3 posts and columns on Genacast Ventures

Mortar Data, Hadoop for the Rest of Us, Gets Seed Funding

in News on April 2 at 1:47 pm PT

A new player in the Hadoop Big Data ecosystem aims to make the software more readily usable by programmers.
elephantorigami

A Sheriff for Web Ads Gets $10 Million

in Media on March 8, 2010 at 4:00 am PT

Web advertising is a big business, but it’s a young and rowdy one, too. Does it need a sheriff? That’s the job DoubleVerify wants. And the start-up just raised more money to help it get the gig. Institutional Venture Partners led a $10 million B round for the company,

Twittering Inferno: “Holy Crap. This Is an Actual Fire”

in Media on February 13, 2009 at 3:58 am PT

Nat Turner, the co-founder of Philadelphia-based advertising start-up Invite Media, was in a fire Thursday night. How do we know? Because he broadcast the experience via Twitter and documented it on Flickr.