AllThingsD » Genius

Apple Makes Progress With Ping. Still a Long Way to Go.

Peter Kafka — Sat, 25 Sep 2010 15:58:18 +0000

Apple has made a small but important change to Ping that improves it considerably. It’s not enough to make the much-maligned social network a real winner, but it’s a good start: An update to iTunes now allows you to interact with Ping directly from your music player, instead of having to make a visit to Ping itself.

So now you can recommend songs to your friends, and see the music they recommend, at the same you’re actually listening to songs.

It’s a such an obvious feature that it’s hard to believe that Apple (AAPL) didn’t include it in Ping’s launch. But that just shows you how rough that launch has been. (Click image to enlarge)

And even this tweak shows you how far Ping needs to go to be a genuinely useful service. For starters, it’s still tethered much too closely to Apple’s music store: If Apple doesn’t sell a song, for instance, Ping doesn’t really care what you think. So don’t bother recommending a Beatles tune.

Ping also doesn’t track what you play, even though Apple’s own “Genius” recommendation service does (as do competitors like Last.fm). That could be quite a useful feature, given proper opt-in privacy options.

But most important is that Ping lives in a gated suburb that most of your friends never visit. If Apple is really serious about social, then it has to find a way to integrate Ping with Facebook, Twitter and the rest of the networks your pals are already using. My hunch is that we’ll see that eventually.

Almost Famous: David Maher Roberts of The Filter

Drake Martinet — Sat, 17 Apr 2010 03:56:38 +0000

This week, we interviewed David Maher Roberts, CEO of The Filter. The Filter has been around for awhile, but has been reinvented as a service for content companies. It takes what David describes as some pretty high-caliber math and marries it to user data to spit out things users want to see and hear.

Who: David Maher Roberts

What: CEO

Why: David came to The Filter from the publishing world. The Filter used to be a music-selection engine (pre-Apple Genius). Today, after a major overhaul, David says it’s trying to be a recommendation engine that brings “the world of entertainment, filtered for me.” Now The Filter offers that service to businesses that want a recommendation engine on top of their own content services. NBC is the company’s latest major client.

Where: thefilter.com (Web site); @davidpmr (Twitter); Bath, United Kingdom (analog place)

Who Else: Apple’s (AAPL) Genius is trying to supply the service on top of its own content engine in iTunes. Pandora is in the mix too.

Five Stats You Won’t Find in His Facebook Profile:

Man of the World: I don’t know where my accent is from. I’m half French and half English and was raised in international schools in Brussels. I’m a true European.

Started Life: I went into journalism as a photographer. When I was 24, I started a couple of magazines, which didn’t go well, but I got picked up by a U.K.-based publisher (Future Publishing) and moved up their ranks.

Biggest Influence: Chris Anderson, founder of Future Media (David’s former employer) and now of TED.

Real Passion: I was trained as a jazz drummer from the age of 10 and always played in bands and things.

On His Playlist: All based around French Electro Pop. Right now, I’ve fallen in love with Owl City. It represents exactly the sort of music I grew up with in France. It just makes me smile. My staple diet is much more British. Stuff like the Twang. My favorite band of all time is Belle and Sebastian.

Bio in 140 Characters

Lives in Bath, U.K., but began life a citizen of Europe. David commutes globally so his family doesn’t have to.

The Five Questions

Break this down for me. What does The Filter do now, and why is Peter Gabriel involved?

Yeah, so Peter Gabriel was one of our founders and is an investor now. He and our CTO, Martin Hopkins, had the idea about 10 years ago that we would need some kind of tool to help us navigate the world of content when we had too much choice. Our model has changed since then, but we still do basically the same thing. Today, we are basically in the SaaS, software-as-a-service, business. Our technology gets laid on top of other businesses’ content to deliver more relevant recommendations.

A good example is Nokia (NOK). They use us to combine information about your content preferences and your geolocation to give you recommendations about events nearby.

Let’s say I’m listening to music online. How much information about me does my music service need to give you in order for this to work?

Well, what we offer to most of our customers is an anonymous service. We do a lot of personalized services too, though. We can do a good job not knowing anything about the person and just about the session they are in right now. We take input like the piece of music, how many times you’ve listened, whether or not you’ve shared it or saved it to a play list, and then recommend statistically similar content. At its core, our product is a Bayesian inference engine, so it assigns mathematical probabilities to whether or not you will like something and then computes the best fit. We blend the metadata connections with the behavioral connections, and then we filter the output.

