And Animoca couldn’t be happier about that.

Co-founder Yat Siu calls them “fast food apps.” His 150-person company, a conglomerate of 12 smaller studios, has developed and published more than 350 apps, he said, currently at the rate of about four every week. Its goal is to one day crank out a new app every day as it expands its reach further into Asia and beyond.

Siu, who is also the CEO of Animoca’s parent company, Outblaze Ventures, said as much in a recent interview with AllThingsD. But he also had a lot more to say about the advantages of working outside of Silicon Valley, the maturation of Google’s Android ecosystem and why quantity is sometimes better than quality.

AllThingsD: What’s the difference between being based in Hong Kong and being based in Silicon Valley?

Yat Siu: In terms of our [Android] ecosystem, it is the dominant marketplace, whereas in the Valley, there’s a lot of focus on Apple. We don’t have that much venture capital available to us, so we have to focus on profitability and the bottom line very, very quickly. Our games aren’t all profitable, but our business is. And we’re just a small island city, so we do not have a domestic market. It’s go global or die.

How do your games fare in different regions?

When we first started [in 2011], the U.S. was our biggest market, but just because it had a larger ecosystem. That’s changing today. North America as a continent is now in second place to Asia because Japan and Korea are driving a lot of the revenues. … The people who are buying iPhones or Android phones in the U.S. today are not the first movers, whereas in Asia, a lot of the marketplace still has way under 50 percent smartphone penetration rates. In Japan, at the start of this year, it was under 30 percent.

Is Android fragmentation a problem for you? Putting most of your eggs in that basket means you’re dealing with phones that range from the very low end to the very high end, right?

Two years ago, we had a testing rack of 600 devices. Now, Samsung is outselling basically everyone else, except in China and Japan. The second thing that’s different now is that “low end” is no longer really “low end.” You used to have really poor devices with poor resolution and processing power. Even the so-called “cheap” devices that are sold in China today are quad-core or dual-core devices; they just cost $100, is all. And they’re all standardizing around Jelly Bean (the most recent version of the Android OS). The whole Android philosophy was, “Here, take the operating system. Do what you want. Good luck!” We had weird memory issues because people would be coding stuff on top. Now, with Jelly Bean, most of the stuff that’s going on in the operating system is going on in the application side.

Pretty Pet Salon is one of the more popular games Animoca has published, and started a “Pretty Pet” franchise.

Tell me about your games and how they perform. How do you evaluate success?

We look at every product as a gateway to another product. The key driver is popularity. Monetization will come, we think, once people are in there, but the ability to cross-promote to other games becomes important. We want to make sure that the user always has at least a few of our games to play, because we don’t believe that there is such a thing as a person who can play a game for years and years and years. It’s “fast-food apps.” People just want to consume quickly, move quickly and go on to the next thing. It doesn’t mean that they won’t come back to it, but they’re not prepared to invest console-style, sitting down and playing for four hours.

And if you spent $60 on a game, you’re probably going to invest a lot more time than if you spent nothing or spent 99 cents.

That’s true, too, definitely. But also, with mobile, whether it’s in trains or one-handed game time, sometimes it’s just when you’re lying in bed, the behavior that we’re seeing now is that a person is playing a game, and then after five minutes, he wants to move on to another game. He’s not necessarily playing the same game for an hour. He’s like, “I feel like something else.” It’s no different than people switching TV channels every once in a while, except they’re switching games.

So it’s not as much of a “hits-driven” business for you as it might be for others?

It’s all relative. What is a hit? Because it’s a global audience, a niche segment is pretty large. And yet, if you have a five-million-user niche, is that a hit? It’s probably a hit for an indie studio, but it’s not a hit for us because of the scale we operate in. Typically, we call anything a hit if it has over 15 million downloads, but as a franchise, as a series. We might have one app, and then if it does well and has a few million downloads and reasonable revenues, then we put sequels and additions on top of it. Out of the series, we may wind up having something like 20 or 25 apps.

For those games that aren’t sequels to existing games, how do your studios come up with new things to publish?

We have studios that are as small as six people. The producer is empowered to have his own budget and his own creative vision. There’s a weekly meeting where all the producers come together and talk about what they’re doing, and then go off and do their own thing. The advantage for the business is, if you start off with a studio of six people and it bombs, who cares? It’s not great for them, but the business can afford to do it. If they do well, they have a platform.

