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	<title>AllThingsD &#187; Google Zeitgeist</title>
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		  <title>All Things Digital</title>
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		<title>Google's Top Searches Have a Strong Apple Flavor</title>
		<link>http://allthingsd.com/20111215/googles-top-searches-have-a-strong-apple-flavor/</link>
		<comments>http://allthingsd.com/20111215/googles-top-searches-have-a-strong-apple-flavor/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 21:40:52 +0000</pubDate>
		<dc:creator>John Murrell</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Zeitgeist]]></category>
		<category><![CDATA[Rebecca Black]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=154272</guid>
		<description><![CDATA[Google's annual Zeitgeist roundup of the year's fastest-rising queries once again reflected the world's fascination with celebrities and tragedies (or in the case of 2011&#8217;s No. 1, Rebecca Black, a combination of the two). But the real winner was anything to do with Apple -- among the year's Top 10 were searches on the anticipated iPhone 5, the iPad 2 and the late Steve Jobs. Lots more grist in the various categories.]]></description>
			<content:encoded><![CDATA[<p>Google&#8217;s <a href="http://googleblog.blogspot.com/2011/12/zeitgeist-2011-how-world-searched.html">annual Zeitgeist roundup</a> of the year&#8217;s fastest-rising queries once again reflected the world&#8217;s fascination with celebrities and tragedies (or in the case of 2011&rsquo;s No. 1, Rebecca Black, a combination of the two). But the real winner was anything to do with Apple &#8212; among the year&#8217;s Top 10 were searches on the anticipated iPhone 5, the iPad 2 and the late Steve Jobs. <a href="http://www.googlezeitgeist.com/en/">Lots more grist</a> in the various categories.</p>
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		</item>
		<item>
		<title>How the &quot;Auto-Tune the News&quot; Guys Turned the Bed Intruder&#039;s YouTube Fame into iTunes Money</title>
		<link>http://allthingsd.com/20100916/how-the-auto-tune-the-news-guys-turned-the-bed-intruders-youtube-fame-into-itunes-money/</link>
		<comments>http://allthingsd.com/20100916/how-the-auto-tune-the-news-guys-turned-the-bed-intruders-youtube-fame-into-itunes-money/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 11:00:09 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Antoine Dodson]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Auto-Tune the News]]></category>
		<category><![CDATA[Brooklyn]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Zeitgeist]]></category>
		<category><![CDATA[hipster]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=23539</guid>
		<description><![CDATA[How a crime story turned into a viral video, which launched a much bigger viral video, which turned into a sort-of hit song. A Google/Apple success story.]]></description>
			<content:encoded><![CDATA[<p>Many of you probably know that this viral video&#8230;<br />
<object width="350" height="280"><param name="movie" value="http://www.youtube.com/v/AvQW8aDZAj8?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/AvQW8aDZAj8?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="350" height="280"></embed></object></p>
<p>&#8230;recently begat this much more popular viral video, which eventually turned into a hit song at Apple&#8217;s (APPL) iTunes:<br />
<object width="350" height="280"><param name="movie" value="http://www.youtube.com/v/hMtZfW2z9dw?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hMtZfW2z9dw?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="350" height="280"></embed></object></p>
<p>But here&#8217;s the full backstory, via the &#8220;Auto-Tune the News&#8221; guys behind the whole thing. They told their tale at Google&#8217;s (GOOG) Zeitgeist conference this week, <a href="http://twitter.com/#!/dens/status/24432307820">impressing at least one high-profile attendee</a>.</p>
<p>And if you&#8217;re a little uneasy about the notion of hipster Brooklyn kids turning someone else&#8217;s real-life crime story into a novelty song, I hear you. But the Auto-Tune dudes say they split their iTunes sales with unintentional star Antoine Dodson. So we&#8217;re all good. Right?</p>
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		<title>Google to Add Social-Network Elements</title>
		<link>http://allthingsd.com/20100915/google-to-add-social-network-elements/</link>
		<comments>http://allthingsd.com/20100915/google-to-add-social-network-elements/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 09:05:08 +0000</pubDate>
		<dc:creator>Amir Efrati</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Zeitgeist]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=29644</guid>
		<description><![CDATA[Google Inc. this fall plans to infuse its core products with elements of social networking, said Chief Executive Eric Schmidt, ratcheting up the Internet giant's rivalry with Facebook Inc.]]></description>
			<content:encoded><![CDATA[<p>Google Inc. this fall plans to infuse its core products with elements of social networking, said Chief Executive Eric Schmidt, ratcheting up the Internet giant&#8217;s rivalry with Facebook Inc.</p>