I’m a little hazy on how you connect consumers to their data and then make recommendations. You said you do use individual-level data sometimes. Do you guys use data collected from one company to inform the algorithm that recommends content at another?

Well, there are two things we are being careful about, as you’d imagine. Generally, we use data from within an organization to inform the decisions made there. We do anonymize and aggregate all of the data and use that for all of our customers. The individual-level data we try to keep anonymous.

What does a paper publishing guy have to offer a digital recommendation engine?

I came in originally as a consultant to help them with their “come to market” strategy. I was running all of Future Publishing’s Web operations for Europe and stumbled upon Eden Ventures, who are the VCs behind The Filter. I came in, and there was already a CEO. I didn’t realize they were trying to replace him, but we worked on what they should be doing and at the end of it they offered me the job. I would say that I come in from the content and publishing world, and I know how media companies make the kinds of decisions like using a service like The Filter.

What is the eventuality you guys hope for here? Is success in ubiquity or in being bought up?

I think my goal with The Filter is to grow it to be so large that it is the glue that connects people to their content. Once that happens, I think we’d hope for a large business to be so connected to our technology that they want to own it.

The In Living Color Interview

[ See post to watch video ]

Viral Video: "Eat Pray Love" (Plus Elizabeth Gilbert's "Doomed" TED Speech)

Kara Swisher — Wed, 24 Mar 2010 09:53:07 +0000

While the film adaptation of Elizabeth Gilbert’s hit book, “Eat Pray Love,” has exactly zero rock-em-sock-em blockbustery feel, unlike all the others being released this summer, its trailer is gaining in popularity online.

The movie, which stars Julia Roberts, is about a woman in search of, well, herself, via copious travel.

Here’s the video of the trailer, as well as a speech Gilbert gave at TED in 2009 about creativity and genius and how the success of her book and, now, movie, might mean she is doomed:

Jobs: "I'm Vertical, Back at Apple and Loving Every Day of It"

John Paczkowski — Wed, 09 Sep 2009 16:52:33 +0000

Leave it to Steve Jobs to upstage his own products.

Rumored by some analysts to be a nonevent, Apple’s invitation-only music gathering today is already proving quite eventful. Audience members expecting Apple (AAPL) exec Phil Schiller to quarterback today’s proceedings were given a welcome surprise when CEO Steve Jobs took the stage in his first public appearance since his liver transplant surgery.

He was given a standing ovation.

So how does he look? Obviously, he’s still quite thin, but from where I sit–which is admittedly near the back of the hall–he appears healthy…but gaunt. And that Willy Wonka charisma of his is back in full force. Certainly, he looks reasonably good for someone who just underwent a liver transplant. And how long does it take to regain 60 pounds anyway? Job’s isn’t De Niro in Raging Bull….

[ See post to watch video ]

Anyway, it’s great to see Jobs onstage again. He speaks quietly and it’s hard to tell if his voice is scratchy or if he’s just humbled by what he’s about to say: “As some of you know, five months ago I had a liver transplant. I now have the liver of a mid-20s person who died in a car crash and was generous enough to donate their organs. I wouldn’t be here without such generosity, so I hope all of us can be as generous and elect to be organ donors. ..I’d like to take this moment to thank everyone in the Apple community for their support. Thanks as well to Tim Cook and everyone at Apple. They really ran the company very ably during that time. … So I’m vertical, back at Apple and loving every day of it….”

Jobs quickly moves on to the announcements of the day. First up: iPhone 3.1, which now offers a Bluetooth Voice control and Genius feature and supports ringtones sold via the iTunes Store for $1.29. 3.1 is available today as a free download.

Live from Apple’s “Let’s Rock” Event

iPod Updates, Games, Nano Video Cameras

iTunes 9, iTunes LP, Home Sharing, Genius Mixes

Steve Jobs: “I’m Vertical, Back at Apple and Loving Every Day of It”

Event Photos by Adam Tow

Jobs: "I'm Vertical, Back at Apple and Loving Every Day of It"

John Paczkowski — Wed, 09 Sep 2009 16:52:33 +0000

Leave it to Steve Jobs to upstage his own products.

He was given a standing ovation.