The independence of our studio is also attractive to our staff. They have the chance to be a startup without the startup risk. They don’t have to worry about payroll or finance, they can focus on the product and build their own team. The additional unintended advantage is that, in Hong Kong, we’re unique. So, if you want to do games and you want to publish your games, then, frankly, there’s nowhere else to go. People come to us because the other option is banking or finance — which is a good career, just not if you don’t like it. If we were in the Valley, we might end up getting slaughtered by the amount of recruitment and loss of staff. Who knows?

But it’s worth noting that you do also maintain an office here in San Francisco for non-game development roles like partnerships and PR.

In the past, the meccas of the global gaming space used to be different. They used to be Sony, Nintendo and, at one point, Sega. But it was never centered around Silicon Valley. That changed with the smartphone. Now the new mecca is the Bay Area, because Google Play is here and Apple is here. We have an office here because we have to pay homage to the new temples. Even though we’re not in the Valley, it’s absolutely required for us to go in. Every other app company that’s international that wants to succeed must do the same.

Almost all of your revenue, about 95 percent, comes from in-app purchases. Are you looking at other business models?

Advertising will come, but it is not dominant yet. Primarily, the buyers for that now are other app companies, and we’ve got our own network. If we focus more on our cross-promotion, we get more out of that than necessarily opening up inventory to everyone else. Right now, ads are generally low-quality, and they’re also spammy, so it’s a bad user experience. But that will change. The experience is there already — think about how much time you’re spending on mobile versus PC — but [ads] have to deliver value to the user. Facebook has the right idea. People who like casual games, you should really only show them other casual games. Today, the targeting doesn’t exist.

What does your conversion rate of non-paying to paying players look like? The typical curve has a lot of people at the bottom paying nothing or almost nothing, then a long tail with a bump at the end, composed of a small number of players who pay a lot.

That is the hardcore type of model, where basically you have a very low conversion rate, something like 2 percent, and a very high consumable model where people can spend thousands of dollars. That’s not our model. If you look at games like Pretty Pet Salon, you’d be hard pressed to spend more than 20 bucks, just because of the game play. We are expecting to have more volume of titles with a larger frequency of players coming in from outside. So, for instance, Pretty Pet Salon has an 8 percent conversion rate. Now, when we start working with Forgame (Animoca recently accepted a “strategic minority investment” from the Chinese hard-core game maker), that is different. We will listen to their suggestions, and it does appear that that will be the strategy, because people are prepared to spend that kind of money. It’ll be a learning experience for us.

Like Nexus devices, the unlocked Galaxy S4 will be able to get Android updates as they are released, rather than having to wait for the carrier and device maker to customize and approve the new software.

Google’s Hugo Barra made the announcement at Google’s I/O conference, generating lots of “oohs” and “aahs” for the features — right up until he mentioned the price.

It will cost a hefty $649 when it goes on sale June 26. (The price drew outright boos at the Google I/O viewing party in Chicago, I’m told.)

The phone will support LTE networks from both AT&T and T-Mobile USA.

RELATED POSTS:

• Shoot the Moon: How Google Turned a Hodgepodge of Upgrades Into a Show of Strength
• Google I/O: Music, Maps, Messaging and More
• Larry Page Takes the Pulpit to Praise Technology, Snipe at Competitors
• Next Google Maps Update to Include Better Venue Search, Waze-Like Rerouting
• Google Gives Search a Deeper Voice and Adds Reminders and More to Google Now
• With Revamped Hangouts, Google Aims to Unify Messaging
• Google+ Gets a Bit More Pinteresting
• Google Chrome: 750 Million Active Users, Synchronized Web and Mobile Browsing
• Coming Soon From Google: A $649 Samsung Galaxy S4 Running Stock Android
• With Sights Set on Spotify (And Pandora), Google Launches a Music Subscription Service
• Google on Android: 900 Million Activations, New Tools for Developers Coming
• Google Doubles Down on Music Subscriptions, Which Means Google Isn’t Serious About Music Subscriptions
• Where Are They Now? Google I/O 2012 Edition.
• At I/O, Google Tilts Toward Android Services Over Android OS
• Google Downplays Expectations Ahead of I/O Developer Conference
• Will Google Deliver on Its Nexus Q Promise? Not at This Year’s I/O.
• Ahead of I/O, Google Wallet Drops Plans to Introduce a Physical Card
• Google Goes With Unified I/O Keynote (But Will It Unify Its Products?)

Google unveiled its long-rumored music subscription service at its I/O developer conference on Wednesday, aiming to take on Spotify, the one dominant player in the category.

