How Do You Get VCs to Invest in a New Videogame? QuizUp Did It With “Twilight.”

And no, VCs does not mean “vampire capitalists.”
Apparently, the answer is "red." The more you know?

News Byte

In-Store-Tracking Startup Nomi Confirms $10 Million Investment Led by Accel

Nomi, the startup that tracks shoppers’ mobile phones to help retail shops gather data on customer activity in their stores, has confirmed last week’s AllThingsD report that it had landed $10 million in a round led by Accel Partners. First Round Capital, Greycroft Partners, and Forerunner Ventures also participated.

App Annie Raises $15M for Mobile App Market Data

Venture capitalists all know about App Annie, because it’s one of the better signals from which apps are taking off.
AppAnnie

Sulia Says Its Homegrown Social Network Is Growing, Raises $6 Million

The company that used to be in the Twitter business is on its own, and says it’s good.
sulia

Dish Pulls the Plug — For Now — On NimbleTV’s Web TV Service

The “TV Everywhere” startup has ambitious plans, but it’s gone dark for more than a week.
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Greycroft Keeps Betting on Ad Tech, Adds New Partner John Elton

Alan Patricof’s VC firm adds a partner it knows quite well.
john elton greycroft

Why DreamWorks’ AwesomenessTV Deal Paid Off Big for Hollywood Agency UTA

Hollywood has been trying to figure out Web video for a long time. They got this one right.
dreamworks awesomenessTV youtube brandcast jeffrey katzenberg

News Byte

Greycroft Adds New Los Angeles Partner: Mark Terbeek

Mark Terbeek is joining Greycroft Partners as a new venture partner in its Los Angeles office. He joins Dana Settle there, and will focus on online video. Terbeek comes to Greycroft from MK Capital, where his investments have included Machinima, ZEFR and Kontiki. Previous to that, he was co-founder of Jamcracker, an early software-as-a-service startup.

News Byte

Nomi Raises $3 Million to Help Retailers Fight Amazon

Rather than compete with Amazon on price alone, Nomi wants to help retailers provide better service by tracking consumer behavior across in-store and online channels. It is announcing a $3 million round today, led by First Round Capital. Other investors include Greycroft Partners, SV Angel, Forerunner Ventures and several angels. The New York company was founded by former Salesforce.com and Buddy Media executives, including CEO Marc Ferrentino, who served as Salesforce’s chief technical architect.

News Byte

Livefyre Lands $15 Million

Social business software company Livefyre announced Wednesday that it secured an additional $15 million in series C venture capital, bringing the total amount raised to more than $20 million. The round was led by U.S. Venture Partners, and included existing investors Greycroft Partners, Cue Ball, HillsVen Group and ff Venture Capital.

Klout Confirms Mega Funding Round