The 63rd Primetime Emmy Awards for television excellence are broadcast tonight starting at 5 pm PT, so here are some of the better preshow videos to enjoy.

I particularly enjoy the naughty one up top by host and “Glee” star Jane Lynch, in which she makes up all new names for porn versions of popular TV shows:

Suddenly it seems incredibly popular: HP’s own Web site appears to have sold out of them. Engadget noted that the TouchPad is the hottest gadget on Amazon today, but not for the newly slashed price. At the moment, the 16GB unit is going for $454 on Amazon, and the 32GB version for $502.

Whatever this last minute mania might do to cushion the damage, the fact is that HP is taking a financial bath on the TouchPad, and not a small one, either. According to analyst Shaw Wu of Sterne Agee in San Francisco, HP’s initial order from its Taiwanese contract manufacturer, Compal, was for between 500,000 and one million units.

As we now know, sales of what we called the “OuchPad” were terrible, particularly at retailer Best Buy and pretty much everywhere else, prompting a sudden decision by HP management to kill the product and, in fact, all hardware running the webOS operating system.

So how much will HP end up losing on the TouchPad? We’ll probably never know for sure, but let’s do a little back-of-the-envelope math in order to arrive at an educated guess.

We know roughly what it cost to build each TouchPad, courtesy of a teardown analysis conducted last month by the research firm iSuppli. A 16GB TouchPad cost $306.65 to build, while the 32GB version cost $328.65.

Now let’s assume that the million-unit order is correct and that it was evenly split between 16GB and 32GB units. (It probably wasn’t, but it makes the calculation easier.) That would make HP’s combined hardware cost $317.7 million. Let’s give HP the benefit of the doubt and assume that before last week’s events it sold 50,000 units at an average price of $400. So we’ll subtract $20 million. That leaves us with $297.7 million.

Now let’s do the same calculation, this time assuming the order from Compal was for an evenly divided 500,000 units. In this case, the total hardware cost would be about $159 million, which, after knocking off that same $20 million sold, leaves us with $139 million. Thus, our range is somewhere in the neighborhood of $140 million to $300 million spent on hardware alone, depending on how many units were ordered.

Whatever the actual figure, you can bet that the cost of written-off hardware is a sizable contributor to the $1 billion cash charge HP said it will be taking in the fourth quarter, related to the shutdown of the webOS hardware business.

What else goes into that $1 billion? Costs associated with people who worked on it, who will soon be out of a job, for one thing; plus getting rid of any related assets, and so on.

And though it doesn’t factor into that $1 billion charge, it would be interesting to find out how much HP’s advertising agency spent on filming and buying TV slots for the TouchPad TV commercials starring Lea Michele from “Glee” and the Filipino boxer-turned-politician-turned-singer Manny Pacquiao. Those folks don’t exactly turn up for free. Nor do primetime ad slots. Also, as Reuters reported, those ads were still running on CNBC as of Friday.

Update: A few more thoughts on what other line items are likely within that $1 billion cash charge, courtesy of Wayne Lam at IHS iSuppli. There would have been other TouchPad models in various states of the design and manufacturing pipeline, though probably more designed and prototyped than manufactured. Then there was the associated research and development work going on with the various models of webOS phones that HP sold, not least of the which was the Veer — which oddly enough was in the schwag bag given away at D9 — as well as the Pre 3. Lam also says that HP was thought to have an exclusive contract with Qualcomm for the supply of the chips for the phones. Shutting down the hardware business might invoke some expensive contract cancellation terms, he says.

The latest advertising for Hewlett-Packard’s TouchPad is kind of cool, especially compared to the old spots for its webOS cousin, the Palm Pre, that featured the creepy naked lady.

(I still have nightmares that she is going to appear at the end of my bed in the middle of the night and stab me to death with a Pixi.)

In any case, TouchPad’s recent celebrity spokesmodels — comedian Russell Brand and “Glee” diva Lea Michele — are now presumably out of a job flacking the now-defunct tablet device. HP said yesterday that it had decided to stop making them.

Here are the videos of their ads, as well as a few more Brand did for HP about the TouchPad. And, just to remind you of the horror, I also added the creepy naked lady ad, in which she freakishly recounts a weird juggling story.

Enjoy:

Related posts

• Hewlett-Packard Says Goodbye to PCs, webOS
• HP Pulls Plug on webOS Hardware, Leaves OS Future in Doubt
• HP And webOS: But They Seemed So Happy Together!
• Liveblogging HP’s “Everything Including the Kitchen Sink” Conference Call
• HP’s Apotheker: We Struck Out with WebOS, but Maybe Someone Else Wants a Swing?
• Viral Video: Like Palm’s Creepy Naked Lady, TouchPad’s Floating Celeb Heads Get the HP Boot
• Licensing webOS May Not Be Much of an Option for HP
• Hewlett-Packard’s PC Business: What Happens Next?
• Worth More Dead Than Alive: Could HP Turn a Profit on Palm’s Patents?
• With HP’s Raising of the World’s Biggest White Flag, Will Jon Rubinstein and Todd Bradley Surrender Too?

Attacking MySpace in its current state is kinda like steroid muscle heads pushing a kid in a wheelchair off the Santa Monica pier.

And they do! But they also require subscribers to do some work.

Part of that is because the cable guys really haven’t worked out the technology yet (Facebook could help here).

But it’s really because the point of The Great Free TV Web Pullback of 2011 (alternate title: The Great Web Video Piracy Boom of 2011) isn’t to make it easy to watch TV shows on the Web. It’s meant to protect the traditional TV business.

And it looks like the new “authentication” program that Fox announced last night, which will pull back free TV shows on Hulu and Fox.com, will follow form. (News Corp., which owns Fox, also owns this Web site.)

Take a look at the Web site that Fox rolled out last night in conjunction with the move. It warns surfers that in order to watch shows on the Web, they’ll need to:

• Be a Dish Network subscriber.
• Create an online Dish Network subscriber ID and password, which will require them to dig up their account number from their paper bill.
• Be prepared to log in again every 30 days.

This is about standard for authenticated TV, and while it’s not rocket science, it’s also not much fun. (Quick quiz: Where is your most recent cable bill?)

On the other hand, it is easier than being waterboarded, as “Glee’s” awesome Jane Lynch reminds us in a 15-second video. But it’s certainly nowhere near as easy as the instant gratification you can get by going to Fox.com or Hulu.com and watching last night’s “MasterChef” (or just stealing a peek from a pirate site).

Speaking of Hulu — it’s interesting to note that there’s absolutely no mention of the site on Fox’s Web page, even though Hulu Plus customers can also get access to the Fox programming. But also not surprising.

This morning, News Corp. CEO and majordomo Rupert Murdoch, his son James (who is also a top company exec) — as well as former employee and full-time lightning rod Rebekah Brooks — march on down to the British Parliament to answer questions from a committee there about the ever-growing PhoneGate scandal.

For those living under a rock, News Corp. is embroiled in ever more serious controversy about who knew what and when (also where, why and how much) in the hacking of phones of a myriad of well-known people in the U.K. by its News of the World tabloid newspaper.

Besides celebrities and politicians, that has included the voicemails of a murdered girl, an appalling act that has galvanized public opinion and the weak spines of legislators into action in this inquiry.

It’s sordid, it’s ugly and it makes for what could be an explosive event, starring the man who brought you “Titanic,” Glenn Beck, “Glee” and, most recently, the sale of Myspace.

There’s no question, getting the 80-year-old Murdoch on the ropes will be the aim of the committee members holding the hearing, and how one of the world’s most famous and legendary media moguls performs — or does not — will be a big deal to both interested observers and News Corp. shareholders.

By way of full disclosure, that’s not me, but this site is owned by Dow Jones, which is owned by News Corp. In other words, somewhere up the corporate food chain, Murdoch is my boss.

In any case, that has never stopped me or AllThingsD.com from telling it like it is, so here is the liveblog of what is sure to be a doozy of a media event:

6:36 am PT:: It all starts for the Murdochs, as soon as the former Scotland Yard head John Yates has completed questioning about the police’s obvious bungling of the various investigations over the years.

Rupert Murdoch and his son, James Murdoch, are on, looking grave and dressed in grey.

Sitting behind them are Rupert Murdoch’s wife, Wendi Deng, and his top adviser at News Corp., Joel Klein, who is heading up the phone hacking scandal internally at the company.

The hearing — in a room that looks like a high school debate could take place there — starts off politely enough.

But the first question is directed toward James Murdoch about his clearly incomplete investigation when phone hacking allegations were first made many years ago. He begins with an apology.

“These actions do not live up to the standards of News Corp.,” says the younger Murdoch.

He is interrupted by his father, Rupert Murdoch, who notes rather dramatically: “This is the most humble day of my life.”

