Giampaulo

Pink PCs and Baseball Boys: These Microsoft Ads Are Growing on Me (But I Am Still a Mac!)

Kara Swisher in News on April 10, 2009 at 2:27 am PT

OK, the Lauren ad was a little too cute for its own good, and BoomTown has no interest in Giampaulo’s “really big hands.” But the latest installment of Microsoft’s real-people advertising campaign, called “Laptop Hunters”–this time a mother and son named Lisa and Jackson looking to score a computer–is pretty funny and sweet, and the main theme of hefty value over too-thin hipness is really starting to kick in. And while I cannot blame Microsoft for sticking to the Apple-Is-for-Value-Ignorant-Elites meme, I still wish that the messaging would move on from price to more important things such as how the software and hardware perform together.