Goodby Silverstein & Partners

Yahoo Tries to Recover From "It's Y!ou" Ad Disaster by Attacking Google's One Box (This Is Going to End in Tears)

Kara Swisher in News on May 5, 2010 at 11:28 pm PT

Say it ain’t you, Yahoo. And yet, here’s one of the major new conceptual directions of the troubled Internet giant’s next pricey marketing campaign, aimed at recovering from its first advertising foray, which is widely considered a failure: A full frontal attack on search leader Google. In fact, it’s an odd attempt to mock the simple and elegant white box that allowed Google to steal Yahoo’s thunder many years back. “There’s nothing to look at but a box and a button,” says the voice-over to the Yahoo commercial about an unnamed, but obvious, Web site. “When you look at this homepage nothing looks back at you.”

Yahoo Sticks With "It's Y!ou," Expanding Pricey Ad Campaign by Pushing "Hero Products" and Relevance

Kara Swisher in News on December 15, 2009 at 5:40 am PT

When Yahoo launched its massive advertising campaign–featuring the tag line, “It’s Y!ou”–earlier this fall with splashy events in New York and slick marketing rollouts all over the U.S., not everyone at the Internet portal loved it. “It’s not M!e,” joked a longtime Yahoo exec to BoomTown in an email, one of many like it that I got from inside the company, all of which worried about whether the motto and ad effort had enough punch and point to get Yahoo back on track. Well, Yahoo is sticking to its guns as it moves into the next phase of efforts to revitalize its brand with more specifics about its products and “relevance.”

"Come to Think of It, eBay"–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

Kara Swisher in News on November 2, 2009 at 5:10 am PT

BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay. With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.” Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization.

Kara Swisher in News on October 19, 2009 at 5:55 pm PT

In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts. The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign. Perhaps a “Got Yahoo?” campaign is in the future? Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.