1.0.”

Of course — but what else would you expect from a gadget site?

(Good luck and congrats to the entire The Verge team from AllThingsD!)

And here is another lovely screenshot, as promised:

Gawker's Nick Denton Loses a $100 Bet (Video)

Peter Kafka — Thu, 13 Oct 2011 14:21:37 +0000

Before the Web came around, the New York media scene was clubby, self-obsessed and boozy. Now everything has changed!

Except not really.

Here’s a video featuring Gawker Media boss Nick Denton; Curbed’s Lockhart Steele, who helped Denton build his business; Rex Sorgatz, a “microcelebrity” once covered obsessively by Denton’s blogs; and Reuters columnist Felix Salmon, who writes about Denton a lot. Also featured: Samantha Ronson, who knows Lindsay Lohan.

If you don’t want to spend a couple minutes watching Salmon narrate the event (and you should, because Felix is an entertaining person even when he’s sober), Sorgatz has the concise version.

Sellers of Lost iPhone 4 Prototype Get Probation

Ian Sherr — Wed, 12 Oct 2011 03:21:27 +0000

The long saga of a lost iPhone prototype has finally come to an end.

Brian John Hogan, 22 years old, and Sage Robert Wallower, 28, pleaded no contest on Tuesday to misdemeanor theft of lost property for selling an Apple Inc. iPhone prototype for $5,000 to a technology blog in 2010. The pair was sentenced to one year of probation and 40 hours of public service, according to San Mateo County District Attorney Stephen Wagstaffe.

Messrs. Hogan and Wallower are also required to pay Apple a total of $250 in restitution. Mr. Wagstaffe said the pair are allowed to keep the $4,750 they made on the sale.

The sentencing brings to a conclusion a particularly weird episode — even by Silicon Valley’s skewed standards. At one point, a special police task force kicked in a reporter’s door in search of evidence.

Read the rest of this post on the original site »

Gawker Gets Into the TV Business -- The Japanese Cult Hit Game Show TV Business

Peter Kafka — Wed, 15 Jun 2011 21:16:02 +0000

Gawker Media boss Nick Denton says he wants his blog empire to be more than a blog empire – he wants it to be like TV. So here’s the next logical step: He’s going to start running a TV show on one of his blogs.

Next week Denton’s Kotaku gaming site will start showing complete episodes of “Retro Game Master,” a long-running Japanese reality/comedy show.

I’m a little fuzzy on what the show actually entails, but as far as I can tell it involves a dude trying to master ancient, NES-era games, and it’s apparently a big hit in Japan and a cult favorite on the Internet.

Gawker Media has bought the rights to the first 12 episodes of the show, which have been dubbed in English, and has the ability to show more if it goes well, says Kotaku editor Joel Johnson. The idea is to treat the show both as “live” TV — a new episode will be made available each Thursday, at 8 pm ET — and as traditional Web video — Kotaku readers can watch the show on demand whenever they like.

Gawker has already made a significant commitment to video, via its Gawker.TV site. But that site is pretty much dedicated to other people’s viral videos and TV clip compilations that Gawker’s staff assembles. Here the company has gone ahead and purchased the rights to videos it will have exclusively in the U.S. (Eric Spiegelman, last seen on this site working on his “Old Jews Telling Jokes” series, put the deal together for Gawker Media).

This is an experiment for Gawker Media, and the publisher hasn’t sold advertising against the show yet because it doesn’t know how it’s going to perform. But if it does work, you should expect to see more full-length shows on different Gawker Media sites says COO Gaby Darbyshire.

So how much does it cost to purchase the U.S. Web video rights to a hit Japanese TV show, anyway? “Not very much money,” says Darbyshire. “Put it this way — it was not an extravagant experiment to make. Surprisingly small.”

Gawker's Nick Denton: See, You Ingrates? This Is What We're Trying to Do (Video)

Peter Kafka — Fri, 11 Feb 2011 04:44:21 +0000

Gawker Media’s Nick Denton has spent much of the week responding to whiny readers and armchair Web designers who don’t like his sites’ new look.