It’s called Google Play Music All Access, and it has pretty much everything Spotify does. Explore different categories of music, flip through featured content from Google’s editors, browse some of the top albums and songs, and create playlists inside the app. It’s available across the Web — which is nicer than Spotify’s desktop client — as well as on Android phones and tablets.

The biggest likely draw is the radio station option. Listen to one track, and turn it into a radio station that is tailored to your listening habits. If you don’t like what’s in the queue that Google has given you, you can swipe away the music you don’t like. Better radio, as Google positions it.

How interesting! Especially considering that Apple is working on an online music radio competitor with extended features, and Pandora, of course, is going to have to fight on all sides to keep its business strong.

Here’s the biggest drawback: Unlike Spotify, All Access comes with only one pricing plan — $10 monthly. (It’s free for the next 30 days, and you can get it for $8 if you sign up before July).

That means no ad-supported free version, which arguably has been the reason why Spotify has gained more than six million paid subscribers globally to date, and more than 20 million active users of the service overall.

I’m curious to see the level of traction All Access gets compared to Spotify, mostly because Spotify has another key advantage: Facebook. The social giant is a nice boost of traffic for Spotify, surfacing users’ listening activity to the billion-plus users on the social network. Google’s All Access, on the other hand, has Google+. That hardly stacks up to Facebook’s reach.

Time to watch, wait, and see if Googlers are willing to pony up the dough.

RELATED POSTS:

• Shoot the Moon: How Google Turned a Hodgepodge of Upgrades Into a Show of Strength
• Google I/O: Music, Maps, Messaging and More
• Larry Page Takes the Pulpit to Praise Technology, Snipe at Competitors
• Next Google Maps Update to Include Better Venue Search, Waze-Like Rerouting
• Google Gives Search a Deeper Voice and Adds Reminders and More to Google Now
• With Revamped Hangouts, Google Aims to Unify Messaging
• Google+ Gets a Bit More Pinteresting
• Google Chrome: 750 Million Active Users, Synchronized Web and Mobile Browsing
• Coming Soon From Google: A $649 Samsung Galaxy S4 Running Stock Android
• With Sights Set on Spotify (And Pandora), Google Launches a Music Subscription Service
• Google on Android: 900 Million Activations, New Tools for Developers Coming
• Google Doubles Down on Music Subscriptions, Which Means Google Isn’t Serious About Music Subscriptions
• Where Are They Now? Google I/O 2012 Edition.
• At I/O, Google Tilts Toward Android Services Over Android OS
• Google Downplays Expectations Ahead of I/O Developer Conference
• Will Google Deliver on Its Nexus Q Promise? Not at This Year’s I/O.
• Ahead of I/O, Google Wallet Drops Plans to Introduce a Physical Card
• Google Goes With Unified I/O Keynote (But Will It Unify Its Products?)

The maker of Android and Chrome is just about to kick off a three-hour keynote, and if you want to see it for yourself, you can: Here’s the livestream. Meanwhile, we’ll be doing live coverage, but it’ll be quick blurbs and takeaways rather than transcribing every last Googley word.

Anticipation is high; Google shares just topped $900 for the first time ever.

“We are very fortunate to have two platforms,” says Sundar Pichai, who is now in charge of both Chrome and Android and also Google Apps. He’s addressing an I/O audience of 6,000 in-person attendees and some 1 million via livestream. He notes the advent of smartphones and connected devices has been a massive, rapid and global change over just the past six to seven years.

There have been 900 million Android activations to date, announces Pichai. Here’s some more context on those numbers, via Ina Fried.

As an update to Google Play services, Android product leader Hugo Barra announces three new location tools for developers that will reduce battery drain and add awareness of users’ location and activities for the purposes of geofencing and activity tracking (the latter thing is just like the Moves app for iOS, which understands the difference between walking, running and biking motions as you’re carrying a phone).

A few more of Barra’s Google Play updates that get cheers from developers will help sync accounts and notifications across multiple devices. Plus, new game developer tools on Android, iOS and web will show personalized leaderboards, help players challenge each other and save games.

Google introduces a brand-new development environment, Android Studio, for building applications. It helps rapidly visualize layouts across different devices, languages. This goes over extremely well with the developer audience.

And here’s some more stuff that developers care a lot about, and other platforms like Apple’s iOS don’t do a great job of. Later this summer, Google will add new Android analytics tools to help developers do things like track conversions from their app advertising and visualize revenue over time and geography. Plus, a biggie for people making new apps: Beta testing and staged rollouts with private feedback.

