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	<title>AllThingsD &#187; Google Reader</title>
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		<title>Twitter Acquires Social Summary Tool Summify</title>
		<link>http://allthingsd.com/20120119/twitter-acquires-social-summary-tool-summify/</link>
		<comments>http://allthingsd.com/20120119/twitter-acquires-social-summary-tool-summify/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 17:33:26 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=165459</guid>
		<description><![CDATA[Twitter has acquired Summify, a small start-up that smartly aggregates links shared by users' friends on social networks.]]></description>
			<content:encoded><![CDATA[<p>Twitter has acquired <a href="http://summify.com/">Summify</a>, a small start-up that smartly aggregates links shared by users&#8217; friends on social networks.</p>
<p>Sadly for me, as it&#8217;s a product I find super useful, the Summify service will be shut down, according to a <a href="http://blog.summify.com/2012/01/19/summify-joins-the-flock-at-twitter/">blog post</a> describing the deal this morning.</p>
<p><a href="http://allthingsd.com/files/2012/01/photo-11.png"><img class="alignright size-large wp-image-165481" title="photo (11)" src="http://allthingsd.com/files/2012/01/photo-11-320x480.png" alt="" width="320" height="480" /></a>Instead, five members of the Summify team will be joining Twitter&#8217;s growth team in San Francisco to help work on its products &#8220;to explore ways to help people connect and engage with relevant, timely news.&#8221;</p>
<p>Summify had started as an email service and <a href="http://allthingsd.com/20110708/summify-launches-an-iphone-app/">extended to an iPhone app</a>. One of its more novel features was that it focused on giving users less news instead of more, by sending users daily email summaries of only the most important stories. At the end of each day&#8217;s list it said “You’re done!”</p>
<p>The service picked those stories through a combination of how many times each user&#8217;s contacts had recently shared them on Twitter, Facebook and Google Reader, and how many times they had been shared on those networks globally.</p>
<p>Summify disabled new registrations today and dropped some features in anticipation of shutting down the service at an unspecified date.</p>
<p>Summify, which was started in Romania and based in Vancouver, had raised seed funding from investors including Accel Partners, Rob Glaser and Stewart Butterfield.</p>
]]></content:encoded>
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		<title>Apple iPad News Reader Zite Sold to CNN for Just Over $20 Million</title>
		<link>http://allthingsd.com/20110830/zite-sold-to-cnn-for-just-over-20-million/</link>
		<comments>http://allthingsd.com/20110830/zite-sold-to-cnn-for-just-over-20-million/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 17:06:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=115291</guid>
		<description><![CDATA[Zite, the magazine-style reading app for the Apple iPad, has been sold to news giant CNN for $20 million to $25 million.]]></description>
			<content:encoded><![CDATA[<p>Zite, the magazine-style reading app for the Apple iPad, has been sold to news giant CNN for $20 million to $25 million.</p>
<p>The arena for news readers on tablets and smartphones is competitive, with high-profile efforts such as <a href="http://allthingsd.com/20110414/exclusive-flipboard-confirms-50-million-funding-at-200-million-valuation/">Flipboard</a>, <a href="http://allthingsd.com/20110210/yahoos-got-a-digital-newstand/">Livestand</a> from Yahoo, AOL&#8217;s <a href="http://allthingsd.com/20110802/aol-finally-ready-with-editions-its-ipad-magazine/">Editions</a> and start-ups such as Pulse and Zite.</p>
<p>The reason for CNN&#8217;s acquisition interest &#8212; as well as look-sees from several other publishers &#8212; is not a surprise: As readers turn more toward using these mobile devices to consume content, big media companies are trying to acquire the technology to serve up their fare to them.</p>
<p>It is a dicey arena, though, where content aggregation meets (and crashes into) content lifting. Vancouver-based Zite, for example, <a href="http://allthingsd.com/20110330/when-media-giants-attack-cease-and-desist-letter-to-news-reader-zite/">was sent a cease-and-desist letter in March</a>, by a panoply of media companies (not CNN!) alleging various copyright violations.</p>
<p>That happened <a href="http://allthingsd.com/20110308/zite-launches-even-more-personalized-ipad-magazine-app/">right after it was launched</a>, with $4 million in funding from angel investors and Canadian grants and an innovative personalized article-picking algorithm. </p>
<p>As Liz Gannes wrote then:</p>
<blockquote class="memo"><p>[Then] Zite CEO Ali Davar describes the iPad as a way to &#8220;emancipate the technology&#8221; his team originated at research at the University of British Columbia.</p>
<p>It had previously been put to work in a browser plug-in called Worio. And, as you might have guessed, browser plug-ins are a tough business.</p>
<p>The free Zite app imports a user&#8217;s Twitter tweets, follows and Google Reader subscriptions, offers lists of pre-made categories, and then solicits feedback and refines over time a list of topics and sources the user is interested in. It features articles based on their popularity, number of shares from a user&#8217;s network and topic relevance. (Davar said he thinks a person&#8217;s Facebook network data is too heterogeneous to reliably recommend articles, so it’s not included as an option.)</p></blockquote>
<p>Last week, a Canadian site called <a href="http://www.techvibes.com/blog/vancouvers-zite-to-be-acquired-by-cnn-for-20-25-million-2011-08-22">Techvibes</a> first wrote about the possibility of the sale of Zite to CNN, which is based in Atlanta and owned by Time Warner.</p>
<p>In a press release, CNN said Zite would remain a standalone unit, as a wholly-owned subsidiary of CNN, and that CEO Mark Johnson will continue to run Zite&#8217;s operations, but now in San Francisco. CNN also said that Davar will remain an executive director and Mike Klass will continue as CTO.</p>
<p>In a statement, Johnson said: &#8220;Zite is thrilled about combining forces with CNN to create a world-class news discovery platform. In CNN, we have found a partner who shares our vision and passion. Being part of the CNN family gives us the capital to grow Zite&#8217;s business and continue to innovate in the space.&#8221;</p>
]]></content:encoded>
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		<title>When Media Giants Attack! Cease-and-Desist Letter to News Reader Zite Claims All Kinds of Copyright Damage</title>
		<link>http://allthingsd.com/20110330/when-media-giants-attack-cease-and-desist-letter-to-news-reader-zite/</link>
		<comments>http://allthingsd.com/20110330/when-media-giants-attack-cease-and-desist-letter-to-news-reader-zite/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 22:24:14 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=42209</guid>
		<description><![CDATA[A panoply of big media giants sent a cease-and-desist letter today to Zite, the Apple iPad news reader app.

