34 posts and columns on Greycroft Partners
News ByteNomi, the startup that tracks shoppers’ mobile phones to help retail shops gather data on customer activity in their stores, has confirmed last week’s AllThingsD report that it had landed $10 million in a round led by Accel Partners. First Round Capital, Greycroft Partners, and Forerunner Ventures also participated.
News ByteNomi wants to help retailers provide better service by tracking consumer behavior across in-store and online channels. It is announcing a $3 million round today, led by First Round Capital. Other investors include Greycroft Partners, SV Angel, Forerunner Ventures and several angels. The New York company was founded by former Salesforce.com and Buddy Media executives, including CEO Marc Ferrentino, who served as Salesforce’s chief technical architect.
News ByteLivefyre announced Wednesday that it secured an additional $15 million in series C venture capital, bringing the total amount raised to more than $20 million. The round was led by U.S. Venture Partners, and included existing investors Greycroft Partners, Cue Ball, HillsVen Group and ff Venture Capital.