AllThingsD » Googleplex

Take a Peek at Google's Future Digs

Mike Isaac — Sat, 23 Feb 2013 20:30:52 +0000

Google has come a long way from the early days inside Susan Wojcicki’s garage. Now, after nearly a decade, the Googleplex is getting another big upgrade.

The Mountain View, California-based company is planning a major expansion of its offices with the help of an outside architectural firm, NBBJ. But unlike the company’s existing offices — which were once home to another large outfit, Silicon Graphics — Google is building for the first time an entirely new office park from scratch.

As Google’s civil engineering overseer told Vanity Fair, the 1.1-million-square-foot complex won’t differ greatly from the company’s existing workspaces — internally, at least. After Google’s researchers collected data from its workers on how its new facilities should look, many Google mainstays proved popular enough to show up in the new campus design: Public communal workspaces, buildings full of cafes and a casual, open atmosphere. And of course, green, green, green.

To be sure, Google isn’t the only one working on a new campus. Facebook currently has a major expansion project under way, planning a massive, Frank Gehry-designed new section to its Menlo Park campus, which will house another 3400 employees. And of course, Apple is working on building another Cupertino campus that looks like something straight out of “2001: A Space Odyssey.

Google said it has already begun construction on the new campus addition, which will rest on a 42-acre stretch of land owned by NASA Ames Research Park.

Yahoogle Redux? Why "Project Porcupine" Means Someone Is Definitely Going to Lose an Eye This Time.

Kara Swisher — Tue, 25 Oct 2011 13:07:20 +0000

Please see this disclosure related to me and Google.

You gotta hand it to those geniuses over at the Googleplex, thinking up adorkable names for all their various plots and schemes.

And for its latest look-see of the Yahoo situation, it has revived an old one: “Project Porcupine,” presumably from the old joke about how you hug a porcupine.

Very carefully.

Or maybe you don’t hug it at all, which is why all the rumors about the search giant hooking up with some unnamed private equity firms have been so unclear and, well, hard to grab ahold of.

According to sources, there are three clear aspects of what is actually going on:

1. Interest in using Google’s vast cash hoard as part of an investment it would make in a deal — meaning the company was approached, which it is, often.

2. Desire of Google’s crafty Chief Business Officer Nikesh Arora to perhaps find a clever way to get ahold of Yahoo’s display inventory to add to Google’s own fast-growing DoubleClick display advertising subsidiary — meaning Arora has been making the rounds at Yahoo to gauge interest.

3. Pure enjoyment in messing with Microsoft execs — who are now allied with Yahoo via its Bing search technology — as well as getting up any price the software giant would have to fork over to be part of any consortium that will be cobbled together in what is sure to be a hopelessly complex deal.

Whether incoming or outgoing or just an early version of Mischief Night, any one of these options — while interesting to contemplate — is certainly fraught for Google.

Remember the trouble three years ago when Google tried to do a simple search-advertising partnership with Yahoo, in order to pull it out of the clutches of Microsoft?

That effort ended with a resounding oh-no-you-don’t by the Justice Department, which promised an antitrust lawsuit was awaiting such a move to bring together the No. 1 and No. 2 search services.

And if it was a no-no then, any formal relationship or even arm’s-length investment in Yahoo by Google would inevitably be more closely scrutinized this time around.

In fact, what I wrote in 2008 applies a dozen times more emphatically today:

“It is bad for advertisers, it is bad for consumers, it is bad for innovation, no matter how well-intentioned Google is.”

Fast forward to today, after Google has already played a worrisome game of chicken with regulators over a number of acquisition deals — which makes trying to bring back Yahoogle akin to reaching for the third rail.

But that’s not what it’s going to do, in truth, because — even though Yahoo is still a tempting target — there is usually only one outcome to hugging a porcupine.

Ouch.

Eric Schmidt Plays Oprah With Tina Fey (Video)

Peter Kafka — Tue, 26 Apr 2011 14:45:19 +0000

Now that Eric Schmidt isn’t running Google anymore, he has time for this kind of stuff: An hour-long interview with Tina Fey, conducted last week at the Googleplex.

He’s good at it, too. Or at least, he’s good in this one, where he’s paired with a great interview subject.

Some good stuff here very early on, as Fey explains some basic rules of improv comedy, all of which seem completely foreign to the engineer interviewing her, and the ones in the audience.

And, if you like getting outraged about location tracking and don’t have a sense of humor, here’s some red meat for you. Check in around the 25 minute-mark, where Fey starts talking about her kid and mimes using an iPhone (later on she admits to using many Apple products).

Schmidt tells her she should be using Android. “We want you to use a more powerful phone,” he says. Then this:

Schmidt: “As your daughter gets older, you can keep track of your daughter with your phone. Trust me. You’re going to want our phones.”

Fey: “Ah. Subdermal chip, that you guys…

Schmidt: “That’s been proposed, but we’re not quite there yet.”

Video: Steven Levy Talks About Google Book "In the Plex"

Kara Swisher — Thu, 21 Apr 2011 13:15:25 +0000

Earlier this week, BoomTown interviewed longtime author and tech journalist Steven Levy about his new book, “In The Plex: How Google Thinks, Works, and Shapes Our Lives” at a Churchill Club event in Silicon Valley.

Afterwards, I met Levy, who is a senior editor for Wired now, at the Plex in question–the Googleplex–to chitchat about what he learned after being embedded at the Borg, um, search giant for years.

Luckily for Levy, he was there during interesting times for Google, including its launch of the Android mobile operating system, its still fruitless struggles to get social networking to better compete with Facebook and the return of its decidedly quirky co-founder Larry Page to the CEO job.

Here’s the video of our longish chat, in which Levy opines on all that and more (and also shuts me down when I try to compare Google’s current fight with Facebook to the plot of HBO’s bloody and freaky “Game of Thrones”–without the swordfighting, natch!).

Enjoy–especially the shot of Levy on one of those multi-colored bikes Googlers ride around campus:

[ See post to watch video ]

Please see this disclosure related to me and Google.

Viral Video: Gaga Meets the Little Monsters of Google

Kara Swisher — Wed, 23 Mar 2011 07:21:23 +0000

Google hosted singing sensation Lady Gaga today at the Googleplex in Mountain View, CA.

What more can BoomTown say, except that it is certainly interesting to see the sublime meet the ridonkulous–like one of her kooky music videos come to life.

It would have only gotten better if Gaga had worn a dress made of organic tempeh from Google’s cafeteria.

Here is the video of the interview with the Silicon Valley search giant’s Marissa Mayer:

Nerd Alert: Here Come Two More Google Books!

Kara Swisher — Tue, 15 Feb 2011 15:01:33 +0000

Although there have already been several big-deal books on Google already–including Ken Auletta’s “Googled,” which was bought by Hollywood for a movie–a new pair is about to debut in coming months.

One is penned by prominent Silicon Valley journalist Steven Levy, who had a lot of access to the Google and its denizens, and the other is what appears to be an insiderish tell-all by a former employee.

That would be “I’m Feeling Lucky: The Confessions of Google Employee Number 59,” which sounds naughtier than it probably is.

Reads the Amazon description of the book, coming out in mid-July, in part:

“Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander’s account can capture it. Now Douglas Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company.”

Apparently, Edwards was the search giant’s first director of marketing and brand management, although I do not recall him at all from when I covered the company in its early days.

Actually, the book likely to get more attention–and written by someone I do know well–is Levy’s, coming out in mid-April and titled “In The Plex: How Google Thinks, Works, and Shapes Our Lives.”

That would be the Googleplex in Moutain View, Calif., where Levy was ensconced for a while.

It will be interesting to see what he comes out with, given he seems to have been up close and personal for Google’s two biggest crossroads–the rise of its Android mobile operating system and the rise of social networking giant Facebook.

So too, the recent hand-over of top management from CEO Eric Schmidt to co-founder Larry Page, which will take place right around when Levy’s book comes out.

While business tomes, especially ones on Internet companies, have yet to make big bank, the topic will be much in the news then.