“I don’t know about you, but I’m feeling pretty APIed out,” says Barra. Yes indeed!

On to content and entertainment: Personalized recommendations for content in Google Play are rolling out “over the coming weeks,” and navigation is improved. This gets the mildest round of applause so far.

But here’s the real news: Google Play Music All Access, which comes with “a uniquely Google approach,” says Google content guy Chris Yerga. For some savvy handicapping, here’s Peter Kafka’s advance take.

What is interesting about it? The radio service is interactive (you can mess with what’s coming next), it has personalized recommendations and it includes Google’s collection blended with your personal library. It’ll cost $9.99 per month but there are some promo and trial options. Here’s a fuller summary from Mike Isaac.

Barra shows off a Galaxy S4 running Google’s Nexus version of Android rather than jammed with Samsung stuff. Not cheap, though. It’ll be sold for $649 on Google Play on June 26. Ina Fried has more here.

Back to Chrome and Chrome OS. The browser now has 750 million monthly active users, up from 450 million last year. As for Chromebooks, Sundar Pichai offers no actual numbers, but says they’ve been the No. 1 seller on Amazon for a while. (C’mon, where are the numbers?)

Next, an update on some of the underlying Web formats, tools and components that Google contributes to. This now includes a data compression proxy for Chrome for Mobile that sounds like like Opera and Onavo. Plus, some demos of what’s in the pipeline, including a nifty race car game played on a track made of five devices laying next to each other that keeps in sync using Web sockets. Lauren Goode has more on all the Chrome news here.

Sundar Pichai is giving out Chromebook Pixels to everyone at I/O, which they are rather stoked about.

How about them Google Apps? Lots of people use them — 74 of the top 100 U.S. universities. That was an extremely short segment.

And another little launch coming this fall: Google Play for Education. Google wants to help schools manage Android tablets, offering a library of apps recommended by teachers, and mechanisms to push apps directly to groups of student devices.

Plus, cute kids around the world use Chromebooks, as displayed in like the 30th feel-good product movie of this keynote.

Vic Gundotra says he’s here to introduce 41 new features for Google+, which I hope he is not going to go through one by one.

The G+ feed is now three columns, with posts tiled like Pinterest.

Google is also going to automatically tag posts with hashtags so people can find related content. These are extracted with image recognition and text analysis.

Also, Gundotra says as part of Google’s efforts to help computers get out of people’s ways, it will better support multiplatform conversations. That means: group messaging, persistent conversations between groups (a la GroupMe a few years ago), albums of shared images, synced notifications, free group video and support for Web, Android and iOS as of today.

On to photos: Google wants its data centers to be your darkroom, says Gundotra, who seems to only speak in slogans. G+ saves “all the pixels, because some memories are not meant to be downsized,” says Gundotra, with a nice visualization that shows how much larger G+ photos are than Instagram, Twitter or Facebook. Also, new tools will help users find their best photos and edit them, especially faces. Vanity, eat your heart out.

For further reading, Mike Isaac has detailed pullouts on the new G+ stream design and Hangouts.

“Auto awesome” features like collage generation, smile detection, making a series into a GIF and stitching panoramics are now generated automatically. And these features have been in “dark launch” so Google is already ready to spring them live on every photo you’ve ever uploaded.

Next up: Amit Singhal wants to talk about “the end of search … as we know it.” He’s the smiley guy who always talks about the Star Trek computer. Yup, there we go: He dreamed as a child of building the Star Trek computer for the world.

Google’s Knowledge Graph is today coming to Polish, Turkish and Simplified Chinese and Traditional Chinese, adding to nine existing languages.

Singhal announces conversational search for the desktop and laptop. Users can launch voice queries by saying, “Okay, Google.”

Plus, Google Now, the smart personal assistant app, is adding reminders, public transit and TV shows.

Johanna Wright demos a voice search using the new tools for Chrome and Chrome OS with the premise of planning a trip to Santa Cruz. Her computer listens to a set of queries including “How far is it from here” that returns directions with current traffic.

More snazzy voice demos: Saying “when does my flight leave” returns a personalized result based on email archives, “show me my pictures from New York last year” brings up photos with those characteristics, and giving commands sends emails and sets reminders. Basically it’s like Siri, but it seems to actually work.

Ina Fried has more on this voice search section here.