The questioner quickly asks the obvious query, after James Murdoch claims News Corp. was not in full possession of the facts when execs had told a previous committee there was no reason to believe there was more widespread hacking.

Were News Corp. execs lying?

James Murdoch continues to insist that the bulk of evidence came out — “real evidence” — in later civil trials. And also, that News Corp. is now investigating the situation fully.

He throws around words like “proactive action” and “transparency,” which is probably cold comfort now to those hacked when things were less clear to News Corp.’s senior management.

Now up, Rupert Murdoch, who is asked quickly about statements he made about not tolerating wrongdoing and who had lied to him at News Corp. about the phone hacking.

Apparently, he “didn’t know” a lot about the hacking that took place, while also defending the non-hacking employees of his company.

But the questioner is still on him about exactly what he did know about the situation, which seems to be — at least according to his testimony — a lot of I-don’t-knows.

6:53 am: It continues about what Rupert Murdoch knew and when he knew it and what he did. Or not.

As Rupert Murdoch keeps up with this tone of not being clued in to what have turned out to be critical events, James Murdoch wants to keep jumping in with the details, which he is eager to impart.

“At what point did you find out criminality was endemic at News of the World?” asks the questioner.

Rupert Murdoch does not like the word endemic, but stresses that he was “shocked, appalled and ashamed” by the case of the murdered girl, Milly Dowler.

The questioner seems frustrated by Rupert Murdoch’s answers, which are, for the typically razor-sharp media mogul, unusually slow.

Like a persistent terrier who wants to perform, James Murdoch is back again offering to serve up the deets.

7:04 am: Now, it is onto the closing down of News of the World: Was the tabloid shut down because of the criminality?

“We had broken our trust with our readers,” says Rupert Murdoch. “We felt ashamed for what had happened.”

A new questioner is on, with a bizarre query about why Rupert Murdoch came in the back door of the Prime Minister’s house at 10 Downing Street on a recent visit there.

It’s a cloddish effort to show him as a powerful puppetmaster to pols, but only serves as a punch line.

Back on track, with questions about whether there was hacking in the U.S., which Rupert Murdoch said he could not believe had happened.

More questions about how badly the company acted, which came down to the questions about whether he was “ultimately” responsible for the hacking.

“Nope,” says Rupert Murdoch, who keeps insisting he relied on others, some of whom apparently “misled” him.

It’s an astonishing admission and, really, excuse, given he has been chairman, CEO and a very strong leader of News Corp. for more than a half-century.

7:16 am: A new questioner, who asks who decided to close down News of the World. It was Murdoch himself, his son and other execs.

Next up, why did News Corp. pay off a victim of hacking, which James Murdoch did without informing his father or the News Corp. board.

James Murdoch essentially points out that it is typical to do this in companies of the global scale of News Corp.

These are apparently very busy, busy, busy people, who do not seem to have time to notice how such juicy and best-selling scoops might have been magically produced by News of the World.

Onto ethical conduct guidelines, which News Corp. has in a pamphlet form, says James Murdoch, but pages which some at the company have obviously never cracked.

Rupert Murdoch is asked again about his culpability in the case, which he continues to maintain he does not shoulder the blame.

James Murdoch does note that the company “will think more forcefully … about our journalism and ethics.”

Given the situation, in which every day brings a new revelation of bad acts by News Corp. employees, this promise of better behavior seems to be a case of much too little and very, very late.

Rupert Murdoch still uses the opportunity to stress the need for a free press, despite its excesses.

7:31 am: More about the payments to settle with phone hacking victims and how soon the company realized the problems were more widespread.

James Murdoch talks about how he might have acted differently had he known more then as he does now.

“If we knew now what we knew then,” says James Murdoch, “we would have taken more action and moved more aggressively.”

But what else is he going to say? It’s a could-have, would-have, should-have line of questioning that is eliciting very little in the way of true information.

Finally, a good point about “willful blindness,” which is a term from the Enron scandal about avoiding knowing about problems you really should have known about.

“Is that a question?,” asks James Murdoch. It is a statement, actually, and a decent enough one.

“We didn’t do that,” says Rupert Murdoch firmly this time.

Still, soon enough, Rupert Murdoch is insisting he was not as involved as people have imagined him to be with the management of his newspapers.

A new questioner is pressing this important point, but Rupert Murdoch is not biting on a query about his legendarily hands-on managing style.

“I’d say, ‘What’s doing?’” he explains about his conversations with editors, but adding he might not have been told about payoffs to phone hacking victims.

The questions are in the deep weeds here, but it’s still interesting that Rupert Murdoch continues to maintain that his life was too busy to wallow in the details, however controversial and important those details might be.

7:55 am: More and more don’t-knows pile up and up in a giant mountain of acts perpetrated by someone somewhere, but not the Murdochs.

“I can tell you I was surprised as you were,” says James Murdoch about certain payments to various hackers and those who were hacked.

Was it Les Hinton, who then ran News International and later Dow Jones, from which he recently resigned?

Could be! Maybe! Mistake were made! Who knows!

Well, someone does!

It moves onto Brooks, the tarnished News International exec and editor whom Rupert Murdoch does note he still trusts. Finally, some certainty!

Brooks is definitely one of the more compelling characters in this drama, although the media focus on her striking red hair color seems odd and vaguely sexist, as if she is some flame-haired she-devil from media hell. She might certainly be guilty in this mess, but her fabulous hair has nothing to do with it.

(Rupert’s mane is grey, by the way, and James’ is brown, if you really need to know.)

Fascinatingly, Murdoch’s backing of Brooks has been strong and consistent, despite intense criticism of her by many in this scandal.

The payment of legal fees of perpetrators and payments to the victims in the hacking seems to obsess one questioner, who wants News Corp. to stop doing it.

Murdoch says he’d like to if contracts did not preclude that, which essentially means News Corp. will keep up forking over the legal fees and payments.

8:12 am: The attention turns to how James Murdoch found out about the various emails that showed there was more evidence of hacking than was first thought about and what he felt about it.

He says very little, noting that the matter is under police investigation. It’s not don’t-know now, but can’t-say.

The hearing is beginning to feel a little rope-a-dope, with the Murdochs apologizing and taking blows, saying very little — either claiming lack of knowledge or lack of ability to comment about the ongoing police inquiry — and tiring out the questioners.

It is a classic tactic of the boxing champion Muhammad Ali and it works in the ring.

Whether that will be the case with PhoneGate remains to be seen, but it certainly has made what could have been a more explosive hearing much less so.

Instead, it seems to have turned into a what didn’t the Murdochs know and when didn’t they know it hearing.

On questioner gets this irony. “That’s frankly unsatisfactory,” he says about the Murdochs continuing shock and surprise at the thorny situation they find themselves in.

Maybe it seems a little hard to believe, but the persistent story from James Murdoch is that they were told by their lawyers, the police and others that nothing was awry once the initial phone hacking investigation was complete and only found out about the larger problem in later civil lawsuits.

But, asks the questioner to Rupert Murdoch, should his editors and managers at News of the World have known about it?

Of course, they should have.

But, once again, the legendary media baron, who made his fortune and fame in disseminating news and information across the world in newspapers, on television, on satellite and on the Web — at least for now — can’t say.

So, was he “kept in the dark” about the situation? Rupert Murdoch acknowledges he might have asked more questions, although he noted his British newspapers were only a small part of his massive empire.

But, he adds, “Anything that is seen as a crisis comes to me.”

Well, not the phone hacking crisis, it seems.

But, they’re sorry. So sorry. And, of course, humbled.

8:54 am: Suddenly, there is a disturbance, in which someone seems to have possibly attempted to accost the Murdochs.

But it is not clear what has happened, as the hearings are suspended for 10 minutes.

James Murdoch leaps up quickly to protect his father, which he has been doing in this hearing verbally already, where the strategy seems to be to let him largely do all the talking.

Even faster on her feet and with arms raised toward a man in a plaid shirt and carrying a pie plate with shaving cream is Rupert Murdoch’s wife, Wendi.

The man seems to have managed to get some of the foam on Rupert Murdoch, but Wendi Deng appears to have partially thwarted her husband from receiving a full pie in the face.

It’s the first striking visual of this hearing, protecting the patriarch and the king of the empire from harm, no matter what.

Here is a video of the incident:

According to Britain’s Channel 4: “As the man was being led away in handcuffs escorted by a single police officer, he refused to give his name, saying: ‘As Mr Murdoch himself said, I’m afraid I cannot comment on an ongoing police investigation.’”

9:09 am: The room is cleared, so it is only the Murdoch crew behind James and Rupert Murdoch, and now the committee is even more solicitous.

Rupert Murdoch is without his jacket and his wife is being commended for her most excellent left hook.

Still, it’s back to business and the questioner does zero in on a major disconnect over how two media execs as famously aggressive and involved as the Murdochs were so passive in this hacking situation.