Yet Another Googler to AOL: Sales Exec John Burke

Peter Kafka — Fri, 04 Feb 2011 18:44:17 +0000

You’d think that nearly two years after Tim Armstrong jumped from Google to AOL, he’d be done bringing former coworkers to his new gig. But you’d be wrong!

The latest exec to leave the Googleplex for AOL* is John Burke, who is now SVP of “Global Sales Strategy,” reporting to sales head Jeff Levick, who was Armstrong’s first major hire (from Google, of course).

Burke is a longtime Googler–he arrived pre-IPO, in 2002–who started off running the technology “vertical” for its sales team and eventually oversaw 10 more industry categories by the time he left. Last title: “Managing Director, Industry Development and Marketing.”

AOL provided me with this quote from Levick when I asked them about the hire:

“We are thrilled that John Burke has joined AOL as SVP, Global Sales Strategy, responsible for sales development, industry outreach and marketing. He will be focused on ensuring AOL brings unique insights and a customer driven approach to our partners. This is another step forward in creating the smartest, most sophisticated partner and customer driven organization in the advertising business.”

* Which needs a snappy name for its New York HQ. “The building above the KMart, which used to house MTV digital a long time ago” doesn’t work.

Google's Bing Attack Has Larry Page Written All Over It

Kara Swisher — Thu, 03 Feb 2011 19:00:42 +0000

Please see this disclosure related to me and Google.

While he won’t officially take over as CEO of Google until April, the recent full-frontal slapfest on Microsoft’s Bing search engine for shoplifting results from the search giant was so Larry Page in tone and temperament that it brought back memories from many years ago when I covered Google more closely.

Like the time in 2004 when he railed on the investment banking system as Google considered its IPO. Or, a meeting in 2005 when Page aggressively argued minutiae about the size of Google’s index size after Yahoo claimed its data trove was bigger.

And my ears are still ringing from a Googleplex lunch we had in the midst of his ire over a 2005 story on CNET that chronicled a lot of personal information about CEO Eric Schmidt, trying to show how much data was easily available on Google.

Page thought it best to be on the offensive and attack the report as a privacy violation, while I took the position that it was accurate and fair game and you don’t argue with the press and win.

It’s unlikely Page remembers any of this, but I do because I kept notes as part of my ongoing assessment of his characteristics as an Internet leader.

In fact, after our first interview in 2001, my notes on the encounter had this one line underlined and in all caps:

LARRY PAGE=BILL GATES.

It was not meant as an insult, but I can tell you I never wrote such a note about Page’s co-founder, the jokey and affable Sergey Brin.

Even then, Gates had a fearsome reputation as a manically competitive exec, a cutting manner to those not as smart as he clearly is and a reputation as a very tough and often eviscerating boss. (And all that was also my experience whenever I was interviewing him.)

While much wonkier, friendlier and more of a sensitive new-aged male, Page, it seemed to me, had the exact same obvious drive and aggression as Gates.

I stopped covering Google as closely years later–for personal reasons (see disclosure above)–and, thus, largely fell out of regular touch with Page.

But in reading the tough quotes and later blog post by Amit Singhal–quite possibly the sweetest dude at Google–accusing Bing of cheating, it felt like he was channeling Page’s very clear and nerdily indignant voice again.

In a nutshell: We have data to prove Microsoft’s stealing. Look at our detailed proof from our complex sting. We are outraged by this violation of geek code. Don’t you lay people get it?!?

I would wager that we’re about to see a lot more of this pugnacious, in-your-face tone from Google under Page’s leadership, which could have far-reaching implications for the company.

While I have no idea if it was his decision to let loose the dogs of algo-war on Microsoft, many with knowledge of how Google manages its public persona observed to me this week that this was just the kind of popping off that the outgoing Schmidt often tried to mitigate and soften.

But such bravado will play well with Google’s elite and pampered engineering corps in Silicon Valley.

And, in any case, PR considerations have never really been the point for Page, who cares not for how it might come off in the media (which he largely disdains anyway).

Which is to say like a temper tantrum of a very smart and very gifted child, who is probably largely right, but should not be quite so exercised given the level of violation.

No matter, since Page likely still lives and breathes data and algorithms and the Spock-like application of information.

It’s the rest of us who are illogical.

Google Shows Off Honeycomb Features, Android Web Market

Ina Fried — Wed, 02 Feb 2011 17:59:41 +0000

Although we brought you some of the fun ahead of time, Mobilized is on hand at the Googleplex on Wednesday morning to bring you live coverage of the Honeycomb event starting at 10 am PT.

For those who need a quick recap, Honeycomb, a.k.a. version 3.0 of Android, is designed with tablets in mind and features improved multitouch and notifications, as well as a new user interface and the ability to have applications span multiple panes.

Here’s the liveblog, and there’s a video at the bottom.

10:00 am: Things are just about to get underway here. Everyone has been let in and is in their seats. Presumably to avoid recent issues, we’ve been asked not to use wireless hotspots but, thankfully, there is Google-provided Wi-Fi.

10:02 am: Andy Rubin takes the stage and is welcoming folks. Rubin promises a demo of Motorola Xoom and then we’re going to hear about the future of Android Market.

10:03 am: Rubin on Android: It’s open source. “We consider ourselves the shepherd of it,” he said, noting how many cool Android products he saw at last month’s Consumer Electronics Show.

“With open source, you don’t really know what is going to happen. All the innovation doesn’t happen in this building.”

10:04 am: Rubin is talking about the central role of the cloud, noting that in the future we’ll see more integration between phones and tablets and Google TV (which is also based on Android).

10:05 am: Now up, Hugo Barra, head of Android products, to show off Honeycomb.

10:06 am: First shots of Honeycomb. The bottom left corner has a home button, a back button and a button that brings up recently used items. The bottom left has a clock and various notifications.

“The rest of the screen is dedicated to applications,” Barra says.

10:08 am: Notifications are designed to be non-intrusive, like on phones, but use the extra real estate to provide a bit more information, such as the photo of the person sending an instant message.

In another example, while a music app is active, one can play or pause music from the notification tray.

10:10 am: The notification area also provides quick access to settings such as Airplane mode and to lock the screen orientation.

Barra said that existing apps that follow Android guidelines should run well without modification. Demos existing version of Fruit Ninja, developed before Honeycomb, running well on the tablet.

10:11 am: Of course, Google wants to encourage Honeycomb-specific apps as well. To do that, Google added a number of new tools and concepts, such as fragments, which let apps be split into various panes. Barra is demoing how this works in a Gmail app.

10:12 am: There’s also improved drag-and-drop capabilities in Honeycomb, as well as an application bar at the top that brings common application commands to the forefront.

10:14 am: Barra says that the company spent a lot of time optimizing performance, particularly around 2-D and 3-D graphics.

Existing 2-D graphics code can be hardware accelerated with just a line of code, while a new framework has been added to speed up animations.

There’s also a new engine, called RenderScript, aimed at 3-D graphics. Barra shows this in action in YouTube carousel and turning pages in Google Books.

10:17 am: Barra also shows 3-D in action in Google Body–kind of like Google Maps for the human body.

Now he brings up a game developer to show. Thomas Williamson, CEO of some game maker whose name I didn’t catch, shows Monster Madness, a PS3 game being brought over to Android.

10:21 am: Demo of new camera app, with new design taking advantage of added screen real estate.

Honeycomb supports video chat natively.

They’ve added image stabilization to video chat to improve quality and save bandwidth.

10:23 am: Barra is trying to demo video chat, but can’t find “lady killer” whom he was trying to chat with. Perhaps that user is out, killing ladies.

Decides to chat with his friend Anand instead.

“Sorry I’m not lady killer,” Anand says. “I’m not bad with the ladies, though.”

10:24 am: Now invites CNN exec to show an app they have built for Honeycomb.

10:25 am: Louis Gump, VP of mobile, showing new tablet version of its app for Android. It uses fragments to allow users to choose categories, dive in and swipe from one place to another.

“This is an incredibly immersive experience,” Gump says. “Consumers love it.”

The app includes audio and live video.

10:28 am: It adds iReport for the tablet, allowing people to view user-generated content as well as capture their own photos and videos and upload them from within the app.