If you didn’t know any better, you’d think the publishing impresario was feeling just a titch…defensive.

But Thursday night, Denton hosted a gathering of 100-plus chitty-chatty newsish media types at his SoHo loft, and there he seemed quite confident again. Midway through his cocktail party, he dimmed the lights, clambered up on a windowsill and toasted his sales team, his technical team and his writers. As well as former New York congressman Chris Lee.

And then he played us this movie, which shows quite clearly what he’s trying to do with his properties. He wants to morph them from “blogs” into something more ambitious, but also older: He wants them to be like TV.

A Day in the Life of Gawker Media – FINAL from source/record on Vimeo.

The Atlantic Pretties Up With Photos

Peter Kafka — Tue, 18 Jan 2011 14:02:46 +0000

The rise of the Atlantic’s Web site is a good story, but that tale doesn’t have much to do with pictures, only words.

That’s supposed to change next month, when the site adds a new “In Focus” photo blog, curated by Alan Taylor. The assumption is that Taylor will be doing something very similar to the work he has been doing at the Boston Globe’s site, where his “Big Picture” site has been averaging eight million page views a month.

It’s fairly easy to describe what Taylor does: He grabs brilliant images–culled from Getty, Reuters and the Associated Press, as well as from a personal network of photographers–and assembles them on a no-frills site. But it’s impossible to describe the photos’ impact, so best to take a minute and see the work he’s been doing at Boston.com.

Back? Okay. Now, head over to check out a few of Gawker Media’s beta sites, which showcase the blog network’s upcoming emphasis on big, pretty pictures.

Again, hard to really appreciate how good this stuff can look on a lot of browser windows, but if you’ve got a big enough display–or more interestingly, if you’re looking at this stuff on a TV screen on your wall, or your iPad screen on your lap–you’ll get the full effect. Which is: This stuff doesn’t really look much like the Web–it looks like TV.

And that’s sort of the point.

Chartbeat Says the Rise of the Machines Won't Be So Bad if You're a Cyborg

Peter Kafka — Tue, 04 Jan 2011 15:46:17 +0000

Tony Haile has a vision of the future, and it involves turning people like me into cyborgs.

And Haile thinks this is a good thing! It’s part of his pitch for Chartbeat, a Web analytics start-up: He says that very soon “content producers” like yours truly are going to be faced with the choice of becoming robots–that is, replaced with algorithms and machines–or sticking around and injecting ourselves with big helpings of technology and data.

Chartbeat is supposed to help people like me with the cyborg route, by providing real-time information about the way the stuff I make performs on the Web: How many people are looking at a given story, where they’re coming from, how long they’re staying, etc.

Until now, most of Chartbeat’s 3,000 customers have handed that information over to managers and editors. But now Haile is rolling out Newsbeat, a tweaked version of the service that’s supposed to be delivered directly to rank-and-file stuff-makers like me. He’s been working with Web publishers like Gawker Media, Fast Company and Time Warner’s Time Inc. to get the rollout ready.

I’m not entirely opposed to my coming transformation, by the way: Unlike some of my peers–and these tend to be older peers–I like the idea of knowing more about the way people consume the stuff I make.

And it’s inevitable, anyway. On the Web, it’s impossible not to be exposed to performance data. The only question is what kind of data, and how much.

But still. I don’t know exactly what I’m supposed to do with all of this data. The version of Chartbeat that All Things D already uses gives me plenty of personalized information about my stories, and it’s narcotizing to sit around and watch my numbers flick up and down all day.

And if I were running a very big Web site, like, say, the Wall Street Journal, which also uses Chartbeat (and, like this site, is owned by News Corp.), I could put some of that data to work. I could figure out which stories I might want to highlight on the homepage, and try to analyze why others aren’t performing as well as they could, etc.

But from my worm’s-eye view, I don’t know what I’m really supposed to make of my Chartbeat report. Chartbeat tells me that my scooplet this morning on Rock Band is doing well, which is gratifying. But I could also get that information, with a longer delay, via services like Adobe’s Omniture or Google Analytics.

