9 posts and columns on guidelines

FTC Plans New Online-Ad Rules

in News on May 27, 2011 at 1:53 pm PT

The Federal Trade Commission has begun soliciting public comment on how it should revise more than decade-old guidelines that translate federal advertising laws to the Internet, as the agency moves to more aggressively police digital ads.

Godspeed on That Investing Thing, Yertle–But I Still Have Some Questions for Your Boss, Arianna

in News on April 28, 2011 at 10:19 am PT

Would it surprise you to know that BoomTown doesn’t really care anymore if TechCrunch editor Michael Arrington sidelines as a blogger while he makes investments in tech companies his tech news site covers? Especially after reading his post yesterday that made a good argument about who he is and, frankly, who he has always been. But that does not mean his boss, AOL content head Arianna Huffington, doesn’t have some ‘splainin’ to do.

Hearsay Brings Compliance to Social Media

in Social on February 3, 2011 at 5:00 am PT

Hearsay Labs today launched a social media platform for companies that have both corporate brands and local representatives, with existing customers such as Farmers Insurance, State Farm and 24 Hour Fitness.

News Byte

Google Settles Navx Case, Makes AdWords More Transparent

in News on October 28, 2010 at 12:23 pm PT

As part of a settlement with the French Competition Authority, Google has committed to make more transparent the guidelines by which it blocks or allows the purchase of sponsored links on its search results. The settlement concludes a case brought against the search giant by Navx, a French company that felt its ads were unfairly banned from the AdWords service.

The Facebook Movie Will Not Be Using Facebook to Market the Facebook Movie

in News on July 7, 2010 at 11:15 am PT

You might think a huge target audience and golden marketing opportunity for a high-profile Hollywood movie on Facebook, titled “The Social Network,” would be the 500 million members of Facebook. Maybe not so much.

No More Bing Brother, Says Microsoft

in News on January 19, 2010 at 11:05 am PT

Google has long claimed that the server log data it collects are a critical driver of innovation. Over the years, to appease privacy advocates, the company has tweaked its treatment of those data and the length of time it stores them. Google continues to collect IP addresses, though it makes them anonymous after nine months. This may soon change. And not because of any initiative on Google’s part but because of one by Microsoft.

Advertisers Call for a Do-Over on FTC Blogger Rules

in News on October 15, 2009 at 4:45 pm PT

Online advertisers joined the blogger backlash against the Federal Trade Commission’s new guidelines that require bloggers, Twitterers and others to disclose any cash or freebies they’ve received to hawk stuff online. Noting the new guidelines have created a “firestorm of controversy within the ad-supported interactive-media industry,” Interactive Advertising Bureau President Randall Rothenberg suggested the FTC rescind the new guidelines.