10:31 am: Okay, we’re still trying to reach “lady killer” but moving on nonetheless.

10:32 am: Demo of new Android market features with Chris Yerga, an engineering lead at Google.

10:34 am: Release of Android market Web store. It’s the new way for users to get applications on their devices. Previously had to do so only from the Android device. Now users can go to browser.

From the Web, users can purchase and have the app installed directly on their Android devices.

10:35 am: For those who had “cloud-based Android Market” in their Honeycomb Bingo, please mark your square now. (Google Music, anyone?)

10:37 am: Allows you to install app on one or all of one’s compatible Android devices. Moving to the Web allows more graphics and a better sense of the Apps, Yerga says.

He demos buying an app, putting it “on his Google corporate credit card.”

Android Market Web site also makes it easier for friends to share and recommend apps. Email can take a link direct to that app’s page in the store.

In addition to screenshots, developers can post a YouTube video of their app in action.

There’s also a “tweet” button for each app that creates a deep link to that app in the market.

If you are on a computer, the link takes you to a Web market; from an Android device it will take you to the built-in Android Market client.

10:43 am: Okay, if you had “automagically” in your Honeycomb Bingo card, you can mark that one as well.

Next time, perhaps Mobilized will make up actual Bingo cards.

10:44 am: Developers will also have the option to price their app for different currencies. Currently, apps are priced in one currency and then converted.

This will be rolled out in phases, Yerga says.

(Still no “lady killer,” Yerga notes.)

10:45 am: Support for in-app purchases also coming to Android via a new software development kit.

10:47 am: A Disney Mobile rep is up talking about its Android plans. “That number is about to get a lot bigger,” the rep says, noting that the company is bringing Radio Disney and two other apps to Android.

Also bringing Jelly Car, a physics game, as well as Tap Tap Revenge, the company’s biggest mobile title.

The company waited for in-app purchases to be available on Android before porting Tap Tap Revenge, says Disney Mobile exec Bart Decrem.

10:52 am: That allows you to, say, download the latest track from Bruno Mars, who is apparently a really big deal. (Mobilized is old and has to be told who is big these days.)

10:53 am: Yerga is back. Developer code being released for in-app purchases today, though Google has been testing with a few publishers.

In-app purchases will be released for customers before the end of the quarter, Yerga says.

10:54 am: Almost time for the event to wrap up. But first we have “lady killer,” who is apparently music artist Cee Lo Green. (Did we mention we are old?)

10:55 am: Event wraps up and we are off to the demo room to try to shoot some video of Honeycomb in action.

Update: And here it is:

[ See post to watch video ]

Make the Googleplex 25 Percent Bigger! Google Adding More Than 6,000 Hires This Year

Peter Kafka — Tue, 25 Jan 2011 20:52:03 +0000

Google plans its “biggest hiring year in company history” in 2011, the company announced today. That means something north of 6,000 new hires, which was the company’s previous record, set in 2007. And that will push Google’s total head count above 30,000 by the end of the year. Last year Google added more than 4,500 bodies. Bear in mind that many of those came via acquisitions, like the AdMob deal.

DocVerse–Now Google Cloud Connect–Head Shan Sinha Talks About Web-Based Biz Apps

Kara Swisher — Sat, 15 Jan 2011 00:00:22 +0000

Earlier this week, I motored the Mini down to the Googleplex in Silicon Valley to visit with entrepreneur Shan Sinha.

He headed the start-up DocVerse, which was acquired by the search giant in March for a reported $25 million to $30 million.

Since then, Sinha has been ferreting away on scaling up DocVerse’s product, which allows users of Microsoft Office documents to collaborate in real-time on the Web.

Its new name: Google Cloud Connect.

About 4,000 companies quickly signed up to be early testers in the preview program, and Google said it had thousands of requests to be notified when it becomes available, which will be in a few weeks.

DocVerse was founded in 2008 by Sinha and Alex DeNeui, who both used to work at Microsoft. It raised only $1.3 million in venture funding from Baseline Ventures, Harrison Metal and Naval Ravikant.

Google’s acquisition of it was yet another shot across Microsoft’s software bow, along with a range of mashups of cloud computing and productivity applications.

For example, Google has been pushing its own cloud-based Google Docs to compete against the Office juggernaut.

For its part, Microsoft has committed itself to moving its hugely popular productivity suite–which includes Word, PowerPoint and Excel–into the cloud, in order to protect its software hegemony.

Why? Simultaneous group-editing and collaboration online is the future of Office.

Clearly, the race for productivity applications is in the cloud.

So–along with Cloud Connect –Sinha has been put in charge of deploying a $50 a person package of them, including Sites, Gmail, Docs, Calendar and Video, to millions of business users.

Here is Sinha talking about all of that and more in the video interview I did with him:

[ See post to watch video ]

Please see this disclosure related to me and Google.

How to Pay Google Without Buying an Ad

Peter Kafka — Mon, 25 Oct 2010 13:50:40 +0000

Google makes all of its money selling your attention to advertisers. But if you, the ordinary consumer, wanted to give Larry, Sergey and company your money directly?

You can do that, too. Browse on over to the Google Store, where you can buy…things that have the Google logo. And if you’re in Mountain View, Calif., and can get into the Googleplex itself, there’s now a physical outpost, as well.

Louis Gray (via Barry Schwartz) provides an enthusiastic–”there’s really no way to tell you how awesome this is”–walk-through. And those Android figurines do look kinda cool, actually.

Google Buys Another Piece of Its Social Puzzle

Peter Kafka — Fri, 27 Aug 2010 18:09:46 +0000

Another small start-up gets sucked up into the Googleplex. This one is Angstro, which was supposed to help deliver news to users based on their “social graph.” But founder Rohit Khare has shut the service down and is now working at the search giant.

The Los Angeles Times, which first reported the story, says Khare is sitting next to Slide founder Max Levchin, who sold his company to Google (GOOG) a few weeks ago, and now works there as a VP of engineering.

The LAT’s Jessica Guynn assumes that Khare will work with Levchin and Google’s Vic Gundotra’s efforts to roll out a “social”…well, we’re not exactly sure what it will be. But it will be something, and it will compete with Facebook. Right?

With his vision for an “open, interoperable social networks,” Khare’s a good fit for Google, which has championed that approach over Facebook’s “walled garden.”

Khare joined Google because he was sold by vice president of engineering Vic Gundotra’s pledge that Google is serious about social, a person familiar with the situation said.

“He has built a lot of interesting pieces that would be useful to anyone building a social network,” the person said.

BoomTown Casts the Google Movie (You're Welcome, Hollywood!)

Kara Swisher — Mon, 23 Aug 2010 08:54:00 +0000

With the news that a Hollywood production company is working on a movie about Google, based on the nonfiction book “Googled: The End of the World as We Know It” by Ken Auletta, BoomTown has been noodling on which actors would be good to cast in the various roles of the top players.

While the Google film isn’t as juicy as the film about Facebook–“The Social Network,” coming out this fall (and, par for the course, the social networking site beats the search giant to the big screen!)–there is plenty of opportunity to bring a little glamour to the Googleplex.

While not a casting director by trade, but having actually covered the Google (GOOG) geeks off and on since its earliest days, I feel that I might have nailed the casting, below, for a smattering of the more-visible execs from the company, then and now.

I could not get to everyone–no Silicon Valley frenemies at Apple (AAPL), no VCs, no giant parade of former Googlers now at Facebook–but please feel free to add your own suggestions.

Thus:

CEO Eric Schmidt/Philip Seymour Hoffman (uncanny!):

Co-founder and President, Products Larry Page/Zachary Quinto (keeping the Spock ears):

Co-founder and President, Technology Sergey Brin/Tom Cruise (in crazy jumping mode):

SVP, Product Management Jonathan Rosenberg/Jim Carrey (need we say more?):

SVP, Corporate Development and Chief Legal Officer David Drummond/Denzel Washington (even more uncanny!):

VP, Search Products & User Experience Marissa Mayer/Reese Witherspoon (separated at birth, right?):

VP, Product Management Susan Wojcicki/Maggie Gyllenhaal (because, let’s be frank, both deserve more notice):

VP, Engineering Andy Rubin/Dick Costolo (he’s not an actor, but he plays one at Twitter; also uncannily uncanny!):

VP, Engineering Vic Gundotra/Stewie Griffin (pretend the gun is a smartphone and it will all make sense):

Please see this disclosure related to me and Google. (And I will leave the casting of Megan to others, although I did lob in a call to Angelina Jolie’s people.)