And in any case, then what? That information can’t help me make more scoops, or more interesting stories. And in the end, I’m pretty sure that’s the only way I can I do a better job.

Haile disagrees, of course. So let’s let him make his own case in this interview, which we conducted in the semi-busy hallway outside his office yesterday.

[ See post to watch video ]

Careful Where You Click! Google Flags Hacked Sites.

Peter Kafka — Fri, 17 Dec 2010 21:54:37 +0000

Gawkergate got you feeling itchy about the sites you visit? Perhaps Google can help: The search engine is now telling searchers when it thinks a site may be hacked. Or in Google’s words, it tells you, “This site may be compromised.”

Here’s a sample, from Google’s blog post announcing the change (via SearchEngineLand). Click on the image to enlarge:

Google has already been flagging sites it thinks are distributing malware, so this is just an incremental step. And Google apparently thinks a “compromised” site is less dangerous than one it thinks “may harm your computer”: If you click on the link for the latter, Google will send you to an “are you really sure you want to go there?” message, but Google won’t actually slow you down if you want to head to a hacked site.

[Image credit: Picture Perfect Pose]

http://googlewebmastercentral.blogspot.com/2010/12/new-hacked-site-notifications-in-search.html

The Gawker Hack Ripple Hits LinkedIn

Peter Kafka — Tue, 14 Dec 2010 17:37:48 +0000

Gawker Media is still cleaning up the mess left by a hacker attack this weekend, but now other sites have their own work to do. That’s because Gawker commenters who had their logins and passwords exposed may have used the same combinations on other sites, creating more headaches.

Example 1: Twitter saw a rash of promotional tweets for a bogus berry weight-loss product, the result of a security breach thought to be connected to the Gawker break-in.

Example 2: LinkedIn has temporarily disabled the accounts of any users whose email addresses turned up in the public database of hacked accounts. It’s asking those users to reset their passwords.

LinkedIn PR guy Hani Durzy says the move, which started yesterday afternoon, has only affected a “small fraction” of LinkedIn’s 85 million members. He says the social network made the decision proactively, not because it had any evidence that any accounts had been misused; LinkedIn now has a blog post on the topic.

Some context/math: Gawker has said it has had to notify users of 1.5 million email addresses to change their passwords following the break-in.

If, for argument’s sake, half of those emails belonged to LinkedIn users, that would be less than one percent of the company’s user base. And likely much less: For some reason I have two emails connected to my single LinkedIn account. And both were exposed during Gawkergate, so I got two emails this morning.

No real debacles so far, but that doesn’t mean we won’t see them. Who’s next?

The Top 50 Gawker Media Passwords

Zachary M. Seward and Albert Sun — Tue, 14 Dec 2010 08:00:27 +0000

Readers of Gizmodo, Lifehacker and other Gawker Media sites may be among the savviest on the Web, but the most common password for logging into those sites is embarrassingly easy to guess: “123456.” So is the runner-up: “password.”

On Sunday night, hackers posted online a trove of data from Gawker Media’s servers, including the usernames, email addresses and passwords of more than one million registered users. The passwords were originally encrypted, but 188,279 of them were decoded and made public as part of the hack. Using that dataset, we found the 50 most-popular Gawker Media passwords.

How do Gawker Media users express themselves when no one is watching? While many of their passwords are common phrases like “qwerty,” others appear distinctive to the Gawker community. Where else would “f—you,” “blahblah” and “whatever” rank among the most popular passwords? And why, oh why, is “monkey” in the top 10?

Read the rest of this post on the original site

Nick Denton "So Very Sorry" About Giant Gawker Media Hack

Peter Kafka — Mon, 13 Dec 2010 18:56:46 +0000

It takes something pretty catastrophic for Nick Denton to apologize in public. So mark this one down: The Gawker Media owner says he’s “so very sorry” about the hacking attack that exposed some 1.5 million of his readers’ passwords.

