2 posts and columns on girls

Hearst’s UGO Gets New Blood, Still Needs CEO

in Media on November 2, 2009 at 6:30 am PT

Hearst’s dude-centric UGO site, which has been without a permanent CEO since June, is still looking for a new boss. But in the meantime, it has some new blood: The company has brought in Hearst veteran Christopher Johnson to run programming and product strategy and hired Julie Shumaker to run 1UP, the gaming site it bought earlier this year.

Videogame Firms Make a Play for Women

in News on October 13, 2009 at 5:00 am PT

Videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground. This holiday season, more games than ever are being geared toward female players. Electronic Arts Inc. is releasing the latest installment of its “Littlest Pet Shop” game for young girls and introducing a series of fashion-themed games called “Charm Girls Club” for older girls later this month.