Decoding Google's Net Neutrality Proposal Blog: The Pixie Dust-Free Edition!

Kara Swisher — Fri, 13 Aug 2010 12:51:51 +0000

The opening line of the classic J.M. Barrie book “Peter Pan” reads, “All children, except one, grow up.”

Actually, that one grew up, too, and now the whole Internet is angry at Google (GOOG) and taking shots, because of the Silicon Valley search giant’s recent joint public-policy proposal with Verizon (VZ) over net neutrality.

Many are claiming Google–in the most cynical of ways–sold out its long-standing commitment to the open Internet to make a corporately favorable deal.

Thus, Google–in this case, Richard Whitt, Washington Telecom and Media Counsel–took to the corporate blog yesterday to explain it all away in a post titled “Facts About Our Network Neutrality Policy.”

It practically begs for translation, so BoomTown shall not disappoint:

Google wrote: Over the past few days there’s been a lot of discussion surrounding our announcement of a policy proposal on network neutrality we put together with Verizon. On balance, we believe this proposal represents real progress on what has become a very contentious issue, and we think it could help move the network neutrality debate forward constructively.

We don’t expect everyone to agree with every aspect of our proposal, but there has been a number of inaccuracies about it, and we do want to separate fact from fiction.

Translation: Wait, the hypnotic multicolored letters aren’t working anymore? What about the cute logos on the homepage–didja see our whimsical “Wizard of Oz” montage? Hey, our founders still wear wacky shoes!

And look over here at the Googleplex: Segways with wings and coconut-water lattes for all!

Okay, we’ll come clean: This band of Lost Boys–and Wendy who runs search–didn’t want to grow up, either.

But Sheryl Sandberg did an Indian talent raid and convinced Tinkerbell to take all her fairy dust to work on magical social-marketing features at Facebook. Also, Captain Hook and that alligator are working up some geo-location thing with the ticking clock over at Foursquare.

In other words, that’s Mr. Peter Man to you now.

Google wrote: MYTH: Google has “sold out” on network neutrality.

FACT: Google has been the leading corporate voice on the issue of network neutrality over the past five years. No other company is working as tirelessly for an open Internet.

But given political realities, this particular issue has been intractable in Washington for several years now. At this time there are no enforceable protections–at the Federal Communications Commission or anywhere else–against even the worst forms of carrier discrimination against Internet traffic.

With that in mind, we decided to partner with a major broadband provider on the best policy solution we could devise together. We’re not saying this solution is perfect, but we believe that a proposal that locks in key enforceable protections for consumers is preferable to no protection at all.

Translation: We caved. In fact, we spelunked. All right, we journeyed to the center of the earth. Second to the right and straight on till morning, times a google.

But it is not technically selling out, since we got no money in the deal. I mean, not yet.

That comes later, when we and Verizon control all the tolls on the private and exclusive Schminternet, named for Fearless Leader and CEO Eric Schmidt (pictured here), coming to you in 2020!

We’re not saying the solution is perfect. But we believe that a proposal that locks in key moneymaking fees for us is preferable to having to struggle later–like those losers at Microsoft (MSFT) do today–when the search business goes the way of boxed software.

Google wrote: MYTH: This proposal represents a step backwards for the open Internet.

FACT: If adopted, this proposal would for the first time give the FCC the ability to preserve the open Internet through enforceable rules on broadband providers. At the same time, the FCC would be prohibited from imposing regulations on the Internet itself.

Here are some of the tangible benefits in our joint legislative proposal:

* Newly enforceable FCC standards
* Prohibitions against blocking or degrading wireline Internet traffic
* Prohibition against discriminating against wireline Internet traffic in ways that harm users or competition
* Presumption against all forms of prioritizing wireline Internet traffic
* Full transparency across wireline and wireless broadband platforms
* Clear FCC authority to adjudicate user complaints, and impose injunctions and fines against bad actors
* Verizon has agreed to voluntarily abide by these same requirements going forward–another first for a major communications provider. We hope this action will convince other broadband companies to follow suit.

Translation: Did you ever do the Hokey Pokey? Jockeying for political power in Washington is like that, except someone always loses an eye.

You put your eternal soul in,
You put your ethics out;
You put your corporate standards in,
And you shake them all about.
You do the Hokey-Pokey,
And you turn yourself around.
That’s what it’s all about!

Which is why they say you should never watch sausage being made.

Google wrote: MYTH: This proposal would eliminate network neutrality over wireless.

FACT: It’s true that Google previously has advocated for certain openness safeguards to be applied in a similar fashion to what would be applied to wireline services. However, in the spirit of compromise, we have agreed to a proposal that allows this market to remain free from regulation for now, while Congress keeps a watchful eye.

Why? First, the wireless market is more competitive than the wireline market, given that consumers typically have more than just two providers to choose from. Second, because wireless networks employ airwaves, rather than wires, and share constrained capacity among many users, these carriers need to manage their networks more actively. Third, network and device openness is now beginning to take off as a significant business model in this space.

In our proposal, we agreed that the best first step is for wireless providers to be fully transparent with users about how network traffic is managed to avoid congestion, or prioritized for certain applications and content. Our proposal also asks the Federal government to monitor and report regularly on the state of the wireless broadband market. Importantly, Congress would always have the ability to step in and impose new safeguards on wireless broadband providers to protect consumers’ interests.

It’s also important to keep in mind that the future of wireless broadband increasingly will be found in the advanced, 4th generation (4G) networks now being constructed. Verizon will begin rolling out its 4G network this fall under openness license conditions that Google helped persuade the FCC to adopt. Clearwire is already providing 4G service in some markets, operating under a unique wholesale/openness business model. So consumers across the country are beginning to experience open Internet wireless platforms, which we hope will be enhanced and encouraged by our transparency proposal.

Translation: By transparency, we mean a backroom deal so covered in the fog of compromise that it was like the Smoke Monster in “Lost.”

And you know what happened when he (she? it?) showed up. Not pretty.

Neither was the fact that we had to throw wireless–the most promising of networks–under the bus right now. While there is likely to be some crushing of competition and mangling of the bones of this little baby, you can be sure Congress can always step in to protect consumers’ interests with regard to wireless broadband.

In fact, Congress just hired Kate and Jon Gosselin to give parenting tips on how not to completely take advantage of the wired Internet’s most valuable offspring.

Google wrote: MYTH: This proposal will allow broadband providers to “cannibalize” the public Internet.

FACT: Another aspect of the joint proposal would allow broadband providers to offer certain specialized services to customers, services which are not part of the Internet. So, for example, broadband providers could offer a special gaming channel, or a more secure banking service, or a home health monitoring capability–so long as such offerings are separate and apart from the public Internet. Some broadband providers already offer these types of services today. The chief challenge is to let consumers benefit from these non-Internet services, without allowing them to impede on the Internet itself.

We have a number of key protections in the proposal to protect the public Internet:

* First, the broadband provider must fully comply with the consumer protection and nondiscrimination standards governing its Internet access service before it could pursue any of these other online service opportunities.

* Second, these services must be “distinguishable in purpose and scope” from Internet access, so that they cannot over time supplant the best effort Internet.

* Third, the FCC retains its full capacity to monitor these various service offerings, and to intervene where necessary to ensure that robust, unfettered broadband capacity is allocated to Internet access.

So we believe there would be more than adequate tools in place to help guard against the “cannibalization” of the public Internet.

Translation: Yes, the very same government that protected its citizens from the sub-prime mortgage mess by monitoring those giant, risk-mad banks so well.

The same government that was making sure oil giants like BP adhered to strict safety standard for its offshore wells.

The same government…well, you get the general idea, but you should have no fear of cannibals.

Of sharkish telcom companies, yes. Of man-eating lions from the cable business, certainly.