The Washington Post, AP, Gannett, Getty, Time, Dow Jones and many other media organizations were part of the copyright violations action, which you can read all about after the jump.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/03/zite_E_20110309133952.jpeg"><img src="http://kara.allthingsd.com/files/2011/03/zite_E_20110309133952-275x183.jpg" alt="" title="zite_E_20110309133952" width="275" height="183" class="alignright size-medium wp-image-42214" /></a></p>
<p>A panoply of big media giants sent a cease-and-desist letter today to <a href="http://www.zite.com/">Zite</a>, the Apple iPad news reader app.</p>
<p>The Washington Post, AP, Gannett, Getty Images, Time, Dow Jones and many other media organizations were part of the action, which you can read all about below.</p>
<p>Zite bills itself as a &#8220;personalized iPad magazine that gets smarter as you use it.&#8221;</p>
<p>Not smart enough, it seems, to avoid copyright complaints from the content creators the app sucks in.</p>
<p>&#8220;The Zite application is plainly unlawful,&#8221; said the letter to Zite CEO Ali Davar, noting all kinds of copyright violations.</p>
<p>In a phone interview with BoomTown this afternoon, Davar said Zite would comply with the letter by shifting the content from its &#8220;reading&#8221; mode to a Web one, which points to publisher sites.</p>
<p>&#8220;It&#8217;s a bummer that they did this, but we expected it,&#8221; he said.</p>
<p>In a comment he posted below, Davar also wrote:</p>
<p>&#8220;Zite&#8217;s goal is to work with publishers, not to be antagonistic. The few publishers that have contacted us regarding the reading mode view we have complied with their requests and simply switched over to web view. We&#8217;re talking to publishers right now to find a win-win for them monetarily and to at the same time preserve the great user experience.&#8221;</p>
<p>For now, it&#8217;s lose-lose, and the letter is a dramatic shot across the bow of all the many news readers now hitting the market in the wake of the popularity of the Apple iPad tablet.</p>
<p>The social media-focused <a href="http://networkeffect.allthingsd.com/20101202/flipboard-partners-with-web-publishers-for-full-content-full-disclosure-including-atd">Flipboard</a> and the news-oriented <a href="http://kara.allthingsd.com/20110324/video-the-pulse-boys-to-men-talk-about-huge-growth-of-visual-news-reading-app">Pulse</a> are two others, both of which have claimed they are working with publishers.</p>
<p>But Pulse <a href="http://kara.allthingsd.com/20100608/meet-the-two-grad-students-who-freaked-out-the-nyt-the-pulse-ipad-app-creators-speak">wrangled with the New York Times</a> over misuse of its RSS feeds and copyright issues, which has since been settled.</p>
<p>Zite showed up <a href="http://networkeffect.allthingsd.com/20110308/zite-launches-even-more-personalized-ipad-magazine-app">earlier this month</a>, a product of a machine-learning technology start-up called Worio, which is based in Vancouver, Canada.</p>
<p>The aggregator of personalized content, which has $4 million in angel funding, gets its cues from a user&#8217;s interests.</p>
<p>Zite&#8217;s technology originated at research at the University of British Columbia several years ago.</p>
<p>In an interview with NetworkEffect&#8217;s Liz Gannes a few weeks ago, Davar seemed sanguine about publishers.</p>
<p><a href="http://networkeffect.allthingsd.com/20110308/zite-launches-even-more-personalized-ipad-magazine-app">Wrote Gannes</a>:</p>
<blockquote class="memo"><p>The free Zite app imports a user’s Twitter tweets, follows and Google Reader subscriptions, offers lists of pre-made categories, and then solicits feedback and refines over time a list of topics and sources the user is interested in. It features articles based on their popularity, number of shares from a user&#8217;s network and topic relevance. (Davar said he thinks a person&#8217;s Facebook network data is too heterogeneous to reliably recommend articles, so it&#8217;s not included as an option.)</p>
<p>Flipboard itself is likely to add more personalization features; the company bought real-time social discovery technology from Ellerdale and has yet to implement much of it.</p>
<p>Vancouver-based Zite is well-funded, with $4 million from angels and Canadian grants, but it doesn’t have business relationships with publishers. The app lays out pictures and articles, stripping out everything else, including ads. Davar said he doubted this would be a problem. “It would be shortsighted for publishers to think of Zite as us versus them,” he said.</p></blockquote>
<p>Short-sighted maybe, but legally lethal definitely, as you can see by this cease-and-desist letter, as well as a video from Zite on how its app works:</p>
<p><object id="_ds_75081013" name="_ds_75081013" width="380" height="550" type="application/x-shockwave-flash" data="http://viewer.docstoc.com/"><param name="FlashVars" value="doc_id=75081013&#038;mem_id=1512683&#038;doc_type=pdf&#038;fullscreen=0&#038;showrelated=0&#038;showotherdocs=0&#038;showstats=0 "/><param name="movie" value="http://viewer.docstoc.com/" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /></object> <br /> <script type="text/javascript">var docstoc_docid="75081013";var docstoc_title="Letter to Zite _03 30 11_";var docstoc_urltitle="Letter to Zite _03 30 11_";</script><script type="text/javascript" src="http://i.docstoccdn.com/js/check-flash.js"></script><font size="1"><a href="http://www.docstoc.com/docs/75081013/Letter to Zite _03 30 11_"> Letter to Zite _03 30 11_</a> &#8211; </font></p>
<p><iframe src="http://player.vimeo.com/video/20777645" width="380" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/20777645">Zite: Personalized Magazine for iPad</a> from <a href="http://vimeo.com/ziteapp">zite.com</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>(Full disclosure: New Corp. owns Dow Jones, which owns this site.)</p>
]]></content:encoded>
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		<title>Google Gets a Like Button: Users Can Recommend Search Results With +1</title>
		<link>http://allthingsd.com/20110330/google-gets-a-like-button-users-can-recommend-search-results-with-1/</link>
		<comments>http://allthingsd.com/20110330/google-gets-a-like-button-users-can-recommend-search-results-with-1/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 17:46:09 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=4973</guid>
		<description><![CDATA[Google today will start rolling out a social search feature it is calling +1. The product is much more limited than sharing tools from other services like Facebook, Twitter and Delicious, but since it will influence Google search results, it's significant.]]></description>
			<content:encoded><![CDATA[<p>Google today will start rolling out a social search feature it is calling +1. The product is much more limited than sharing tools from other services like Facebook, Twitter and Delicious, but since it will influence Google search results, it&#8217;s significant.</p>
<p><img src="http://networkeffect.allthingsd.com/files/2011/03/plusone-150x126.png" alt="" title="plusone" width="150" height="126" class="alignright size-thumbnail wp-image-4984" />The basic +1 function allows users to recommend a Web page by clicking on a small +1 button next to search results. These votes are aggregated globally, but logged-in users will see the pictures and names of their connections who have &#8220;+1&#8242;ed&#8221; a link.</p>
