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How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch

in Media on March 21, 2009 at 9:13 am PT

More than a third of all U.S. homes now have TiVo-like digital video recorders, and the majority of DVR users fast-forward through ads when they watch TV. One way to stop that: Make ads with bizarro visuals that demand your attention.
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