30 posts and columns on geo-location
Recently, Foursquare was selected for an “award,” as part of an advertising campaign for USA Networks, whose motto is “Characters Welcome.” Now, a commercial featuring co-founders Dennis Crowley and Naveen Selvadurai is in heavy rotation on the cable television channel–what can BoomTown say, except, “NCIS” rocks, and thus, I have had to endure the ad 67 times so far!
While BoomTown was running around the endless floors of the Consumer Electronics Show last week, I jogged right over to the folks at Nike, to see their new Nike+ SportWatch GPS. The device is yet another step in Nike’s long march to try to digitize the running experience.
Andrew Siegel–Yahoo’s head of corporate development, who is in charge of its mergers and acquisitions strategy–is leaving the company, according to sources. The move comes after Siegel–who has made some very prescient calls about game-changing acquisition targets for the company–has become increasingly frustrated in getting them completed. Siegel’s exit is part of a long line of departures of top talent under the leadership of CEO Carol Bartz. Yahoo has no replacement for him as yet.
Topguest, a check-in loyalty service that was founded just five months ago, has gotten $2 million in Series A funding, as well as nabbing well-known Facebook investor Peter Thiel as an adviser. Other investors in the round include: Thiel’s Founders Fund, as well as angels such as Ron Conway, Keith Rabois, Jeff Clavier and Naval Ravikant.
Foursquare's Crowley Talks About a Real NY Marathon Badge (Coming Soon to a D: Dive Into Mobile Near You)So what did Foursquare co-founder and CEO Dennis Crowley do when he was running the New York Marathon last week? Three guesses and the first two don’t count: He checked in to the popular geolocation service from every mile marker on the 26-mile route. Of course he did.
How about some check-ins at the Playboy Mansion? That’s not exactly on the menu for a new mobile application being launched by the iconic adult-oriented media company today, called Scout (although BoomTown wishes it were). Powered by Xtify’s geolocation push notification technology, Scout will be available first in New York and Los Angeles, and initially only on smartphones using Google’s Android mobile operating system.