2 posts and columns on Guitar Hero: World Tour

Rosensweig to Leave Guitar Hero; Takes Over as CEO of Online Textbook Rental Start-Up Chegg

in News on February 2, 2010 at 11:00 am PT

Longtime Silicon Valley exec Dan Rosensweig is stepping down as president and CEO of the Guitar Hero division of Activision Blizzard to take a new job as CEO of Chegg, the top online textbook rental start-up. The move is unexpected given that the former Yahoo COO landed the job running the top gaming franchise in March of last year.
danr

Activision Blizzard: Guitar Hero World Tour Launches, Earnings Loom–Recession-Proof or Recession-Resistant?

in News on October 27, 2008 at 3:00 pm PT

Guitar Hero World Tour couldn’t boost Activision Blizzard’s share price despite a decent debut this weekend. Decent, but not stellar. Wii and Xbox 360 versions of the game were near-sellouts, the PS3 version less so. Good news, then, that UBS analyst Benjamin Schachter thinks the videogame industry could be recession-resistant.