<p>Speaking Tuesday at the Google Zeitgeist conference in Scottsdale, Ariz., Mr. Schmidt said Google hoped to at least get access to Facebook users&#8217; contact lists so that people can grow their social network on Google. He said, without elaborating, that Google&#8217;s products would incorporate more social-networking elements later this year.</p>
<p>&#8220;The best thing that would happen is for Facebook to open up its data,&#8221; Mr. Schmidt said. &#8220;Failing that, there are other ways to get that information.&#8221; He declined to be specific.</p>
<p><a href="http://online.wsj.com/article/SB10001424052748704285104575492440245394392.html">Read the rest of this post on the original site »</a></p>
]]></content:encoded>
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		<title>Analyst: Bing's Nice, but Google Still Works Better&#8211;Unless You're Booking a Trip or Have a Rash</title>
		<link>http://allthingsd.com/20090707/analyst-bings-nice-but-google-still-works-better-unless-youre-booking-a-trip-or-have-a-rash/</link>
		<comments>http://allthingsd.com/20090707/analyst-bings-nice-but-google-still-works-better-unless-youre-booking-a-trip-or-have-a-rash/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 16:30:49 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Citigroup]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Zeitgeist]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[Mark Mahaney]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[methodology]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[queries]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[searches]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[xRank]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=9010</guid>
		<description><![CDATA[An endless ad barrage may be enough to get you to sample Bing. But it can't ensure you'll like the results once you try it.

That's the conclusion Citigroup's Mark Mahaney reached after taking Microsoft's new search engine for a spin and comparing it to Google's and Yahoo's. The result: Google still delivers better results most of the time. In 71 percent of searches, Google either supplied the most relevant answer or tied with other engines. Bing did that 46 percent of the time.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/06/bing.png"><img class="alignright size-thumbnail wp-image-7893" title="bing" src="http://mediamemo.allthingsd.com/files/2009/06/bing-150x150.png" alt="bing" width="150" height="150" /></a>An endless ad barrage may be enough to get you to sample Bing. But it can&#8217;t ensure you&#8217;ll like the results once you try it.</p>
<p>That&#8217;s the conclusion Citigroup&#8217;s (C) Mark Mahaney reached after taking Microsoft&#8217;s (MSFT) new search engine for a spin and comparing it to Google&#8217;s (GOOG) and Yahoo&#8217;s (YHOO). The result: Google still delivers better results most of the time. In 71 percent of searches, Google either supplied the most relevant answer or tied with other engines. Bing did that 46 percent of the time.</p>
<p>But it&#8217;s worth checking out the results of Mahaney&#8217;s test to see exactly how the search engines stack up. For one thing, as he notes, Bing&#8217;s results are getting better as it matures&#8211;it&#8217;s only been live for about a month&#8211;and as it adds bells and whistles (for instance, it is catering to vanities of <a href="http://www.bing.com/search?q=peter+kafka+twitter&amp;FORM=O1FD2">certain bloggers</a> by including their Twitter stream in search results).</p>
<p>And Bing also performs better for at least two kinds of searches: Health and travel. So if you need to book a trip, or if you pick up a rash on that trip, you might want to think about Binging before you Google.</p>
<p>First, Mahaney&#8217;s methodology:</p>
<blockquote class="memo"><p>Over the past two weeks, we conducted 200 queries across the three major Search engines&#8211;Google, Yahoo! and Bing. Most of the queries we picked came from Google Zeitgeist, Microsoft’s xRank and Yahoo! Buzz, along with some personal queries. These queries spanned multiple categories, including Entertainment, Health, Local, News, Retail, Sports, Travel and Other. After conducting the same query across all three Search sites, we picked a winner based on: 1) relevancy of the organic search results; and 2) robustness of the search experience, which included factors such as image and video inclusion, Search Assist, and Site Breakout.</p></blockquote>
<p>And his results. Overall relevancy (click to enlarge):</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2009/07/bing-relevancy.png"><img class="alignnone size-full wp-image-9012" title="bing-relevancy" src="http://mediamemo.allthingsd.com/files/2009/07/bing-relevancy.png" alt="bing-relevancy" width="350" height="156" /></a></p>
<p>Relevancy by topic (click to enlarge):</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2009/07/bing-category.png"><img class="alignnone size-full wp-image-9013" title="bing-category" src="http://mediamemo.allthingsd.com/files/2009/07/bing-category.png" alt="bing-category" width="350" height="295" /></a></p>
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