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		<title>Passport? Check. Sunscreen? Check. Interactive Frommer’s Guide for iPad? Check.</title>
		<link>http://allthingsd.com/20120501/passport-check-sunscreen-check-interactive-frommers-guide-for-ipad-check/</link>
		<comments>http://allthingsd.com/20120501/passport-check-sunscreen-check-interactive-frommers-guide-for-ipad-check/#comments</comments>
		<pubDate>Tue, 01 May 2012 19:04:58 +0000</pubDate>
		<dc:creator>Lauren Goode</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[Frommers]]></category>
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		<category><![CDATA[Inkling]]></category>
		<category><![CDATA[iPad]]></category>
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		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=201899</guid>
		<description><![CDATA[Now you can ditch the dead-tree guidebook on vacation, if you're so inclined.]]></description>
			<content:encoded><![CDATA[<p>Just in time for summer travel season, a batch of Frommer’s guides are being made available for the iPad and iPhone. </p>
<p><a href="http://allthingsd.com/files/2012/05/Frommers2.png"><img src="http://allthingsd.com/files/2012/05/Frommers2-380x243.png" alt="" title="Frommers2" width="380" height="243" class="alignright size-medium wp-image-202028" /></a></p>
<p>The Wiley, Inc.-owned travel guide maker is working with e-publishing platform Inkling to bring full guidebooks to the tablet device. Included in the guides are constant weather updates; day-by-day itineraries; interactive maps and photos overlaid with data; suggested venues, tourist attractions and restaurants; and easy-to-access links to other information within the guides. </p>
<p>Right now there are only seven “Day by Day” digital guides available: Alaska, California, Costa Rica, France, Great Britain, Japan and Spain, with more destinations expected to come. The guides are available through iTunes and Inkling’s Web site, and range in price from $10 to $15. </p>
<p>Many people are already relying on a mobile device for info while traveling, and there are plenty of cheaper or free travel apps available. But many of them are just that &#8212; apps, or digital extensions of existing content &#8212; whereas Frommer’s is actually recreating the guide as an e-book. For Inkling, which launched in 2009 with the intent to reinvent the textbook, it’s the start-up&#8217;s first step outside of the higher education textbook market. </p>
<p>At first glance, the guides on the iPad are pretty gorgeous and could inspire even a fierce workaholic to consider taking time off. However, a few obvious drawbacks to setting aside your paper guide come to mind right away. First, you might not have data service or readily available Wi-Fi where you’re traveling. Aso, carrying around a $600 electronic device and whipping it out on a dodgy street corner to gaze at a map is probably not advisable in some places.</p>
<p>Lastly (cue the soundtrack for nostalgia), there’s something to be said for dead-tree versions of travel books. Like obscure maps, they may just collect dust in some office-like area of your house, but they say you were there. The notes scribbled on their pages are either first impressions you’ve forgotten or then-timely updates (“construction over Cathedral &#8212; didn’t see all of it”). Even better, you can hand them down to friends who are interested in journeying to the same place. </p>
<p>Fortunately a lot of the Frommer&#8217;s content, though not all, can be downloaded and cached on your iPad in advance. You can also access them from an iPhone or iPod Touch, if you’d rather not carry a tablet with you, and, as Inkling founder and CEO Matt MacInnis points out, the digital versions of the guides, unlike paper, are constantly being updated to include new information. </p>
<p>The app also allows for note-taking next to entries, and users actually have the option to make those notes public to other app users. </p>
<p>Another bonus of being digitally connected, of course, is that the foreign translation for “Where’s the restroom?” is just a few clicks away. </p>
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		<title>Break Media Makes Another Gaming Move, Acquires FileFront Networks</title>
		<link>http://allthingsd.com/20100211/break-media-makes-another-gaming-move-acquires-filefront-networks/</link>
		<comments>http://allthingsd.com/20100211/break-media-makes-another-gaming-move-acquires-filefront-networks/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 16:00:22 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[FileFront]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=16191</guid>
		<description><![CDATA[Last month, dudecentric network Break Media announced plans to start developing its own lightweight Web games. FileFront comes at gaming from a different perspective--it works hand-in-hand with the big-budget videogames for the likes of the Xbox 360 and the PS3.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/02/halo1_narrowweb__300x3790.jpg"><img class="alignright size-medium wp-image-16197" title="halo1_narrowweb__300x3790" src="http://mediamemo.allthingsd.com/files/2010/02/halo1_narrowweb__300x3790-237x300.jpg" alt="" width="237" height="300" /></a>Another move into gaming for Break Media, the dudecentric Web network. The Los Angeles-based company has acquired <a href="http://www.filefront.com/">FileFront</a>, a network of videogame sites.</p>
