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	<title>AllThingsD &#187; George Shiffler</title>
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		<title>Latest PC Shipment Forecast Considerably Less Hysterical Than Predecessors</title>
		<link>http://allthingsd.com/20091124/latest-pc-shipment-forecast-considerably-less-hysterical-than-predecessors/</link>
		<comments>http://allthingsd.com/20091124/latest-pc-shipment-forecast-considerably-less-hysterical-than-predecessors/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 12:30:21 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=29683</guid>
		<description><![CDATA[So that 11.9 percent decline in PC shipments that was supposed to occur this year? Not gonna happen, says Gartner. Neither is the two percent decline the research outfit projected in September. Nope. Turns out that 2009 PC shipments, which were once thought to be headed for certain disaster, aren’t going to decline at all. They’re going to grow.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/11/images9.jpeg" alt="images" title="images" width="134" height="101" class="alignright size-full wp-image-29685" />So that 11.9 percent decline in PC shipments that was supposed to occur this year? Not gonna happen, says Gartner. Neither is the 9.2 percent decline the research outfit projected back in March. Same for the 6.6 percent decline it forecast in May, the <a href="http://digitaldaily.allthingsd.com/20090625/worldwide-pc-shipments-to-improve-no-thanks-to-windows-7/">six percent decline predicted in June</a> and the two percent decline it foresaw in September.</p>
<p>Nope. Turns out that 2009 PC shipments, which were once thought to be headed for certain disaster, aren’t going to decline at all. They’re going to grow.</p>
<p>By 2.8 percent. </p>
<p>Seems that rising consumer demand for netbooks is boosting unit sales to better-than-expected levels. That said, the market value of those sales is still projected to decline. </p>
<p>&#8220;Blame this year&#8217;s drop in market value on the unprecedented declines in PC average selling prices (ASPs) we&#8217;ve seen this year,&#8221; said Gartner (IT) research director George Shiffler. &#8220;The rapid decline in PC ASPs reflects a marked shift towards lower price points as customers have looked for &#8216;good enough&#8217; PCs at the cheapest price, and vendors have tried to spur market growth by catering to ever-lower price points. We expect PC ASP declines to slow as the market recovers, but given the market&#8217;s competitive dynamic, we don&#8217;t see PC ASPs rising any time soon. As a result, growth in the market value of shipments will significantly lag shipment growth next year and beyond.&#8221;</p>
<p>One last point worth noting here. Despite <a href="http://digitaldaily.allthingsd.com/20091105/well-what-did-you-expect-him-to-say/">Microsoft’s (MSFT) claims that sales of Windows 7 have been &#8220;fantastic,&#8221;</a> Gartner says the operating system isn’t likely to have much impact on holiday PC sales. &#8220;We just don&#8217;t see consumers buying new PCs solely because of Windows 7,&#8221; said Shiffler. &#8220;We are expecting a modest bump in fourth-quarter consumer demand as vendors promote new Windows 7-based PCs, but the attraction will be the new PCs, not Windows 7.&#8221;</p>
<p>According to Shiffler, &#8220;The more critical question is, &#8216;When will businesses make their move to Windows 7, and what will they do about replacements in the interim?&#8217; We don&#8217;t see businesses mainstreaming Windows 7 much before the end of 2010. We think many businesses will try to shift replacements to the back end of next year so as to sync their adoption of Windows 7 with their PC refresh. That will put a damper on early 2010 shipments.&#8221;</p>
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		<title>World-Wide PC Shipments to Improve, No Thanks to Windows 7</title>
		<link>http://allthingsd.com/20090625/worldwide-pc-shipments-to-improve-no-thanks-to-windows-7/</link>
		<comments>http://allthingsd.com/20090625/worldwide-pc-shipments-to-improve-no-thanks-to-windows-7/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 22:47:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=20288</guid>