It “was a terrible shock,” says James Murdoch.

The same is said about what would be even more disturbing and recent allegations of the hacking of the victims of the 9/11 bombings.

Both father and son say there is no evidence of this so far, but they were surely looking into it.

While it certainly did not come through in what have largely been feckless questions from the committee, the final questioner does correctly ask the pair if they might want to pay more attention.

The last question is for Rupert Murdoch and finally gets to the real query everyone wants to ask.

Noting Murdoch is “captain of the ship,” she asks if he has considered resigning.

“No,” answers Murdoch firmly.

“Why not?” she presses.

“People let me down and it’s for them to pay,” says Rupert Murdoch. “But I think, frankly, I am the best person do clean this up.”

He finishes up with a statement about being sorry, how he was also betrayed and how phone hacking and bribery is wrong.

“Saying sorry is not enough, things must be put right,” he says.

Finally, something we do know.

Here’s a handy helper for those following the fate of the Hulu premium online video service, whose noisy efforts to sell itself have gotten a lot of attention of late:

“In preliminary talks” = “hawking itself to one of a half dozen big moneybag tech companies who will visit with Hulu’s bankers and management to see its presentation at Morgan Stanley’s office in Century City in Los Angeles.”

Last Friday, for example, that meant a look-see for Microsoft execs, to show the software giant the story of how paying top dollar for the popular Hulu would be a great investment.

This week, sources said, Yahoo will get the expected gander at the books too, among the other companies targeted by Hulu as part of a sales process in its very early stages.

Among those companies on the short list, sources said, along with Microsoft and Yahoo are: Google, Verizon, AT&T and Amazon.

None of these should come as a surprise, since they all have a big interest in the digital distribution of content business.

Google is perhaps the most interesting and difficult of the group, due to both its massive YouTube unit and the even more massive interest by government regulators about its disturbing massiveness.

Amazon is the company that seems most suited as a Hulu buyer, since it already makes its business selling and distributing content. In addition, Hulu CEO Jason Kilar was a former exec — bringing a certain level of familiarity and presumably much less of the grumpy disgruntlement that he experienced with Hulu’s current media giant owners.

Microsoft seems like the longest shot and least enthusiastic, although it certainly could afford it.

As for Yahoo: Good lord, it needs something sexy to tell weary investors.

Not in the initial round, but other possible acquirers Hulu is targeting: Facebook, Netflix, Samsung and Liberty Media.

And definitely not among those kicking the tires: Disney, News Corp. and Comcast, the trio of partners who own Hulu, along with Providence Equity Partners.

The big question, of course, is whether media-focused Apple — a notorious buyer of almost nothing — would be interested in Hulu.

These blind dates with the best possible buyers will presumably give each insight into Hulu’s business and give Hulu information on what they are looking for.

Sources who have heard the pitch said Hulu is positioning itself as an inevitable competitor to cable, which seems an odd position to take, unless it can get regular access to the kind of top-drawer content that consumers want.

And that will be the most important issue for anyone buying Hulu: The time and terms of rights to the television and movie content on the site, which has been a critical part of its success.

Buyers I have interviewed said Hulu has to offer at least an 18-month license for its content and a pile of rights to hit shows to differentiate itself from competitors.

As Peter Kafka wrote, Hulu buyers would indeed get exclusive content, but with strings attached.

He also noted that the latest content licenses for Hulu’s owner/partners — Disney’s ABC and News Corp.’s Fox — have recently been completed, deals that will stay intact if Hulu is sold.

Unlike Netflix, which has had to pay top dollar for a small pile of premium content while deftly using a large archive of older content to attract subscribers, Hulu’s success has had a lot to do with more access to popular current shows offered by its media giant owners.

Those shows include TV hits such as “The Office” and “Glee.”

That access has become a point of contention with those owners, who have differed with Hulu management about what comes next for the mostly advertising-supported site, even though its slick product has been a clear hit with consumers.

Of course, some speculate that Hulu might not sell at all, just as it never went public as it had said it might do previously. In that case, it will be interesting to see what will become of Hulu once the music stops.

(And, if anyone would like to email me the Hulu presentation or notes on it, please do, so I can formulate a bid myself!)

But, until this deal churns slowly, leakily and loudly forward — let’s enjoy some apt Hulu content. As usual, the fun version of ABBA’s “Dancing Queen” by the kids from “Glee” was not available on the site.

Thus, I selected frequent “Glee” guest star Gwyneth Paltrow belting out Joan Jett’s “Do You Wanna Touch Me” on the show, as a good alternate metaphor for the sales process:

But the relationship between the two, which Twitter has been actively trying to promote in the last nine months or so, is a funky one: Sometimes Twitter gets excited about TV shows that lots of people don’t care about. And sometimes TV’s most popular shows aren’t nearly as popular on the social messaging service.

You can see this illustrated quite effectively via data from SocialGuide, a start-up that tracks who’s saying what on the Web about live TV. SocialGuide wants to track TV commentary on all of the social media platforms, but right now it has the best bead on Twitter, because it has access to the service’s data “firehose.”

So while the chart below, which looks at TV shows that aired during the last week of May “sweeps,” technically encompasses more than Twitter data — there’s some Facebook commentary included there, for instance — it’s best to look at it as a Twitter proxy for now:

Notice that some of the most popular shows on TV are also a big deal on Twitter: American Idol, Glee, and some of the NBA playoff games map very closely on the two rankings.

But in other cases, there’s a big disparity.

For instance, there’s a slew of reality shows — “Mob Wives,” “America’s Best Dance Crew,” “Khloe & Lamar,” etc., that don’t crack the Nielsen top 100 for the week, but all place very highly on SocialGuide’s chart. Meanwhile, some of TV’s most popular shows, like “NCIS” and “Modern Family,” show up much further down SocialGuide’s rankings.

(If you’re interested in methodology, here’s a brief version: SocialGuide is only tracking commentary made while the shows are airing. But it’s attempting to track both explicit “check-ins” — either made using Twitter hashtags or via services like GetGlue — and implicit ones, when users refer to the show by name, etc.)

So what does that tell us? Hard to say. It’s tempting to make demographic links on some of these shows — for instance, surveys show that Twitter has a disproportionately large African-American user base, and perhaps that skews the ratings for shows like “Love & HipHop.”

But the data is pretty scattered, so I’d be wary of that: Anyone want to suggest why “Extreme Couponing” does well on Twitter? Also, is “Extreme Couponing” what I think it is?

In any case, the dream scenario for Twitter’s sales and marketing team (hi, Adam!) would be data that shows increasing Twitter popularity reflected in a show’s ratings. SocialGuide is just starting to publish this data, so it will be worth watching in the months to come.

Lynch, in a three-minute fictional stint as the acting CEO of News Corp–Murdoch had to miss his customary opening slot due to an engagement in China–told the audience she was making a few changes in the operation, including shuttering The Daily (“Never heard of it, never used it, so clearly I’ll be shutting that down”) and keeping Glenn Beck at Fox for one final role as a dying patient on “House.”

]]> http://allthingsd.com/20110531/d9-video-jane-lynch-of-glee-makes-a-surprise-appearance/feed/ 0 http://allthingsd.com/20110401/netflix-adds-foxs-glee/ http://allthingsd.com/20110401/netflix-adds-foxs-glee/#comments Fri, 01 Apr 2011 14:52:50 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=31407 Netflix, which may lose access to shows from Showtime this summer, is adding some from News Corp.’s Fox studio. As in other recent deals the video service has signed, the new pact gives Netflix subscribers access to shows they haven’t had in the past–in this case, the big new titles are “Glee” and “Sons Of Anarchy”–but only older episodes: None of the shows will be available “in season.” The deal is an expansion of an existing agreement, and is non-exclusive. News Corp. also owns this Web site.

]]> http://allthingsd.com/20110401/netflix-adds-foxs-glee/feed/ 0 http://allthingsd.com/20110214/twitter-ceo-dick-costolo-says-company-needs-to-unify-its-experience-across-devices/ http://allthingsd.com/20110214/twitter-ceo-dick-costolo-says-company-needs-to-unify-its-experience-across-devices/#comments Mon, 14 Feb 2011 16:28:40 +0000 Ina Fried http://mobilized.allthingsd.com/?p=4098 Twitter CEO Dick Costolo said on Monday that although the service is available on nearly every phone, the company has a long way to go to make the product consistent across devices.

“The experience has to be the same,” Costolo said during an afternoon keynote speech at Mobile World Congress in Barcelona. “I shouldn’t have to think how to use Twitter.”

About 40 percent of tweets come from a mobile device, while half of all active users are active on more than one device, he said.

Until not that long ago, Twitter built only the product for the Web and let third parties handle phones and other devices. In recent months, though, it has scooped up various app makers and now offers official apps for the major smartphones. However, given that those official apps stem from different acquisitions, they often work in different ways.