Maps head Brian McClendon comes next. Google has a long history of building and growing its map quality — subtext: Unlike some other noobs in the industry — and McClendon recaps the history of Google’s mapping layers: local data, imagery, street view (including underwater view) and base maps. Over 1 million websites are using Google maps today, he says.

Google Maps for iPhone is “sleek, simple, and let’s not forget, accurate,” says Daniel Graf. So what’s next for mobile maps?

Google is launching a unified five-point rating scale for local results, says Graf, which doesn’t really seem like an innovation to brag about. There’s also a nice new swipeable interface for browsing venues, plus discount offers appearing within listings (from Starbucks at first, with more to come). Also, some Waze-like features: accident reports and live rerouting. And, a tablet version for both iOS and Android. But none of it is ready yet. Will be out this summer.

An interface preview of the new desktop Google Maps UI shows that they’ve gotten rid of the uninformative map pins in favor of labels shown directly on each place. The big idea: “The map is the user interface.” Maps are personalized based on users’ history (like Google Now), so they can each navigate via their own landmarks and find related places and nearby streets each time they click.

A new transit schedule viewer looks a lot like Hipmunk. Users can also submit “photo spheres” from their phones by capturing a big multidimensional photo all around them. Also, here’s a mindblower: When you zoom out, the view of the Earth shows clouds in real time. And you can zoom all the way out to the Milky Way.

This isn’t released to the public yet, but you can sign up to check it out at maps.google.com/preview.

Larry Page appears onstage, a surprise given he just explained his vocal cord paralysis condition publicly yesterday. He has a message for developers: Technology is amazing.

Page is having a bit of a Bono moment. He explains the arc of Google’s vision: Technology should do the hard work, so people can live their lives. “I think we’re all here because we share a deep sense of optimism about the potential of technology to change people’s lives and help the world.”

Page says he wants to build great things that don’t exist, so press comparisons to competitors are overdone. “Being negative is not how we make progress. The most important things are not zero-sum.”

Progress displaces the past, Page notes. “I’m sure people in the future will think we’re just as crazy as we think people in the past were, having to do hunting or farming all the time.”

And to that end, recruiting young people to care about science is important. Page explains that Google participated in the upcoming movie “The Internship” as a way to market computer science.

And now something even less expected: Page takes audience questions. First up, predictably, is Robert Scoble. Page notes that he didn’t need to see Scoble’s picture of himself in the shower wearing his Google Glass. Point for Larry.

Page answers a question about the potential of a Web-based operating system for mobile; he’s disappointed about the industry state of warring platforms, saying, “The software you write should run everywhere easily.”

How does Google protect freedom, asks a woman from Colombia. It’s difficult and important, says Page, but transparency is key.

About fiber, Page says increasing capacity increases the potential for doing interesting things. Beyond gigabits, the next step is low-latency connections.

Meanwhile, Google stock is trading above $906, with the company’s market cap passing $300 billion.

On Glass production, Page isn’t willing to say much of anything specific. He says it’s about making users happy. He loves using it with his young kids.

Page’s advice for a kid: Try to cut deep to the real issues. The power grid and manufacturing, not incremental stuff. Asking how far are you off the raw materials cost helps you think about the longer view.

Here’s Mike Isaac’s story on Page’s appearance.

12:19 pm: Just going to add in a timestamp here to note this has been ridiculously long.

Page extends his positivity riff into limitations. He says he doesn’t just want to inspire computer scientists, he also wants lawmakers who understand technology. There should be something in the world like Burning Man, Page says, where technologists can have safe places to experiment on the effects of what they build without deploying them into the normal world.

On healthcare, Page says the main problem is regulatory issues around keeping medical information private. He says he got tons of emails after writing about his vocal cord condition yesterday. “After disclosing, I feel I should have done it sooner. Why are people so focused on keeping medical history private? The answer is insurance companies. That makes no sense. We should change the rules around insurance so they have to insure people.”

Page endorses a question about getting more women into tech, and he says that cheap smartphones are key to global social development.

Page goes offstage as it’s announced that Billy Idol is the evening I/O performer. Meanwhile, nobody has the strength to stand given they haven’t had nutrition or water since dawn. What I mean to say is, it’s finally over.