But of multicolored, letter-decorated piranhas who look harmless with their big squishy balls and organic guava smoothies but will cut you as soon as you stick one consumer finger in the digital pond?

Let’s just say: Don’t go in the water.

Google wrote: MYTH: Google is working with Verizon on this because of Android.

FACT: This is a policy proposal–not a business deal. Of course, Google has a close business relationship with Verizon, but ultimately this proposal has nothing to do with Android. Folks certainly should not be surprised by the announcement of this proposal, given our prior public policy work with Verizon on network neutrality, going back to our October 2009 blog post, our January 2010 joint FCC filing, and our April 2010 op-ed.

Translation: Rachel, are you in London or back in Mountain View? Please ring us up asap, as you need to come up with some fancy new talk. I don’t think they are buying this policy-proposal-not-a-business-deal pablum.

In fact, I am even giggling every time I write it.

Google wrote: MYTH: Two corporations are legislating the future of the Internet.

FACT: Our two companies are proposing a legislative framework to the Congress for its consideration. We hope all stakeholders will weigh in and help shape the framework to move us all forward. We’re not so presumptuous to think that any two businesses could–or should–decide the future of this issue. We’re simply trying to offer a proposal to help resolve a debate which has largely stagnated after five years.

It’s up to Congress, the FCC, other policymakers–and the American public–to take it from here. Whether you favor our proposal or not, we urge you to take your views directly to your Senators and Representatives in Washington.

We hope this helps address some of the inaccuracies that have appeared about our proposal. We’ll provide updates as the situation continues to develop.

Translation: Indeed, two corporations are not legislating the future of the Internet.

In point of fact, there were at least a half-dozen of us on the G5 on the way back from divvying up the Web in D.C.

And we’re not so presumptuous to think that any two businesses could–or should–decide the future of this issue.

We are planning on including at least six or seven more businesses, since it will cost an awful lot of money to peddle all that influence in D.C.

Of course, that Mark Zuckerberg over at Facebook seems to be holding out and even criticizing our Verizon bear hug.

That kid has some guts all right–but he can’t live in Neverland forever.

At some point, you’ve got to grow up. You can’t clap your hands and believe you can fly. Even pixie dust eventually runs out.

And that’s something we at Google know very, very well by now.

And until the magic returns, please relish the incomparable Mary Martin in the famous stage version of “Peter Pan” singing “Never Never Land.” As Peter Pan described himself, “I’m youth, I’m joy. I’m a little bird that has broken out of the egg.” Martin is all that and more:

"Never Never Land"
Uploaded by computergirl07. – Music videos, artist interviews, concerts and more.

Google Tries On Another Apple Business for Size

Peter Kafka — Tue, 04 May 2010 18:56:51 +0000

Remember when Google was an advertising company and Apple sold hardware and content? When it didn’t seem insane to have Eric Schmidt sitting on Steve Jobs’s board of directors?

Cut to now: Google (GOOG) sells digital movies, is about to sell digital books and would like to sell digital TV shows. It is also trying, for now, to sell Google-branded phones directly to consumers. The one thing it’s not selling that Apple does is music, though there are persistent rumblings that the Googleplex is interested in playing there, too.

Apple (AAPL), meanwhile, is adding advertising (along with movies and books and phones, etc.) to its offerings. Next up perhaps: Search.

You can add nuance to this if you want. Google’s e-bookstore is designed to be compatible with Apple’s iPad, for instance. And its search engine is still the default on Apple’s mobile devices. Meanwhile, Steve Jobs counts on Google’s YouTube as an ally in his fight against Adobe (ADBE) and its Flash standard.

But make no mistake: These two companies are going to be competing directly for a long time to come. And no matter how many al fresco coffees their CEOs enjoy together, it’s going to be a fierce battle.

Facebook Lands Former Bebo CEO (And ex-Googler) Joanna Shields

Peter Kafka — Thu, 01 Apr 2010 09:06:29 +0000

Facebook is beefing up its European sales team with a big name in social networking circles: It is adding former Bebo CEO Joanna Shields, who will runs sales and business development in Europe, the Middle East and Africa.

It’s familiar territory for her in more than one way, since she once helped Google (GOOG) manage the same geography.

Shields has had a busy couple of years: Two years ago, she arranged the sale Bebo to AOL (AOL) for $850 million. A year after that, she took off, and ended up in a content start-up backed by Elisabeth Murdoch’s Shine Group.

It’s unclear what happened to that now less-than-shiny project.

Blake Chandlee, who had been running the EMEA group at Facebook, is getting moved out of that job and will now run sales in emerging markets: Eastern Europe, Asia Pacific and Latin America.

This is the second high-profile hire–and of a former Googler–by the social networking site recently. Last week, Facebook hired top-ranking Google ad exec David Fischer as VP of Advertising and Global Operations.

With Fischer and former Googler COO Sheryl Sandberg, who has been eyeing Shields as a possible Facebook recruit since she left AOL, it seems an Ex-Googleplex is forming at Facebook’s new HQ in Palo Alto, Calif.

Some of the many former Googlers include Elliot Schrage, VP of Global Communications, Marketing and Public Policy; Grady Burnett, head of online and inside sales; Don Faul, director of global online operations; and Ethan Beard, director of the Facebook Developer Network.

Almost Famous: Chris Messina of Google

Drake Martinet — Fri, 26 Mar 2010 20:09:08 +0000

In a feature of “Almost Famous” we’ve dubbed “Need to Know,” All Things Digital talks with top players inside tech companies–much as we talk to emerging and innovative entrepreneurs–who are perhaps not as prominent as their influence suggests, but who should be.

This week: We took a trip to a little company called Google (GOOG) to talk with Chris Messina, Google’s open Web advocate. Openness? Google? We couldn’t pass this up.

Who: Chris Messina

What: Open Web advocate

Why: Chris has been in early on all kinds of pioneering open Web projects. He helped run Spread Firefox–Mozilla’s community marketing effort–co-founded the BarCamp user-generated un-conferences, and single-handedly invented the Twitter hashtag: #. No joke. He just made the move to the search giant.

Where: Factory Joe (blog); @chrismessina (Twitter); Googleplex (analog place)

Who Else: Open standards are Messina’s forte, but he’s been preaching the gospel of openness to many Google teams.

Five Stats You Won’t Find in His Facebook Profile:

Worst Job: You know, I’ve led a pretty padded life, but I guess my worst one was when I was a janitor in a print shop while living in Switzerland. I was living in an attic in this tiny town to attend this Swiss design school–which I didn’t like at all–and this is how I made my meager living while there.

Has a Geek Crush on: I first started learning Web design by reading Jeffrey Zeldman’s book. There are lots, though. More related to the stuff I’m doing now, I think John Panzer is a big unsung hero, he’s the one pushing the Salmon stuff (Google’s open comment project) forward.

Gadget of the Moment: I still love my first-generation Apple (AAPL) iPhone. It doesn’t have 3G and it’s slow as molasses, but I really like the form factor, the metallic finish, everything. It also allows you to take screenshots, which is the one thing really missing from Android.

Biggest Difference Being at Google: Even more email, if you can believe it.

Design Geekiness: My favorite font ever is Pennsylvania by Christian Schwartz. I also like Bello, Flama and Tungsten.

Bio in 140 Characters

Born in New Hampshire, he trained as a communication designer at Carnegie Mellon. He left for California and has been into the open Web ever since.

The Five Questions

What does being an open Web advocate at Google mean? Does it feel like you are working for “The Man”?

Generally what I’m doing here is a lot like what I used to do, actually. I have contact with a lot of different developer teams, and I talk to them about how they can use open standards in their work. Right now though, mostly I’m working on Google Buzz, doing developer relations and helping design the Buzz APIs. We’re trying to create these technologies based on stuff from the grassroots communities where these things already exist, as opposed to inventing our own standards. We document everything on the Google code site and then we just talk about it. It’s a little bit of an evangelism role, in the sense that we have to go out and be a part of the community and be a router for information back into Google.

