Show Your Valentine How Much You Care With a Randomly Chosen Facebook Gift

Happy V-Day! Here’s a Starbucks card.
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American Express Cardholders Can Now Tweet to Buy

American Express has been using social networks to distribute offers for more than a year, but this marks the first time it is selling things.
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With New Gifts Launch, Facebook Wants You to Put it on “The Card”

Facebook jumps into real-world, physical gift cards with a new product.
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News Byte

InComm Buys Giftango, With Eye on Digital Gift Cards

InComm, an Atlanta-based company specializing in the distribution of prepaid cards, has acquired Portland, Ore.-based Giftango for an undisclosed sum. The seven-year-old company will help InComm expand into the sale of digital gift cards, including distribution through email, text messaging and mobile wallets. The company will remain in Portland, and will become a wholly owned subsidiary of InComm.

Square Slides Into Apple’s Passbook With Digital Gift Cards

Jack Dorsey’s Square gets into digital gift cards. But will you use them?
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As iTunes Cards Come to “Gifts,” Apple and Facebook Meet Under the Mistletoe

Happy holidays, Facebook friends! Have a Bieber album, on me.
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As Starbucks Runs a Deal With LivingSocial, Groupon Stock Touches a New Low

LivingSocial, partly owned by Amazon, will be offering a $10 Starbucks gift card for $5.
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News Byte

Wrapp’s Social Gifting App Adds Big-Name Retailers for School Shopping

Wrapp, the mobile app that lets you give your Facebook friends free gift cards from retailers, has added a host of new offers just in time for back-to-school shopping. The Swedish company, which launched in the U.S., raising funds from Greylock’s Reid Hoffman, says it has added Office Depot, Dockers, Rent the Runway, Levi’s, Rovio’s online shop, Amazon-owned Zappos, and Roots to its selection of gift cards.

FreeMonee Grabs $34 Million to Compete in the Digital Coupon Craze

Who knew it was so expensive to save money?
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Boomerang Pivoting Away From Gtrot to Launch a Social Gifting Service

The Chicago company has raised an additional $1 million in capital to transition from a travel recommendations site to a social gifting service.
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Cash Isn't King–Liquidity Is