RELATED POSTS:

• Shoot the Moon: How Google Turned a Hodgepodge of Upgrades Into a Show of Strength
• Google I/O: Music, Maps, Messaging and More
• Larry Page Takes the Pulpit to Praise Technology, Snipe at Competitors
• Next Google Maps Update to Include Better Venue Search, Waze-Like Rerouting
• Google Gives Search a Deeper Voice and Adds Reminders and More to Google Now
• With Revamped Hangouts, Google Aims to Unify Messaging
• Google+ Gets a Bit More Pinteresting
• Google Chrome: 750 Million Active Users, Synchronized Web and Mobile Browsing
• Coming Soon From Google: A $649 Samsung Galaxy S4 Running Stock Android
• With Sights Set on Spotify (And Pandora), Google Launches a Music Subscription Service
• Google on Android: 900 Million Activations, New Tools for Developers Coming
• Google Doubles Down on Music Subscriptions, Which Means Google Isn’t Serious About Music Subscriptions
• Where Are They Now? Google I/O 2012 Edition.
• At I/O, Google Tilts Toward Android Services Over Android OS
• Google Downplays Expectations Ahead of I/O Developer Conference
• Will Google Deliver on Its Nexus Q Promise? Not at This Year’s I/O.
• Ahead of I/O, Google Wallet Drops Plans to Introduce a Physical Card
• Google Goes With Unified I/O Keynote (But Will It Unify Its Products?)

And, yes, Google still plans to launch a separate subscription music service later this year, via its YouTube site.

Make sense? Of course not.

It makes lots of sense for both YouTube and Play, which was built for Google’s Android devices, to sell music subscriptions.

YouTube is the world’s biggest free music service, which could make it a fantastic funnel for a Spotify-like paid offering, which can also help solve some problems with the music labels.

And if you’re going to have the world’s dominant mobile platform, then you ought to be the one selling music subscriptions that work on it, because that could help your customers stick to that platform. No sense in handing that feature over to Spotify, which works fine on iPhones and Kindles, too.

And something that knitted Android and YouTube together — combining a mix of free, paid, mobile, audio and video — could be great.

But that’s not what we’re going to see this week.

Music folks I talked to today expect the Google Play version to be paid-only — no free teaser tier, like Spotify has — and without any features that will set it apart from rivals.

And when YouTube launches its service — as best as I can tell, talks with the Big Three labels are all but completed — that service will likely run parallel to, but not connected with, the Play version. Which means none of the free music that people can get on YouTube will help sell Play subscriptions.

This set-up supposedly stems from former Android boss Andy Rubin’s insistence on controlling his own fiefdom (“Andy and [YouTube head] Salar Kamangar couldn’t be in the same room together,” said a music executive who has worked with both of them). But now we’re in the Sundar Pichai era, and he said he’s all about peace and love.

I’ve heard people in and outside of Google suggest that at some point down the line the two services could be knitted together. After all, just because something gets announced at Google I/O doesn’t mean it will show up. And getting something out there before it’s fully baked is standard operating procedure for Google.

But music subscriptions are an old idea that still really haven’t caught on in a big way. Spotify has six million paying customers worldwide, but its backers concede that it’s still a long way from mainstream. And none of its competitors are even close to those numbers.

If Google really wanted to make subscriptions work, instead of simply offering them as a feature most people won’t use — like the music store it opened up in 2011 — it ought to take the time to get this one right the first time.

RELATED POSTS:

• Shoot the Moon: How Google Turned a Hodgepodge of Upgrades Into a Show of Strength
• Google I/O: Music, Maps, Messaging and More
• Larry Page Takes the Pulpit to Praise Technology, Snipe at Competitors
• Next Google Maps Update to Include Better Venue Search, Waze-Like Rerouting
• Google Gives Search a Deeper Voice and Adds Reminders and More to Google Now
• With Revamped Hangouts, Google Aims to Unify Messaging
• Google+ Gets a Bit More Pinteresting
• Google Chrome: 750 Million Active Users, Synchronized Web and Mobile Browsing
• Coming Soon From Google: A $649 Samsung Galaxy S4 Running Stock Android
• With Sights Set on Spotify (And Pandora), Google Launches a Music Subscription Service
• Google on Android: 900 Million Activations, New Tools for Developers Coming
• Google Doubles Down on Music Subscriptions, Which Means Google Isn’t Serious About Music Subscriptions
• Where Are They Now? Google I/O 2012 Edition.
• At I/O, Google Tilts Toward Android Services Over Android OS
• Google Downplays Expectations Ahead of I/O Developer Conference
• Will Google Deliver on Its Nexus Q Promise? Not at This Year’s I/O.
• Ahead of I/O, Google Wallet Drops Plans to Introduce a Physical Card
• Google Goes With Unified I/O Keynote (But Will It Unify Its Products?)