Costolo said the company also wants to make sure that one doesn’t have to sign up and follow lots of people to get something out of the service.

“We want Twitter to be instantly useful,” he said.

With Twitter for Windows Phone 7, the company introduced the notion, already present on the Web, that one shouldn’t have to be an active user to have Twitter on their phone.

His talk is still ongoing and I’ll update things as it continues.

5:32 pm: Costolo said the company will begin offering crowdsourced translations of the service into Russian, Turkish and Indonesian and, later this year, will have its own translation to Portuguese.

5:33 pm: Some stats from Super Bowl, this year.

4,000 tweets per second at the end of the game and 3,000 tweets per second during the game. That was 27 tweets per second in 2008.

The overall record is New Year’s Eve in Japan (the country has a single time zone) and the prior sporting event record was from last year’s World Cup.

5:34 pm: Twitter is actually bringing things back to live TV and away from the DVR.

“That’s not just happening with live sporting events,” Costolo said. He cites game shows in the U.K.

5:36 pm: “Glee,” for example, has 30 times the number of tweets about it when the show is on.

Takeaway: the long-talked about second screen of interactive TV is here and it is Twitter.

5:38 pm: About Twitter as a business: The short answer is we are already making money, Costolo said. The really good thing, he said, is that businesses can use the service in the same way as others–building community around shared interest.

5:41 pm: A viral campaign of note. Al-Jazeera highlighting its coverage of the events in the Middle East and North Africa with the hashtag #demandaljazeera to get its programming on U.S. cable systems.

5:44 pm: Costolo, on the role of Twitter and Facebook in recent events there:

“I think that takes away from what these people have accomplished,” he said. “We are probably a very small piece of the puzzle.”

5:47 pm: On to Q&A. Battery is running low, but hoping to make it through the question period.

First question came in over Twitter and asks what is the company’s biggest fear.

“Twitter’s biggest fear is lack of execution,” Costolo said, saying he tries to convince workers not to focus on competitors. “If we execute on what we are trying to do we will be successful.”

5:48 pm: A couple of questions on local trends and translations. Costolo said that crowdsourcing offers a way to do more translations quickly, while the trends piece requires more work on Twitter’s part, some of which should be done this year.

5:53 pm: What is the biggest mistake Twitter has made?

Costolo said company’s founders would say they shot themselves in the foot, head and everywhere else not hiring or scaling fast enough.

“I think we are out of the woods on that one,” Costolo said.

Next question is on what Twitter is doing in response to its pivotal role in Arabic-speaking countries right now. Costolo noted that Twitter doesn’t yet support right-to-left languages.

On being blocked, Costolo said Twitter is only a 350-person company and doesn’t have the resources of some larger companies. “We try to just leverage our own platform to plead for help,” he said.

5:58 pm: Costolo is asked if there is a need for Twitter-branded smartphones.

“No,” Costolo said. “I believe there is a need for Twitter in the existing platforms.”

Earlier in his keynote, Costolo said he wants deep integration so that when a user takes a picture they don’t have to open a separate app to tweet out that picture.

6:03 pm: As for rumors that Google might be willing to pay $10 billion for the company.

“I don’t know where these things come from,” Costolo said. “It’s just a rumor.”

6:03 pm: End of keynote. (just as my battery was on its last sliver of red, too!

]]> http://allthingsd.com/20110214/twitter-ceo-dick-costolo-says-company-needs-to-unify-its-experience-across-devices/feed/ 0 http://allthingsd.com/20110202/live-news-corp-talks-about-the-daily-myspace-and-earnings/ http://allthingsd.com/20110202/live-news-corp-talks-about-the-daily-myspace-and-earnings/#comments Wed, 02 Feb 2011 21:31:20 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=29203 MySpace’s time with News Corp. is coming to an end.

Then again, it’s been headed that way for quite some time–it’s just that News Corp. (which also owns this Web site) is now being that much more forthright about it. News Corp. COO Chase Carey said today that the company is “actively engaged” in discussions about “strategic alternatives”.

Which is exactly what the company said a few weeks ago, shortly after laying off several hundred workers.

The only difference today was that Carey said it in an earnings call, not via a public relations proxy, and it seemed clear from his tone that the company is done with the social network.

When an analyst asked about his projections for Myspace’s losses for the remainder of the year, you could hear the surprise in his voice, when he reiterated that the “focus is on strategic options.” And asked again about timing for a decision, he said that the company was “actively engaged” in discussions.

That is: Make us an offer.

For the record, News Corp.’s $275 million charge on its digital operations, announced today, breaks down this way: $107 million of that is for the restructuring, and the remaining $168 million is a writedown, presumably focused on Myspace.

And for those who care, costs for the Daily are being assigned to News Corp.’s publishing group: $7 million of the $30 million it has spent so far were assigned to this quarter.

EARLIER:

It’s an all-News Corp. kind of day around here. Jumping on the company’s earnings call, where we’re certain to hear about the just-launched Daily tablet newspaper, along with details about the company’s $275 million writedown on its digital businesses.

(Once again: News Corp. also owns this Web site. I don’t think we’ll get mentioned during the call, though.)

4:34 pm: And we’re off. Here’s the link to News Corp.’s earnings release, so you can play along at home.

4:35 pm: On the call: COO Chase Carey and CFO Dave DeVoe. No Rupert Murdoch, which is odd since he appeared happy to answer questions this morning during the Daily unveiling.

4:36 pm: Carey on that digital charge. Also included in that number, if I understood him correctly: Losses from sale of Jamba, FAN digital display network.

4:39 pm: Now time for some context: Cable is doing nicely, as it always does for News Corp. Ad sales up 17 percent, affiliate fees up 11 percent. And that includes the one-month blackout we had with EchoStar, which cost us about $30. million.

4:39 pm: Film: We’re down, but part of that is because we had a great quarter a year ago, comparatively. But “Black Swan” is great!

4:40 pm: TV: Up, due in part because of political ads. NFL ratings and prices are up, which is good because the World Series wasn’t as good as it could have been.

4:41 pm: [If you're interested in News Corp.'s satellite business, I'll direct you to the earnings report. Back shortly.]

4:42 pm: Publishing: Down from last year. Advertising is up across the board, but Harper Collins is down, and we invested in the Daily [so that $30 million charge is *not* included in the $275 million?]

4:43 pm: “Other”: Pretty much Myspace at this point, which is a mess. A loss of $156 million, which is $31 million worse than last year. Myspace results are “worse than our expectations.”

[Apologies, that was DeVoe.THIS is Carey:]

4:44 pm: Ad markets up at all our cable businesses, but we’re not dependent on that, because we have this great revenue stream from subscriber fees.

Fox News beat all other news networks combined. It’s the No. 4 channel in basic cable. All our affiliate deals are coming up, and we’re going to get a lot more from the cable and satellite guys for the rights to that channel.

4:47 pm: Ad market strong for broadcast, too. “Absolutely thrilled” with “American Idol”‘s performance. Fox Sports doing great, too. NFL was best ever, and Super Bowl will be great. NASCAR may be down a bit, though.

And don’t forget that we’re now starting to get paid by cable guys for our Fox broadcast, too, which they used to get for free. “We’ll be taking this business to a whole new level of profitability.” Will generate $1 billion annual operating income in a couple of years.

4:50 pm: [Satellite talk, which makes me drowsy yet again.]

4:51 pm: TV studios doing great. Making a pile from “Modern Family” reruns. “Glee” a money maker, too.

Film studios not as strong this year, but that’s the nature of the business.

And don’t forget “Avatar” 2 and 3!

4:52 pm: On the Daily: Rupert is still giving briefings on this as we speak–exactly the kind of thing we should be doing.

On Myspace: Completed “rebuild” of business, and “right-sized it.” And “now is the right time for News Corp. to consider strategic options for the business…and we’re “evaluating strategic alternatives.”

Time for Q&A: First question was about retrans fees, which I missed. But retrans worth “hundreds of millions of dollars.” Carey says.

Q: Color on ad market, please.

Carey: “It’s really good, solid growth” across all platforms. Print not as much as TV, but everything’s strong.

Q: What do you think of TV Everywhere?

Carey: “I prefer to call it “authentication.” But “it’s a good thing…it’s struggled to get going” because cable systems have been resistant. But “at the end of the day, success has got to be built on making it a good experience for consumers or they’ll find another way….At the end of the day, consumers are going to migrate” to good experiences. “It hasn’t gotten very far.”

Q: More on authentication, please.

Carey: I don’t think that the right way to do this is to say, “You can watch something on cablecompany.com or Fox.com”–you should be able to watch it when you want, where you want.

[A lot of "you know"s in Carey's last answer.]

Q: Please talk about how you will monetize Fox content. Disney just did a Netflix deal, and most of that value comes from ABC content. What do you think about doing something similar, and making old shows available online, and do you think “Modern Family”‘s value has decreased because of online exposure, as Turner said?