[ See post to watch video ]

Live from Apple’s “Let’s Rock” Event

iPod Updates, Games, Nano Video Cameras

iTunes 9, iTunes LP, Home Sharing, Genius Mixes

Steve Jobs: “I’m Vertical, Back at Apple and Loving Every Day of It”

Event Photos by Adam Tow

Fresh 'Discoveries' from iPod, Zune

Katherine Boehret — Wed, 17 Sep 2008 01:16:02 +0000

Amid a speech by its CEO and a musical performance, Apple last week unveiled a new version of its iTunes software and some new iPods.

Meanwhile, Microsoft‘s Zune announced via press release that new players in different capacities and colors would be available this week, along with a software update.

Despite their different approaches, these two announcements shared a notable common thread: integrated music discovery. Each company’s new software features ways for users to find automatically generated suggestions of music they might like, the way Pandora Media Inc.’s popular personalized music lists do. Of course, music discovery also encourages users to buy more.

Apple’s new iPods include a thinner Nano with an accelerometer, which senses the direction a screen is being held in a user’s hands and flips the display horizontally or vertically. These Nanos come in eight- or 16-gigabyte versions for $149 or $199 and are available in nine bright colors. A new, thinner iPod Touch with a built-in speaker was also unveiled, and it comes in eight-, 16- or 32-gigabyte versions for $229, $299 or $399.

Microsoft’s two new Zune players come in 16- and 120-gigabyte capacities for $200 and $250, respectively. All Zunes have built-in FM tuners and wireless capability, but the new upgrade allows users to buy and download songs they hear on their Zunes’ radios via Wi-Fi, when available.

While Apple’s iPod has been a snowballing success for the company, its companion iTunes software is no slouch. To date, 65 million iTunes store accounts with associated credit cards have been set up on Macs and Windows PCs. But iTunes has always been weak on music discovery and community.

Apple (AAPL) calls iTunes 8′s ability to make smart music recommendations the “Genius” feature. The tool can automatically do two things after analyzing a selected song from your music library. First, it can generate a playlist of songs from tunes you own. Second, it can generate a list of songs you don’t own but might want to buy from the iTunes store.

MicrosoftZune’s Mixview feature displays content related to an artist with an explanation of the relationship.

Microsoft’s Zune software discovers and recommends music using categories called “Picks,” “Channels” and “Mixview.” The last of the three, Mixview, generates recommendations for other musicians and albums, as well as other Zune users with whom you might like to connect. The suggestions are based on the artist of the song you’re playing and are displayed in an interactive graphic that explains how each is linked — for instance, if your artist was influenced by a band or if a member of Zune’s social network is a top listener of the artist you’re playing.

After using the music-discovery software from Apple and Microsoft (MSFT), I felt like Apple’s Genius tool still had a lot to learn, though the company says it will improve over time as more people start using it. Zune’s software had some similar issues, but it offered recommendations in a richer, more engaging manner, encouraging me to keep digging around and learn more about my music. Though I didn’t happen to have as much time to use Zune’s software as I did Apple’s Genius, I got more out of my Zune experience.

Apple offers much more content at its iTunes store than Zune. In all categories, iTunes takes the lead: in songs, 8.5 million songs to Zune’s 4 million; in music videos, 10,000 versus 8,500; in television episodes, 30,000 versus 3,000; and in audio and video podcasts, 125,000 versus 6,000.

To analyze and learn from your music, Apple scans the contents of your music library, which may raise privacy concerns for some people. Apple says that the information it collects is completely anonymous, and that it does not and will not associate this information on its servers with you or your account.

Some of my Genius playlists were well-crafted, including songs that meshed well with one another. But outliers cropped up, such as when “Should I Stay or Should I Go” by the Clash was stuck in the middle of a list generated from Coldplay’s gentler ballad, “Green Eyes.” Some songs won’t generate playlists if you don’t have enough related songs in your library; this happened to me with the pop hit “Apologize” by Timbaland, featuring OneRepublic.

Songs from artists whose content isn’t sold in iTunes, such as The Beatles, won’t generate Genius lists, because Genius makes suggestions based only on what it sells in its iTunes catalog. Genius will soon work with songs beyond those sold in iTunes.

Genius has a bigger problem. If you hit “Play” in iTunes, a Genius sidebar appears to offer content related to a selected song. But as play continues, Genius doesn’t continuously generate new recommendations; instead, it’s stuck on the very first song that was selected — which you might have chosen two hours ago. This means music discovery must be a manual process, rather than an as-you-listen convenience.

Genius playlists can be made on a computer or iPod and sync back and forth. I synced Genius lists on two iPod touches, but this didn’t work in one test with an iPhone. Apple said it couldn’t replicate this problem and hadn’t had other reports of it.