<p>Just as with Facebook&#8217;s &#8220;like&#8221; button, all +1&#8242;s are public. But +1 doesn&#8217;t have the social feedback you might get by sharing a link on Facebook or Twitter, or the option to annotate links with your comments.</p>
<p>This is only rolling out gradually, though users can opt in to try +1 at <a href="http://www.google.com/experimental/index.html">www.google.com/experimental</a>. It&#8217;s part of a larger effort to get Google users to start maintaining their Google Profiles&#8211;which are obviously key to the grand Google social plan.</p>
<p><img src="http://networkeffect.allthingsd.com/files/2011/03/Googleplusonescreenshot1-380x67.png" alt="" title="Googleplusonescreenshot1" width="380" height="67" class="aligncenter size-Medium380 wp-image-4985" />For now, users can choose to make their +1&#8242;s available as a tab on their Google Profile, but there&#8217;s no activity stream that brings together friends&#8217; likes.</p>
<p>Another limitation: right now +1 is only for users&#8217; connections on Gmail, Google Contacts, Google Reader and Google Buzz. Support for connections on other services like Twitter is &#8220;coming soon.&#8221;</p>
<p>Yet another feature coming soon: +1 buttons for publishers, which they can add alongside the other colorful doodads for sharing on Twitter, Facebook, Digg, StumbleUpon, and perhaps even Google Buzz.</p>
<p><img src="http://networkeffect.allthingsd.com/files/2011/03/Googleplusscreenshot2-380x155.png" alt="" title="Googleplusscreenshot2" width="380" height="155" class="aligncenter size-Medium380 wp-image-4986" />One feature that&#8217;s ready at launch is +1 for ads, a highly unusual move in Silicon Valley where monetization is usually relegated to a lower priority. +1 buttons will appear next to Google ads and show which users have clicked on them, just like +1 for search. Advertisers don&#8217;t have to pay for the feature but will get reporting on how many +1s they get.</p>
<p>Google already has <a href="http://networkeffect.allthingsd.com/20110217/google-elevates-social-from-the-search-results-ghetto-but-only-when-deemed-worthy/">multiple social search features currently rolled out</a>, and has experimented with users voting on search results in the past through tools like <a href="http://googleblog.blogspot.com/2008/11/searchwiki-make-search-your-own.html">Google SearchWiki</a> (which is no longer available).</p>
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		<title>A Digital "Magazine" With One Subscriber</title>
		<link>http://allthingsd.com/20110308/a-digital-magazine-with-one-subscriber/</link>
		<comments>http://allthingsd.com/20110308/a-digital-magazine-with-one-subscriber/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 05:05:42 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[The Digital Solution]]></category>
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		<category><![CDATA[Ali Davar]]></category>
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		<category><![CDATA[Zite]]></category>

		<guid isPermaLink="false">http://solution.allthingsd.com/?p=1685</guid>
		<description><![CDATA[A new iPad app called Zite makes the news-gathering process a lot easier. The app crawls over half a million Web domains to find specific reading material that would be of interest to users, according to their social network and online reading behavior.]]></description>
			<content:encoded><![CDATA[<p>Each morning, the President of the United States gets briefed on the day&#8217;s news by some of the smartest advisers around. The rest of us aren&#8217;t so lucky. We have to sift through newspapers, magazines and websites to find out what&#8217;s going on around us. Now, thanks to a free iPad app called Zite, the news-gathering process may get a lot easier for those of us who aren&#8217;t leaders of the free world.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=2D8058F9-0D13-4D44-86F4-EAF78BBDA296&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={2D8058F9-0D13-4D44-86F4-EAF78BBDA296}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Zite, by a Vancouver company of the same name, crawls over half a million Web domains to find specific reading material that would be of interest to you, according to your social network and/or online reading behavior. It evaluates this potential content by tracking signals (like tweets, comments, tags and sharing) from stories that indicate a certain level of social interest and momentum in the story. The result is a personalized magazine that gets more accurately targeted toward its reader the more it&#8217;s used. </p>
<p>Wednesday, Zite launched in Apple&#8217;s App Store, and for the past week I&#8217;ve been testing an early version of it. As someone who is regularly overwhelmed by information overload, just on technology news alone, I found Zite to be a huge help. I realized every time I grabbed my iPad, I anxiously checked this app to see what new content it gathered for me. And I found myself reading stories from sources I don&#8217;t usually read. </p>
<p>Zite joins the ranks of other personalized digital magazines, like Silicon Valley-based Flipboard, which came out last July. Flipboard differs in that it takes data from your Facebook and Twitter accounts, as well as other topics or people you can manually choose to set up, and builds a personalized digital magazine with this content. </p>
<p>Zite isn&#8217;t just a mirror of your social-networking account. It figures out what you consider interesting according to your Twitter or Google Reader accounts, then fills your magazine with stories about similar topics.</p>
<p>It also tracks and learns from user behavior as people open stories (or don&#8217;t), so if users just read a story on Zite, its personalization still works. With each story a user reads, he or she can opt to indicate they like a story, want to see more of one or all of the individual topics covered in that story, or want to see more from the source of that story. Zite then makes suggestions according to that knowledge. So your Zite magazine will never be exactly like mine.</p>
<p>By now, you&#8217;re probably wondering what Zite does with this knowledge about your reading preferences. Zite CEO Ali Davar says the company won&#8217;t sell user data to third parties, but may use it internally on an anonymous basis for advertising purposes. The company will share aggregate data with publishers (like number of clicks on a story), for ad-placement purposes, but this won&#8217;t include a user&#8217;s individual data. </p>
<p>Flipboard is more polished than Zite, including images that take up the entire iPad screen and clever animations that mimic real pages turning. Zite&#8217;s animations are limited to more straightforward gestures like swiping from right to left to turn to a new page of content, though there is a cool animation on Zite&#8217;s home screen that swings several images from stories onto the magazine&#8217;s first page. Both Zite and Flipboard pull text and images from sources, but Flipboard usually just displays a portion of a story on its digital magazine pages with the original website on which content was found displayed below it. </p>
<div class="media-CENTER" style="width:360px"><a href="http://online.wsj.com/public/resources/images/PJ-AZ786A_dsolp_G_20110308214252.jpg" rel="lightbox" title="dsolpics"><img src="http://online.wsj.com/public/resources/images/PJ-AZ786A_dsolp_G_20110308214252.jpg" width="360" height="240" style="float: none" alt="dsolpics" /></a><br />
