30 posts and columns on green
AOL-owned Huffington Post is adding a large amount of environmental-focused content from Ecofabulous, and making its founder, Zem Joaquin, an editor at large of home and lifestyle. In a nonexclusive licensing and revenue-sharing deal, the dedicated Ecofabulous page said that the online content site “will host original product reviews and recommendations featuring environmentally conscious beauty, fashion, home, kids, tech, and lifestyle items; provide resources for readers aiming to live a green life; profile environmentally-pioneering companies; and serve as a place to inspire readers seeking the recommendations of expert editors and designers.”
At least one thing in yesterday’s lackluster first-quarter earnings report for Yahoo that got its Microsoft-search-bashing CEO Carol Bartz excited was the Silicon Valley Internet giant’s traffic gusher for big tentpole events such as the Super Bowl and the Oscars. There will be more of that, it seems, with the elevation of Yahoo exec Sam Silverstein as head of its special events coverage. Sources said it will be a major area of emphasis, given obvious advertiser interest.
News ByteGoogle has announced plans to invest in the Atlantic Wind Connection, a project that will connect 6,000 megawatts of offshore wind turbines to the Mid-Atlantic power grid. In the blog post announcing the initiative, Rick Needham, Google’s green-business operations director, described it as a “superhighway for clean energy.” According to the Washington Post, the tech giant is part of a consortium of tech and investment firms involved in the project, the first phase of which is valued at $1.8 billion.