Denton being Denton, he made his mea culpa in a relatively obscure corner of his blog network–an open comments thread with Gawker readers. And if you had a bit too much of the wrong kind of skepticism, you might think that this photo Denton posted to the thread was a bit cavalier:

But nope, says Denton. That’s real contrition: “Okay, here you go. That’s me on the left and Tom Plunkett, our CTO, on the right. We’re looking appropriately glum. It didn’t take any acting.” (Also worth noting that Denton was responding directly to a reader request for “a photo of yourself wearing a dunce cap or something of that nature. With a big ‘I’m sorry’ sign.”)

In more important news: Denton’s sites, which stopped posting yesterday afternoon as a result of the attack, are now back up again. And if you’ve ever left a comment on one of the sites, you should go there and change your password, then do the same at any other site where you’ve used the same login/password combo.

A few other notes:

Gawker Media says that readers who used Twitter or Facebook logins to leave comments on the blog network haven’t been affected. But people who used the same login on Gawker as they have on Facebook or Twitter may very well be in trouble. Which may be one reason so many Twitter users I know are now promoting a bogus weight-loss berry.
There’s a Google document that contains some of the hacked email/login info, and something called Hint has been emailing some hacked commenters with a reminder to change their passwords. (Who are they? Why do they want to associate their yet-to-launch site with a security breach? Anyone?) But not finding your info on the document and not getting an email doesn’t mean you don’t have a security problem. Play it safe and change your password now, regardless.

Gawker Hacked. If You've Left a Comment on a Nick Denton Site, Change Your Password ASAP.

Peter Kafka — Sun, 12 Dec 2010 20:47:52 +0000

Have you left a comment on one of Gawker Media’s sites? If so, you should change your password there, and on any other sites where you’ve used the same login/password combination, as soon as possible. Gawker says its “user databases appear to have been compromised” by hackers. More background from Mediaite and The Next Web.

Gawker Yanks Palin's Book Excerpt After Court Order

Peter Kafka — Sun, 21 Nov 2010 00:55:35 +0000

Hope you’ve sated your curiosity about Sarah Palin’s upcoming book: Gawker Media, which published unauthorized excerpts of the book on Thursday, has pulled them off the Web following a federal court order.

The ruling comes following a lawsuit filed Friday by Palin’s publisher HarperCollins. AP:

A federal judge on Saturday ordered Gawker Media to pull leaked pages of Sarah Palin’s forthcoming book “America by Heart: Reflections on Family, Faith and Flag” from its blog.

The injunction prohibits Gawker from “continuing to distribute, publish or otherwise transmit pages from the book” pending a hearing on Nov. 30.

The link to Gawker’s original post now generates a 404 error message. Palin’s book is due out on Tuesday, a full week before the scheduled hearing.

I’ve asked HarperCollins if they have any additional comment beyond the statement they sent me this morning (the publisher is owned by News Corp., as is this Web site). I have yet to receive any comment from Gawker Media.

But Gawker Media owner Nick Denton did tell me this morning, via IM, that he was eager for the day that his company would only run video ads, and referred me to this clip, running on his Jalopnik site.

Via Politico, here’s the court order. Note the handwritten note at the bottom, indicating that a hearing was held at 3pm Saturday afternoon.

gawker media order

[Image credit: sskennel]

Sarah Palin's Publisher Sues Gawker Over Book Excerpt You Haven't Read

Peter Kafka — Sat, 20 Nov 2010 14:04:21 +0000

Want to read parts of Sarah Palin’s biography before it’s officially released? Head over to Gawker, which has been displaying excerpts from the book since Thursday.

That’s despite the fact that Palin’s publisher HarperCollins filed a lawsuit yesterday against Gawker Media, citing copyright infringement. The post in question is still up there for anyone to read. Palin’s new book, “America By Heart”, will be officially released Tuesday. [UPDATE: It's gone now, following a federal injunction].

I’m not sure what legal case HarperCollins can make here. Pre-publication book leaks are exceedingly common, and happen most often because news organizations simply buy the books, from stores, before their official release date.