		<description><![CDATA[World-wide PC shipments will be lousy in 2009, but not quite as lousy as previously thought. Gartner says they’ll fall six percent for the year, which is an improvement over the 6.6 percent drop it forecast last month and the 9.2 percent decline it projected back in March.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/06/makingmacs-150x150.jpg" alt="makingmacs" title="makingmacs" width="150" height="150" class="alignright size-thumbnail wp-image-20289" />World-wide PC shipments will be lousy in 2009, but not quite as lousy as previously thought. <a href="http://www.gartner.com/it/page.jsp?id=1040020">Gartner says they’ll fall six percent for the year</a>, which is an improvement over the 6.6 percent drop it forecast last month and the 9.2 percent decline it projected back in March.</p>
<p>&#8220;PC unit growth was stronger than we expected in all markets but Eastern Europe in the first quarter of 2009. In particular, consumer shipments were much stronger than we anticipated,&#8221; said Gartner’s George Shiffler. &#8220;However, professional shipments continued to struggle, and we think much of the growth in consumer units was due to vendors and the channel restocking inventories rather than an upsurge in demand.&#8221;</p>
<p>Well, hopefully that will all change after the October launch of Windows 7, right?</p>
<p>Nope. Not according to Gartner (IT), anyway. Unless Microsoft (MSFT) is planning <a href="http://digitaldaily.allthingsd.com/20080708/msftads/">another $300 million ad campaign</a> featuring <a href="http://digitaldaily.allthingsd.com/20080821/seinfeld/">Jerry Seinfeld</a>.</p>
<p>&#8220;Unless Microsoft mounts a major marketing campaign in support of Windows 7, we think consumers will simply adopt the new operating system as they would normally buy new PCs and/or replace old ones,&#8221; Shiffler said. &#8220;As for professional users, we still expect them to put off adopting the new OS for at least a year until they have fully tested their applications against it.&#8221;</p>
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		</item>
		<item>
		<title>World-Wide PC Shipments to Improve, No Thanks to Windows 7</title>
		<link>http://allthingsd.com/20090625/worldwide-pc-shipments-to-improve-no-thanks-to-windows-7-2/</link>
		<comments>http://allthingsd.com/20090625/worldwide-pc-shipments-to-improve-no-thanks-to-windows-7-2/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 22:47:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=20288</guid>
		<description><![CDATA[World-wide PC shipments will be lousy in 2009, but not quite as lousy as previously thought. Gartner says they’ll fall six percent for the year, which is an improvement over the 6.6 percent drop it forecast last month and the 9.2 percent decline it projected back in March.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/06/makingmacs-150x150.jpg" alt="makingmacs" title="makingmacs" width="150" height="150" class="alignright size-thumbnail wp-image-20289" />World-wide PC shipments will be lousy in 2009, but not quite as lousy as previously thought. <a href="http://www.gartner.com/it/page.jsp?id=1040020">Gartner says they’ll fall six percent for the year</a>, which is an improvement over the 6.6 percent drop it forecast last month and the 9.2 percent decline it projected back in March. </p>
<p>&#8220;PC unit growth was stronger than we expected in all markets but Eastern Europe in the first quarter of 2009. In particular, consumer shipments were much stronger than we anticipated,&#8221; said Gartner’s George Shiffler. &#8220;However, professional shipments continued to struggle, and we think much of the growth in consumer units was due to vendors and the channel restocking inventories rather than an upsurge in demand.&#8221;</p>
<p>Well, hopefully that will all change after the October launch of Windows 7, right?</p>
<p>Nope. Not according to Gartner (IT), anyway. Unless Microsoft (MSFT) is planning <a href="http://digitaldaily.allthingsd.com/20080708/msftads/">another $300 million ad campaign</a> featuring <a href="http://digitaldaily.allthingsd.com/20080821/seinfeld/">Jerry Seinfeld</a>. </p>
<p>&#8220;Unless Microsoft mounts a major marketing campaign in support of Windows 7, we think consumers will simply adopt the new operating system as they would normally buy new PCs and/or replace old ones,&#8221; Shiffler said. &#8220;As for professional users, we still expect them to put off adopting the new OS for at least a year until they have fully tested their applications against it.&#8221;</p>
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