As has become customary for such events, Apple is prepping a giveaway for whoever downloads the milestone app — in this case, a $10,000 gift card to the App Store. The next 50 customers will get a $500 App Store gift card.

Cheapskates (and Android users) can even enter without downloading an app by going here.

Apps, meanwhile, have become big business for Apple and Google, generating billions in revenue. Software sales, meanwhile, have helped transform iTunes from a near-break-even business to a significant profit generator.

Apple has also paid out more than $9 billion to app developers, up from more than $7 billion as of January.

And app downloads continue at a torrid pace, with Apple having reported in October 2012 that it had just crossed 35 billion downloads.

Swype, which first debuted on the Windows Mobile-based Samsung Omnia II back in 2009, allows users to type words by dragging their finger from letter to letter in one continuous motion.

Till now, Swype was only available preinstalled on select smartphones, or to users who signed up to be part of the beta program.

Now, any Android smartphone or tablet owner can get it, and the latest version of Swype accommodates all types of users, from swipers to traditional typists and even those who want to dictate text.

Swype already offered next-word prediction based on context, but now it includes new features to make the keyboard smarter and more accurate. A Smart Editor function suggests edits based on the entire sentence.

There’s also an opt-in Living Language cloud service, which Nuance has been testing since October, that automatically updates the keyboard’s dictionary on a daily basis with trending words and phrases. It even supports more than 20 dialects.

During a preview meeting with AllThingsD this week, Aaron Sheedy, vice president of mobile product at Nuance, gave the example of adding “Tsarnaev” to the dictionary after last week’s tragic Boston Marathon bombings. Sheedy said these “hot words” are determined by crawling websites and looking at terms being used by its Living Language subscribers.

The service also backs up and syncs your personal dictionary, so it doesn’t have to relearn words and phrases even if you switch devices.

For users who prefer to peck at the keys, a function called Smart Touch studies how one’s fingers are interacting with the screen to learn his or her typing habits. If it sees that someone is tapping between the A and S keys and usually wants S, Swype will automatically adapt so that S is selected each time (when it makes sense).

Swype also offers a dedicated Dragon dictation button for those times when it’s more convenient to dictate a message. In order to use this, however, you need to have Nuance’s Dragon Mobile Assistant app.

Nuance, which is known for its Dragon NaturallySpeaking speech recognition software, acquired Swype in October 2011 for $102.5 million, and has been making updates to the keyboard app throughout. The company said that it finally decided to release Swype on Google Play after “incredible consumer demand” from the users of its beta program.

But of course, getting Swype in front of more people will also help it take on its main competitor, SwiftKey, which currently sits atop the paid apps list on Google Play.

In February, SwiftKey released a version of its keyboard that incorporated swipe gesture support similar to Swype’s. But Sheedy believes Swype’s multi-modality, accuracy and support for more languages will help set it apart from the competition.

It will be interesting to see where the two keyboards are at when Nuance CEO Paul Ricci hits the stage at the 11th D: All Things Digital conference in late May.

So, it’s at once refreshing and puzzling to see something so trend-buckingly different as the zSpace, a 3-D monitor developed by a “virtual-holographic computing” company of the same name in Sunnyvale, Calif.

ZSpace execs said the monitor is mainly intended for non-gaming uses, but at both the Game Developers Conference in San Francisco last month and at zCon — a company-run conference in Mountain View, Calif., this week — the potential for games was on prominent display. The problem is that this (admittedly cool) new hardware is very, very expensive right now: You can pick up a monitor, stylus controller and 3-D glasses for a cool $3,995 online.

Here’s how it works: Those 3-D glasses have five passive markers that signal four cameras in the 24-inch LCD monitor. By moving one’s head in any direction, the picture on the screen adjusts, as if the objects displayed within it occupied real, three-dimensional space.

Then, using a wired stylus with three physical buttons, users see a straight (virtual) line connecting the object in their hand to a mouse-like dot onscreen. To use a simple example, a cube on the screen can be looked at from multiple angles using just the glasses, then picked up, brought closer or moved farther away, rotated or moved somewhere else using the stylus.

The video below shows the first part of that equation, as I pushed my phone camera up against the glasses lens and then moved the glasses back and forth in front of the monitor, traveling around a 3-D diagram of a heart.

At its high price point, the zSpace is currently best suited for enterprise and educational customers seeking to, for instance, visualize data in three dimensions or (as in the video above) virtually study the structure of real-world objects.