A: Two different values–delayed access to current content, and library content, which is what Netflix is doing. Netflix is competing for library rights, generally. We’re a buyer–at FX–and as buyer, I wouldn’t want to pay a lot of money for syndicated TV and have it also show up at 20 million homes at Netflix. In general, TV businesses have been selling their product too cheaply. “We need to make sure we’re getting fair value for our product, no matter what the distribution channel is.”

5:06 pm: Q: What about moving up windows, etc. for video on demand?

Carey: Creating an early window “is very important for us.” Getting that window properly priced is important, and I think you’ll see people moving forward with it in the first half of this year.

[Sorry missed a question, and next one is about satellites. Even Carey is yawning as he answers.]

Q: What are your expectations for Myspace losses for the year “or earnings”?

“Focus is on strategic options” [as in, who cares? We're selling this dog. Do you have a dollar?]

Q: How does Hulu fit into your vision about monetizing content at Fox, etc.? Also, what’s up with TV syndication dollars? Still strong? If so, why?

A: “Hulu…they’ve done a great job.” Glad they’d doing subscriptions. And “I think the digital marketplace is going to continue to evolve…not going to speak for their strategy” etc. [i.e., non-answer].”

Meanwhile, “TV continues to prove itself…as second to none” in terms of value to consumers, advertisers.

Q: What are economics of the Daily? When will you break even, and what does it mean for newspaper strategy in general?

Carey: “The Daily is not a newspaper. It’s a news product” so don’t think about it as part of our newspaper business, or part of our television business.

By the way, we should do that with all brands and content. Not ruling out the Web, but for us, the digital play is figuring out how to leverage “the content brands that we have.” And digital is great because “for a pretty modest investment” you can create great stuff.

Five hours into our launch, I won’t talk about breaking even.

DeVoe: Like we said, we spent $30 million so far, and another $500 thousand a week going forward.

Q: Your prices and subscriptions for digital are based on household, not per connected device – ie, charge familes more, single people less. Wouldn’t that cut down on piracy, too?

Carey: DirectTV does charge per box, actually, and I think cable guys are doing that too, based on number of TVs. But “I’m not sure there’s a lot of upside” in that for cable networks, etc.

[Apologies, have to duck out of this for a few minutes]

[Back now, thanks]

5:30 pm: Sigh. Another Sky question!

5:31 pm: Color on timing of Myspace decision, and premium VOD launch?

Carey: Actively engaged in Myspace discussions now.

Finished. Apologies for multitasking during this one. Need an extra pair of hands, eyes, ears and another mouth today.

]]> http://allthingsd.com/20110202/live-news-corp-talks-about-the-daily-myspace-and-earnings/feed/ 3 http://allthingsd.com/20110125/google-deal-for-saynow-to-make-google-voice-more-interesting/ http://allthingsd.com/20110125/google-deal-for-saynow-to-make-google-voice-more-interesting/#comments Tue, 25 Jan 2011 22:02:50 +0000 Arik Hesseldahl http://newenterprise.allthingsd.com/?p=2284 I’ve been a Google Voice user since before it was even called Google Voice. Back in 2007, I was fascinated by the potential of GrandCentral–the service Google acquired and transformed into Google Voice.

For one thing, once I gave out my new number to a handful of friends, I had this one goofy friend for whom I recorded a custom greeting. Every time he would call, I’d let it go to voicemail and he’d start every message laughing at some silly in-joke I’d leave for him in the greeting. Okay, I grant you not many people would go to the trouble to do that, but if you knew this guy, you just might. Update: A few readers pointed out in the comments that this feature is re-enabled in Google Voice, and they’re correct though it’s not exactly easy to find.

Ever since GrandCentral became Google Voice, it’s been a lot less fun to use. That custom-greeting feature is gone, as are some of the funnier Web calling buttons that GrandCentral had offered. Maybe that’s one of the reasons behind today’s acquisition by Google of SayNow.

Details are scant about what Google has in mind, but a source close to the deal tells us that the intent on Google’s part is to make Google Voice “even better in a world of Skype and Facetime,” which implies that the next step for Google Voice is some form of video calling.

SayNow made a name for itself by giving celebrities like Miley Cyrus, the Jonas Brothers (remember them?) and the cast of “Glee” a phone number for fans to call and hear the occasional message. And at the start of the football season, ESPN used it to send the message embedded below from former Chicago Bears coach Mike Ditka to some 1.6 million fans on Facebook. Another feature gave celebs a way to hold live conference calls that fans could dial in and listen to. The biggest SayNow client was the rapper Soulja Boy, who racked up 50 million calls totaling some 100 million minutes of call time. If nothing else, Google can learn from the team at SayNow how to promote the service and get people interested in using it.

SayNow also has a serious side, an enterprise application called Big Call, aimed at making conference calls for businesses easy. The company says it was built by an intern in a week.

The deal for SayNow comes on the same day that Google made its long-awaited number-porting feature official, suggesting that Google Voice is going to be the focus of a lot more time and attention in the coming months.

Ditka’s season-opening greeting for Facebook users is below.

]]> http://allthingsd.com/20110125/google-deal-for-saynow-to-make-google-voice-more-interesting/feed/ 8 http://allthingsd.com/20110107/live-twitter-ceo-dick-costolo-at-dces/ http://allthingsd.com/20110107/live-twitter-ceo-dick-costolo-at-dces/#comments Fri, 07 Jan 2011 23:49:28 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=27773 Twitter has crossed the threshold from Web novelty into something substantial. Now Dick Costolo’s job is to turn it into a business–one big enough to justify the sky-high valuation investors have given the messaging company.

He’ll talk to Kara Swisher about the company’s efforts to sell advertising on the service, and if we’re lucky, he’ll give us a glimpse of his improv comedy roots, too. Don’t be shy, Dick!

Dick starts off by insulting Kara’s vest. “Matador casual,” he calls it. Good one! Kara responds by asking him why he’s hanging out at CES.

The same reason everyone else is, Dick says: To talk to industry people. For example, he’d like to get device makers to preload some features like “Fast Follow.”

Kara wants to know if Dick would like a “Twitter button” installed on phones. No, says Dick. But he’d like Twitter to work the same way on different platforms.

So how do you make that happen?

Dick: We’re assigning a product team to make sure that this happens.

Kara: And you’re talking to TV people, too? What’s that about?

Dick: Yep. Because mainstream TV viewing, more and more, they have a device in their hand when they’re watching TV. Like on “Glee.” The characters tweet while the show is on. [This baffles Kara.] When “Glee” starts, tweets per second for “Glee” shoot up, and stay up 100 times that level until the show ends, and then they drop.

That has interesting implications. Like, it takes the DVR out of the mix, because you have to watch in real time to make it worthwhile.

But we don’t know if all of this means Twitter while you watch TV, or Twitter actually on your TV screen.

Kara: Is it important for you to be on the screen?

Dick: We’re already on the screen. But we don’t know if that will be the mainstream experience.

Kara: We had Steve Levitan from “Modern Family” talking about how the Web doesn’t help him, but that he and his team like Twitter.

Dick: Sure! “I was having a conversation with Conan O’Brien, as one does” and he was talking about the importance of Twitter to him, and how the 140 character limit is the right length for a joke. It’s definitely the case that network TV people like Twitter, because it gives them feedback, like they’re in the theater, watching how the shows play out.

Kara: Keep talking about celebrities! I love celebrities.

Dick: Sure! The folks that we’ve hired to work with talent and agencies, etc., we think of those people has high-value publishers. They have a huge following. A lot of people are on Twitter just to hear what those folks have to say.

The interesting thing about the top 200 to 300 tweeters–a lot of them are musicians, actors, etc. LeBron James, etc. I think Lady Gaga is number one. But! They’re not all celebrities. There’s CNN Breaking News. And the New York Times. And other brands like Gary Vaynerchuk, who aren’t really that known outside that world.

And Twitter is disaggregating some of those businesses. Like a third of all the players in the NFL playoffs are using Twitter actively. And many players have more followers than their teams. [Here Dick explains football to Kara.] That’s fascinating.

Kara: Let’s go back to phones. Whats the most important device? Tablet? PC? Phone?

Dick: Mobile is a more and more and more common use of Twitter–40 percent of all tweets created on mobile devices. That might seem low, but it was 25 percent a year ago. 50 percent of active users are also active on mobile.

But Twitter ought to work platform to platform. We want to be agnostic.

Kara: What about what’s coming out from Palm? Working with them?

Dick: Not yet.

Kara: What about games? Talking to those guys?

Dick: Yep. Like with Microsoft on their Xbox, you can see integrating tweets into people who have discussions on Xbox.

Dick: You lost interest in the answer to your question. [True!]

Kara: You’re so annoying.