<br />
Above, &#8216;Top Stories&#8217; compiles stories Zite thinks a user wants to read. Top, a Customize option lets users add favorite sections.</div>
<p>Zite displays entire stories on its own formatted reading-mode pages, though some stories, like one I read from the New York Times, appeared in the article&#8217;s original Web-page format. Mr. Davar said this is because roughly 3% to 5% of articles are tagged in a way that doesn&#8217;t allow for reformatting in Zite.</p>
<p>There are currently no ads in Zite, but Mr. Davar said the company will begin to put ads from publishers in the reading-mode pages of the magazine in a few months. He said the site may have ads that aren&#8217;t from publishers, but publishers have control regarding ads that appear on their content.</p>
<p>Setting up Zite was a cinch. I entered my Twitter username (not the password) and Zite took a minute to churn and grab content that interested me, setting up sections of my magazine according to topics I follow in Twitter. I didn&#8217;t enter my Google Reader account. Users who don&#8217;t have Twitter or Google Reader accounts can skip those steps and still use Zite by selecting sections of the magazine that interest them.</p>
<p>Upon opening Zite, a section called &#8220;Top Stories&#8221; appears first. This is a compilation of the stories Zite thinks I&#8217;ll find most interesting, and its content refreshes about every 30 minutes depending how often I use Zite. </p>
<p>My auto-generated magazine had a list of topics including Gadgets, Mobile, iPhone, Google, Mac, Social Media and Technology. I tapped a Customize icon to pick some additional sections for my magazine. I could choose from over 2,000 topics ranging from Wedding Photography to Gardening, from Wine &amp; Mixology to Celebrity Gossip &amp; Industry Rumors. A search box lets users look for even more topics, like &#8220;Martha Stewart,&#8221; which I added to my Zite. Topics can&#8217;t be manually added. </p>
<p>I ran into a couple bugs while using my early version of Zite, which Mr. Davar said are being fixed. A Mashable.com article crashed the app four times in a row when I tried to read it. And though videos from major providers like YouTube and Vimeo are watchable in Zite, I had trouble playing a video that used HTML-5 playback.</p>
<p>For now, Zite is limited to Apple&#8217;s iPad, just like Flipboard. Mr. Davar said he plans to get Zite on other tablets by this summer and on mobile devices and Web browsers before the end of this year. </p>
<p>If you&#8217;d like a smarter way to handle information overload, Zite can do the dirty work of amassing relevant content for you. It&#8217;s designed to get more personalized over time and I certainly plan to keep using it to see what it uncovers for me.</p>
<p class="tagline">Watch a video with Katherine Boehret on Zite at WSJ.com/PersonalTech. Email her at katie.boehret@wsj.com.</p>
<p>Write to                 Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a></p>
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		<title>Zite Launches (Even More) Personalized iPad Magazine App</title>
		<link>http://allthingsd.com/20110308/zite-launches-even-more-personalized-ipad-magazine-app/</link>
		<comments>http://allthingsd.com/20110308/zite-launches-even-more-personalized-ipad-magazine-app/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 05:00:47 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Ali Davar]]></category>
		<category><![CDATA[Flipboard]]></category>
		<category><![CDATA[Google Reader]]></category>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=4064</guid>
		<description><![CDATA[As demonstrated by all the fuss around apps like Flipboard and Pulse, people like the idea of of a touchable digital magazine. And today another one is launching, called Zite, which boasts a carefully honed personalized article-picking algorithm.]]></description>
			<content:encoded><![CDATA[<p>Once upon a time, I subscribed to a thread on the Q&amp;A site Quora on the topic: &#8220;<a href="http://www.quora.com/Why-Did-X-Fail/Why-have-personalized-news-startups-failed">Why have personalized news start-ups failed?</a>&#8220;</p>
<p>Thirty-six answers later, I was ready to turn off Quora email notifications. Let&#8217;s just say, it&#8217;s a pretty rich topic.</p>
<p>But personalized news start-ups may well have more life in them, and that&#8217;s primarily because of the tablet content consumption experience. As demonstrated by all the fuss around iPad apps like Flipboard and Pulse, people like the idea of a a touchable digital magazine.</p>
<p>And today, another one is launching, called <a href="http://zite.com/">Zite</a>, which boasts a carefully honed personalized article-picking algorithm.</p>
<p><a href="http://networkeffect.allthingsd.com/files/2011/03/zite.jpg"><img src="http://networkeffect.allthingsd.com/files/2011/03/zite.jpg" alt="" title="09_technology_page" width="380" height="223" class="aligncenter size-full wp-image-4068" /></a></p>
<p>Zite CEO Ali Davar describes the iPad as a way to &#8220;emancipate the technology&#8221; his team originated at research at the University of British Columbia.</p>
<p>It had previously been put to work in a browser plug-in called <a href="http://www.worio.com/">Worio</a>. And, as you might have guessed, browser plug-ins are a tough business.</p>
<p>The free Zite app imports a user&#8217;s Twitter tweets, follows and Google Reader subscriptions, offers lists of pre-made categories, and then solicits feedback and refines over time a list of topics and sources the user is interested in. It features articles based on their popularity, number of shares from a user&#8217;s network and topic relevance. (Davar said he thinks a person&#8217;s Facebook network data is too heterogeneous to reliably recommend articles, so it&#8217;s not included as an option.)</p>
<p>Flipboard itself is likely to add more personalization features; the company bought real-time social discovery technology from Ellerdale and has yet to implement much of it.</p>
<p>Vancouver-based Zite is well-funded, with $4 million from angels and Canadian grants, but it doesn&#8217;t have business relationships with publishers. The app lays out pictures and articles, stripping out everything else, including ads. Davar said he doubted this would be a problem. &#8220;It would be shortsighted for publishers to think of Zite as us versus them,&#8221; he said.</p>
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		<title>Early Adopter: Connect Your Personal Data Pipes Together With Ifttt's Digital Duct Tape</title>
		<link>http://allthingsd.com/20110211/early-adopter-connect-your-personal-data-pipes-together-with-ifttts-digital-duct-tape/</link>
		<comments>http://allthingsd.com/20110211/early-adopter-connect-your-personal-data-pipes-together-with-ifttts-digital-duct-tape/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 17:00:11 +0000</pubDate>
		<dc:creator>Drake Martinet</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[APIs]]></category>
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		<category><![CDATA[if this]]></category>
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		<category><![CDATA[Jesse Tane]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=36032</guid>
		<description><![CDATA[APIs make the personal Web go round, but for years now, dealing with them has been the domain of the programmer.

