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Greycroft Partners 
28 posts and columns on Greycroft Partners
Why DreamWorks’ AwesomenessTV Deal Paid Off Big for Hollywood Agency UTA
Hollywood has been trying to figure out Web video for a long time. They got this one right.
News Byte
Greycroft Adds New Los Angeles Partner: Mark Terbeek
Mark Terbeek is joining Greycroft Partners as a new venture partner in its Los Angeles office. He joins Dana Settle there, and will focus on online video. Terbeek comes to Greycroft from MK Capital, where his investments have included Machinima, ZEFR and Kontiki. Previous to that, he was co-founder of Jamcracker, an early software-as-a-service startup.News Byte
Nomi Raises $3 Million to Help Retailers Fight Amazon
Rather than compete with Amazon on price alone, Nomi wants to help retailers provide better service by tracking consumer behavior across in-store and online channels. It is announcing a $3 million round today, led by First Round Capital. Other investors include Greycroft Partners, SV Angel, Forerunner Ventures and several angels. The New York company was founded by former Salesforce.com and Buddy Media executives, including CEO Marc Ferrentino, who served as Salesforce’s chief technical architect.News Byte
Livefyre Lands $15 Million
Social business software company Livefyre announced Wednesday that it secured an additional $15 million in series C venture capital, bringing the total amount raised to more than $20 million. The round was led by U.S. Venture Partners, and included existing investors Greycroft Partners, Cue Ball, HillsVen Group and ff Venture Capital.TV Everywhere, for Real, for Now: NimbleTV Starts a New York Trial Run
The cable guys have been talking about putting TV on the Web for more than three years. This start-up says it can do it this month.
Maker Studios’ Backers Now Include Time Warner and Iron Man
A YouTube biggie gets its big media dollars — and fesses up about some famous angels.
Small Is Beautiful: Greycroft Partners Raises $175 Million in Third Fund
The New York- and Los Angeles-based firm said it wants to make sure its does not get caught up in the froth.
Another Big YouTube Bet: Time Warner Leads $40 Million Maker Studios Round
Serious money for funny stuff, like “Epic Rap Battles of History.”
Braintree Raises $35 Million to Tackle PayPal’s Core Business
Another company promising to simplify the payments process for retailers has received financial backing.
Mobile Game Start-Up Scopely Scoops Up $8.5 Million
The Los Angeles-based company makes mobile games with a familiar ring to them, including Dice With Buddies and Jewels With Buddies.