[Some laughter. Not a lot, though!]

Dick: Anyway, the important thing for us is consistency across device to device to device.

Kara: Speaking of working consistently, how’s that going for Twitter?

Dick: Right. So, we raised a bunch of money. We’re hiring “tons of engineers and operations engineers” in the last year. We hired 100 people in Q4, out of about 350 total. And we’re working very hard on erasing our “technical debt.”

Kara: “That’s a great word for fuck-ups”

Dick: Anyway, we’ve got a guy assigned to this pretty much exclusively. And there used to be a tolerance for this, and now there isn’t. If someone fires a pistol next to your ear every hour, after a while you stop flinching when you hear it. It’s crucial that we do this, both for our users and our engineers, who shouldn’t have to get up at 3 am all the time.

Kara: Time for a vision question, which stumps Yahoo. What is Twitter? What is your vision?

Dick: “We want to instantly connect people everywhere to what’s most important to them.”

See, that’s a good statement. We’re not just a social network that’s connecting people. It’s connecting for a purpose.

So some people meet girlfriends on Twitter. And other people get tickets to shows they like on Twitter. Etc.

And you don’t have to tweet to get a lot of value out of it.

Kara: What’s the percentage of people who just read Twitter, and don’t tweet themselves?

Dick: Rising. And we have to make that easier to do. “We’re going to spend a lot of time making that consumption experience much better.”

Kara: What’s your business plan?

Dick: To continue to raise money!

[hohoho]

Dick: I’m going to steal Jeff Weiner’s line. We’re a technology company that’s in the media business. Our business model is an advertising model [cough, cough, that's familiar! You're welcome!] So we’re selling ads, and we’re letting people promote their accounts, etc. And we really don’t have to do anything else. Our engagement rates on these ads are ridiculously high. When we saw our stats this last spring when we launched, the numbers were so big we thought we were measuring it incorrectly.

Kara: Is that a big enough business to be a standalone company and/or IPO?

Dick: It’s enough to be a standalone company.

Kara: Sell or IPO?

Dick: We want to be a standalone company. It’s my sincere hope. We’ve accomplished 1 percent of what we want to do.

Kara: You like to sell companies, though.

Dick. Yes, I had two companies that I sold. But that doesn’t mean we’ll sell this one. I’ve had two kids too. But I shouldn’t get a reputation for having kids.

Kara: What’s up with people buying and selling secondary shares of Twitter. It’s an issue for Facebook. What about you?

Dick: We keep an eye on it, and talk to employees about it. But I just think that there are other people that are focusing on it and paying attention, and I’ll let them talk about it. But I just don’t think about that stuff on a day-to-day basis.

Questions and Answers

Q: [sorry missed it].

But answer seems to be about whether Twitter is a platform company or not. Dick quotes Ev Williams by saying they’re not a platform company–they’ve had an API. They want people to be able build off Twitter and build into Twitter. Which requires a more robust API.

Kara has more questions. How do you look at yourself as a leader?

Dick: As a very bald leader.

Kara: But you’re very different than Evan.

Dick: Right. Two components. Three founders at company: Ev, Jack, Biz. They all come at it from a different angle. Jack thinks about simplicity and elegance and the mobile experience. Ev thinks about the user. Biz is “the protector of the brand and the guardian of the culture.”

Kara: He’e the guy who goes on Colbert.

Dick: And he’s great at it. Anyway, those guys are great. My focus is on operational greatness. I try to emulate operators like Ben Horowitz (Opsware) and Susan Wojcicki (Google).

Q: What’s up with that internal page rank for each user? asks Ben Parr from Mashable.

Dick: Your’re not exactly right. We play around with stuff like that. But there’s nothing robust that we would think of productizing anytime soon, and we don’t use it for things like resonance, which we use in ads.

Q: [Sorry, couldnt quite understand.]

Dick is talking about WikiLeaks in general, says there was something specific about WikiLeaks today that he can’t talk about. In general, he hates government mandates to keep things quiet. And he hates that a woman in China was punished for retweeting something. He reiterates Twitter’s desire to connect people with useful information. “We’re going to lash out at things that prevent us from doing that, as aggressively as we can.” The proof is that we’re banned in China. “We’re not going to sacrifice what we’re trying to do to, you know, get into this country over here.”

Q: How will you work with brands in the future, vs. advertising?

Dick: Our promoted suite of stuff doesn’t simply let advertisers use a giant bullhorn. This stuff has to be organic. “It almost is like a quality-assurance program.”

[Some context for what Dick wouldn't talk about: Feds Subpoena Twitter Seeking Information on Ex-WikiLeaks Volunteer].

Dick is now talking about Twitter and international growth and language. Twitter is growing fast in the U.K. but not in Germany. Why is that? Because German has really, really long words. “There’s a bunch of stuff we want to do, and have to do” just to make things usable in those languages.

Last question, from Kara: What’s the most interesting thing you’ve seen at CES?

Dick won’t give a one-word answer. CES is a “quantum conference.” Some years are transformational, some are incremental. “This seems like it was an incremental year.”

And we’re done! Thanks all for your patience. We’ll have video up over the next few days, which should help fill in the gaps left by my lousy note-taking.

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]]> http://allthingsd.com/20110107/live-twitter-ceo-dick-costolo-at-dces/feed/ 3 http://allthingsd.com/20101213/shocking-bieber-upset-oil-spill-tops-twitters-2010-trends/ http://allthingsd.com/20101213/shocking-bieber-upset-oil-spill-tops-twitters-2010-trends/#comments Mon, 13 Dec 2010 08:00:33 +0000 Liz Gannes http://networkeffect.allthingsd.com/?p=1147 Although World Cup tweeting caused record high volume and infrastructure demands on Twitter, the most-discussed topic on Twitter in 2010 was actually the Gulf oil spill, said the San Francisco-based company tonight. The South Africa-hosted World Cup came in at No. 2.

(Of course, Twitter hasn’t revealed the secret formulas that helped it aggregate, tabulate and rank these topics.)

In the Twitterverse, after the BP oil spill and soccer, the next most popular topic of conversation in 2010 was the movie “Inception,” followed by the Haiti earthquake and the vuvuzela. The iPad, Android, Justin Bieber, Harry Potter and Pulpo Paul round out the top 10. It’s an odd list, indeed.

The person most discussed on Twitter in 2010 was obviously he of the dedicated servers, Mr. Bieber. (It’s somewhat shocking that world events and tech gadgets were able to keep the teen phenom out of the overall top spot.) Beating out her royal highness Lady Gaga, the No. 2 person on Twitter was Brazilian president-elect Dilma Rousseff (pictured).

Here’s the full 2010 list, courtesy of Twitter, followed by 2009′s list for comparison.

2010 Twitter Trends

Overall Top Trends:
1. Gulf Oil Spill
2. FIFA World Cup
3. Inception
4. Haiti Earthquake
5. Vuvuzela
6. Apple iPad
7. Google Android
8. Justin Bieber
9. Harry Potter and the Deathly Hallows
10. Pulpo Paul

News Events:
1. Gulf Oil Spill
2. Haiti Earthquake
3. Pakistan Floods
4. Koreas Conflict
5. Chilean Miners Rescue

People:
1. Justin Bieber
2. Dilma Rousseff
3. Lady Gaga
4. Julian Assange
5. Mel Gibson

Movies:
1. Inception
2. Harry Potter and the Deathly Hallows
3. Scott Pilgrim vs. the World
4. Despicable Me
5. Karate Kid

Television:
1. MTV Video Music Awards
2. Pretty Little Liars
3. True Blood
4. Walking Dead
5. Grammy Awards

Technology:
1. Apple iPad
2. Google Android
3. Apple iOS
4. Apple iPhone
5. Call of Duty: Black Ops

World Cup:
1. FIFA World Cup
2. Vuvuzela
3. Pulpo Paul
4. Dunga
5. Diego Maradona

Sports:
1. LeBron James
2. Wimbledon
3. Manchester United
4. Brock Lesnar
5. Celtics

Hash Tags:
1. #rememberwhen
2. #slapyourself
3. #confessiontime (hash tag started by Usher)
4. #thingsimiss
5. #ohjustlikeme

2009 Twitter Trends

News Events:
1. #iranelection
2. Swine Flu
3. Gaza
4. Iran
5. Tehran
6. #swineflu
7. AIG
8. #uksnow
9. Earth Hour
10. #inaug09

People:
1. Michael Jackson
2. Susan Boyle
3. Adam Lambert
4. Kobe (Bryant)
5. Chris Brown
6. Chuck Norris
7. Joe Wilson
8. Tiger Woods
9. Christian Bale
10. A-Rod (Alex Rodriguez)

Movies:
1. Harry Potter
2. New Moon
3. District 9
4. Paranormal Activity
5. Star Trek
6. True Blood
7. Transformers 2
8. Watchmen
9. Slumdog Millionaire
10. G.I. Joe