<p>The companies haven&#8217;t disclosed a purchase price, but a person familiar with the transaction said it was a cash deal in the &#8220;low- to mid-seven figures.&#8221; I assume, but don&#8217;t know, that there&#8217;s an earn-out clause as part of the deal.</p>
<p>Last month, <a href="http://mediamemo.allthingsd.com/20100125/dude-web-site-publisher-breaks-into-games-heh-heh-heh-heh/?mod=ATD_skybox">Break announced plans to start developing its own lightweight Web games</a>, following a path blazed by the likes of Zynga and Playfish, a unit of Electronic Arts (ERTS). FileFront comes at gaming from a different perspective&#8211;like News Corp.&#8217;s  (NWS) <a href="http://www.ign.com/">IGN</a> and CBS&#8217;s  (CBS) <a href="http://www.gamespot.com/">GameSpot</a>, it is heavy on videos, reviews, and guides, etc., to big-budget videogames, typically played on Sony&#8217;s (SNE) PS3 or Microsoft&#8217;s (MSFT) Xbox 360 consoles.</p>
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		<title>Apple Apps Ahead</title>
		<link>http://allthingsd.com/20090420/apple-apps-ahead/</link>
		<comments>http://allthingsd.com/20090420/apple-apps-ahead/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 10:01:56 +0000</pubDate>
		<dc:creator>Yukari Iwatani Kane</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[handsets]]></category>
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		<category><![CDATA[Inc.]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[iPhone]]></category>
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		<category><![CDATA[The Wall Street Journal]]></category>
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		<category><![CDATA[Yuri Iwatani Kane]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=10907</guid>
		<description><![CDATA[Apple is about to remove the shackles from developers of applications for the iPhone.

While iPhone users have mostly praised the steady stream of games, guides and other programs released thus far, many developers have been frustrated by their inability to do more, such as allow users to purchase digital content within an application.]]></description>
			<content:encoded><![CDATA[<p>Apple (AAPL) is about to remove the shackles from developers of applications for the iPhone.</p>
<p>While iPhone users have mostly praised the steady stream of games, guides and other programs released thus far, many developers have been frustrated by their inability to do more, such as allow users to purchase digital content within an application. Until recently, Apple Inc. has been slow to give them the tools or a blueprint with which to make that possible.</p>
<p>Now the company says it is on the verge of launching a new iPhone operating system &#8212; and a toolkit to help developers of new applications for the handsets. Apple says the new operating system itself will add more than 100 features, including the ability to cut and paste text, and a virtual keyboard for use when the phone is turned sideways, making it easier to type emails. The toolkit is expected to add about 1,000 functions to help developers come up with new applications.</p>
<p><a href="http://online.wsj.com/article/SB123980962988921409.html">Read the rest of this post on the original site</a></p>
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		<title>Unigo.com Gives Everyone a Say About College Picks</title>
		<link>http://allthingsd.com/20090218/unigocom-gives-everyone-a-say-about-college-picks/</link>
		<comments>http://allthingsd.com/20090218/unigocom-gives-everyone-a-say-about-college-picks/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 02:02:03 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Personal Technology]]></category>
		<category><![CDATA[Product Reviews]]></category>
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		<category><![CDATA[Unigo.com]]></category>
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		<category><![CDATA[University of Kansas]]></category>
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		<guid isPermaLink="false">http://ptech.allthingsd.com/20090218/unigocom-gives-everyone-a-say-about-college-picks/</guid>
		<description><![CDATA[Walt takes a close look at a a new, free Web guide to colleges--and mostly likes what he sees. The information isn't just words and numbers, but includes lots of photos, videos and student input for most schools.]]></description>
			<content:encoded><![CDATA[<p>Research on choosing colleges takes many forms, including visiting campuses and studying the schools&#8217; Web sites. But for a lot of high-school students and their parents, finding a centralized resource containing information about numerous schools still means buying one of the thick, costly printed guides to college that have been around for years. The Web versions of these books are surprisingly dry.</p>
<p>But there&#8217;s a new, free Web site that, while overseen by paid editors, is built on lively content submitted by current students at the colleges. The information isn&#8217;t just words and numbers, but includes numerous photos and videos for most schools. You also can create a small social network of people interested in the same schools or who share other common traits.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=575E0F06-6458-4AEE-B9D1-04BE2B7A63C1&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={575E0F06-6458-4AEE-B9D1-04BE2B7A63C1}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>In other words, this is a college-information resource built for the age of YouTube and Facebook.</p>
