2 posts and columns on Get a Mac

Apple Uses "Switchers" Ad to Keeping Smacking Windows 7

in News on November 11, 2009 at 1:03 am PT

While sales of Windows 7 are doing well, Apple is continuing to slap the Microsoft operating system software around. There was a bunch of mean-spirited “Get a Mac” ads right when Windows 7 was released in late October, stressing consumers dying to switch to Apple when faced with the prospect of upgrading their Microsoft software. Now there is a name for them: “PC Switchers.” It sounds a little naughty.
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Apple Ads' New Target: Windows 7 (See the Videos!)

in News on October 22, 2009 at 7:56 pm PT

Here are the three new Apple commercials trying to take a smack at the launch of Windows 7, the new operating system from Microsoft. The “Get a Mac” advertising features the PC and Mac guys, as usual, but are quite a bit meaner than usual.
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