TV Shows:
1. American Idol
2. Glee
3. Teen Choice Awards
4. SNL (Saturday Night Live)
5. Dollhouse
6. Grey’s Anatomy
7. VMAS (Video Music Awards)
8. #bsg (Battlestar Galatica)
9. BET Awards
10. Lost

Sports (Teams, Events, Leagues):
1. Super Bowl
2. Lakers
3. Wimbledon
4. Cavs (Cleveland Cavaliers)
5. Superbowl
6. Chelsea
7. NFL
8. UFC 100
9. Yankees
10. Liverpool

Technology:
1. Google Wave
2. Snow Leopard
3. Tweetdeck
4. Windows 7
5. CES
6. Palm Pre
7. Google Latitude
8. #E3
9. #amazonfail
10. Macworld

Hash Tags:
1. #musicmonday
2. #iranelection
3. #sxsw
4. #swineflu
5. #nevertrust
6. #mm
7. #rememberwhen
8. #3drunkwords
9. #unacceptable
10. #iwish

]]> http://allthingsd.com/20101213/shocking-bieber-upset-oil-spill-tops-twitters-2010-trends/feed/ 1 http://allthingsd.com/20101206/hulu-orders-up-a-new-bite-sized-show-its-going-to-taste-a-lot-like-talk-soup/ http://allthingsd.com/20101206/hulu-orders-up-a-new-bite-sized-show-its-going-to-taste-a-lot-like-talk-soup/#comments Mon, 06 Dec 2010 11:30:41 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=26622 Hulu is a great place to see shows that just ran on TV. Is it a good place to see Internet shows that talk about shows that just ran on TV?

Stay tuned!

Plans are underway for a Hulu-only mini-show slated to run on the video site daily, offering up zippy commentary about TV and pop culture.

Some limited details: The show, which is casting now, will run five minutes an episode Monday through Friday. It’s supposed to offer “a quick and humorous survey of the past 24 hours of Media and pop culture.”

In other words, think of all of the TV shows that do something like this already–pretty much everything that runs on E! and half of what runs on VH-1–and shrink it down to a bite-size Web creation. They’re not reinventing the wheel here.

You can glean a tiny bit more about the show, via a casting call ad, at the bottom of this post. An actress who auditioned last week tells us the sessions were “mobbed.”

(Of course! But note that anyone who does get the gig won’t be hitting the jackpot–$1,000 a week, leave your SAG card at home.)

I’m assuming that “HD Films,” the show’s producer, is the same studio that is already producing “The Jace Hall Show,” a Web show about videogames, which runs on Hulu and other sites. Jace Hall is listed as a producer on this one, too.

Hulu rep Elisa Schreiber declined to discuss the show, telling me via email that “we’re not sharing any details because it’s still in the early stages.”

So why do we care? Because Hulu’s primary purpose in life, for now, is to provide a place for people to watch bona fide TV shows on the Web–and primarily shows from its three broadcast TV owners: News Corp.’s Fox, GE’s NBC and Disney’s ABC. (News Corp. also owns this Web site.)

But it has also been dabbling in Web originals over the past year or so: See “The LXD,” and “If I Can Dream.”

Hulu now has an original show in the works starring Whitney Port (who was on “The Hills,” Google tells me), designed to promote Mattel’s Ken doll (really). And there’s something coming from Ford and the producing team behind “The Amazing Race.”

The through-line behind all of this stuff: Webby takes on reality shows, which are cheap to produce for conventional TV and  even more so on the Web (again, note the union-free note on the casting info below).

Nothing revolutionary, but it does point to an interesting question: At what point does the line between the best Web video and mediocre TV disappear?

No one thinks the Web is going to replace TV at its best–expensive original fare like “Lost” or “Glee,” or big-time events like the Super Bowl and the Oscars. But there’s not that much high-end, original stuff on TV.

And lots and lots of your programming grid is filled with repeats, which the Web can do just fine. And then lots of less exciting, and less expensive, fare like “The Biggest Loser” and the like, which the Web hasn’t done. Yet.

But there’s no reason that it couldn’t. And when and if that starts happening with some frequency, there will be even less reason to keep paying for expensive TV packages….

Here’s the text from the casting notice (click to enlarge):

]]> http://allthingsd.com/20101206/hulu-orders-up-a-new-bite-sized-show-its-going-to-taste-a-lot-like-talk-soup/feed/ 5 http://allthingsd.com/20101122/viral-video-glees-teenage-dream-hits-big/ http://allthingsd.com/20101122/viral-video-glees-teenage-dream-hits-big/#comments Mon, 22 Nov 2010 08:07:12 +0000 Kara Swisher http://kara.allthingsd.com/?p=37567

The phenom of online music sales from the television show “Glee” continues with the digital chart-topping of its version of Katy Perry’s “Teenage Dream.”

Sung by cast newbie and red-hot singer Darren Criss, you will quickly see below in the video of the full performance from a recent episode why it is such a dreamy rendition.

BoomTown dares you not to smile:

]]> http://allthingsd.com/20101122/viral-video-glees-teenage-dream-hits-big/feed/ 2 http://allthingsd.com/20101027/viral-video-thats-what-you-missed-last-week-on-glee-oops-in-politics/ http://allthingsd.com/20101027/viral-video-thats-what-you-missed-last-week-on-glee-oops-in-politics/#comments Wed, 27 Oct 2010 07:15:41 +0000 Kara Swisher http://kara.allthingsd.com/?p=36186 Here’s an inventive political-campaign advertisement video from the Illinois governor’s race, using the infectious scenes-from-last-week style of the hit television show “Glee.”

While I wish there were some overwrought versions of show tunes or intense channeling of Madonna, it works well:

]]> http://allthingsd.com/20101027/viral-video-thats-what-you-missed-last-week-on-glee-oops-in-politics/feed/ 0 http://allthingsd.com/20101018/cablevision-complains-very-quietly-about-news-corp-s-web-blackout/ http://allthingsd.com/20101018/cablevision-complains-very-quietly-about-news-corp-s-web-blackout/#comments Mon, 18 Oct 2010 17:49:08 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=24737 Over the weekend, News Corp. briefly pulled down Fox shows from Cablevision customers’ Web browsers.

That’s an unprecedented move in the ongoing fight between cable providers, broadcasters and networks over programming fees. And the news was a big deal for the digerati and people contemplating the future of video.

But it doesn’t seem to have registered in the broader world, and you have to work hard to find any mention of the story in old-media news outlets. And even Cablevision, which uses any ammo it can in the PR fight against Fox and News Corp. (which also owns this site), hasn’t said much about it.

Here, for instance, is Cablevision’s newest message to its customers. If you fast forward to the 1:35 mark, you’ll find a two-sentence description of the Web blackout. But hard to believe many Cablevision customers will be sticking around to hear this one:

At the very least, blacking out part of the Web sounds scary. So why is Cablevision so (relatively) quiet on this?

Two theories, which are not mutually exclusive:

• It’s not worth complaining about because this stuff doesn’t really resonate with consumers–at least, not in the way that losing access to NFL games and play-off baseball does. No one spent Saturday evening or Sunday afternoon in a bar because they couldn’t watch “Glee” on Hulu.
• It’s not worth complaining about because Cablevision and News Corp. are actually on the same ideological page when it comes to this stuff. Neither side is really that happy about free TV shows on the Web. The only real difference the two sides have is about money: News Corp. wants to get more of it for its programming, while Cablevision wants to pay less.

On a related note: I still don’t understand why News Corp./Fox backed off so quickly on Saturday, once news of the blackout got out.

There’s no official reason, but there were mutterings about the technical difficulty of cutting off access to Cablevision TV subscribers while leaving Cablevision’s Internet-only subs alone. But hard to believe that News Corp. didn’t think that one through in advance. Same goes for any “optics”-related reason–the whole point of a move like this was to generate publicity, right?

]]> http://allthingsd.com/20101018/cablevision-complains-very-quietly-about-news-corp-s-web-blackout/feed/ 4 http://allthingsd.com/20100924/boomtown-decodes-ron-conways-super-angel-super-fit-so-you-dont-have-to/ http://allthingsd.com/20100924/boomtown-decodes-ron-conways-super-angel-super-fit-so-you-dont-have-to/#comments Fri, 24 Sep 2010 09:57:54 +0000 Kara Swisher http://kara.allthingsd.com/?p=34128

Ah, there’s nothing like a manly hissy fit amongst a passel of white dudes in Silicon Valley to open the fall television viewing season!

In this latest episode of “Glee,” a group of Super Angel Cheerios–who apparently like a good bottle of Kistler or two–plot to stop the entrepreneur kids from getting to the valuations they’ve been working so hard to inflate.