Now, San Francisco start-up ifttt is hoping to use super-simple design to allow ordinary users to bend pieces of the Web to their own will and create connections between previously siloed services.

No coding required.]]></description>
			<content:encoded><![CDATA[<p><img src="http://voices.allthingsd.com/files/2011/02/Screen-shot-2011-02-08-at-12.03.18-PM-275x157.png" alt="" title="Screen shot 2011-02-08 at 12.03.18 PM" width="150" height="86" class="alignright size-medium wp-image-36042" /></p>
<p>Early Adopter is all about emerging trends and the chewy little companies that creep in to define emerging spaces.</p>
<p>For a couple of years, I&#8217;ve been watching companies expand the conception of what APIs can be used for.</p>
<p>As the complexity and utility of those data pipes grow, companies have been adopting another trend: One that places graphic and interface design at the center of a new product, as much as the engineering and programming that makes it function.</p>
<p>This is a trend that ifttt founder Linden Tibbets has been thinking about as well.</p>
<p><a href="http://www.ifttt.com">Ifttt</a>, (pronounced &#8220;ift&#8221;) stands for &#8220;if this, then that,&#8221; which &uuml;ber-geeks will recognize as a foundational logic and programming action.</p>
<p>The concept is simple. When one state is reached, an action will automatically be triggered.</p>
<p>For example, there is an &#8220;if&#8221; function inside the computer that controls the automatic wipers on a car. If rain is sensed, then the wipers turn on.</p>
<p>Ifttt pulls a user&#8217;s Web services out of their silos and allows those automatic if functions to take place across several services at once&#8211;essentially allowing users to easily connect several APIs end-to-end.</p>
<p>In the case of Tibbets&#8217;s ifttt Web app, the user chooses from channels to create the if situation, and then from other channels to have the output, or the then-that action. All of the ifs and thens are gathered from the growing API-driven Web.</p>
<p><em>Got it?</em></p>
<p>Although bootstrapped and still in private beta, ifttt is already building up an impressive set of services that can help users connect to and semi-automate.</p>
<p>As of today, ifttt already connects to and enables actions between several Web clipping services, Facebook, Twitter, Vimeo, Evernote, Flickr, phone&#8211;both voice and text&#8211;and even craigslist.</p>
<p>Each channel has its own set of action choices, depending both on what the service is used for and what actions are acessable via that service&#8217;s API.</p>
<p>Actions can be as simple as automatically sending the user a text message when the weather changes to rainy (not a new trick), or as complex as automatically uploading an image to Facebook whenever the user uploads that photo to flicker with the tag &#8220;Facebook.&#8221;</p>
<p>&#8220;Right now we are focused on adding more channels and listening to what users want to use the service for,&#8221; said Tibbets.</p>
<p>He explained that he and co-founder Jesse Tane are working on integration with cloud file service dropbox, as well as on Google Chat integration.</p>
<p>Tibbets comes to ifttt after a few years situated right between the design and tech spaces.</p>
<p>After attending Santa Clara College on a basketball scholarship (he&#8217;s around 6&#8242; 6&#8243;) and graduating with a computer engineering degree, he spent time working on games at Elecronic Arts before moving to Palo Alto, Calif.-based design darling IDEO.</p>
<p>Tibbets spent the last three years working on internal social-sharing projects at IDEO, before founding ifttt and launching the Web app of the same name in early November of 2010.</p>
<p>Ifttt is useful for sending yourself notifications, but Tibbets believes the real value is in creating connections between the Web services available in ifttt.</p>
<p>The zeitgeist for APIs use is to channel info out of one Web service and into another, as defined by a single site or app maker. Tibbets&#8217;s efforts put individuals more at the center of how their information flows around them.</p>
<p>This concept can get complicated in a hurry, and that&#8217;s where others have failed, at least according to Tibbets.</p>
<p>He explained: &#8220;It&#8217;s about usability, and being simple enough to understand and implement in your own life. Ifttt began more complex, but we cut a lot out of it, to make it simple enough to understand quickly.&#8221;</p>
<p>Indeed, lack of simplicity may be what keeps services like Yahoo&#8217;s Pipes, which can do many of the same things ifttt can, from becoming popular with a broader consumer group.</p>
<p>Ifttt is also developing native mobile apps that will focus on ultra-simple activation of an ifttt task.</p>
<p>He said that a major barrier to him doing certain things on a mobile device is that he feels it is just anti-social to have his phone out for more than 20 seconds.</p>
<p>To alleviate the anti-social dilemma, ifttt&#8217;s mobile apps will focus on quickly activating preprogrammed tasks.</p>
<p>Ifttt co-founder Tane is working full time on the apps, although there is no release date set.</p>
<p>Tibbets admits that ifttt is still little more of an idea and a high-resolution prototype than it is a full-fledged product. But his hopes hang on his philosophy about how to build value, which is either a little counter to, or ahead of, the current trend in Web apps.</p>
<p>&#8220;Our value won&#8217;t be built on adding your friends or sharing functionality to some other service,&#8221; he said. &#8220;Ours will be about creating something that would still be a valuable if there were only 20 people left on earth and none of them were your friends.&#8221;</p>
<p>We sat Tibbets down (literally, we had to make him sit or we wouldn&#8217;t have been able to reach to get good video) near ifttt&#8217;s San Francisco headquarters to get the quick rundown on ifttt&#8217;s present and future. Enjoy the video.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=4120F04E-32A5-4933-920F-ABA5880730B1&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={4120F04E-32A5-4933-920F-ABA5880730B1}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>(<strong>Early Adopter</strong> is a new column on early-stage start-ups and ideas written weekly by Drake Martinet.)</p>
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		<title>Flipboard Caves to User Demand; Adds RSS Feeds (And Flickr and Web Previews)</title>
		<link>http://allthingsd.com/20101215/flipboard-caves-to-user-demand-adds-rss-feeds-and-flickr-and-web-previews/</link>