HarperCollins’ statement, via spokeswoman Erin Crum: “We believe that the reprinting of pages from Governor Palin’s book without permission constitutes a blatant infringement of copyright. HarperCollins sent a cease and desist letter to Gawker, which was ignored. Accordingly, HarperCollins has filed a lawsuit in federal court in New York to stop the infringement and to protect our legal rights in the content of the book.”

Gawker hasn’t explained how it acquired the excerpts, but it’s not the only place you can find bits of the book on the Web. Gawker has published a response to the lawsuit, titled “Sarah Palin is Mad At Us for Leaking Pages From Her Book”.

I’ve asked both Gawker for comment. Harper Collins is owned by News Corp. as is this Web site.

Legal issues aren’t new for Gawker Media, which often angers people with its provocative and popular posts. What’s different here is that the Palin book has attracted very little attention, at least by the published metrics that Gawker displays next to each post: As of Saturday morning, the excerpts had attracted a mere 52,000 views.

That’s pretty small beans by Gawker standards. A piece published Friday, for instance, which purports to detail John Travolta’s “secret sex life”, has nearly double the traffic, at 90,000 views.

And those numbers really pale in comparison to Gawker posts that have generated legal threats. Last year, for instance, the company published a sorta-sex tape featuring actors from “Grey’s Anatomy” that generated 3.5 million views.

And most famously, a post showing off Apple’s stolen/lost iPhone4 prototype generated more than 13 million views this year. In that incident, police seized a Gawker Media employee’s property, but have yet to charge Gawker with a crime.

But it’s worth noting that Gawker eventually settled with the Grey’s Anatomy actors, and pulled the video off its site.

Nick Denton's New Yorker Profile–The Video Version (Bonus! One Paragraph Version, Too)

Peter Kafka — Mon, 11 Oct 2010 10:30:39 +0000

The New Yorker‘s new profile of Nick Denton isn’t behind the magazine’s pay wall. So when you have time, you should read the whole thing. It’s good!

If you’re in a hurry, though, you can get a good sense of Denton, at least in present tense, via this clip. It’s an abridged version of my onstage chat with the Gawker Media founder at an Interactive Advertising Bureau event last month, and the editors have done a nice job of distilling it down to seven minutes. Bonus for you guys: This thing is so well-edited that I don’t appear in a single frame.

And if you’re in a real hurry, here’s the money quote, which I extracted from Denton by asking him if he thinks what Gawker does is “journalism”:

In the U.S., traditional media has killed itself. And it’s provided a great opportunity for organizations like us, because they have cared too much about the journalism, about the Pulitzers, about the respect of their peers–and too little about the entertainment of their readers.”

If you’re looking for more detail from our talk, which included Denton lavishing praise on Apple (AAPL) CEO Steve Jobs but refusing to shed any light on the Gizmodo/iPhone 4 case, check out David Kaplan’s summary at PaidContent.

Naked Brett Favre Won't Make Money for Nick Denton

Peter Kafka — Thu, 07 Oct 2010 17:27:02 +0000

Gawker Media’s Deadspin sports site says it will publish nude photos of Brett Favre today, along with some voicemails it says the quarterback left for a woman who is not his wife.

Which means that corner of Deadspin is going to be very, very popular today.

As well as unprofitable, says Gawker Media owner Nick Denton.

“These things are always money-losers,” Denton says via IM, before referring me to Gawker Media marketing director Erin Pettigrew for more.

But while I wait for her to get back to me, I can make some educated guesses to explain why lots of traffic won’t mean lots of money for Denton today.

It’s hard to serve ads into traffic spikes. Or at least that’s what Denton always says about his most popular posts, like the iPhone 4 prototype that Gizmodo showed off to Apple’s dismay, or a sorta-sex tape featuring “McSteamy” from “Grey’s Anatomy,” etc.
In this case, Gawker is very likely to serve up the Favre post without any advertising, anyway. When I interviewed Denton onstage at an Advertising Week event last week, I asked him specifically about how advertisers feel about “athlete dong” photos, which his readers love. His answer, in short, was that advertisers are understandably squeamish about this stuff, and can opt out of posts that contain it in advance. Have to assume this is one of those cases.