Big companies seem to have their own agendas and needs to be met, and what I’m realizing now is that a lot of times, they also don’t have time or a way to go out and find the places where these needs are and these tools are already being developed. There are a lot of people who are really hungry for this information, but maybe just didn’t know where to go.

So how do you see Google Buzz as a part of the social Web landscape, now that you’ve been on the inside?

We approached it from a “pieces that are loosely joined” perspective so that we can spit out smaller communities that are self-sufficient, rather than one big monolithic project like Facebook Connect. We built Buzz so that Google can be one place that hosts the underlying technologies, but the capabilities can be spread and used by anyone who wants that social functionality.

The goal is to create a much larger social Web that is dispersed, as opposed to another monolithic silo that sort of sucks in a lot of activity and doesn’t let anything out. Facebook is just the most recent silo, there have been lots in the past. AOL (AOL). Prodigy. A lot of times they don’t mean to be that, but it just happens.

How do you see the competing philosophies of openness and proprietary technology and information at play on the social Web?

I think the way that I look at it is that facilitating choice is actually a good way to ensure you remain competitive. Also, right now, the social Web is in such infancy that competing on what is available now seems so premature. I’d rather see us spend the next five or 10 years building out the social Web so that we have good standards for identity, good standards for authentication and open ways to bring your friends with you to any site on the Web.

Because we’ve never had this social data before, there’s this mentality that it’s solid gold, and we should be hoarding it keeping it from everyone and only letting out little bits. In reality, I think markets work best when there is a flow of data. If I can’t take my data out of one network and move it into another, like I can move credit card balances from one to the other, then I think we are inhibiting the types of things we should be building, which will be much richer.

I already sign into 10 Google products a day with the same account. Is my Google account going to become more like Facebook Connect?

Well, the technology is there, but it’s more a question of motivation. It’s actually a problem I’ve been working on for the last two or three years. The first question is, how do you provide choice to people when they want to log in (what do you ask for)? The other question is, why would they use any one service or other, given the choice?

Facebook has solved that problem by just eliminating the choice. You just choose Facebook Connect, click a button, and it will be fine. And it works pretty well.

A barrier for us is that our tools are built on standards like openID and OAuth that were designed by people who cared a lot more about privacy. As a result of that, a technology based on openID doesn’t automatically come with all the social data that make modern applications work. We are actually working with Facebook on this problem, because it turns out the hardest thing to figure out is just what to put on the user interface–how do you quickly ask people what they’d like to share? We want to avoid making Web sites look like the side of a Nascar.

Google’s push into mobile is based on open standards. How do you see that proliferating??

You know, even the iPhone is actually just a platform that interacts with a bunch of open standards and accepted systems. It relies on 3G, sends email, SMS, takes pictures that are compressed and connects to other devices via Bluetooth–they are all open standards and protocols that have enabled these great tools. I think people are going to want more. I’m intrigued by Android, and it, plus the devices it runs on, are really getting there.

The In Living Color Interview

[ See post to watch video ]

Confirmed: Google Acquires DocVerse in Office Faceoff With Microsoft [UPDATED]

Kara Swisher — Fri, 05 Mar 2010 19:12:39 +0000

Please see this disclosure related to me and Google.

[UPDATE: Google confirmed the deal in a blog post, which you can read below, as well as in interviews BoomTown did today with execs at DocVerse and Google.]

Continuing its acquisition spree, Google has snapped up DocVerse, a start-up that allows users of Microsoft Office documents to collaborate in real-time on the Web, said several sources.

Sources said the price was in the $25 to $30 million range.

Founded by two ex-Microsoft (MSFT) execs in 2008, Shan Sinha and Alex DeNeui, San Francisco-based DocVerse has raised only $1.3 million in venture funding from Baseline Ventures, Harrison Metal and Naval Ravikant.

It’s yet another shot across Microsoft’s software bow by Google (GOOG), along with a range of other digital arenas such as cloud computing and mapping.

Google has been pushing its own cloud-based Google Docs, but it struggles against the Office juggernaut. Thus, a link with Office via DocVerse is a smart move.

Jonathan Rochelle, group product manager on the Google Apps team said that while some perceive the search giant as trying to compete directly with Office (a claim I openly scoffed at during the interview), Google did hear from customers that it wanted cloud-based functionality with Office.

“We heard from customers that there is a great need for help in the cloud,” he said. “This acquisition helps users move over the to cloud and expands our product.”

DocVerse CEO Sinha said his small company–under 20 employees, who will be moving down to the Googleplex HQ in Mountain View, Calif., immediately–had been talking to Google for a while.

“We were gaining traction in the product in large enterprises…so, it made sense, because we have a vision of a world of Web-based collaboration,” he said.

While Sinha said he admired what Microsoft had done with Office, he noted there is a need for more, and a hook-up with the powerful Google will help DocVerse do that sooner.

“Microsoft is doing a lot of great things for its customers who use its stack of software,” he said. “But we see a whole other world interested in the Web-based approach that is not being served very well right now.”

For its part, Microsoft has committed itself to moving its hugely popular productivity suite–which includes Word, PowerPoint and Excel–into the cloud, in order to protect its software hegemony.

Why? Simultaneous group-editing and collaboration online is clearly the future of Office.

In fact, yesterday, Microsoft CEO Steve Ballmer made a significant statement related to cloud computing in a speech, noting, “This is the bet for the company. For the cloud, we’re all in.”

In an interesting side note, this is the third company that Harrison Metal has invested in that has been acquired by Google over the last several months. Other sales have included AdMob for $750 million and Aardvark for $50 million.

There had been a post in TechCrunch back in December that the deal was nearly done, but it was apparently not completed until now.

Here is the blog post on the deal from Google:

Google Docs welcomes DocVerse

Friday, March 05, 2010 at 10:48 AM

?The future of productivity applications is in the cloud. We’ve always believed the web is the best platform for creating and sharing information, and Google Docs has already helped millions of people become more productive. But we recognize that many people are still accustomed to desktop software. So as we continue to improve Google Docs and Google Sites as rich collaboration tools, we’re also making it easier for people to transition to the cloud, and interoperate with desktop applications like Microsoft Office.
?
For example, we recently made it possible to use Google Docs to store and share any type of file that you have on your computer, not just the ones you create online. Today we’re excited to announce another step towards seamless interoperability: we have acquired DocVerse.

DocVerse is a small, nimble team of talented developers who share our vision, and they’ve enabled true collaboration right within Microsoft Office. With DocVerse, people can begin to experience some of the benefits of web-based collaboration using the traditional Microsoft Word, Excel and PowerPoint desktop applications.

A huge “welcome” to the DocVerse team and their customers! Current DocVerse users can keep using the product as usual, though we’ve suspended new sign-ups until we’re ready to share what’s next. Stay tuned!

Posted by Jonathan Rochelle, Group Product Manager, Google Apps team

Another Googler Joins the Obama Administration–Now We've Got a Foursome!

Kara Swisher — Wed, 03 Feb 2010 13:01:05 +0000

Please see this disclosure related to me and Google.

It will be like they never left the Googleplex in Silicon Valley if this Washington, D.C., invasion of execs from the search giant keeps up.

The fourth new geek in town is Sumit Agarwal (pictured here), who was head of Google’s mobile product management and has become the deputy assistant secretary of defense for outreach and social media in the Office of the Assistant Secretary of Defense.

Phew! But what’s that? Poking with M-16s? The Berlin Wall? Tweeting troop movements?

In any case, it’s interesting to see so many key appointments in the tech arena going to one company, especially one so immersed now in national and international policy issues.

And especially since Google (GOOG) has begun spending so much money in D.C. on lobbying.

As I reported recently:

According to the most recent public reports filed by Google with the Senate on its lobbying spending there, the search giant has significantly increased its outlay in 2009 from the previous two years.

In 2007, Google spent a total of $1.52 million, which rose to $2.84 million in 2008.

And the 2009 total? Just over $4 million, according to the Lobbying Disclosure Act Database.

That’s probably no surprise given the ever-growing range of issues of concern to U.S. regulators due to Google’s increasing number of deals and because of many new and often controversial initiatives the company is forging forward with.

