11 posts and columns on Greystripe

Why Travel-Related Mobile Ads Are Taking Off on the iPad

in Commerce on September 28, 2011 at 9:00 am PT

Frequent travelers are increasingly turning to their iPads to book flights, get directions, find the best local restaurants, reserve a hotel room or rent a car, according to a study being released today.
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AT&T Subsidiary Creates AdMob Competitor That Is Local

in Commerce on July 11, 2011 at 6:00 am PT

A subsidiary of AT&T known best for its yellow-pages products is launching a mobile ad network that will go head to head against Apple’s iAd and Google’s AdMob.
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Mobile Ad Network Jumptap Raises $25 Million

in Media on May 5, 2011 at 3:00 am PT

It’s one of several well-funded mobile ad networks yet to be acquired by even bigger players.

News Byte

ValueClick Beefs Up Mobile Offerings With Greystripe Acquisition

in News on April 25, 2011 at 8:44 am PT

Online marketing services outfit ValueClick announced today it will acquire mobile advertising network Greystripe for $70 million in cash. Greystripe’s proprietary advertising platform serves rich-media impressions to touch-driven devices through more than 3,500 apps and mobile Web sites across all the major mobile platforms. ValueClick said it will operate the company as a wholly owned subsidiary.

Gogii Hires Ex-Myspace Exec to Make Group Texting Pay Off

in Commerce on April 5, 2011 at 9:00 am PT

Gogii, a company that makes a popular group text messaging app called textPlus, has hired Chandra Hill to figure out its monetization plans as it weighs paid vs. ad-supported features.

Greystripe Targets Regional Mobile Ads, Not the More Trendy Hyper-Local Ads

in Commerce on January 26, 2011 at 6:00 am PT

If there’s one area of mobile advertising that’s hot right now, it’s hyper-local, or the ability to target coupons, offers or recommendations within a block or two of a person’s location. So, what about regional ad plays?

Apps Are Ascendant, but the Mobile Web Isn't Going Away

in Media on September 15, 2010 at 6:00 am PT

Apps are booming, and that’s good for Greystripe, which makes money selling “in-app” ads. So why is it starting to sell mobile Web ads, too?

Google on Apple’s AdMob Ban: Hey! Don’t Do That!

in Media on June 9, 2010 at 9:59 am PT

Still haven’t heard back from Apple about its new data-collection policy, which basically shuts Google out of the display-ad market for its iPhone and iPad apps. But Google’s AdMob has now mustered a response: It doesn’t like it! Also unhappy: Investors in mobile ad companies that might have contemplated a sale to Apple rivals.

Apple Makes Good on Steve Jobs’s Promise, Invites Other Advertisers. But What About Google’s AdMob?

in Media on June 8, 2010 at 5:15 am PT

Last week, Steve Jobs promised that his iPhone and iPad would be open to outside ad networks. Yesterday, Apple made good on his promise, by changing the terms of its developer agreement. Good news for some mobile ad networks. But what about Google?

Adobe Tries Creeping Back Onto the iPad, With Help From Greystripe

in Media on June 7, 2010 at 8:01 am PT

Steve Jobs says he’s not out to kill Adobe–he just wants nothing to do with its Flash platform. And Adobe appears to be getting the message: It is working to find ways to get onto Apple devices without resorting to Flash. Newest example: The software company, along with mobile ad network Greystripe, says it will be creating ads that work on the iPhone and iPad’s Flash-free Safari browser.

What's Your iPhone App Attention Span?

in News, April 28, 2009 at 9:57 am PT