Dave “Sue Sylvester” McClure uses his bullhorn blog to call foul about a not-naming-names-but-still-really-mad-as-hell story of collusion by that creepy kid from the school newspaper who wants to blackmail Rachel into a date.

Well, that got the gleek club’s teacher, Mr. Ron Conway, mighty irked, and so he wrote an email–which was somehow, in some way “leaked”–to express his various, sundry and decidedly complex feelings.

Thus, the need for a thorough decoding:

Ron wrote: Subject: Super Angels Gathering

Translation: I myself am a Super Duper Angel and therefore am not at all hurt that I was not invited to the fancy wine restaurant called Bin 38, which I would so enjoy.

Not. At. All.

Sigh. I love a good Kistler chard.

Was Sacca there?

Ron wrote: I want to share my views on the two gatherings you had in June and this week and what they represent in my opinion.

So that I would not be influenced by any outside inputs I am writing this without sharing my thoughts with anyone including David Lee and the other SV Angel Partners.

I want to clarify once and for all my total disagreement with your values and motives for being investors.

Translation: I was not there, but this does not stop me from completely going all Judge Judy–indicting, trying and convicting you, and despite the fact that one of my own partners was at the faux-controversial dinner.

I do this with a sense of righteous indignation that shall endear me to the entrepreneurs I would so dearly love to steal right out from under you.

Ron wrote: I have stated consistently for year that I invest because I love helping entrepenuers and watching them learn and succeed.

I am honored that entrepenuers share their crystal ball views of the future of innovation and technology with us and respect the guts it takes to start a company.

Translation: Here’s where I spread it on thick.

Just a small town geek
Livin’ in a lonely world
He took the midnight train goin’ anywhere (actually Palo Alto).

Just a city boy
Born and raised in a very nice crib in San Francisco.
He took the midnight limo goin’ anywhere (except not to Bin 38).

Some Supers in a smoky room
A smell of wine and cheap perfume
For a smile they can collude all night
It goes on and on and on and on.

Ron wrote: At SV Angel we try to reciprocate by adding value any way we can.

I think that actions speak louder than words and SV Angel has always been a friend of entrepenuers and we focus our business to help entrepenuers achieve success.

Translation: I might not be able to spell “entrepreneur,” and perhaps an SV Angel partner was present and accounted for at this dinner, but please instead focus on my jazz hands that are telling a tale of entrepreneurial adoration.

Ron wrote: The world of startups would be a better place if you spent less time complaining about deal structures, terms, vc’s, and valuations etc and the cars you drive, and just helped entrepenuers build their companies.

Translation: I have never complained about such things, except in the video below, in which I do.

Particularly about Porches. Um, Porsches.

Ron wrote: The Free Enterprise system is very efficient…why not let the marketplace demands decide on these issues, its worked for many many years. These startups are binary…they succeed or fail so why waste time on deal structures, terms, vc’s, and valuations etc and just help entrepenuers build their companies.

Translation: From this moment out, there will be no more convoluted term sheets from me. I am just going to leave a barrel full of money by the door of my “entrepeneur”-paid-for-it apartment and any nerd can grab a handful or two.

Ron wrote: In my opinion your motives are driven by self serving factors around ego satisfaction and “making a buck”.

My motives and values are very different.

Translation: To paraphrase a line from the upcoming movie about Facebook–which is one of my investments, in case I did not mention it:

Making a buck isn’t cool. You know what’s cool? Making a billion bucks!

Ron wrote: They are so different I want to be up front with you and recognize this and disengage from any involvement with you. I will not be a hypocrite.

I am tired of seeing you and engaging in idle chit chat and not sharing my true feelings.

I think you have a different value set and lets agree to disagree and not have to even engage in any idle chit chat or discussion of any sort….ever.

Translation: Super Duper Angels are from Venus, Super Angels are from Mars.

Ron wrote: Furhermore, I regret David Lee was involved in the gatherings. I am sure he does too.

We talked about the first dinner and I encouraged him to write the email above and withdraw…I know he was uncomfortable with both gatherings…where no one was there to speak up for the interests of the entrepenuers.

Translation: David Lee, my partner, was very uncomfortable at the gathering. Which is why he went twice.

Two times, to make sure he was completely regretful.

One. Then two. He felt just awful.

To be fair, the wine was superb.

Ron wrote: By now you are rolling your eyes and saying “Ron’s a ___________(fill in the blank)…and who is he to pass judgement…..

We are all entitled to our opinions.

‘
Translation: How about this fill-in-the-blank: Ron’s a little old to be throwing mud pies at the other investors in a digital sandbox.

We are all entitled to our opinions.

Ron wrote: I am just being honest and transparent….the way most of the entrepenuers I invest are…

I wish the Angel community could have the same integrity and values of the entrepenuer community, but unfortunately I now believe that is hopeless and your actions prove that.

What do you think the entrepenuers you have funded are thinking right now.

Translation: Does this sound like pandering to the cheap seats, while also engaging in some not-so-subtle self-aggrandizement? Perish the thought!

But here’s what I hope they are thinking–let’s all dump the Super Angels and go back to Silicon Valley’s original Sugar Daddy Ron.

Ron wrote: This is despicable and embarrassing for the tech community in my opinion.

Can you learn from this ?

Translation: Oh, dear–here’s the part where Mr. Schuester sums up what all the kids learned this week, perhaps via a poignant song. I hope it’s not from “Cats.”

Ron wrote: Please keep this confidential even though I know that will be hard since two of you let your egos take over and show Arrington how important you are by telling him you were headed to a “secret” angel gathering.

Translation: Yes, don’t leak this by any means. Not by email, which works perfectly if you use your personal Gmail account.

I also have no idea how every investment strategy deck I do somehow reaches TechCrunch in its entirety.

It’s a mystery wrapped in an enigma wrapped in a Gmail–you know, in case you did not know, I was a very early investor in Google (GOOG).

Ron wrote: Dave McCLure…pls try not to blog about this and cause silicon valley more embarrassment with your unprofessional classless writings

Translation: Yes, Dave, leave the unprofessional classless writings to the professionals. Like BoomTown!

Ron wrote: Note: I did not include those who were at the gatherings who I don’t know well enough to form an opinion around their motives or values.

Translation: You’re next if you keep messing with my Super Duper Angel investing business.

Don’t stop believin’ that.

And here’s Ron unplugged:

]]> http://allthingsd.com/20100924/boomtown-decodes-ron-conways-super-angel-super-fit-so-you-dont-have-to/feed/ 10 http://allthingsd.com/20100906/site-builder-wetpaint-makes-one-for-itself-using-the-demand-media-playbook/ http://allthingsd.com/20100906/site-builder-wetpaint-makes-one-for-itself-using-the-demand-media-playbook/#comments Mon, 06 Sep 2010 11:00:45 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=23138 Do we really need another pop-culture site? Sure, says Wetpaint CEO Ben Elowitz. His pitch: We’ll build a better mousetrap–one that covers every flickering detail about the likes of “Glee” and “The Jersey Shore”–using “data and science.”

Until now, Elowitz has been in the business of helping other publishers build sites with wiki-based tools. But now he’s opening up his own shop at Wetpaint.com, which should be working by the time you read this. (If not–take a look at the sample screenshot at the bottom of this post.)

Elowitz is presenting Wetpaint as a sort of upscale, thinkier version of content factories like Demand Media. Like Demand, Wetpaint uses technology to help it figure out which stories to assign–in Wetpaint’s case, via an “ingestion engine” that is supposed to crawl the Web looking for spiking stories on discussion boards, Twitter, Facebook, etc.

The difference is that Demand is primarily interested in finding lots and lots of stories that will appeal to a relatively small group of searchers, which is how it ends up with search bait like “How to Donate a Used Car in Dallas.”

But Wetpaint is trying to create a destination site for a large number of eyeballs, and says it will use its tech to get them more of what they want, produced by a core group of 10 editorial employees and a freelance squad of 20.

“We don’t care about Google,” Elowitz says. “We’re not trying to get long-tail, we’re not trying to get search traffic.”

Okay. So that’s a bit of hyperbole–Elowitz would like some Google (GOOG) juice as much as the next publisher, which is one of the reasons he’s using the existing Wetpaint name for his site.

But he’s clearly set on exploiting social networks, too. He says Wetpaint.com, via its focus on Facebook-friendly TV shows, has already garnered 500,000 fans on the social network.

Elowitz is also positioning himself as a competitor of pop/gossip Web sites published by old media brands, specifically Time Warner’s (TWX) People, TMZ and Entertainment Weekly sites. But the people who read that stuff online don’t limit themselves to a handful of brands, which is why big Web players like Microsoft (MSFT) and Yahoo (YHOO) are there, too.

Add in freelance upstarts like Perez Hilton and millions more you’ve never heard of, and it’s a very, very crowded field. Elowitz will need a very clever tech team to make this work.

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