Zune software never scans your music collection. Instead, it knows only the number of times you played a song and how you may have rated a song.

Zune’s Mixview adds a real zing to the discovery process. It is a kaleidoscope-like graphic that appears on the screen when a song, artist, album or friend’s Zune Card is selected. The selected item is surrounded by eight to 10 floating squares filled with graphics and text, each holding a related song, album, artist or graphic representation of a Zune listener who’s considered an “expert” on the selection.

Each of these related squares includes a line of text explaining its relationship to the center item. For example, as I played “(I Can’t Get No) Satisfaction” by the Rolling Stones, Cyril Davies appeared as a related artist; an image of Arthur Alexander appeared as an influencer of the Stones; a Zune community member with the tag “Rreynoso” appeared as the top listener for the band and other Stones albums were displayed.

Mixview changes as you explore it. When one of its recommendations is selected, a new Mixview is created around that selection, encouraging discovery. But Mixview has the same problem as Apple’s Genius: When one song ends and another begins, the Mixview graphic doesn’t automatically change; you must manually start Mixview for a new song. Zune says it doesn’t want to change the graphic in case a user is in mid-exploration.

Unlike Genius, Mixview shows songs and artists beyond what Zune sells online. But the company says Mixview does “favor” Zune content, and Zune Picks are limited to items sold by Zune.

Zune Picks and Channels are more passive ways of discovering music: Picks are generated for you in Zune Marketplace according to your listening habits. Zune Channels bring collections of music to Zune devices and software, but these are useful only for Zune Pass members who pay $15 monthly.

Apple’s Genius is a helpful tool when it comes to quickly making a playlist, and its iTunes sidebar might reveal fresh related content. But the Zune software truly allows people to discover more about their own music and that of others.

Edited by Walter S. Mossberg

Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com

iPhone 2.1: The Fix Is In

John Paczkowski — Fri, 12 Sep 2008 13:08:10 +0000

Apple (AAPL) released iPhone 2.1 at 6 a.m. PDT today, and as CEO Steve Jobs said earlier this week, it does appear to “fix lots of bugs.”

iPhone version 2.1 contains many bug fixes and improvements, including the following:

• decrease in call set-up failures and call drops
• significantly improved battery life for most users
• dramatically reduced time to back up to iTunes
• improved email reliability, notably fetching email from POP and Exchange accounts
• faster installation of third-party applications
• fixed bugs causing hangs and crashes if you have lots of third-party applications
• improved performance in text messaging
• faster loading and searching of contacts
• improved accuracy of the 3G signal strength display
• repeat alert up to two additional times for incoming text messages
• option to wipe data after 10 passcode attempts
• Genius playlist creation

A Streaming Comes Across the Sky

John Paczkowski — Thu, 04 Sep 2008 18:00:57 +0000

[ See post to watch video ]

iTunes 8 to Feature Slide-Out Keyboard, Dual Batteries?

John Paczkowski — Wed, 03 Sep 2008 23:38:17 +0000

The Apple rumor mill has such a hair trigger, that even passing mention of an unreleased product can set it into yammering motion. As happened today after Digg founder Kevin Rose offered up some purported insider information about the focus of Apple’s “Let’s Rock” media event in San Francisco next Tuesday. If Rose is correct–and his record on handicapping Apple (AAPL) announcements is decidedly mixed–Apple will announce updates to its entire iPod line, including the rumored “tall” iPod Nano. Not exactly a tough call considering that XSKN is already selling cases for them and purported photos of the device — like the one below — are showing up on Alibaba.

More interestingly though, Rose says that Apple will uncrate iTunes 8, the first major overhaul of the software since iTunes 7 launched two years ago. Rose claims that iTunes 8 will boast some significant enhancements, among them HD-quality TV show downloads, a new “grid view” browsing feature and a playlist recommendation engine called Genius. “iTunes 8 includes Genius, which makes playlists from songs in your library that go great together,” Rose writes. “Genius also includes Genius sidebar, which recommends music from the iTunes Store that you don’t already have.”

Notably absent from Rose’s list of new features: iTunes Unlimited–the $129-a-year all-you-can-eat subscription service that Apple has been rumored to be considering for some time now.

Like all such reports, Rose’s should be taken with a grain of salt, if not an entire salt lick. Rose was, after all, the guy who erroneously claimed Apple’s first iPhone would feature a slide-out keyboard, dual batteries and CDMA, and GSM support.