44 posts and columns on Google News
The Onion is right: You can’t build a wall around your cubicle using Google News and Craigslist.
Who’s going to bring you your news in a couple of years: The likes of the New York Times and The Wall Street Journal? Or someone whose tweets have been picked up by Google News? All of the above, likely. If you want to see this question get hashed out at length, check out this video, which features reps from the Times, the Journal, Google and AOL back-and-forthing for an hour-plus.
While Internet companies such as Google use baked goods as names for their key strategic initiatives–recent ones related to its Android mobile operating system were called Donut and Eclair, for example–aggressive media giant News Corp. is definitely not going for sweetness in its unusual selection of a code name for its high-profile digital content effort. That would be Project Alesia, a moniker that comes from a vicious siege in ancient times widely considered to be one of the more decisive battles in history. And that is apparently what top News Corp. execs think is the best way to describe their plans for stopping the decimation of premium content in the digital age and transforming their business to take advantage of new means of distribution.