From pushing for approval of its DoubleClick acquisition in 2007 to its failed attempt to strike a search and online partnership with Yahoo (YHOO) in 2008 to last year’s wrangling with book publishers to 2010’s expected tussle over its $750 million purchase of mobile advertising start-up AdMob, Google’s presence in D.C. is only going to rise as its ambitions expand.

That’s still $2.7 million less than archrival Microsoft (MSFT) spent in 2009, but Google has been gaining on the software giant in a very short time.

In any case, these are former Googlers, who might or might not return to the mother ship at the end of their tenure.

But, for those keeping track, Agarwal will join:

* Former business development and product exec Katie Jacobs Stanton, who was the Obama administration’s director of citizen participation and now works in the State Department.

* Google’s top policy wonk, Andrew McLaughlin, who serves as deputy chief technology officer.

* And Sonal Shah, who worked at Google.org and is now director of the White House’s new Office of Social Innovation and Civic Participation.

Maybe Googlers Eat Their Own Dog Food, but Will It Be Tasty to Anyone Else?

Kara Swisher — Mon, 14 Dec 2009 08:34:19 +0000

Please see this disclosure related to me and Google.

Leave it to Google to compare its most aggressive new product to date with one that often includes meat by-products, bone meal, brewer’s rice, corn syrup and–yum!–“dried animal digest.”

But that’s exactly how the Silicon Valley search giant chose to describe its new Nexus One smartphone in a blog post Saturday.

As in eat its own product! Get it?

Titled: “An Android dogfood diet for the holidays,” the post reads, in part:

At Google, we are constantly experimenting with new products and technologies, and often ask employees to test these products for quick feedback and suggestions for improvements in a process we call dogfooding (from “eating your own dogfood”). Well, this holiday season, we are taking dogfooding to a new level.

We recently came up with the concept of a mobile lab, which is a device that combines innovative hardware from a partner with software that runs on Android to experiment with new mobile features and capabilities, and we shared this device with Google employees across the globe.

While Google (GOOG) did not cite the phone by name in its online missive, a number of sources told BoomTown that the sleek-looking, brown-gray touchscreen device was given to employees at the company’s weekly all-hands meeting Friday afternoon at the Googleplex HQ in Mountain View, Calif., and across the world, ensconced in a white box with the name right on the top.

While the bajillions of Google employees given their early holiday gift were told not to tweet about it or share any information, that’s precisely what they soon did, declaring it delicious.

The Twitter feed, so to speak, that ensued quickly got noticed by the blogosphere–first on Friday night by TechCrunch, which also first wrote about the “Google Phone” last month. (The Wall Street Journal followed up with the name of the phone and other details on Saturday.)

And that is exactly what Google execs meant to happen, of course, by slowly unleashing the Nexus One on the public.

Why? Well, so as to test the waters, presumably, after finding a somewhat tepid reception, so far, from big wireless carriers that might provide service for it.

Google has, of course, talked to them all, because its plan to market the phone depends on cooperation and not disputation with the big telcos.

So far, no one but T-Mobile–the U.S. subsidiary of Deutsche Telekom (DT) that already sells four phones using Google’s Android operating system software–has taken the kibble to be part of a new way of selling mobile devices that the search joint will be trying, according to MediaMemo.

As Peter Kafka wrote:

“But, for sure, Google doesn’t intend to sell its new ‘Nexus One’ phone the typical way, sources familiar with the company’s plans say. Instead, it envisions a scenario where customers who buy the handset on a separate Web site are provided with a list of carriers from which they can make a selection menu-style.”

Google needs cooperation here, because most phones are sold “locked,” which means they work only on the carriers you buy them from. (Sort of like making you join a forced march, but with dropped calls.)

Thus, Google is also trying to create a phone so tasty that consumers demand that wireless networks provide it to them, unlocked and with competitive bidding for service.

That prospect is probably not so yummy to the telcos, because they still mostly operate like Soviet ministries, except they’re not nearly as flexible.

The question is: If Google is successful in forcing the wireless giants from their practice of handing over whatever thin gruel they choose to dish up to consumers, will it result in better phones for all?

Or will Google’s experiment be just that and result in another innovative but failed attempt to change the woeful cell system in the U.S., ending up as another Android phone that still lags behind the Apple (AAPL) iPhone?

We’ll all soon see, but not yet, according to Google, which also coined the disturbing term, “dogfooding,” in its hey-everyone-look-at-me-but-don’t-see blog post.

“Unfortunately, because dogfooding is a process exclusively for Google employees, we cannot share specific product details. We hope to share more after our dogfood diet.”

My dog, Cosmo, is waiting expectantly by his empty bowl.

Liveblogging the Google Search Event: Gutenberg, Goggles and Scrolling Real-Time Search!

Kara Swisher — Mon, 07 Dec 2009 18:08:53 +0000

Please see this disclosure related to me and Google.

Right now, BoomTown is sitting right behind the very affable Jason Hirschhorn, chief product officer of MySpace, who is here to make one of the many partner announcements with Google at its “search event” in Silicon Valley today.

I also ran right into Twitter’s Biz Stone at the coffee stand. He is also here to talk about the new features Google (GOOG) is adding to its search repertoire, although he is remaining mum until the program starts in five minutes.

It’s about real-time search, of course, given that the partners visiting today are all real-time search folks.

The confab–being held at the Computer History Museum near the Googleplex HQ–is essentially Google’s rejoinder to last week’s event by Microsoft (MSFT), which announced a bunch of new features for its Bing search service, including mapping updates.

Of course, because it is Google, the sound system rocks, the food is better and it is more overproduced than “Dancing With the Stars.”

10:13 am PT: The event is opened by Marissa Mayer, who runs search products and user experience for Google.

And it takes exactly 13 seconds for there to be a classic Silicon Valley buzzword. Modes! Translation: It is how we use the Web.

Mayer is outlining Google’s key components in the future of search. Along with modes, they are media, language and personalization.

“We are a company that likes to launch early and often,” she said, adding that Google has launched 33 search innovations in 67 days.

In other words, take that, Bing. Oh, dear, giant Google just boasted about its innovation cred and is apparently a little worried about weensie Bing.

10:18 am: Mayer welcomes Vic Gundotra, VP of engineering, who will talk about mobile search.

He begins by noting that no one knows where all the new innovations in computing will lead, much as no one got the Gutenberg press way back in the olden days.

Professor Gundotra then launches into a computing history lesson, with stops at Moore’s Law (better, faster, cheaper) and how one understood all the zillions of computing connections that would occur.

The “missing ingredient,” noted Gundotra, is the cloud.

Next, he moves to a demo to show where Google is headed. Gundotra nails a voice query on an Android phone about President Obama at the G8 Summit with the French president. Everyone cheers.

Gundotra now tries to top himself with a Mandarin query for McDonald’s in Beijing. He sticks it.

He then announces support for the voice search on mobile devices for Japan, bringing up a Japanese speaker.

One voice query is a very long one for a favorite restaurant in Tokyo near the Google office there. Does Google find it? Of course Google does.

“Our dreams at Google go way beyond what you just saw,” says Gundotra, who opines on a real-time interpreter on the phone. Of course, he demos the interpreter, which he said will show up sometime in 2010.

It works, again. Natch! These are big-brained dudes here at Google, so don’t mess with them.

10:30 am: Gundotra moves to locations, which he says will be a key element of future versions of Google search. You know, Red Sox comes up in Boston, data appear for nearby stores for digital cameras.

He shows off the “Near Me Now” feature, which is kind of like those many Apple (AAPL) iPhone apps, like Yelp. It explores stuff nearby. It will be available on Google mobile maps for Android right away.

Next, he announces a Google Labs project called Google Goggles, which takes pictures of something and then identifies it. I have seen this kind of thing in a lot of labs at various tech companies.

Gundotra, who is a slick dude at presentations, uses the example of being a wine expert without being one. He scans a wine bottle and then Google quickly shows info on it.

Oooooh, aaaaaah.

Gundotra uses the service to identify a Japanese landmark successfully.

Someday, he predicts, your phone will be a “mouse pointer” to the world.

10:42 am: Back to Mayer, who talks about media relevancy in search. Google Fellow Amit Singhal is the man on deck.