		<comments>http://allthingsd.com/20101215/flipboard-caves-to-user-demand-adds-rss-feeds-and-flickr-and-web-previews/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 05:01:05 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=1336</guid>
		<description><![CDATA[Flipboard, the social content display application for the iPad, is releasing an update tonight that adds users' No. 1 most-requested feature: RSS feeds.]]></description>
			<content:encoded><![CDATA[<p><a href="http://flipboard.com/">Flipboard</a>, the social content display application for the iPad, is releasing an update tonight that adds users&#8217; No. 1 most-requested feature: RSS feeds.</p>
<p><img class="alignright size-thumbnail wp-image-1344" title="Compose Final-1" src="http://networkeffect.allthingsd.com/files/2010/12/Compose-Final-1-150x150.png" alt="" width="150" height="150" /></p>
<p>Flipboard had resisted adding feeds because its mission is to curate content through social channels. However, said co-founder Evan Doll, the company decided Google Reader wouldn&#8217;t be too much of a compromise, because it is synched through the cloud and has social sharing features.</p>
<p>Also, now that Flipboard has access to RSS feeds, it will display the full text of many articles when they are shared by a Flipboard user&#8217;s contacts on Facebook or Twitter.</p>
<p>(If publishers provide only excerpts in their RSS feeds, that&#8217;s all Flipboard users will get. If publishers are part of <a href="http://networkeffect.allthingsd.com/20101202/flipboard-partners-with-web-publishers-for-full-content-full-disclosure-including-atd/?mod=ATD_search">Flipboard&#8217;s Pages program</a>, their stories will be displayed in specially formatted &#8220;magazinified&#8221; pages no matter where they appear in the app.)</p>
<p>(Full disclosure: <strong>All Things Digital</strong> is a beta partner in the program.)</p>
<p>Flipboard is also adding Flickr feeds, something that had long been on the company&#8217;s list, said Doll. For users who curate their Flickr contacts and favorite pictures, viewing them on Flipboard will be a &#8220;personal life magazine,&#8221; as Doll put it.</p>
<p>The other big change Flipboard is making is that it will load full Web pages as soon as a user clicks on a story, rather than asking users to take the extra step of clicking a &#8220;read on Web&#8221; button.</p>
<p>And for good measure, Flipboard will now allow readers to update Facebook and Twitter (as pictured), rather than just consume their content.</p>
<p>Now that Flipboard has caved and added RSS feeds to its app, I asked Doll if it would ever add search to complement social discovery.</p>
<p>&#8220;That&#8217;s a great question,&#8221; he said, before not really answering it.</p>
<p>Flipboard launched last July and has received wide acclaim, including being named <a href="http://digitaldaily.allthingsd.com/20101209/top-ios-apps-of-2010-flipboard-hipstamatic-plants-vs-zombies-and-osmos/">Apple&#8217;s top iPad app of 2010</a>. However, it has not yet disclosed user numbers.</p>
<p>For more on Flipboard, see our <strong>D:Dive Into Mobile</strong> <a href="http://networkeffect.allthingsd.com/20101207/flipboard-ceo-mike-mccue-live-at-dive-into-mobile/">interview with CEO Mike McCue</a> (who was also <a href="http://kara.allthingsd.com/20101215/exclusive-twitter-raises-200-million-at-3-7-billion-valuation-adds-mccue-and-rosenblatt-to-board/?mod=sn">named to Twitter&#8217;s board today</a>).</p>
<p><object id="wsj_fp" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="320" height="181" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="flashvars" value="videoGUID=C4EDD9C3-2A97-47AB-84C4-8AB5CFAC389F&amp;playerid=4001&amp;plyMediaEnabled=1&amp;configURL=http://m.wsj.net/video-players/&amp;autoStart=false" /><param name="src" value="http://s.wsj.net/media/swf/main.swf" /><param name="name" value="microflashPlayer" /><param name="bgcolor" value="#FFFFFF" /><param name="allowfullscreen" value="true" /><embed id="wsj_fp" type="application/x-shockwave-flash" width="320" height="181" src="http://s.wsj.net/media/swf/main.swf" bgcolor="#FFFFFF" name="microflashPlayer" flashvars="videoGUID=C4EDD9C3-2A97-47AB-84C4-8AB5CFAC389F&amp;playerid=4001&amp;plyMediaEnabled=1&amp;configURL=http://m.wsj.net/video-players/&amp;autoStart=false" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Google Buzz Isn't Exactly Humming Along</title>
		<link>http://allthingsd.com/20100216/google-buzz-isnt-exactly-humming-along/</link>
		<comments>http://allthingsd.com/20100216/google-buzz-isnt-exactly-humming-along/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 00:00:18 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/?p=1064</guid>
		<description><![CDATA[Google retooled its Buzz social-networking effort after receiving a lot of criticism about its privacy settings. Katie Boehret looks at how Buzz compares with other social-networking sites.]]></description>
			<content:encoded><![CDATA[<p>These days, it&#8217;s near impossible to use a computer without running into a social network. Web sites encourage people to &#8220;tweet&#8221; links to their articles via Twitter; photo-sharing sites nudge users to post albums on Facebook; and aggregators like TweetDeck display content from several social networks in a digestible way. Last week, Google Buzz joined this trend by integrating social networking into something people use every day: email.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=BF35BA7A-A5EE-40BA-87E2-240496410A97&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={BF35BA7A-A5EE-40BA-87E2-240496410A97}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Google Buzz (<a href="http://www.google.com/buzz">google.com/buzz</a>) is built into Gmail, Google&#8217;s email program, as an opt-in social network that provides people with a place for sharing status updates, Twitter tweets, photos, videos, Web links and blog posts with a network of friends. I&#8217;ve been testing Google Buzz, and I like the way it displays shared photos in full-screen view and nestles into Gmail, which I use every day. But right now, Buzz still falls flat.</p>
<p>One of the biggest problems with Buzz is that it&#8217;s late to the social-networking party. People have had years to get comfortable with networks like Facebook and Twitter, and old habits are hard to kick. Microsoft (MSFT) and Yahoo (YHOO) already incorporate social networking into their Web email in Windows Live Hotmail and the Yahoo Mail, respectively. Windows Live Hotmail lets users create networks of friends and connects with up to 69 other networks, including Facebook and Twitter. Yahoo also builds networks with your connections, and integrates content into email from sites like Twitter, Flickr and Picasa.</p>