However, the company pointedly brought in a handful of video game professionals for its conference to get developers thinking about games on the monitor. Indeed, the most impressive demo on display at zCon — also found at GDC — was of the game engine Unity running its demo game AngryBots in 3-D. Using the stylus to move a soldier and shoot from a top-down view, players could physically duck down to help their soldier “see” through a window.

At its conference, zSpace seemed confident enough in its future that it didn’t require its speakers to be cheerleaders for the technology. On Monday, virtual reality expert David Nahon of Dassault Systems pointed out that plenty of others’ stabs at VR in the past have failed despite cool hardware.

“If you don’t have content, you can have the best container, and it’s going to fail,” Nahon said, adding that zSpace currently lacks a “killer purpose” like Wacom’s Cintiq drawing tablets, which are aimed at professional artists and can cost between $999 and $3,699.

The following morning’s keynote address, by Guitar Hero co-creator Charles Huang, barely mentioned the zSpace at all, shoehorning the device into a single slide at the end of the presentation. Instead, Huang spent most of his time talking about Guitar Hero, a prominent example of a great game that led consumers to buy new hardware — those plastic guitars.

During a Q&A following the presentation, Huang speculated that shooter and battle games played by hardcore gamers will drive adoption of the zSpace. That niche, he said, has proven willing to drop thousands of dollars on top-of-the-line gaming PC hardware from companies like Nvidia.

Huang also humorously noted that games have supplanted pornography as the standard-bearer for what new technologies consumers are willing to adopt, since they created the strongest revenue stream on Facebook, Apple’s App Store and Google Play.

Both zSpace CTO David Chavez and CEO Paul Kellenberger said independently that consumer games are not a top priority for the company right now. Kellenberger said educational games may be a proving ground, though, since colleges and universities are among their current target audiences.

Kellenberger said he expects the price of the zSpace to fall below $1000 within 18 to 24 months, and that when that happens, it’s only a matter of time until consumer games resembling the Unity AngryBots demo become a serious use case. Whether developers will agree with that assessment remains to be seen.

Lookout Mobile Security said yesterday that it has detected a significant outbreak of malware lurking inside 32 different apps that it says have been downloaded a combined two million to nine million times. (It’s unclear why that range is so large.)

Google was notified and the company removed the affected apps and killed the developer accounts associated with them. And Lookout’s product, the company says, gives its customers protection against it.

It’s called BadNews, and Lookout says it masquerades as “an innocent, if somewhat aggressive advertising network.” The network would initially serve up only ads, but later on, after having passed security scrutiny, it would start pushing malware to affected devices. Among other things, the servers controlling the apps were caught pushing AlphaSMS, a well-known app that creates fraudulent text messages.

One key takeaway is that apps need to be vetted and re-vetted more than once. “Enterprise security managers must assume that even very well-designed app-vetting processes will not be able to detect malicious behavior that hasn’t happened yet,” Lookout says. The delay in the bad behavior allowed it to be distributed pretty widely before the problems were detected.

About half of the naughty apps are in Russian, and AlphaSMS is intended to commit SMS fraud in Russia and neighboring countries, including Ukraine, Belarus, Armenia and Kazakhstan, Lookout says.

The folks at Lookout do happen to know a thing or two about hacking phones. In fact, its CEO, John Hering, appeared onstage at D: Dive Into Mobile earlier this week to show AllThingsD’s Liz Gannes just how easy it can be to hack a phone. It certainly doesn’t seem to be getting any harder.

But even those who don’t get Facebook Home can use one of its key features — Chat Heads.

Facebook is making Chat Heads available as part of an update to its Messenger app for Android — something it hadn’t touted when it announced Home last week.

The Chat Heads feature creates a persistent messaging experience that allows chatting with friends from within any other application. It is one of the main features of Facebook Home, which also offers a “Cover Feed” that replaces the home screen and lock screen of an Android phone with a scrolling array of pictures and status updates.

Facebook Home can be downloaded for a handful of phones including the Galaxy S III, HTC One, HTC One X and HTC One X+ and is available on a new mid-range phone from AT&T — the HTC First.

The Messenger app update is available to a broader range of Android users, appearing to require only that phones be running version 2.2 of the operating system or later.

Update: Facebook says the new Messenger app requires Android 2.2 (Froyo) but that the Chat Heads feature needs at least Android 2.3 (Gingerbread) along with “a sufficiently large screen.”