“What we’re going to announce today is one of the most exciting things in my career,” said Singhal, who first launches into a short history of information flow.

Campfires, more Gutenberg! Also some pictures of old Google servers. I feel so educated; plus, Singhal is pretty funny for a supergeek.

Now, he gets to the news: “We are here today to announce Google real-time search.”

The demo is launched and it shows news scrolling as it is produced. “This is the first time ever,” enthuses Singhal.

It looks cool, but reminds me a lot of old tickers that used to be in the newsroom at the Washington Post. You know, the kind of newspaper that Google is often accused of killing off.

Irony alert! I wonder if that will scroll up soon.

The scrolling also includes Twitter updates. One tweet by Googler Matt Cutts about the Google real-time search launch showed up immediately.

The latest results will be available on the search options and in preferences and will also be hyperlocal and mobile on the iPhone and Android.

“Real-time search becomes incredibly powerful, since it shows you exactly what you need in your geography,” said Singhal.

Singhal is a font of news. He also announces that Google Trends is moving out of the labs and will also show real-time results.

He launches into the “how” of how Google did all this. Well, it was really, really hard, said Singhal, because there are a badillion real-time pieces of data out there to analyze and render.

And which company, with its massive computing power, can make this relevant and hand over the info quickly? Three guesses, and the first two don’t count.

Recap: Real-time search, latest search option, update option, mobile real-time search and Google Trends in the real-time world.

“At Google we will not be satisfied,” said Singhal, until Google can get you info at the speed of light.

11:07 am: Just to stick a true fork into anything Microsoft could come up with, Mayer comes back up and announces Google’s Facebook, MySpace and Twitter partnerships as part of the launch of real-time search.

Facebook will be sending in public feeds and MySpace is providing all of them, as is Twitter.

Google now has eyes and ears, says Mayer. When it gets a whole body, get ready to run for your life.

Q&A time!

The first question is about whether Goggles could have facial recognition. Gundotra says Google could do that, but will not until the privacy issues are worked out. Operative thought here: Google is capable of doing this. Eek!

The next question is about advertising opportunities in these new features. Singhal does not really answer, but says businesses will develop.

The next question is about how much content Google is crawling. Answer: About a billion pages a day.

Gundotra adds that the first launch is only available on English-speaking locales. But it will move into other languages next year.

What about spammers taking advantage of real-time search? Oh, says Singhal, they will get a beat-down from Matt Cutts, who is in charge of spam-killing at Google.

Wouldn’t that make a good reality show? “The Spam Hunters!”

About questions on real-time partnerships, Mayer said Google wanted to be comprehensive.

Mayer will not disclose the details of any financial payments for these real-time feeds. Of course, Google is paying up.

And now a question about whether Google will limit development on non-Android phones. “Absolutely not,” says Gundrotra.

At last, a zinger question: Do you feel that Google will be responsible for the death of journalism and doesn’t that make Google a scary black hole of, presumably, evil?

Awkward!

Singhal casts about for an answer, which is mostly about bringing info to users, which is not an answer.

“It’s really about user empowerment,” he says. Uh-oh, we’re doomed!

Mayer jumps in nervously to shoot this meme down and says Google is about facilitation and not decimation.

The PR dude onstage also throws in the boilerplate about Google sending gazillions of clicks all over.

But the point is made: Today Google–which owns universal search–just made its big move in real-time search.

The next question is about the difference between Google’s practice of wanting people off the page and onto the Web and Microsoft Bing’s focus on topic pages of rich information.

Mayer is sticking with quick on and off for Google.

And what about junk information on the silly side that comes with more real-time search, like dead celebs who are not dead, or really untrue information on important issues?

It’s a hard problem, says Singhal, who says Google is working on it.

What about disabling the real-time updates rather than just being able to turn them on and off. Nope, says Singhal. Mayer notes that this may change.

But the truth is: With the big search giant jumping in, real-time search is most definitely here to stay.

Author Ken Auletta Talks About Google and Its "Lack of Emotional Intelligence"

Kara Swisher — Thu, 12 Nov 2009 08:50:35 +0000

Guess what? Google has too many Spocks and not enough Captain Kirks.

This is one of the many interesting insights BoomTown gleaned from a video interview last night–which you can see below–with well-known New Yorker scribe Ken Auletta, who has just written a new book, “Googled: The End of the World as We Know It.”

This “lack of emotional intelligence” at the search giant, said Auletta, reminded him a lot of the subject of one of his previous books: Microsoft (MSFT).

Oh, the delicious irony!

Auletta was feted at a lovely party last night at the San Francisco house of Common Sense Media’s Jim Steyer, where a range of Google (GOOG) execs, Internet folks and fans gathered to talk about the book.

It’s all about Google, its history and, most important, its impact on the world. And how you look at the powerful search giant depends entirely on whether you are the changer or the changed, as Auletta stresses in multiple anecdotes in the book.

Traditional media, for example, have certainly been mucho irked of late about the impact of digital technologies on their businesses and have not been shy about casting blame most heapingly on Google’s Silicon Valley plate.

And government regulators are also giving the company the hairy eyeball, much as they had previously done to Microsoft.

Auletta and I talked about all of this and more in the video interview below, in which he notes that he told Googlers at a talk at their adorkable Googleplex HQ in Mountain View, Calif., yesterday that they need to focus less on being engineering brainiacs and more on trying to understand how to deal with fears of their growing power.

Here’s my interview with Auletta about this, as well as what old media needs to do to deal with all the change Google has wrought. (And you can see interviews I did with guests at the party, too).

And below that is one of the disturbing number of mash-up music videos about “Star Trek” buddies, the highly illogical Kirk and the Vulcanish Spock, the geek bromance of all time.

[ See post to watch video ]

Please see this disclosure related to me and Google.

Google's Top Chef Tripped Up by Shellfish

Peter Kafka — Fri, 21 Aug 2009 10:00:58 +0000

Hey Googlers! Ever wonder what life is like on a big-deal, nationally televised reality show? If you’re working at the main Googleplex in Mountain View, you may be able find out: Just ask Preeti Mistry.

You can find Mistry at Charlie’s Cafe, where’s she’s back to work running Google’s (GOOG) much celebrated cafeteria. Earlier this year, though, she was a contestant on Bravo’s “Top Chef,” which kicked off its sixth season this week on the cable network, owned by GE’s (GE) NBC Universal.

No idea how Mistry did, and reality show contestants generally sign ultrapunitive contracts that prevent them from spilling the beans about the results of the show. And her Twitter account has yielded zilch so far. But doesn’t hurt to ask.

I checked in with a rep from Bon Appetit Management Co., which operates the cafe for Google, and got confirmation that Mistry is back on the job and “recovering” from the taping.

Oh. And if you do see her, be careful about bringing up oysters clams. She had a bad experience with them on Wednesday’s show, as you can sort of see from his promo clip (I’d show you the whole thing, but NBC hasn’t put up the clips on its sites or on Hulu, presumably because it doesn’t want to upset cable providers. But that’s another story…).

VC (and Twitter Investor) Fred Wilson to Speak at the Googleplex on Disruption: Help Him Write His Speech

Kara Swisher — Mon, 11 May 2009 14:02:21 +0000

Well-known venture capitalist and blogger Fred Wilson will be at Google Wednesday to give a talk about “disruptive industries.”

The Googlers should be mighty interested given that the object of their current annoyance and desire, Twitter, is one of the hottest start-up investments of late for Wilson’s Union Square Ventures.

Before Google (GOOG) execs–you know who you are, David Lawee and Marissa Mayer–try to hand over a big bag of money to Wilson to stop the microblogging madness, Wilson asked readers in a post to help him improve the talk.

Here is his speech deck and the description of the talk (a common occurrence at Google’s Silicon Valley campus, by the way):

Fred will be talking about “disruptive industries.” Media/entertainment has taken the brunt of the disruptive force of the Internet and Internet technology but that’s just the start. What industries are next? Energy, education, consumer finance, and health care all seem ripe. What are those industries going to look like in 20 years, 40 years, 60 years?

Disruption

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