Requisite to-be-sure: Denton runs a for-profit business, and he won’t run athlete dong photos or anything else unless he can make money doing it.

So while those individual pageviews that the post generates won’t make him money, those visitors may well end up visiting other, dong-free posts on Gawker sites today, which will have ads.

And of course, the post will give Gawker and Deadspin that much more publicity, as mainstream media outlets that would never stoop to running athlete dong photos find time to talk about the site that did. (Cough.)

UPDATE: Sure enough, both the Favre post and the rest of Deadspin are currently ad-free. Via e-mail, Erin Pettigrew explains why that’s so:

In the case of major ad/edit adjacency issues such as this, we have a cadre of tech tools to handle the display conflict. Usually the decision is made to prevent ads from showing next to NSFW or similarly questionable content and then the tech solution is put into place to effect that immediately after. The tech tools range from removing ads on a per-post basis to scanning post content for particular topics against which we can negatively target ads.

If the adjacency affects takeovers and sponsorships where ad inventory cannot be otherwise rerouted, we communicate the scenario upfront to the client and involve them in the decision-making. The same tech solutions then apply.

It’s the classic airplane ad next to an airliner crash scenario for which publishers need to develop contingencies. For this particular scoop, the decision was indeed to clean the Favre post pages of ads.

I saw your note about spikes — you are correct that we aren’t able to instantly match ad demand to the surge of inventory supply caused by traffic spikes. This is because our inventory is 100% directly sold versus hawked by real time auction marketplaces. More pageviews does not directly equal more dollars! Also, note that our ad bookings close weeks to months before creative hits the websites. So, unless a spike is ‘scheduled,’ it can’t really be sold.

Google Fired Worker After Customer Breach

Amir Efrati — Wed, 15 Sep 2010 18:51:06 +0000

Google Inc. (GOOG), which has been battling government regulators over its collection of personal data, said it fired a software engineer following a breach of its customers’ private information.

Bill Coughran, Google’s senior vice president of engineering, said in a blog post Tuesday that engineer David Barksdale was “dismissed” for “breaking Google’s strict internal privacy policies.”

Mr. Barksdale was a engineer in Google’s Seattle office who allegedly accessed information of several users who were minors, a company spokeswoman said. Mr. Barksdale could not be reached for comment. Gawker Media LLC reported on the incident earlier on Tuesday.

The move became public on the same day that the Mountain View, Calif., company said it plans to infuse its core products with elements of social networking, and called on Facebook Inc. to give it greater access to user information with its users’ permission.

Read the rest of this post on the original site

Digg's Decline, Illustrated

Peter Kafka — Fri, 03 Sep 2010 13:34:20 +0000

Why does Digg have a new design and a new CEO? Here’s one answer, via a handy chart.

This one comes from Christopher Mascari, a Gawker Media marketing guy, and it illustrates the blog network’s traffic from social media sites. Less than a year ago, Digg was the single most important social site for Gawker, Gizmodo, Jalopnik et al. Now it has been eclipsed by the likes of Facebook, Twitter and, a little surprisingly, StumbleUpon. And note that Reddit, Condé Nast’s “Digg clone,” is catching up as well:

The other big takeaway from the data is the story that many publishers have been telling in the past year or so: Social traffic is becoming as important, or more so, than search traffic from the likes of Google (GOOG) and Yahoo (YHOO). Last fall Gawker was getting 10 million visits a month from social sites; now that number is up to 20 million. And Facebook, at 7.7 million visits, now represents more than a third of that number:

AOL and Facebook Get the New Yorker Treatment

Kara Swisher — Thu, 02 Sep 2010 04:16:27 +0000

Within the next several weeks, the New Yorker magazine will be publishing big pieces about a pair of digital icons located on the East and West coasts–an assessment of the turnaround at AOL by staff writer Ken Auletta and a profile of Facebook co-founder and CEO Mark Zuckerberg by Huffington Post senior contributing editor Jose Antonio Vargas.