<p>Google (GOOG) tried to catch up with existing social networks by using a proprietary algorithm to create networks of people with whom users communicate most in Gmail and in Google Chat, the company&#8217;s instant messaging program. In other words, the people you emailed the most via Gmail or chatted with the most on Google Chat automatically became the people you followed in your social network.</p>
<p>But Google took a lot of heat for these pre-made networks because people didn&#8217;t know where the names came from or who some of the people were. Even worse, these networks were made public by default so every Buzz user could see everyone else&#8217;s closest contacts. </p>
<div class="media-CENTER" style="width:360px;"><a href="http://online.wsj.com/public/resources/images/PJ-AT639_mossbe_G_20100216164341.jpg" rel="lightbox" title="mossberg"><img src="http://online.wsj.com/public/resources/images/PJ-AT639_mossbe_G_20100216164341.jpg" width="360" height="240" style="float: none;" alt="Google Buzz" /></a><br />
<br />
Google Buzz encourages social networking for Gmail users, but is it too late to join the fray?</div>
<p>This is a problem because many of us treat email differently than we treat our social networks. We communicate via email in private conversations—often with people who we don&#8217;t necessarily want looking at our personal photos or other information. If I exchange several emails over an extended period of time with my plumber about fixing a sink, it doesn&#8217;t mean I want him in my social network. Likewise if a parent regularly emails with a teacher about a child&#8217;s progress.</p>
<p>In the past several days, Google has apologized for its presumption that you would absolutely want to add the people you email into your social network online. The company has changed settings in Buzz to ameliorate this and several other issues. A network is now suggested rather than predetermined so users can clearly select whom they follow by checking boxes beside names and photos, nixing the plumber and keeping a best friend. Likewise, a very clear box now lets people opt to share these names publicly or not. </p>
<p>So how does the rest of Buzz work? All Gmail users will find a Buzz icon in the top left area of the Gmail site and must opt in to use Buzz. A tiny link at the bottom of every page can always turn it off altogether. Buzz is a separate screen and isn&#8217;t fully weaved into Gmail&#8217;s inbox, though notifications are sent to the Inbox in three instances: if someone comments on your post; if you comment on a post and then someone else makes an additional comment; and if someone directs a Buzz at you, such as starting a post with @Katie Boehret.</p>
<p>Buzz doesn&#8217;t yet have a way to completely stop notifications from coming to an inbox, but you can opt to stop receiving inbox notifications every time someone else comments about a post. (Go to &#8220;More Actions&#8221; within the email and select &#8220;Mute.&#8221;)</p>
<p>Google Buzz uses ideas from Facebook, like the ability to &#8220;like&#8221; a post. It also integrates with other Google properties including Blogger, Google Reader, Picasa and YouTube. Rather than using a system of friends like Facebook, Buzz takes a page from Twitter&#8217;s playbook by organizing friends into followers: people a user follows and people who follow the user. If you don&#8217;t want someone following you, just block them. </p>
<p>I spoke to Facebook about Buzz, asking specifically if the company would consider integrating with Google&#8217;s new program. A spokeswoman noted Facebook&#8217;s position as an open platform and said the company is always delighted to be working with new partners that want to integrate Facebook Connect in ways that help people connect with their &#8220;real&#8221; friends.</p>
<p>Buzz pulls in Twitter updates, or tweets, from people who have connected their Twitter and Buzz accounts. But the Twitter feed is only one way—coming into Buzz—so people can&#8217;t respond to or direct message back to Twitter. They can just leave a comment about the tweet on Buzz—a comment that is never displayed on Twitter. A Google representative said the company is working on more two-way integration in the future. </p>
<p>As for photo sharing, Buzz lets users integrate with Google-owned Picasa or Yahoo-owned Flickr so they can share on Buzz whatever photos are publicly shared within those services. Images show up in Buzz and, when selected, they take up the full browser screen—an eye-catching feature. But though users can browse Picasa albums from Buzz to select photos, they can&#8217;t share whole albums to Buzz right now.</p>
<p>Buzz is usable on the go with Apple&#8217;s (AAPL) iPhone and Google&#8217;s Android phones. By default, it uses someone&#8217;s current location whenever posts are made on Buzz. But this can be turned off, albeit in a clumsy way: Currently, people must tap an &#8220;x&#8221; beside their location to remove this location information from a post. Later this week, this language will be made clearer with a bolded explanation on each screen before a post is sent of how to remove locations. If someone opts not to use location in one post, this setting sticks for subsequent posts—except when Buzz is accessed through a voice program.</p>
<p>Google Buzz got off to a rough start and still has a lot of catching up to do. Though it could be a convenience for people whose social contacts all already exist in Gmail, it could also saddle them—and their friends—with yet another social network to check every day. For now, my social-networking friends are sticking to Facebook and Twitter, making the buzz on Buzz almost inaudible.</p>
<p class="tagline">Edited by Walter S. Mossberg.</p>
<p><strong>Write to </strong>                Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a></p>
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		<title>Almost Famous Update: Now-Out-of-Beta Brizzly Hires Facebooker and Translates Tweets</title>
		<link>http://allthingsd.com/20091120/almost-famous-update-now-out-of-beta-brizzly-hires-facebooker-and-translates-tweets/</link>
		<comments>http://allthingsd.com/20091120/almost-famous-update-now-out-of-beta-brizzly-hires-facebooker-and-translates-tweets/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 16:00:55 +0000</pubDate>
		<dc:creator>Voices</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=18164</guid>
		<description><![CDATA[Brizzly, the Web-based Twitter client from Thing Labs, covered in Almost Famous two weeks ago, begins public beta today.

