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Apple Challenges Woolworths Over Logo Similarities

in News on October 5, 2009 at 5:01 am PT

Woolworths Supermarkets describes its new logo as “an abstract leaf symbol” intended to represent fresh food. But to Apple, the stylized “W” looks far too much like its own namesake fruit, which could be problematic should the supermarket chain someday decide to peddle its own brand of consumer electronics. And so Apple is petitioning IP Australia, the local agency that governs trademarks, to reject the Woolworths application for the mark.
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