For the Zuckerberg piece, Vargas was given a lot of access by the Silicon Valley social networking kingpin, including rare interviews with Zuckerberg’s inner circle and also longtime girlfriend and full-time med student Priscilla Chan.

And Auletta–whose big New Yorker takeout on Google (GOOG) turned into a book that is now being turned into a movie–will be assessing the turnaround efforts at AOL (AOL), which is now being led by former Google exec Tim Armstrong.

The Internet icon has seen troubled times in recent years, including a spinoff from Time Warner (TWX), which should make for interesting fodder for Auletta.

Also in the tech-topic kitty at the New Yorker, sources said: A profile of troublemaking Gawker Media impresario Nick Denton by Ben McGrath, which I am hoping will include his terrific tour of Chinese markets near where he lives in Manhattan’s SoHo.

Gawker's Next Redesign Thinks Big–Like Big-Screen TV

Peter Kafka — Mon, 16 Aug 2010 18:56:58 +0000

For better or worse, Nick Denton’s Gawker Media leads the way for a lot of online media. So it’s worth checking out what he has up his sleeve, which happens to be in plain view: A super-sized redesign of his nine-blog network.

You can see what Denton is up to by visiting his “beta” sites, which are open to the public: beta.gawker.com, beta.deadspin.com, etc.

Check out the difference between Gawker.com’s current homepage and the beta version and you’ll get the basic gist: Instead of a river of stories floating down the middle of the page, there’s one big one, a couple of secondary ones and then a menu bar linking to the rest of the site.

But if you really want to see where Denton is headed, make sure you find one of his pages featuring super-sized art. You can get a sense from these screenshots (click to enlarge), but it’s really best to visit the individual pages, where you’ll see that these images take up the full width of your screen:

This is where Denton wants to end up: stories–and ads–that fill up your screen. Sound familiar?

“Web media needs to move to TV metaphor–with full-screen imagery and other content interrupted with full-screen ads,” he tells me via email. “Everything right now is so, um, bitty.”

Which is funny, because Denton’s last redesign shrank lots of elements on the page so he could cram more stuff in. You’ll still see evidence of it today on his sites, with the occasional headline-only story. And if you look around the blogosphere, you’ll find plenty of people following suit. (Even All Things D has introduced something we’re calling a “newsbyte.”)

But plenty of Web-ad sellers have been pushing super-sized stuff for some time now–see the ginormous ad units that the Online Publishers Association pushed out last year or Yahoo’s (YHOO) transformation of its login page.

And in the last few months I’ve seen a new ad unit on Huffington Post and Business Insider that fills my entire screen with a short video ad before sending me along to my “free content.” Just like, um, TV.

So Denton is either on to something here or maybe even a little bit behind the curve. That can’t be right, can it?

Gawker Settles a Libel Suit With a Correction, but Not a Check

Peter Kafka — Thu, 17 Jun 2010 11:09:59 +0000

Sometimes Nick Denton likes to boast about Gawker Media’s legal battles. Other times, he keeps quiet.

Like earlier this month, when Denton settled a libel suit filed by motorcycle-maker Confederate Motors. His blog network’s only comment about the case is an oblique “correction” on his Jalopnik car blog, noting that Confederate does not appear to be “unable to do business” in New York.

MediaPost and media law blogger Ben Sheffner seem to be the only two outlets keeping tabs on the case, and you can get the full download at their sites.

But the very short story is that Confederate sued Gawker over an April 9, 2009, post (now deleted, though Google shows traces) about some of its vehicles.

Things Confederate (Really! I know!) didn’t like included an assertion that its bikes are “so unreliable you’ll have to push them” and that “we heard the Alabama-based company was being sued so heavily in state courts by disgruntled owners that they were unable to do business here.”

The Jalopnik post seems to be the sum total of Gawker’s concessions to Confederate. Gawker COO Gaby Darbyshire tells MediaPost her company didn’t pay Confederate a penny and that it settled only “because it was too trivial an issue to take to court….One must pick one’s battles.”

Sounds reasonable! Especially when there are much bigger battles looming on the horizon.

