Why Everyone Will Totally Read This Column

“Within 15 seconds, I know whether an item is going to work,” says Gawker’s Neetzan Zimmerman.

Upworthy Raises $8 Million for Clickbait With a Mission

What if BuzzFeed had a political agenda? Upworthy does, and it’s doing well.

The Most Important Person at Gawker Media Not Named Nick Denton Is Leaving

Gaby Darbyshire, Gawker’s chief grownup, operating officer and everything else, heads out.

Gizmodo Boss Joe Brown Goes (Back) to Wired

Conde Nast’s tech title continues its overhaul.
joe brown

Sandy Soaks Gawker, HuffPo, BuzzFeed

The cloud can’t help you if water knocks out your server.
@luch313 insta

Creep Shots

The Internet Cool Kids liked the idea of justice being brought here and the public unmasking and shaming of the men behind this kind of behavior. It was like a great big digital Hollaback.

–Forbes reporter Kashmir Hill, writing in response to Adrien Chen’s piece on Gawker outing controversial Reddit user Violentacrez

Google Says Forced “Sharing” Is a Bug, Not a Feature

No, you don’t have to spam that AdWeek story to your pals before you read it. But somebody’s gotta pay something for this stuff, someday.
all is well

Gawker’s Buzz on BuzzFeed

… Peretti’s craving for the quick viral fix will not be satisfied by the nourishing fare put out by prestige hires like Doree Shafrir and Matt Buchanan. Either before or after acquisition, Buzzfeed will collapse under the weight of its own contradictions.

Nick Denton, in a comment on his own post on Gawker about its new commenting system


When Mom Goes Viral

Some people pursue celebrity. Others stumble into it as they are rushing off to bridge club.

Gawker Will Deputize Commenters, Says Sheriff Nick Denton

Gawker plans to launch an ambitious new commenting model within the next couple months, said its founder Nick Denton at SXSW today.