3 posts and columns on GroupM

Voices

NBC Invests in Targeted TV Ads Business

in News on October 5, 2010 at 5:00 am PT

A company that delivers targeted ads to television sets has scored another endorsement. NBC Universal plans to announce Tuesday an investment in Invidi Technologies Corp., according to the companies. Terms of the deal aren’t being disclosed. A NBC Universal spokeswoman called the investment “small.”

Google Ups Its TV Bet, Invests in Invidi

in Media on May 5, 2010 at 4:00 am PT

Google, which is still trying to figure out how to crack the TV business, has invested in a tech firm trying to do the same thing. The search giant is leading a $23 million series D round in Invidi Technologies, which works on “addressable” TV ads.

Your Daily Dose of Dour: WPP, Publicis Cut Ad Predictions

in Media on December 8, 2008 at 3:00 am PT

Good morning. Long week ahead, so let’s keep this short and sweet: At least two giant ad agencies are predicting lousy results for the coming year, for all the obvious reasons. Best-case scenario is that they’re overestimating the damage, and next year’s media layoffs won’t be quite as bad as they could be. Worst-case…