green

Honest: Jessica Alba’s Now an E-Commerce Geek (Video)

Kara Swisher in Commerce on January 25 at 10:05 am PT

Can a Hollywood star sell online consumers on a healthier lifestyle for them and their kids?

Yahoo Focuses on Tentpole Events With New Head

Kara Swisher in News on April 20, 2011 at 7:11 am PT

At least one thing in yesterday’s lackluster first-quarter earnings report for Yahoo that got its Microsoft-search-bashing CEO Carol Bartz excited was the Silicon Valley Internet giant’s traffic gusher for big tentpole events such as the Super Bowl and the Oscars. There will be more of that, it seems, with the elevation of Yahoo exec Sam Silverstein as head of its special events coverage. Sources said it will be a major area of emphasis, given obvious advertiser interest.

Sprint Hopes To Find Green with Eco-Friendly Android Device

Ina Fried in Mobile on April 15, 2011 at 11:09 am PT

Sprint is scaling its environmental effort up to the smartphone market, introducing its first “green” Android device, the Replenish. Sprint CEO Dan Hesse was in San Francisco on Friday to talk about the new phone and the company’s broader environmental efforts.

Almost Famous: Mehdi Maghsoodnia of BookRenter

Drake Martinet, Intern, All Things Digital in News on March 5, 2010 at 1:35 am PT

This week: We took a coffee break with Mehdi Maghsoodnia, CEO over at Bookrenter.com. In Web 1.0 style, they do what their name suggests–rent textbooks to students and try to compete with school bookstores, Amazon, and a certain egg-themed competitor. Chegg it out.

Apple iPad Event Liveblog

John Paczkowski in News on January 27, 2010 at 10:00 am PT

After months of feverish speculation and as many years of wishful thinking, Apple uncrated its tablet computer–the iPad–at an invitation-only event in San Francisco this morning. We’re covering it live with photos and text.

Disney’s “Green” Ideal Bite Site Set to Go Dark

Peter Kafka in Media on December 3, 2009 at 5:45 pm PT

Disney, which paid a reported $20 million for the Ideal Bite lifestyle newsletter and Web site in 1998, is putting it on “indefinite hiatus.” But the company’s employees will be out of work next week.

Audi Tries to Create an Online Pro-Diesel Movement

Kimberly Chou, Reporter, The Wall Street Journal in News on July 6, 2009 at 3:16 pm PT

For Audi’s latest advertising campaign, the automaker says it’s promoting a cause, not just its cars. With a motto of “Diesel: It’s no longer a dirty word,” the “Truth in Diesel” campaign aims to convince consumers that diesel is the greenest solution, said Scott Keogh, Audi of America’s chief marketing officer.

Dell Challenges Apple's Greenness

Andrew LaVallee, Reporter, The Wall Street Journal in News on June 19, 2009 at 8:45 am PT

Apple is now calling its MacBook laptops “the world’s greenest lineup of notebooks” instead of “the world’s greenest family of notebooks” in response to a recommendation by the Better Business Bureau’s advertising division. The division came to the recommendation after rival computer maker Dell challenged Apple’s MacBook marketing, which refers, among other things, to the devices’ energy usage, packaging and recyclable components.

Prius Takes Over Dictionary.com's Home Page

Kimberly Chou, Reporter, The Wall Street Journal in News on June 4, 2009 at 10:01 am PT

To advertise its third-generation Prius hybrid, Toyota is playing a bit of word association with potential customers. With help from advertising agency Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as “sustainability,” “green” and “moonroof.” Those keyword-based ads launched last week, but Prius also took over the online dictionary’s home page Wednesday and Thursday, with another two-day takeover planned for July. Dictionary.com has also included Prius ads in its word-of-the-day emails, which reach 1.3 million subscribers.