Kara Visits the Big Apple Geeks (Plus Martha and Arianna!)

Kara Swisher — Thu, 10 Jun 2010 17:13:14 +0000

This week, BoomTown took a big jet plane east to check out the doings during Internet Week in New York, as well as to moderate a keynote panel at the Digitas Digital Content NewFront with media moguls Martha Stewart of Martha Stewart Living Omnimedia (MSO) and Arianna Huffington of the Huffington Post.

While still exhausted from the D: All Things Digital conference last week, how could I turn down such a pairing?

I could not!

No surprise, the two delivered a rocking show for the large crowd, including Stewart saying she would be all digital if she were starting out today and Huffington noting that she did not kill newspapers.

Here are video interviews I did with both before the panel, as well as some shots from a party Gawker Media threw at its lower Manhattan HQ for Internet Week, including a short chat with its terminally hyper CEO, Nick Denton.

Enjoy:

[ See post to watch video ]

The Long, Weird Cops and Robbers Tale of Gizmodo, Apple and the 4G iPhone

Peter Kafka — Fri, 14 May 2010 20:43:48 +0000

Here’s the definitive tale, so far, of iPhonegate. It comes via the search warrant affidavit filed by the San Mateo cops, who were investigating Gizmodo’s purchase of a 4G iPhone prototype as a felony.

A lot of this stuff has been out in one form or another, but the narrative is pretty fascinating. If you plow through the document embedded at the bottom of the post, bear in mind that it’s a tale told by Matthew Broad, a detective in San Mateo County Sheriff’s office. So it’s possible that other parts of the story, and/or different versions of the same story, may still end up coming to light.

Among the highlights:

Apple knew that Brian Hogan, the 21-year-old who found the iPhone, had the thing because his roommate, Katherine Martinson, called and told the company he had it. Her reasoning, according to Apple (AAPL) security chief Rick Orloff: “Suspect Hogan connected the stolen iPhone to her computer and she believed that Apple would eventually trace the iPhone back to her via IP addresses. Therefore she contacted Apple in order to absolve herself of criminal responsibility.”
Martinson told police that Hogan had offered the phone to Gizmodo, AOL’s (AOL) Engadget.com and PC World. While Gizmodo owner Gawker Media had previously said it paid $5,000 for access to the phone, the affidavit is a bit fuzzier. Martinson says Hogan told her Gizmodo offered $10,000 for the gadget and later said he’d received $5,000 from Gizmodo and a total of $8,500. But she wasn’t clear where the other $3,500 came from. “Martinson said Hogan also told her that he will receive a cash bonus from Gizmodo.com in July if and when Apple makes an official product announcement regarding the new iPhone.”
There’s a long cops-and-robbers interlude where police show up at Hogan’s house, but he takes off and is eventually tracked down at his father’s place. In the end, Hogan and Thomas Warner, another roommate, help the cops retrieve a computer, a flash drive and other equipment they’d removed from their place “in order to ‘protect’” Hogan.
Apple CEO Steve Jobs did indeed reach out to Gizmodo to ask for the phone back. Here’s editor Brian Lam’s response to Jobs, via email (click to enlarge):

And here’s the entire affidavit, which we’re able to see because a group of media companies, including CNET, Bloomberg, Wired and the Los Angeles Times, petitioned a California judge to unseal it. Gawker Media, via COO Gaby Darbyshire, declined to comment on the affidavit and its contents.

UPDATE: Here’s Gawker’s position, via an email Darbyshire sent Saturday afternoon:

First of all, the warrant and supporting affidavit do not appear to acknowledge the sanctity of the newsroom or even address the serious issues at stake.

Second, the idea that it is a felony trade secret theft to photograph an item that was admittedly left in a bar is ridiculous.

Finally, Gizmodo from the start was attempting to investigate if this item was a genuine prototype of a product belonging to Apple; we believed that confirmation of its authenticity and ownership quite reasonably needed to be made in writing – and once we obtained that, the item was returned immediately.

EFF has a detailed piece on the warrant issue here.

Gizmodo-iPhoneOrder