<p>The site, <a href="http://Unigo.com" rel="external">Unigo.com</a>, costs nothing to use and supports itself with ads. Although it&#8217;s only a few months old, it already covers about 250 colleges and universities, and claims to average dozens of student-created reviews, photos and videos for each college. Its sophisticated search engine lets applicants comb all this material to find just what applies to them. For example, Unigo would let you see all content relevant to an Asian-American female applicant with conservative political views.</p>
<p><media thumbnail-src="575E0F06-6458-4AEE-B9D1-04BE2B7A63C1" type="VIDEO"><image slug="video-575E0F06-6458-4AEE-B9D1-04BE2B7A63C1" src-id="575E0F06-6458-4AEE-B9D1-04BE2B7A63C1"/></media>
<p>I&#8217;ve been testing Unigo, and I like it. In the sampling of college profiles I read, the site seems to have struck a good balance between the immediacy and candor of student submissions, and the professionalism needed to weed out wildly biased or inaccurate claims.</p>
<p>The site, founded by a 26-year-old who formerly created printed college guides, says it employs 19 full-time editors. This team uses information from a nationwide network of 300 representatives on campuses to create each college&#8217;s profile. Each representative rounds up contributions from others on campus, so that the site claims that over 15,000 students contributed to the profiles of the first 250 colleges.</p>
<p>Reviews, photos and videos can also be submitted out of the blue, and these are also eventually reviewed by the editors.</p>
<p>Each profile starts with a fairly long editor-written overview, liberally sprinkled with comments from students and accompanied by basic information, statistics and rankings.</p>
<p>But the heart of Unigo&#8217;s look at each college is student-created, in multiple forms. For instance, the site&#8217;s section on the University of Michigan includes 92 written student reviews, some running to thousands of words; 35 photos; 36 videos; and 10 student-written &#8220;documents.&#8221; The latter are often by campus journalists and cover things like athletics or critiques of nearby restaurants.</p>
<p>The videos are the most interesting part of Unigo, because they provide a look at current students and at the campus that isn&#8217;t often captured in standard guides. Most of the videos are fairly short, some only containing the answer to a single question like &#8220;What&#8217;s the best or worst thing about this school?&#8221; But others include opinions on issues like what kinds of students fit in best or worst on campus, or minitours of the campus or of typical dorms.</p>
<p>One student video I watched was a walk down the main street of the college town. Others are reflections on the school&#8217;s reputation, or on why the student chose one school over another. Another was about a student&#8217;s biggest freshman-year mistake (he took Classical Mythology, found it boring, didn&#8217;t do the work and flunked the course.)</p>
<p>I stumbled on a rap video submitted by a student from Clarkson University, which doesn&#8217;t yet have a review on Unigo, in which the rapper comments on the alumni, the architecture and the weather at the Potsdam, New York, school.</p>
<p>Unigo also contains articles on general topics, such as how to decide what size of college is best for you, and how to get the most out of a college tour.</p>
<p>While the editors ban personal attacks and nudity, they don&#8217;t bar negative comments. Unigo deliberately seeks out pro and con opinions. Many of the student submissions are enthusiastically positive, but plenty are negative comments on campus social life, the costs, the food, the faculty, the dorms and other topics.</p>
<p>The site feels surprisingly full for such a young venture, but it has some quirks and issues. Coverage is uneven. For instance, Vassar College in New York boasts 117 reviews and 42 videos, while the much larger University of Kansas has only 45 reviews and three videos. Finding the detailed search feature can be clumsy, because it&#8217;s not obvious on the home page. You can&#8217;t generate a quick comparison among colleges, and the site lacks any parent-oriented sections, although parents are free to use it.</p>
<p>Finally, there are just loads of colleges that aren&#8217;t yet included. The first 250 schools were &#8220;seeded,&#8221; with months of research and solicitation of student content. Unigo is confident it can get more schools, but only time will tell.</p>
<p>Still, Unigo is a good example of how user-generated content can do a lot to enhance an important topic, and still keep editorial standards.</p>
<p><em>Find all of Walt Mossberg&#8217;s columns and videos online, free, at the All Things Digital Web site, <a href="http://www.walt.allthingsd.com" rel="external">walt.allthingsd.com</a>. Email him at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a>.</em></p>
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