In addition to opening its “expanded" Twitter interface to the world at large, the start-up  is offering an on-the-fly translation tool for foreign tweets. And it has hired former FriendFeeder and current Facebooker Ben Darnell.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.brizzly.com">Brizzly</a>, the Web-based twitter client from Thing Labs, <a href="http://voices.allthingsd.com/20091106/almost-famous-brizzlys-chris-wetherell">covered in <strong>Almost Famous</strong></a> two weeks ago, begins public beta today.</p>
<p>The company, which has been in invitation-only beta for months, riffs on the standard Twitter interface by automatically displaying tweeted images in line with the standard 140 characters and relengthens all those pesky shortened urls.</p>
<p><img src="http://voices.allthingsd.com/files//home/chroot/home/aking/public_html/wp-content/blogs.dir/5/files/2009/11/brizzly-logo.jpg" alt="brizzly-logo" title="brizzly-logo" width="240" height="90" class="alignright photo size-full wp-image-16739" /></p>
<p>In addition to opening its &#8220;expanded&#8221; Twitter interface to the world at large, Brizzly is offering an on-the-fly translation tool (based on Google Translate) for foreign tweets, which it says will help users discover new information and gain context.</p>
<p><strong>AllThingsD.com</strong> has learned that besides opening the front door to the public, the innovative start-up just grabbed former FriendFeeder and current Facebooker Ben Darnell for the team. Ben was an early Google (GOOG) employee and worked on the Google Reader team with Thing Labs founders Jason Shellen and Chris Wetherell.</p>
<p>Here are two screenshots&#8211;one off Brizzly&#8217;s new public beta offering and one of the translation feature:</p>
<p><a href="http://voices.allthingsd.com/files/2009/11/brizzly-public-beta-20091119-200457.png"><img src="http://voices.allthingsd.com/files/2009/11/brizzly-public-beta-20091119-200457.png" alt="brizzly-public-beta-20091119-200457" title="brizzly-public-beta-20091119-200457" width="350" height="296" class="aligncenter size-full wp-image-18169" /></a></p>
<p><a href="http://voices.allthingsd.com/files/2009/11/translated-tweet-brizzly-20091119-233007.png"><img src="http://voices.allthingsd.com/files/2009/11/translated-tweet-brizzly-20091119-233007.png" alt="translated-tweet-brizzly-20091119-233007" title="translated-tweet-brizzly-20091119-233007" width="350" height="300" class="aligncenter size-full wp-image-18205" /></a></p>
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		<title>Almost Famous: Brizzly&#039;s Chris Wetherell</title>
		<link>http://allthingsd.com/20091106/almost-famous-brizzlys-chris-wetherell/</link>
		<comments>http://allthingsd.com/20091106/almost-famous-brizzlys-chris-wetherell/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 08:05:01 +0000</pubDate>
		<dc:creator>Voices</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=17309</guid>
		<description><![CDATA[This week: A video visit with, some questions for and a few pertinent stats about Chris Wetherell and his creation, Brizzly, a Web-based social media reader.]]></description>
			<content:encoded><![CDATA[<p>A new feature wherein <strong>All Things Digital</strong> looks at up-and-coming and innovative start-ups you should know about.</p>
<p>This week: A video visit with, some questions for and a few pertinent stats about Chris Wetherell and his creation, <a href="http://www.brizzly.com"><strong>Brizzly</strong></a>, a Web-based social media reader, one of many in the hot status update arena.</p>
<p><img src="http://voices.allthingsd.com/files//home/chroot/home/aking/public_html/wp-content/blogs.dir/5/files/2009/11/brizzly-founder.jpg" class="photo aligncenter" alt="Brizzly" /></p>
<p><strong>Who</strong>: Chris Wetherell</p>
<p><strong>What</strong>: VP of Technology, <a href="http://www.thinglabs.com/">Thing Labs</a>, creator of Brizzly.</p>
<p><strong>Why</strong>: Brizzly is a Web-based social media software client, for microblogging sites like Twitter or Facebook, expands attachments automatically and allows users to describe and define the trending topics for all its users to see. It&#8217;s in invite-only beta.</p>
<p><strong>Where</strong>: <a href="http://twitter.com/cw/">@cw</a> (Twitter); <a href="http://www.massless.org">massless.org</a> (Wetherell&#8217;s personal blog); San Francisco (HQ for Thing Labs and Brizzly)</p>
<p><strong>Who else</strong>: TweetDeck, Seesmic, TwitIQ</p>
<hr />
<h4 class="subhed">Five Stats You Won&#8217;t Find in his Facebook Profile</h4>
<p><strong>Worst Job</strong>: Assembly line at Fujitsu, making rack servers</p>
<p><strong>Has a Geek Crush on</strong>: Mihai Parparita, Google developer in Boston</p>
<p><strong>Gadget of the Moment</strong>: Roku&#8217;s digital video box. &#8220;It&#8217;s got Netflix, You Tube and TV. <em>Damn</em>.&#8221;</p>
<p><strong>Wishes There Was an App for</strong>: The legal arena. &#8220;They need to, like, use a computer.&#8221;</p>
<p><strong>Fails at</strong>: Anything related to email</p>
<hr />
<h4 class="subhed">Bio in 140 Characters</h4>
<p>From Beaverton, Ore. Dropped out of Berkeley. Got hungry as an indie rock drummer. @Google Reader. Left Google, invented Brizzly.</p>
<hr />
<h4 class="subhed">The Five Questions</h4>
<p class="question"><em>Why should I care about Brizzly?</em></p>
<p>It depends on what you&#8217;re looking for. If one of the things that interests you is how a large community is experiencing life&#8211;I mean really interested in the community and not just the idea of your friends&#8211;then Brizzly does that a little more easily than other things. [Brizzly's assets are] no small difference for those who are interested in it.</p>
<p class="question"><em>Why are all Twitter-related logos, including yours, so darn cute?</em></p>
<p><img src="http://voices.allthingsd.com/files//home/chroot/home/aking/public_html/wp-content/blogs.dir/5/files/2009/11/brizzly-logo.jpg" alt="brizzly-logo" title="brizzly-logo" width="240" height="90" class="alignright photo size-full wp-image-16739" /></p>
<p>Yeah, we&#8217;re a little cheeky, right? I think it&#8217;s probably just because of a pendulum swing. I mean, the last thing [Thing Labs' CEO Jason Shellen] and I worked on was the exact opposite. Google Reader is not cuddly. It&#8217;s friendly, but cuddly it isn&#8217;t. The other thing is, we were hoping to try what strong branding is like&#8211;in terms of anthropomorphic animals. The bear design [was drawn by] both Jason and [Twitter Co-founder] Biz Stone.</p>
<p class="question"><em>What can we expect from Thing Labs and Brizzly three months out?</em></p>
<p>We will have at least three richer sets of experiences, some of which include entirely different products all connected through our letsbetrends.com API.</p>
<p class="question"><em>Every geek has a memory where they saw something new and had to say to themselves, &#8220;Dang, I love living in the future.&#8221; What&#8217;s yours?</em></p>
<p>One big one for me was at Google&#8211;it was my first day and someone says, &#8220;Hey, have they taken you to see the robots yet?&#8221; I was like, &#8220;Hahaha&#8230; <em>No</em>.&#8221; They took me to this building where there was a room filled with these Rube Goldbergesque mechanical devices. Large cages with metal bars and wires, culminating in this ball in the center. This girl climbed into the thing. She put her feet in these stirrups and sat in this weird chair, and then this book slides out. The girl started tapping her feet on this base drum pedal and doing this thing with her hands, and then the book slides away [they were scanning the books]. I was like, &#8220;What is this?&#8221; and they said, &#8220;Well, this is Ocean [the internal name for Google Books].&#8221; What struck me was the scale. It was clear to me that they were going to scan ridiculous amounts of information very, very quickly, and I realized: Whoa, THIS is very different.&#8221;</p>
<p class="question"><em>Are you really competitive with rivals?</em></p>
<p>I just don&#8217;t have that kind of fight in me. I mean, I want to kick my own ass. I know there are lots of guys out there who can totally drop the names of someone they want to just crush. I just don&#8217;t have it. I get more frustrated with me, more than anyone else. I&#8217;m like Jim Carrey in &#8220;Liar Liar&#8221;:  &#8220;I&#8217;m kicking <em>my</em> ass.&#8221;</p>
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<h4 class="subhed">The In Living Color Interview</h4>
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